Cover Image
市場調查報告書

歐洲的線上付款市場

European Online Payments

出版商 Mercator Advisory Group, Inc. 商品編碼 234983
出版日期 內容資訊 英文 30 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
歐洲的線上付款市場 European Online Payments
出版日期: 2012年03月26日 內容資訊: 英文 30 Pages
簡介

歐洲為全球最大的電子商務市場,有法規的缺乏和不完整的線上付款選擇等許多的課題。歐洲委員會(EC)為了使到2015年為止的市場規模倍增,實施各種的修正方式。各式各樣的因素(現有的銀行帳戶的普及率和採用可用性的銀行為基礎的付款系統,預付卡方式,線上錢包等)促進線上付款的市場機會。

本報告提供歐洲的線上付款市場相關分析,市場最新趨勢,市場所面臨的問題和解決方法,各國市場詳細內容結構與趨勢,再加上主要企業簡介等資訊彙整,為您概述為以下內容。

執行摘要

簡介

歐洲的電子商務市場

  • 市場發展
  • 問題與課題

線上付款市場

  • 歐洲的線上付款解決方案的種類
  • 線上付款手法的引進的影響因素

主要國家的線上付款方式

  • 比利時
  • 丹麥
  • 芬蘭
  • 法國
  • 德國
  • 義大利
  • 挪威
  • 波蘭
  • 西班牙
  • 瑞典
  • 荷蘭
  • 英國

歐洲的線上付款市場的代表性企業

  • ClickandBuy
  • PayPal
  • iDEAL
  • Amazon
  • DIRECTebanking.com/Sofortueberweisung
  • Google
  • Ukash
  • Paysafecard
  • Moneybookers/Skrill
  • 其他

結論

  • 著作權記載
  • 註腳

圖表一覽

目錄

Abstract

New report by Mercator Advisory Group overviews European eCommerce and online payment market

Boston, MA -- Although Europe is the world's largest e-commerce market with robust 2011 online sales and strong projections of future sales. The market faces tremendous challenges such as lacking regulation and insufficient online payment options. The European Commission (EC) is implementing many corrective actions in hopes of doubling the market by 2015. Many factors contribute to opportunity in this market, including increases in online banking-based payment services leveraging existing high banking account penetration and usage. Other online payment methods like prepaid e-commerce vouchers and online wallets (designed to protect consumer data from fraud) are growing in popularity.

Mercator's latest research, European Online Payments, provides an up-to-date overview of the overall e-commerce and online payment card market in Europe in 2011. The current market situation and growth of the European eCommerce market are discussed, alongside other issues and challenges. Additional topics include regulator efforts to accelerate market development, various types of online payment options available (along with factors affecting their adoption), high-level profiles of online payment markets in 12 major European countries, and an introduction to select major online payment service providers in the market and recent developments.

"The European online payments market has rapidly evolved over the past decade," Terry Xie, Director of Mercator Advisory Group's International Advisory Service and author of the report, comments. "But development in different markets has often been isolated. Different markets have developed solutions to serve their consumers' needs in the quickly growing e-commerce market. That has worked well but is not going to support the market's further long-term growth as the European market increasingly becomes one both offline and online."

Highlights of the research findings include:

  • Market projections and recent growth rates for European e-commerce and online payment markets
  • Diversity of the European online payment mix because countries' markets differ significant in size, growth rate, and market penetration
  • Factors and dynamics affecting the differing rate of adoption for card payments across the European markets
  • Actions European regulators are taking to foster optimal growth
  • Changes the European online payment market can expect as regulators and the industries push the PSD and the SEPA initiatives forward

image1

This report contains 30 pages and nine exhibits.

Companies and services mentioned in this report include: ClickandBuy, PayPal, Amazon, iDEAL, Google, Ukash, Paysafecard, Giropay, Moneybookers/Skrill, DIRECTebanking.com, MasterCard/Maestro, UseMyBank, eDankort, Bancontact/Mister Cash, Visa Europe.

Table of Contents

Executive Summary

Introduction

Overview of the European E-Commerce Market

  • Market Development
  • Issues and Challenges

Online Payments Market

  • Types of Online Payment Solutions in Europe
  • Factors Affecting Adoption of Online Payment Methods

Online Payments Mix in Major Markets

  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Italy
  • Norway
  • Poland
  • Spain
  • Sweden
  • The Netherlands
  • The United Kingdom

Select Major Players in the European Online Payment Market

  • ClickandBuy
  • PayPal
  • iDEAL
  • Amazon
  • DIRECTebanking.com/Sofortueberweisung
  • Google
  • Ukash
  • Paysafecard
  • Moneybookers/Skrill
  • Others

Conclusions

  • Copyright Notice
  • End Notes

Figures and Tables

  • Figure 1: Online Sales in the European Union, 2008 - 2011
  • Figure 2: Mercator Advisory Group Forecasts of Online Sales in Europe, 2011 - 2015(E)
  • Figure 3: E-Commerce Penetration in Europe: Online Sales by Country, 2010 - 2011
  • Figure 4: E-Commerce Penetration in Europe: Online Sales as Share of Total Retail by Country, 2008 - 2011
  • Figure 5: E-Commerce Growth in European Countries, 2008 - 2011
  • Table 1: E-Commerce versus Online Payments
  • Figure 6: Popular Online Payment Methods in Europe
  • Table 2: Major Online Payment Services in European Markets
  • Figure 7: PayPal in European Markets
  • Figure 8: iDEAL's Performance in the Netherlands, 2007 - 2010
Back to Top