European Online Payments
|出版商||Mercator Advisory Group, Inc.||商品編碼||234983|
|出版日期||內容資訊||英文 30 Pages
New report by Mercator Advisory Group overviews European eCommerce and online payment market
Boston, MA -- Although Europe is the world's largest e-commerce market with robust 2011 online sales and strong projections of future sales. The market faces tremendous challenges such as lacking regulation and insufficient online payment options. The European Commission (EC) is implementing many corrective actions in hopes of doubling the market by 2015. Many factors contribute to opportunity in this market, including increases in online banking-based payment services leveraging existing high banking account penetration and usage. Other online payment methods like prepaid e-commerce vouchers and online wallets (designed to protect consumer data from fraud) are growing in popularity.
Mercator's latest research, European Online Payments, provides an up-to-date overview of the overall e-commerce and online payment card market in Europe in 2011. The current market situation and growth of the European eCommerce market are discussed, alongside other issues and challenges. Additional topics include regulator efforts to accelerate market development, various types of online payment options available (along with factors affecting their adoption), high-level profiles of online payment markets in 12 major European countries, and an introduction to select major online payment service providers in the market and recent developments.
"The European online payments market has rapidly evolved over the past decade," Terry Xie, Director of Mercator Advisory Group's International Advisory Service and author of the report, comments. "But development in different markets has often been isolated. Different markets have developed solutions to serve their consumers' needs in the quickly growing e-commerce market. That has worked well but is not going to support the market's further long-term growth as the European market increasingly becomes one both offline and online."
Companies and services mentioned in this report include: ClickandBuy, PayPal, Amazon, iDEAL, Google, Ukash, Paysafecard, Giropay, Moneybookers/Skrill, DIRECTebanking.com, MasterCard/Maestro, UseMyBank, eDankort, Bancontact/Mister Cash, Visa Europe.