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市場調查報告書
美國美食吧的長期發展前景：∼ 2015 年
The 2006/2007 Market Outlook For Food Bars (Long-Term Food Bars Forecasts Through 2015)
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本報告已在2011年07月19日停止出版。
美國美食吧的零售銷售自 2000 年以來持續平均每年 11.4% 的大幅成長。銷售總額在 2005 年雖已達 40 億美元，但根據預測 2006 年還將大幅超過此水準。
提供商業、政治、出版、產業分析及未來預測的美國市調公司 Leading Edge Reports （總公司：紐約州），針對美國美食吧的長期發展前景進行調查分析，並出版報告書 "The 2006/2007 Market Outlook For Food Bars (Long-Term Food Bars Forecasts Through 2015)" 。
本報告書內容包括：影響美國美食吧市場的各種趨勢、榖類麥片早餐吧及活力健康吧等類型別市 場的特徵及市場佔有率、領導品牌、領導企業、通路等詳細調查分析結果，以及廣告和宣傳等各種方案計畫與企業資料等。內容綱要摘記如下：
序章
第1章 美國美食吧市場之簡介
- 市場簡介
- 消費型態
- 健康意識對銷售的影響
- 運動
- 因人口結構變化進而增加機會的可能性
- 經濟情況對銷售的影響
第2章 美國的榖類麥片和早餐吧市場
- 簡介
- 成人及兒童的早餐趨勢
- 生產業者：最新趨勢資本化
- 零售
- 消費型態的變化
- 市場佔有率領先的企業
- 銷售前幾名的品牌
- 自有品牌的銷售
- 立即享用的榖類麥片重回市場
- 未來發展前景
第3章 美國的活力健康吧市場
- 簡介
- 碳水化合物、蛋白質、脂肪的 40-30-30 理論
- 主要銷售通路
- 零售
- 競爭管道
- 市場佔有率領先的企業
- 銷售前幾名的品牌
- 自有品牌的銷售
- 替代成分一般化
第4章 美國的簡約餐飲和點心吧市場
- 簡介
- 低碳水化合物攝取之流行與市場課題
- 功能性對目前及未來的成長有所貢獻
- 超市的支配力下降
- 市場佔有率領先的企業
- 銷售前幾名的品牌
- 自有品牌的銷售
第5章 廣告及宣傳趨勢
- 簡介
- 包裝
- 媒體總支出
- 頂尖廣告企業
- 頂尖廣告品牌
- 宣傳活動
第6章 企業資料
第7章 主要生產業者索引
圖表
Abstract
Food Bar Products Included In The Report:
- Cereal & Breakfast Bars
- Energy Bars
- Health Bars
- High-Protein Bars
- Low-Carb Bars
- Granola & Snack Bars
- Private Label Food Bars
- And Much More!
- Retail sales of food bars have been advancing by an average of 11.4% per
year since the beginning of the decade. The market, which should be just shy
of the $4 billion mark in 2005, will easily top that figure in 2006, with
sales gains continuing at a double-digit pace. How long can the food bar
industry sustain this dramatic growth? See our comprehensive analysis of
overall market dynamics, including our short- and long-term forecasts.
- Sales performance varies sharply from one category to the next. The
hottest products posted sales gains of 21% in 2005; growth in other categories
was a much slower (although still quite respectable) 7%. Which products will
lead the charge in the future? This report provides you with
product-by-product sales forecasts for all major segments of the food bar
industry. It also includes market share data, details on new product
introductions, and the latest on ad spending and promotional activities for
all major companies and brands.
- General Mills, Weider Nutrition, Kellogg Company, Bodhi Bar, CC Pollen,
Atkins Nutritionals, Clif Bar, and Mars are just a few of the major
competitors profiled in this report. Get all the latest news on sales
performance, marketing strategies, and other recent activities of the movers
and shakers in the industry.
- If you need accurate and concise forecasts, competitor intelligence, and
market trend data, or just plain, straightforward talk about the industry's
future, order a copy today and give your company the Leading Edge in
tomorrow's market!
Table of Contents
INTRODUCTION
- Scope of the Report
- Sources
- Glossary of Key Terms Related to the Industry
CHAPTER I: OVERVIEW OF THE U.S. MARKET FOR FOOD BARS
- Overall Market
- Buying Patterns.
- Health Trends Affect Sales
- Sports Participation
- Changing Demographics May Create More Opportunities
- Economy's Impact on Sales
CHAPTER II: THE U.S. MARKET FOR CEREAL/BREAKFAST BARS
- Overview
- Breakfast Trends Among Adults and Children
- Manufacturers Capitalize on Recent Breakfast Trends
- Retail Sales
- Shifting Buying Patterns
- Market Share Leaders
- Top-Selling Brands
- Private-Label Sales
- Ready-to-Eat Cereal Making a Comeback?
- Future Outlook
CHAPTER III: THE U.S. MARKET FOR ENERGY/HEALTH BARS
- Overview
- The 40-30-30 Philosophy
- Mainstream Distribution
- Retail Sales
- Competing Channels
- Market Share Leaders
- Top-Selling Brands
- Private-Label Sales
- Alternative Ingredients Become More Common
CHAPTER IV: THE U.S. MARKET FOR GRANOLA/SNACK BARS
- Overview
- Low-Carb Trends Challenge the Market
- Functionality Fuels Current and Future Growth
- Are Supermarkets Losing Their Grip?
- Market Share Leaders
- Top-Selling Brands
- Private-Label Sales
CHAPTER V: ADVERTISING AND PROMOTIONAL TRENDS IN THE U.S. MARKET FOR FOOD BARS
- Overview
- Packaging That Sells
- Overall Media Expenditures
- Top Advertisers
- Top Advertised Brands
- Promotional Activities
CHAPTER VI: COMPANY PROFILES
- Introduction
- Abbott Laboratories
- Atkins Nutritionals, Inc.
- Bally Total Fitness Holding Corporation
- Barbara's Bakery Inc.
- Bodhi Bar, Inc.
- BumbleBar, Inc.
- CC Pollen Co.
- Clif Bar Inc.
- Colorado Baking Company, Inc.
- Fitness Foods LLC (Govinda's)
- General Mills, Inc.
- Goldshield Group plc
- Kellogg Company
- Kraft Foods Inc
- Mars, Incorporated
- McKee Foods Corporation
- MLO Products, Inc.
- NBTY, Inc.
- Nestle USA, Inc. (PowerBar Inc.)
- Nutiva Inc.
- Optimum Nutrition, Inc.
- PepsiCo, Inc.
- Unilever (Slim-Fast Foods Company)
CHAPTER VI: COMPANY PROFILES (cont'd.)
- Weider Nutrition International, Inc.
- Weight Watchers International, Inc.
CHAPTER VII: DIRECTORY OF SELECTED MANUFACTURERS OF FOOD BARS
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