消費者取向預付卡的流通策略 是由出版商Mercator Advisory Group, Inc.在2011年12月所出版的。
這份英文市場調查報告書包含19 pages 價格從美金2950起跳。
對利益低的預付卡業者負責人來說，這是讓卡片大量流通以確保收益的前提條件，也可說是極重要的課題。就這層意義來看，深刻了解現實店面及線上店面的流通管道就具有很大的意義。如果送禮用的預付卡能搭上這些流通管道，便能得到找出新販售管道的重要線索。
本報告以美國的封閉迴路型(只有發行該智慧卡的原商店可使用)禮物卡的流通策略為焦點，著重於禮物卡的流通策略，發行零售企業為了擴大流通管道可利用的各種方法檢討，同時也分析新技術的開發、美國政府強化卡片業界的法規管制，在2009年引進的法律所帶來的影響，為您概述為以下內容。
執行摘要
簡介
預付卡流通系統的相關說明
客戶預付卡流通系統使用概況
技術與流通形態:塑膠智慧卡依然為主流
結論
- 產業方面:確保複數的流通系統很重要
- 技術方面:今後預計也將使用多種技術
圖表
Abstract
New research shows the ways Closed-loop prepaid program managers drive
volume and program profitability
Boston, MA-- For prepaid card program managers, distribution is top
priority. New Mercator research, Consumer Prepaid Distribution Strategies,
examines the methods available to prepaid card program managers as they seek
out new outlets and markets.
The report focuses on how the closed-loop gift card business approaches
distribution, given that retailers have led the way with in-store and online
distribution channels. Understanding these channels will provide clues for
prepaid card managers in all segments about how to find new outlets for their
cards.
Helping to complete the distribution picture, the report also highlights some
channels that have thus far been primarily used for open-loop cards.
Distribution plans must include both business and technological developments,
and this report covers off on the current state of the digital card market.
While these cards and channels will become increasingly important, until now,
adoption has been slow.
Nonetheless, there is no distribution channel that the prepaid industry can
afford to ignore.
“Due to thin margins, prepaid programs depend on volume for
profitability. So, getting cards into many hands is critical to
success,” Ben Jackson, senior analyst, Mercator Advisory Group's
Prepaid Advisory Service and author of the report comments. “Program
managers, whether handling open-loop or closed-loop cards, have a variety of
distribution options. Understanding those options requires a grasp of both
business and technology considerations.”
Highlights of the report include:
- The eight main distribution channels of consumer prepaid card issuers.
- The distribution channels that have remained significant despite the
changes the government mandated in the regulations implementing the CARD Act
of 2009.
- Findings from Mercator's CustomerMonitor Survey regarding card buyer's
channel preferences.
- The new ways technology advances offer to sell cards to customers and the
trends of retailer and consumer adoption.
- The business and technological considerations distribution plans need to
factor into the mix.
One of seven exhibits in this report:
This report is 19 pages long and contains seven exhibits.
Companies Mentioned in this report include: Amazon.com, Blackhawk
Networks, CoinStar, CSP, CVS, Gap, InComm, iCardMall.com , iTunes, and
Starbucks.
About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and
advisory services firm exclusively focused on the payments and banking
industries. We deliver pragmatic and timely research and advice designed to
help our clients uncover the most lucrative opportunities to maximize revenue
growth and contain costs. Our clients range from the world's largest payment
issuers, acquirers, processors, merchants and associations to leading
technology providers and investors.
Table of Contents
Executive Summary
Introduction
Understanding the Prepaid Distribution Channels
Customer Adoption of Prepaid Distribution Channels
Technology and Distribution: Plastic Remains the Dominant Form Factor
Conclusion
- On the Business Side, Multi-Channel Distribution Is Essential
- On the Technical Side, Diversity Will Remain
Table of Figures
- Figure 1: The Map of the Main Distribution Channels
- Figure 2: Dollars Loaded on Closed-Loop Cards Via All Channels in the
In-Store Gift Card Segment (2003-2010)
- Figure 3: Estimated and Projected Dollars Loaded Onto Closed-Loop Gift
Cards Through Card Malls (2009-2014)
- Figure 4: Customer Adoption of Prepaid Channels (2011)
- Figure 5: Locations Used to Buy Gift Cards of Any Type 2009-2011
- Figure 6: Adoption of Virtual Cards by the Top 100 U.S. Retailers
- Figure 7: Portion of the Population Who Purchased Virtual Cards in the
Previous 12 Months (May 2011)
