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EMV in 2016: Breaking Through the Bottleneck

出版商 Mercator Advisory Group, Inc. 商品編碼 363955
出版日期 內容資訊 英文 22 pages
商品交期: 最快1-2個工作天內
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美國的EMV依據趨勢 EMV in 2016: Breaking Through the Bottleneck
出版日期: 2016年07月19日 內容資訊: 英文 22 pages



  • EMV信用卡的發行張數預測、EMV支援POS終端的普及、運作情形的預測
  • 美國的EMV依據型信用卡的付款額的估計、預測
  • 以消費者及小規模經營者為對象的Mercator AdvisoryGroup的最新 EMV調查概要
  • 阻礙EMV支援POS終端的認證、運作的各種要素分析
  • 卡片網路發表的這些課題解除策略
  • 為了解決在美國圍繞著轉移到EMV的意見不同,加盟店、卡片網路採用的政策變更點、產品的變更點、法律上的策略


  • American Express
  • Citi
  • Costco
  • Discover
  • Home Depot
  • Kroger
  • MasterCard
  • Target
  • Visa
  • Walmart

U.S. EMV migration makes progress despite merchant certification bottleneck

New research from Mercator Advisory Group examines the progress made by credit card issuers, merchants, and the card networks since the 2015 EMV liability shift.

Significant progress in the issuance of chip credit cards and the education of consumers has been offset by continued challenges in certifying and activating merchants' dormant point-of-sale terminals to accept EMV transactions. The resulting blowback-lawsuits, product changes, and policy shifts-has come to define the U.S. EMV migration in 2016.

Mercator Advisory Group's newest research report, ‘EMV in 2016: Breaking Through the Bottleneck’, provides an updated outlook on the U.S. EMV migration, including estimates for the issuance of chip credit cards and the distribution and activation of chip-accepting point-of-sale (POS) terminals.

“Consumers have grown much more comfortable with chip cards over the last 12 months,” comments Alex Johnson, Director of Mercator Advisory Group's Credit Advisory Service and author of the report. “This has thrown the ongoing challenges in activating merchant POS terminals into sharper relief. How merchants, acquirers, and the card networks resolve these challenges will shape the next 12 months of the U.S. EMV migration.”

This report contains 22 pages and 7 exhibits.

Companies mentioned in this report include: American Express, Citi, Costco, Discover, Home Depot, Kroger, MasterCard, Target, Visa, Walmart

One of the exhibits included in this report:

Highlights of the report include:

  • Projections for the issuance of EMV credit cards and the distribution and activation of EMV-capable POS terminals
  • Estimates for the volume of EMV-compliant credit card payments in the U.S. over the next five years
  • A glimpse into Mercator Advisory Group's latest proprietary consumer and small business survey results relating to EMV
  • An exploration of the issues inhibiting the certification and activation of EMV-capable POS terminals and an overview of the changes announced by the card networks to address those issues
  • A review of the policy shifts, product changes, and legal maneuvers that have been employed by merchants and the card networks to resolve key disagreements in the U.S. EMV migration
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