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市場調查報告書

行動付款應用的支援:2015年的檢討

Mobile Payment App Support: Review, 2015

出版商 Mercator Advisory Group, Inc. 商品編碼 341604
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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行動付款應用的支援:2015年的檢討 Mobile Payment App Support: Review, 2015
出版日期: 2015年10月08日 內容資訊: 英文
簡介

本報告提供零售、銀行及付款應用的客戶支援的新發展趨勢評論。

本調查提及企業

  • Amazon
  • American Express
  • Apple
  • Bank of America
  • Capital One
  • Dunkin' Donuts
  • Google
  • H&R Block
  • Green Dot
  • LevelUp
  • Starbucks
  • Western Union
  • Moven
  • PayPal
  • Simple
  • Walmart

主要的調查內容

  • 促進行動優勢的主要趨勢概要
  • 在4個領域中16家供應商提供的行動應用程式的檢討
  • 多樣領域的行動支援功能的主要優勢和弱點分析
目錄

Building a mobile-first customer support experience remains a challenge

Mercator's Emerging Technologies research report reviews new developments in customer support among retail, banking, and payment apps - See more at:

Mobile is increasingly becoming the primary channel through which consumers, younger ones especially, interact with their financial institutions. Preferences will be formed for merchants and financial service providers based on which offers the best experience on mobile. Establishing leadership on mobile will be key to securing market share among millennials as they grow older and their needs evolve.

Mercator Advisory Group's research report, ‘Mobile Payment App Support: Review, 2015’, builds on a similar Mercator effort completed in 2014 and compares customer support options of leading apps in four categories-retail, general purpose reloadable (GPR) prepaid, mobile wallet, and mobile banking.

“The problem is that a lot of companies don't spend enough time building experiences that are unique to mobile and instead just import solutions built for the desktop Web. This means an app will have FAQs that are not searchable (which is crucial on a small screen), and will require leaving the app to perform basic functions like sending a message to the customer service representative,” comments Nikhil Joseph, Emerging Technologies Analyst at the Mercator Advisory Group and author of the report.

The report contains 27 pages and 19 exhibits.

Companies mentioned in this report include: Amazon, American Express, Apple, Bank of America, Capital One, Dunkin' Donuts, Google, H&R Block, Green Dot, LevelUp, Starbucks, Western Union, Moven, PayPal, Simple, and Walmart.

Highlights of the research report include:

  • Overview of key trends driving the primacy of mobile
  • Review of the mobile apps offered by 16 providers across 4 categories
  • Analysis of key strengths and weaknesses of mobile support features in various categories
  • Identification of how to frame optimal mobile support strategy in different categories
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