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市場調查報告書

數位銀行現況:2015年

The State of Digital Banking in 2015

出版商 Mercator Advisory Group, Inc. 商品編碼 345254
出版日期 內容資訊 英文 21 Pages
商品交期: 最快1-2個工作天內
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數位銀行現況:2015年 The State of Digital Banking in 2015
出版日期: 2015年11月17日 內容資訊: 英文 21 Pages
簡介

美國的智慧型手機擁有率達到臨界點,金融機關的銀行客戶有3分之2擁有某種智慧型手機。因此行動銀行受到歡迎,線上途徑及行動途徑的融合進行之中,綜合這2個途徑的優點的數位銀行時代來臨。提供目前銀行客戶,從電腦、行動電話、平板電腦等,各種手段、時機、場所存取戶頭的選項。

本報告提供數位銀行現況的相關調查、線上&行動銀行的發展的變遷、數位銀行的演變概要、銀行客戶的智慧型手機&平板電腦擁有趨勢與利用相關統計資料、金融商品解決方案開發中客戶經驗的重要性檢驗、PFM (個人金融經營管理) 工具的重要性檢驗、主要數位銀行供應商簡介等彙整資料。

焦點

  • 過去5年的線上&行動銀行途徑的變化
  • 市場概要:進化的數位銀行市場
  • Mercator Advisory Group的「CustomerMonitor 2014」調查
    • 美國客戶的智慧型手機&平板電腦擁有趨勢與利用相關統計
  • 數位金融商品&解決方案開發中客戶經驗的重要性
  • 對數位PFM (個人金融經營管理) 工具的金融機關來說的價值
  • 數位銀行和直接銀行的概念
  • 數位銀行供應商、產品概要

調查對象企業

  • ACI Worldwide
  • Alkami
  • Ally Bank
  • BBVA
  • BMO Harris Bank
  • Capital One 360
  • D+H
  • Discover
  • Envestnet
  • Euronet
  • FIS
  • Fiserv
  • GoBank
  • Malauzai
  • Meniga
  • Monitise
  • USAA
  • Wintrust Financial
目錄

Digital banking is opening new opportunities for banking customers and financial institutions

New research from Mercator Advisory Group examines the importance of digital banking in satisfying the needs of today's always connected banking customers

Smartphone ownership has reached a tipping point in the United States, and two-thirds of financial institution's banking customers now own some form of a smartphone. Consequently, mobile banking has become popular. With the consequent convergence of the online and mobile banking channels under way, the era of digital banking, which includes the best of both channels, has arrived. Banking customers now have a wide variety of choices as to how, when, and where to bank, including ways to access their accounts via computer, mobile phone, or tablet.

In this report, The State of Digital Banking in 2015, Mercator Advisory Group reviews how digital banking is blossoming into a robust, full-featured suite of solutions across various deployment options, from computers to smartphones to tablets.

“Households are using a wide variety of devices when banking, from computers to smartphones to phablets and tablets, depending on preference and the types of transaction or interaction desired,” comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.

This research report is 21 pages long and has 11 exhibits.

Companies mentioned in this report include: ACI Worldwide, Alkami, Ally Bank, BBVA, BMO Harris Bank, Capital One 360, D+H, Discover, Envestnet, Euronet, FIS, Fiserv, GoBank, Malauzai, Meniga, Monitise, USAA, and Wintrust Financial.

One of the exhibits included in this report:

Highlights of this report include:

  • Changes in the online and mobile banking channels over the past five years
  • Market overview of the evolving digital banking market
  • Mercator Advisory Group's CustomerMonitor 2014 survey statistics on U.S. consumers' ownership and use of smartphones and tablets
  • The importance of the customer experience in developing digital products and solutions
  • The value of digital personal financial management (PFM) tools to financial institutions
  • Digital banking and the direct bank concept
  • Overview of digital banking vendors and products
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