Improving Banking Performance with Analytics and Market Segmentation
|出版商||Mercator Advisory Group, Inc.||商品編碼||325458|
|出版日期||內容資訊||英文 25 pages
|透過分析及市場區隔改善銀行業績 Improving Banking Performance with Analytics and Market Segmentation|
|出版日期: 2015年03月04日||內容資訊: 英文 25 pages||
本報告將驗證如何活用顧客關係管理(CRM：Customer Relationship Management)與分析系統以滿足顧客期待，並改善銀行業績。
Analytics and Market Segmentation Tools Helping U.S. Banks and Credit Unions to Improve the Bottom Line
In the research report, Improving Banking Performance with Analytics and Market Segmentation, Mercator Advisory Group reviews how expectations can be met, and in many cases exceeded, by leveraging expanded capabilities available through customer relationship management (CRM) and analytics systems.
“Many FIs are looking to more powerful customer and predictive analytics solutions working with more robust and insightful enterprise marketing systems to engage more closely with their banking customers and build long-term, sustainable, and profitable relationships,” comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.
One of the exhibits included in this report:
Source: Mercator Advisory Group.
This report is 25 pages long and has 16 exhibits.
Organizations mentioned in this report include: D+H, Equifax, FICO, FIS, Horicon Bank, MicroStrategy, SAS, and Westpac Bank.