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市場調查報告書

分析、全方位流通管道銀行的客戶體驗的改善

Improving the Customer Experience Through Analytics and Omnichannel Banking

出版商 Mercator Advisory Group, Inc. 商品編碼 307581
出版日期 內容資訊 英文 22 Pages
商品交期: 最快1-2個工作天內
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分析、全方位流通管道銀行的客戶體驗的改善 Improving the Customer Experience Through Analytics and Omnichannel Banking
出版日期: 2014年07月08日 內容資訊: 英文 22 Pages
簡介

本報告提供為了產生促進提高參與度及客戶忠誠度的優秀客戶體驗,活用分析及即時的全方位見解的銀行以及其他的金融機關趨勢評論。

主要的調查內容

  • 與銀行的通訊相關客戶偏好相關的資料
  • Mercator Advisory 表示的分析的客戶體驗(ACE)的組件
  • 實際理解客戶的要求,需求及具可能性之行動的分析功能
  • 市場上可利用的解決方案實例簡介

本調查提及的主要企業

  • ACI Worldwide, Apple, Bank of America, Best Buy, D+H, eBay, FICO, FIS, Fiserv, Macy's, Moven, Nordstrom, SAS, 及 Simple (BBVA).
目錄

In new research, ‘Improving the Customer Experience Through Analytics and Omnichannel Banking’, Mercator Advisory Group reviews the trend for banks and other financial institutions to leverage analytics and real-time, 360-degree views of the customer to create an outstanding customer experience to encourage increased engagement and customer loyalty.

“The combination of increased outreach and enlightened engagement made possible by deep integration and native interoperability, augmented by robust enterprise marketing and analytics capabilities, offers a future where customer needs are readily apparent, and the overall customer experience is informative, enjoyable, and insightful,” comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.

This report is 22 pages long and has 15 exhibits.

Organizations mentioned in this report include: ACI Worldwide, Apple, Bank of America, Best Buy, D+H, eBay, FICO, FIS, Fiserv, Macy's, Moven, Nordstrom, SAS, and Simple (BBVA).

Members of Mercator Advisory Group Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

One of the exhibits included in this report:

                     Source:Mercator Advisory Group

Highlights of this report include:

  • Primary data on consumer preferences for interaction with banks
  • Components of what Mercator Advisory Group terms an analytical customer experience (ACE) solution
  • Function of analytics in truly understanding banking customers' wants, needs, and likely behaviors
  • Profiles of example solutions available in the market
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