Cover Image
市場調查報告書

全方位流通管道銀行的正式化:到現在為止的教訓

Omnichannel Banking Is Taking Hold: Lessons Learned So Far

出版商 Mercator Advisory Group, Inc. 商品編碼 330382
出版日期 內容資訊 英文 24 pages
商品交期: 最快1-2個工作天內
價格
Back to Top
全方位流通管道銀行的正式化:到現在為止的教訓 Omnichannel Banking Is Taking Hold: Lessons Learned So Far
出版日期: 2015年05月15日 內容資訊: 英文 24 pages
簡介

全方位流通管道銀行,是在分店、ATM、線上,或行動電話和平板電腦,客戶可在喜歡的時候採用各種方法交易。這個配合措施在許多的銀行、信用聯合依然處於實驗、發展的初期階段。

本報告提供全方位流通管道銀行準備的堅固的資料管理的必要性鑑識,金融機關達成客戶的全方位視野需要的倡議等。

主要的調查內容

  • 美國的銀行客戶跟主要金融機關的目前交易、互動相關手法、偏好相關資料
  • 以對全方位流通管道零售商的經驗為基礎,客戶對自身和金融機關的全方位流通管道互動的期待相關討論,及金融機關 (FI)發現傳統、全方位流通管道手法之間的平衡的必要性
  • 金融機關達成客戶關係的全方位視野的必需要務
  • 市場上4家主要技術供應商的解決方案簡介
  • 某銀行的全方位流通管道銀行解決方案成功案例的案例研究

調查對象企業

  • ACI Worldwide
  • D+H
  • FIS
  • SAP
目錄

Omnichannel banking enables customers to do their banking and interact with their financial institutions any way they want - at the branch, by ATM, online, or by mobile phone or tablet. Efforts toward this goal are under way at many banks and credit unions but still in the early stages of testing and deployment. Implementation is inhibited by challenges of data management and synchronization that the banking industry has experienced for a decade or more in seeking to attain a 360-view of the customer relationship across all business lines. Current thinking about omnichannel banking is being recalibrated with the realization that an increased emphasis on data management is needed to move forward efficiently and effectively.

In a research report, Omnichannel Banking Is Taking Hold: Lessons Learned So Far , Mercator Advisory Group reviews research that identifies the need for robust data management that collects, categorizes, cleanses, and consolidates core and channels systems data to prepare for omnichannel banking. This effort is the precursor to integration or interoperability and analytics initiatives required for financial institutions seeking to achieve a 360-degree view of the customer. Many banks and credit unions are realizing that these seemingly basic tasks still require significant time and effort, even though they have been working on them for some time. This report suggests the efforts are necessary to meet the expectations of today's customers and describes vendor solutions available to aid FIs implement omnichannel banking successfully.

"Our ongoing Mercator Advisory Group research on innovations in banking channels has uncovered promising processes and methods to better understand banking customers' wants and needs, as well as identifying ways to better engage with them," comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.

This research report has 24 pages and 12 exhibits.

Companies mentioned in this research report include : ACI Worldwide, D+H, FIS, and SAP.

Members of Mercator Advisory Group Banking Channels Advisory Service have access to this research report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

One of the exhibits included in this report:

image1

Highlights of this research report include:

  • Data on U.S. banking customers' current methods and preferences regarding transacting and interacting with their primary financial institutions
  • Discussion of consumers' expectations for omnichannel interaction with financial institutions based on their experience with omnichannel retailers and the need for FIs to find a balance between traditional and omnichannel methods
  • Tasks required for a financial institution to achieve a 360-degree view of the customer relationship
  • Profiles of solutions from four leading technology vendors in this market space
  • A case study of one bank's successful application of an omnichannel banking solution
Back to Top