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市場調查報告書

未來數位化的有效利用:儲值卡經營者的案例研究

Embracing a Digital Future: The Case of Card Distributors

出版商 Mercator Advisory Group, Inc. 商品編碼 308752
出版日期 內容資訊 英文 21 Pages
商品交期: 最快1-2個工作天內
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未來數位化的有效利用:儲值卡經營者的案例研究 Embracing a Digital Future: The Case of Card Distributors
出版日期: 2014年07月24日 內容資訊: 英文 21 Pages
簡介

各種付款方式的競爭環境,隨技術的出現和消費者對虛擬、數位、行動產品的喜好,正急速變化,經營者需要柔軟對應活用這些技術的產業。

本報告提供3大儲值卡經營者(Blackhawk Network Holdings Inc.、epay、InComm)的由離線朝數位途徑轉變的相關案例研究彙整。

本報告書的焦點

  • 數位化對主要消費者趨勢和產業的影響
  • 3家大儲值卡經營者的案例研究與其數位策略
  • 為了對應消費者趨勢,過去數年該3家公司的主要策略性決策的摘要與評估
  • 建立全面數位策略的最佳業務實踐指南
目錄

A new research report from Mercator Advisory Group, Embracing a Digital Future: Three Case Studies in Prepaid Card Distribution, examines the successful transition from offline to digital channels, including mobile, online, and virtual, made by the three major players in the card distribution market: Blackhawk Network Holdings Inc., epay (a division of Euronet Worldwide Inc.), and InComm. These case studies provide a road map that companies with traditional products and methods can follow to pivot and expand into the digital future.

The competitive landscape for all payments is rapidly changing with the emergence of new technologies and consumer preferences for virtual, digital, and mobile products. Companies are at risk of displacement if they don't respond accordingly and update their businesses to embrace these technologies. The strategic decisions of the three companies profiled in this report have positioned them well to respond to these changing dynamics, and their decisions over the last three years are organized into separate categories, including entering new businesses, updating existing lines of business, and developing new technologies. How they achieved these goals is broken down in the report into various strategies that can be implemented across a variety of business types.

"The companies that have been largely dependent on plastic cards have found ways to prepare for a digital future," said Ben Jackson, Director of Mercator Advisory Group's Prepaid Advisory Service. "Their examples provide lessons for companies who need to adapt to new technologies."

This report is 21 pages long and contains 10 exhibits.

Companies mentioned in this report include: Adility, Blackhawk Network, Boomerang, Boost Mobile, Cardpool, Coinstar, epay, Euronet, ezi-pay New Zealand, Giftango, Ibotta, ifeelgoods, InComm, InteliSpend, Magi.com, mFoundry, Money Online, Monitise, On-Line Strategies, PayPal, , Ria, Skymall Ventures, T-Mobile, Treater, Valve, Virtual Piggy, Xbox, Zeevex

Members of Mercator Advisory Group's Prepaid Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

One of the exhibits included in this report:

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Highlights of the report include:

  • An introduction to the key consumer trends toward digital and their business implications
  • Case studies of the three largest card distributors and their digital strategies
  • A summary and evaluation of the key strategic decisions these companies have made over the past several years in order to address consumer trends
  • A best practices guide to start developing a comprehensive digital strategy
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