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市場調查報告書

印度的嬰兒用品市場展望

India Baby Care Market Outlook 2018

出版商 KuicK Research 商品編碼 310057
出版日期 內容資訊 英文 62 Pages
商品交期: 最快1-2個工作天內
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印度的嬰兒用品市場展望 India Baby Care Market Outlook 2018
出版日期: 2014年08月08日 內容資訊: 英文 62 Pages
簡介

印度在全球兒童數最多,佔全球0-4歲兒童的20%。印度的出生數推算為2,700萬,構成全球總出生數的20%。近幾年,在印度嬰兒用品產品市場活躍化。在需求面方面,由於所得上升,平均家族數的縮小,工作女性增加,及父母知識豐富,提振這個趨勢。

本報告提供印度的嬰兒用品市場的相關調查、市場概要、各產品區隔的市場、消費者的購買與支出態度、複數產品的購買點、理想的市場動態、未來的成長策略、愛好的經營模式,及主要企業產業概要、產品系列等分析,為您概述為以下內容。

第1章 印度的嬰兒用品市場概要

第2章 印度的嬰兒用品市場:各類別產品

  • 尿布
  • 頭髮&按摩油
  • 洗髮精&肥皂
  • 嬰兒食品
  • 嬰兒化妝水
  • 嬰兒爽身粉
  • 服飾

第3章 印度的嬰兒用品市場力學

  • 理想的市場參數
  • 應該討論課題

第4章 印度的嬰兒用品產品的支出、購買模式

  • 購買的要點
  • 支出模式
  • 購買頻率

第5章 未來的成長策略

  • 有機、天然產品的發表
  • 大規模市場區隔產品的優勢
  • 高級產品的接受性提高
  • 層級II & 半城市市場上未開發的可能性

第6章 嬰兒用品產品的E零售

  • 市場概要
  • 主要線上零售業者

第7章 嬰兒用品產品的經營模式

  • 嬰兒專用產品商店
  • 醫學店舖
  • 網路商店
  • 超級市場/大賣場
  • 上門推銷/直銷

第8章 競爭情形:產業概要、產品系列

  • Dabur
  • Johnson & Johnson
  • Procter & Gamble
  • Kimberly-Clark
  • Wipro
  • Himalaya
  • Rustic Art
  • Pigeon
  • Krauter
  • Chicco

圖表清單

目錄

Recent years have witnessed a spurt in the market for baby care products in India. On the demand side, rising incomes, smaller average size of families, more women coming out to work, and better informed parents, have all contributed toward this trend. On the supply side, the opening up of the economy and the interest shown by large multinationals in the Indian growth story have ensured that Indian consumers are constantly being introduced to better and advanced products. Competition among suppliers and the emergence of China as a source for cheap alternatives has resulted in competitive pricing of products and the Indian parents are using this advantage to offer the best to their children.

India is home to the largest number of children in the world, significantly larger than the number in China. The country has 20% of the 0-4 years' child population of the world. The number of live births in the country is estimated to be 27 million, which again constitutes 20% of the total number of live births in the world. Although the number of births is expected to gradually go down in the coming years, the relative load of India in the world in terms of child population is not going to lessen significantly for a long time to come. India is therefore emerging as an important world market for baby products.

The rising number of babies contributes to higher demand for baby products; however, this is strongly supported by surging income levels resulting from robust growth. In addition to these factors, rising literacy, working mothers, and aggressive marketing have also contributed to a shift in consumer behavior that allows mothers to use readymade products rather than the traditional indigenous alternatives. Retailers and manufactures are constantly involved in product innovation and development has allowed to widen the market, using new technologies and advanced marketing approaches.

“India Baby Care Market Outlook 2018” report Highlights:

  • Baby Care Market Overview
  • Market by Product Segment
  • Consumer Purchasing & Spending Behavior
  • Point of Purchase for Multiple Products
  • Favorable Market Dynamics
  • Future Growth Strategies
  • Preferred Operating Business Model
  • Key Companies Business Overview & Product Portfolio

Table of Contents

1. India Baby Care Market Overview

2. India Baby Care Market by Product Category

  • 2.1. Diaper
  • 2.2. Hair & Massage Oil
  • 2.3. Shampoo & Soap
  • 2.4. Baby Food
  • 2.5. Baby Lotion
  • 2.6. Talcum Powder
  • 2.7. Apparel

3. India Baby Care Market Dynamics

  • 3.1. Favorable Market Parameters
  • 3.2. Issues to be Considered

4. Spending & Purchasing Patterns for Baby Care Products in India

  • 4.1. Point of Purchase
  • 4.2. Spending Pattern
  • 4.3. Purchase Frequency

5. Future Growth Strategies

  • 5.1. Introducing Organic & Natural Products
  • 5.2. Dominance of Mass Segment Products
  • 5.3. Increasing Acceptability of Premium Range Products
  • 5.4. Untapped Potential in Tier II & Semi Urban Market

6. E-Retailing of Baby Care Products

  • 6.1. Market Overview
  • 6.2. Leading Online Retailers
    • 6.2.1. Nest Childcare Services Pvt. Ltd.
    • 6.2.2. Brainbees Solutions Pvt. Ltd.
    • 6.2.3. Flipkart Internet Pvt. Ltd.
    • 6.2.4. Jasper Infotech Pvt. Ltd.
    • 6.2.5. Amazon Seller Services Pvt. Ltd.

7. Business Model for Baby Care Products

  • 7.1. Exclusive Baby Products Outlets
  • 7.2. Medical Shop
  • 7.3. Online Store
  • 7.4. Supermarket/Hypermarket
  • 7.5. Door to Door Selling/ Direct Sales

8. Competitive Landscape: Business Overview & Product Portfolio

  • 8.1. Dabur
  • 8.2. Johnson & Johnson
  • 8.3. Procter & Gamble
  • 8.4. Kimberly-Clark
  • 8.5. Wipro
  • 8.6. Himalaya
  • 8.7. Rustic Art
  • 8.8. Pigeon
  • 8.9. Krauter
  • 8.10. Chicco

List of Figures

  • Figure 1-1: Baby Care Products Market (US$ Million), 2013-2018
  • Figure 1-2: Baby Care Product Market Opportunity by Region
  • Figure 1-3: Baby Care Market by Product Segment, 2013 & 2018
  • Figure 2-1: Baby Diaper Market (US$ Million), 2013-2018
  • Figure 2-2: Average Spending on Diapers in Metro & Tier-II Cities, 2013 & 2018
  • Figure 2-3: Baby Hair Oil Market (US$ Million), 2013-2018
  • Figure 2-4: Baby Massage Oil Market (US$ Million), 2013-2018
  • Figure 2-5: Baby Shampoo Market (US$ Million), 2013-2018
  • Figure 2-6: Baby Soap Market (US$ Million), 2013-2018
  • Figure 2-7: Baby Shampoo Market (US$ Million), 2013-2018
  • Figure 2-8: Baby Lotion Market (US$ Million), 2012-2018
  • Figure 2-9: Baby Lotion Market (US$ Million), 2013-2018
  • Figure 2-10: Baby Lotion Market (US$ Million), 2013-2018
  • Figure 3-1: Monthly Average Spend on Baby Care Products (US$), 2013 & 2018
  • Figure 3-2: Monthly Average Spend on Baby Care Products by Double Income Single Kid Family (US$), 2013 & 2018
  • Figure 4-1: Point of Purchase of Baby Care Products, 2014
  • Figure 4-2: Point of Purchase of Diapers, 2014
  • Figure 4-3: Point of Purchase of Soap & Talcum Powders, 2014
  • Figure 4-4: Point of Purchase of Baby Food, 2014
  • Figure 4-5: Point of Purchase of Apparels, 2014
  • Figure 4-6: Point of Purchase of Hair & Massage Oil, 2014
  • Figure 4-7: Average Monthly Spend on Baby Care Product, 2014
  • Figure 4-8: Purchase Frequency of Diapers, 2014
  • Figure 4-9: Purchase Frequency of Baby Food, 2014
  • Figure 4-10: Purchase Frequency of Soap & Talcum Powder, 2014
  • Figure 4-11: Purchase Frequency of Hair & Massage Oil, 2014
  • Figure 5-1: Premium Baby Care Products Market Opportunity (US$ Million), 2013-2018
  • Figure 5-2: Baby Care Products Market in Tier II & III Cities (US$ Million), 2013-2018
  • Figure 7-1: Online Market of Baby Care Products (US$ Million), 2013-2018
  • Figure 7-2: Share of Online Market of Baby Care Products (%), 2013-2018
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