Small Business Credit Cards: The Key to Richer Customer Relationships
|出版商||Mercator Advisory Group, Inc.||商品編碼||344673|
|出版日期||內容資訊||英文 31 Pages
|小規模經營者信用卡：建立更深的客戶的關係的關鍵 Small Business Credit Cards: The Key to Richer Customer Relationships|
|出版日期: 2015年11月05日||內容資訊: 英文 31 Pages||
Mercator Advisory Group research finds that card issuers' products need to evolve to stay aligned with small businesses' changing needs.
In the wake of the recession, U.S. small business owners consistently report that they have little need for or interest in credit, and yet surveys consistently reveal that small business owners are frustrated with their inability to get credit quickly. Credit card issuers continue to see only modest growth in their small business credit card programs, and yet billions of dollars are being funneled into alternative lending platforms specifically focused on serving small businesses. The U.S. small business credit card space appears to be both a sluggish product vertical and a critically underserved market representing opportunity at the same time.
Mercator Advisory Group's research report, ‘Small Business Credit Cards: The Key to Richer Customer Relationships’ untangles the seemingly contradictory state of the U.S. small business credit card market and provides a set of strategic recommendations for market participants moving forward.
“The paradoxical nature of the current small business lending environment demonstrates the need for issuers to significantly realign their card products with the needs and preferences of small business owners,” comments Alex Johnson, Senior Analyst at Mercator Advisory Group and the author of the report.
Companies mentioned in this report include: Ace Hardware, Amazon.com, American Airlines, American Express, Alaska Airlines, Asiana Airlines, Bank of America, BCSG, Capital One, Carlson Hospitality, Chase, Citi, Constant Contact, Costco, Credit Karma, Delta, Discover, Facebook, Fundbox, Google, Kabbage, Korean Air, Legal Document Builder, Lending Club, LexisNexis Risk Solutions, Lowes, LSQ Funding, Marriott, MasterCard, Mono.net, Mozypro, NerdWallet, OnDeck Capital, PayPal, Prosper, Sage One, Simplify Commerce, SiteWit, Southwest Airlines, Spirit Airlines, Square, Starwood Hotels, Stripe, United Airlines, U.S. Bank, Visa, Wells Fargo, Xero, Xpenditure, and Zendesk.
Source: Federal Reserve, Joint Small Business Credit Survey Report, 2014