全球非接觸式支付卡市場 是由出版商Mercator Advisory Group, Inc.在2009年11月所出版的。
這份英文市場調查報告書包含24 pages, 8 exhibits 價格從美金2950起跳。
本報告書內容包括：非接觸式支付卡在全球市場的重要性調查分析、從價值鏈中的發行端及加盟店端兩者的市場評論、美國•其他國家的公共交通機關的使用、全球非接觸式卡片的發行張數預測、產業的非接觸式機器等的普及策略等，內容綱要摘記如下：
調查結果的示例
- 全球非接觸式支付卡市場的成長
- 交通機關：消費者對非接觸式卡片的主要使用
- 零售部門的加盟店逐漸導入非接觸式銀行卡
- 交通卡的半開放迴路非接觸式網路的成長趨勢
- 非接觸式未來的成功：消費者認知度的提昇與更大價值的提供
Abstract
Contactless payments, which have been threatening to be on the brink of wider
adoption for some time now, have had the benefit of significant muscle put
behind their broader marketing and implementation by a slew of issuers, a
number of acquirers, the technology providers with a vested interest,
metropolitan transit authorities trying to streamline operations and cut
costs, as well as the card brands (whose mission has always been to replace
cash and checks). The hope is that consumers will finally "tap" or "wave"
their way to a purportedly faster or otherwise improved point of sale
experience.
Whether or not the contactless chip (or contact-based EMV chip, for that
matter) will ever fully replace the tried-and-true magnetic stripe worldwide
is a question worth asking, though the likelihood of that coming to fruition
anytime soon is seemingly slim. Even if the recalcitrant magstripe isn' t going
away any time soon, a large opportunity for expansion of contactless payments
will come from the increasing global adoption of EMV cards.
Consumer complacency and glacial innovation aside, there have been bright
spots of contactless payment activity despite the dimmer broad picture.
The Global Contactless Payment Card Market: Increased Adoption in Close
Proximity? report explores the role of contactless payment cards in the global
marketplace in recent years by reviewing major developments on both the
issuing and merchant sides of the payments value chain. Mercator examines the
ways in which mass transit agencies and users have catalyzed the proliferation
of contactless payments both in the US and abroad. Using Mercator Advisory
Group' s proprietary primary research data, we also discuss survey results
surrounding contactless adoption in the US and what the numbers say about the
future of contactless payments. We provide estimates for how many contactless
payment cards have been issued worldwide and how many of those are active on a
regular basis domestically. Finally we discuss some of the strategies the
industry is using (or should use) to broaden and deepen penetration of
contactless payment instruments and facilities globally.
"Fortunately for its proponents, contactless bankcard payments have begun to
penetrate the transit sphere, where the preference for a contactless option is
so obvious that the consumer seemingly has no other choice," comments David
Fish, Senior Analyst in Mercator Advisory Group' s International Advisory
Service and author of the report. "However, introduction of "no signature
required" rules for transactions under the given regional threshold for both
contactless and contact payments robs contactless of a potential
differentiator. Points of interaction where contactless payment may not seem
to be the "better" option, or where the consumer or merchant does not perceive
any difference, are more challenging environments to introduce the new
technology without specific and meaningful incentives for usage and
acceptance."
Report Highlights Include:
- The global contactless payment card marketplace has grown to almost 1% of
all card-accepting merchants, and roughly 3.5% of all general purpose payment
cards.
- Transit has been the consumer incubator for contactless card usage -
introduction of bankcard network-branded cards for transit has been the mode
du jour within the transit space.
- Merchants in retail verticals have been gradually adopting contactless
bankcards, and banks have begun issuing contactless cards, but each side
continues to wait for the other to make the first big move.
- Semi-open loop contactless networks leveraging transit cards may prove to
be a growth vector.
- The future success of contactless depends on broader awareness and a more
robust value proposition for the consumer.
This report contains 24 pages and 8 exhibits
Companies Mentioned in This Report:
- Aduno Group
- Akbank / Axess
- American Express
- Barclaycard
- Carrefour
- CharlieCard
- Chicago Transit Authority
- China Union Pay
- Citibank
- Commonwealth Bank
- Discover
- Garanti Bank
- Gemalto
- GuestLogix
- Hang Seng Bank
- Heartland Payment Systems
- HSBC
- ICBC
- JCB
- MasterCard
- New York MTA
- Octopus Holdings
- Oyster / Transport for London
- Poste Italiane
- T-Money
- Transys
- Union Cash Register Company
- Visa
- Wal-Mart
- Washington DC Metro
- Wells Fargo
- Wincor Nixdorf.
Table of Contents
- TABLE OF FIGURES
- INTRODUCTION
- GLOBAL CONTACTLESS MARKET DEVELOPMENTS: 2008 - 2009
- CONTACTLESS BANKCARDS - ACCEPTANCE AND ISSUANCE
- OCTOPUS' S EXPANSION INTO A SEMI-OPEN LOOP NETWORK
- GLOBAL CONTACTLESS BANKCARD EXPANSION - ADUNO GROUP
- MERCATOR' S PRIMARY RESEARCH
- KEY TAKEAWAYS
- CONCLUSIONS AND STRATEGIES FOR INCREASING CONTACTLESS
- PENETRATION
TABLE OF FIGURES
- Figure 1: New Merchants Enabled with Contactless Acceptance 2009
- Figure 2: Contactless Card Accepting Merchants
- Figure 3: New Contactless Issuer Announcements 2008-2009
- Figure 4: MasterCard PayPass Cards
- Figure 5: Millions of Contactless Cards Issued
- Figure 6: Mercator Primary Research - Contactless 1
- Figure 7: Mercator Primary Research - Contactless 2
- Figure 8: Estimated US Contactless Usage
