爭取行動電子錢包市場定位的競爭 是由出版商Mercator Advisory Group, Inc.在2011年08月所出版的。
這份英文市場調查報告書包含29 Pages 價格從美金2950起跳。
行動電子錢包的全球市場競爭激烈，有各式各樣的企業(終端製造商，行動電話業者，大型金融服務企業，大型資訊科技企業等)加入。零售業者必須從中選一間公司合作。NFC(近距離無線通訊)的開發步調，引進先導系統時所吸取的教訓，能讓消費者很快熟悉新的終端設備，以上皆是領先競爭對手的成功因素。
本報告提供全球行動電子錢包市場今後趨勢的相關分析，市場進入機會，競爭環境，市場的成功因素，技術開發與普及狀況等資訊及相關人員的建議，為您概述為以下內容。
執行摘要
行動電子錢包是什麼嗎
消費者方面的準備
「錢包」有什麼在哪裡?
交易與支付的起始點
行動電子錢包的模式
NFC(近距離無線通訊)和智慧錢包
問題和關注
業者簡介
結論
圖表一覽
Abstract
Payments and Silicon Valley Clash Over the Mobile Wallet
Boston, MA -- Despite words to the contrary, the mobile wallet will
soon be a war zone, fought over by mobile operators, handset manufacturers,
payment industry heavyweights, and Silicon Valley giants. Merchants will be
challenged to choose sides and form alliances. Tactical pressures include the
pace of NFC rollout, lessons learned from in-depth pilot testing, and how
quickly merchants will adopt new contact and contactless EMV terminals.
Mercator Advisory Group' s new report Fighting for Position: The Mobile
Wallet Wars examines who is in on the fight and their approaches to
market. The report also dives into to the evolution of the mobile wallet and
the direction it needs to take for success with consumers, merchants, and
providers.
Highlights of this report include:
- Market dynamics that will create opportunity for entrants of all stripes
as well as widespread confusion amongst consumers.
- Factors that will influence the overall success of mobile wallets, and an
exploration of two mobile wallet models.
- The one element that will be critical to a mobile wallet' s function and
eventual success.
- Methods retailers can use to leverage mobile apps and take advantage of
consumer willingness for engagement.
"As the interface where consumers meet payments, the mobile wallet will
have strong influence over how consumers pay and interact with merchants.
That' s why so many competitors are battling for position on smartphones,"
states George Peabody, director of Mercator Advisory Group' s Emerging
Technologies Advisory Service. "This will be a protracted contest with
mobile operators controlling one key technology, payments incumbents
leveraging consumer trust, Silicon Valley giants going after payments and
incentives, and merchants searching for a safe path through the field."
One of seven exhibits in this report:
This report is 29 pages long, with 7 exhibits and 3 tables.
Companies mentioned in this report include: Visa, MasterCard, Google,
Apple, Isis, Zenius, Jumio, ROAM Data, Apriva, NuWallet, Payfone, Incomm,
SparkBase, PayPal, AMEX, IBM, NCR, Retalix, MICROS, Radiant, Starbucks,
Discover, Square, MobilePayUSA, Chase, Narrate, MoBeam, and Amazon.
Table of Contents
- Executive Summary
- What is the Mobile Wallet?
- Consumer Readiness
- Where Is the Wallet, Anyway?
- Transaction and Payment Origination
- Mobile Wallet Models
- NFC and the Smart Wallet
- Issues and Concerns
- Vendor Profiles
- Conclusions
Table of Figures
- Exhibit 1: The Mobile Commerce Transaction Cycle
- Exhibit 2: Locating Payment Credentials
- Table 1: Wallet Locations and Authentication
- Exhibit 3: Mobile Handset Transaction and Payment Origination Techniques
- Exhibit 4: The Wallet as Marketplace
- Exhibit 5: Mobile Wallet Models
- Exhibit 6: The PFM Wallet
- Table 2: Mobile Wallet Models
- Table 3: Comparison of Competing Mobile Wallets
- Exhibit 7: Timescale for Mobile Wallet Evolution
