ATM市場基準報告：2015年

ATM達成金融機關的自助服務銀行途徑的中心作用。

本報告提供對銀行客戶來說ATM途徑重要性的相關調查、ATM途徑的發展過程、ATM的各種功能範例、美國消費者ATM的使用趨勢、銀行對ATM的投資趨勢等相關彙整。

本調查提及企業

• Bank of America
• Chase
• Citi
• Cardtronics
• Co-Op Financial Services
• Diebold
• Elan MoneyPass
• NCR
• Payments Alliance International
• Wincor Nixdorf

焦點

• 全球各地區的ATM的成長率比較
• 美國的主要ATM採用者的市場佔有率：各類型
• 各種ATM功能範例
  • 智慧型存放ATM等
• 自助和輔助服務的新功能產生的效率、客戶參與、提高顧客滿意度的相關討論
  • 與遠隔地的專門職員的視訊連接等
• 美國消費者ATM的使用趨勢：由Mercator Advisory Group 「CustomerMonitor Survey」調查
  • 現金提領：持有戶頭銀行的ATM、其他的ATM、其他的手段
  • ATM利用的頻率
  • 行動存放的利用
  • 對ATM便利性的支付接受度
  • 利用ATM的視訊會議
• 銀行對ATM的投資相關討論
  • 建立客戶中心的全方位流通管道銀行環境的廣泛倡議一部分的ATM投資

ATMs becoming the hub of financial institutions' self-service banking channels

New research from Mercator Advisory Group examines importance of the ATM channel for today's banking customers

In this research, ‘2015 ATM Market Benchmark Report’, Mercator Advisory Group reviews how the ATM channel has become the foundation for an increasing number of interactions with financial institutions and their customers and members.

“Today's ATMs are fast becoming the face of the institution for many banking customers. From their touch-screen interface to video feeds to remote contact center personnel, today's ATMs are often filling many of the roles of traditional tellers, at least for day-to-day transactions,” comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.

This report is 25 pages long and has 17 exhibits.

Organizations mentioned in this report include: Bank of America, Chase, Citi, Cardtronics, Co-Op Financial Services, Diebold, Elan MoneyPass, NCR, Payments Alliance International, and Wincor Nixdorf.

Highlights of this report include:

• Comparison of rates of ATM growth in various world regions

• Market share of leading ATM deployers in the U.S. by type

• Examples of various ATM capabilities in use at financial institutions such as intelligent deposit ATMs that free-up branch personnel for increased engagement with banking customers.

• Discussion of increased efficiencies and increased customer engagement and satisfaction available with new features for self- and assisted-service, including video connection to remote subject matter experts

• Mercator Advisory Group CustomerMonitor Survey results on trends in U.S. consumers' ATM use, including use of their own banks' ATMs versus other ATMs and other means of getting cash; frequency of ATM use; use of mobile deposit; willingness to pay for ATM convenience; willingness to try teller-assisted videoconferencing

• Discussion of banks' investments in ATMs as part of a larger initiative of building out a customer-centric omnichannel banking environment