Cover Image
市場調查報告書

即時發行型轉帳卡:從其他觀點的分析

Instant Issue Debit Cards: A Second Look

出版商 Mercator Advisory Group, Inc. 商品編碼 330362
出版日期 內容資訊 英文 21 pages
商品交期: 最快1-2個工作天內
價格
Back to Top
即時發行型轉帳卡:從其他觀點的分析 Instant Issue Debit Cards: A Second Look
出版日期: 2015年05月14日 內容資訊: 英文 21 pages
簡介

全功能的信用卡和轉帳卡經過15年以上變得可能即時發行。另一方面,市場環境也急劇變化,技術、市場的成熟度有所發展。以前獨立型的小型金融機關作為服務差異化的一環提供的服務,現在被大銀行採用,對應卡片犯罪和遺失、盜竊數量的增加,主動且技術水準高,配合客戶來處理逐漸獲得客戶。

本報告提供即時發行型的轉帳卡的市場相關分析、對消費者和金融機關來說的優點,及卡片的功能辦法、企業間的技術、服務競爭概要、主要金融機關的配合措施情形等的相關調查。

分析的焦點

  • 重新考慮即時發行型卡片的價值主張的必要性
  • 受歡迎的引進策略與其討論
  • 即時發行型卡片業務的功能方法:一時利用卡,單體卡,一體型卡
  • 即時發行型卡片的產業案例的建立
  • 即時發行型卡片用技術、服務的供應商

分析對象企業

  • ABnote
  • CPI Card Group
  • FIS
  • Fiserv
  • Entrust Datacard
  • Gemalto
  • JPMorgan Chase
  • MagTek
  • MasterCard
  • NBS Technologies
  • PNC
  • TD Bank
  • TSYS
  • Visa
目錄

Given the pace of change in the payments industry, the ability to instantly issue a fully functional debit card in a bank or credit union branch location can be considered ancient technology, since it has been available for over 15 years. Although the capability is tried and true, the marketplace has changed. What used to be a service driven by small financial institutions as a point of service differentiation is now being embraced by large banks for its ability to deliver a proactive, elegant, and customer-focused response in the face of a card data breach as well as to replace a lost or stolen cards.

Mercator Advisory Group's research report, ‘Instant Issue Debit Cards: A Second Look’, makes the case for instant issuance of debit cards. Besides its benefits to consumers, instant issue has benefits for financial institutions, including the opportunity for branch personnel to explain in-person how EMV chip cards operate. As more branches become equipped for instant issue, the competitive pressures will increase for those financial institutions that don't offer this service.

“In addition to the convenience of instant issue for banking customers, there are some compelling quantitative reasons for it, both revenue generating and cost savings, that help justify the costs of integration of instant issue into branch sales, operations, and technology, as well as a variety of deployment strategies that can be used to maximize the investment,” comments Sarah Grotta, Director, Debit Advisory Service at Mercator Advisory Group, and author of this report.

Highlights of the report include:

  • Reasons to revisit the instant issuance value proposition
  • Prevailing deployment strategies and considerations
  • How instant issuance works in the three primary variations: temporary cards, low-integration solutions, and integrated solutions
  • How instant issuance works in the three primary variations: temporary cards, low-integration solutions, and integrated solutions
  • Building the business case for instant issue
  • Market providers of instant issuance technology and services

This report has 21 pages and 12 exhibits, including an overview of market providers.

Companies mentioned in the report include: ABnote, CPI Card Group, FIS, Fiserv, Entrust Datacard, Gemalto, JPMorgan Chase, MagTek, MasterCard, NBS Technologies, PNC, TD Bank, TSYS, and Visa.

Back to Top