行動網頁瀏覽器市場（2009-2014年）：Web 2.0、iPhone、Google時代的市場機會與課題 是由出版商Visiongain在2009年07月所出版的。
這份英文市場調查報告書包含129 pages 價格從美金2331起跳。
Abstract
Within a short timeframe, the iPhone series of devices has helped fuel mobile
web adoption in North America and Europe unlike any device before. In the
seven years prior to the launch, the paucity of user-friendly mobile
web-focused devices proved a major obstacle to optimal growth in users and
traffic.
Thanks to innovative multi-touch gesture user interfaces, faster processing
and large screens, users are now more aware of the benefits of web access with
mobility. The introduction of multi-touch user interfaces been pivotal in
finally realising the possibility and benefit of mobile browsing to a wide
audience, particularly in developed markets. Supported by increasing bandwidth
in mobile networks, improved user experience has encouraged uptake,
particularly as an extension of any given user' s online desktop experience,
evidenced by the widespread adoption of mobile versions of leading social
networking sites. This is illustrated by Apple through the iPhone, whose users
in the UK are five times more likely to browse the web than owners of other
mobile phones.
The move triggered a wave of touch interface releases with large screens from
rival device manufacturers. It is within this context that the development of
mobile web browser technologies forms a crucial component, providing the
platform which will help generate new revenue streams from advertising and
content/application downloads, on top of subscriptions.
Given its evolutionary path in relation to advances in device and UI, the
browser is increasingly assuming the ability to substitute many applications
for a single platform. The browser can form a single stop for documents, audio
and video, games, and navigational services with APIs leveraging each device' s
unique capabilities including GPS, accelerometers, cameras and so on.
Companies such as Google, Apple and Palm are harbouring ambitions to port the
next stage in the internet roadmap, HTML 5, onto the mobile platform, possibly
leading to video played within the mobile browser without the need for
additional rich internet application (RIA) plugins such as Flash and
Silverlight. The RIA framework developers themselves, such as Adobe and
Microsoft, are working towards full desktop versions onto mobile handsets for
2010.
Based on analysis of the position of key participants across the value chain,
including operators, media agencies, software application providers, access
providers, marketing specialists and trade association representatives, this
125+ page report analyses the market drivers and barriers affecting mobile web
browsers and applications. It discusses the main market trends and charts the
market evolution in the US, Europe and the Asia Pacific including the Middle
East.
Reading this exclusive management report will tell you the following:
- Who are the main players in mobile browser platforms and what are they
doing?
- What different variants of platform are available on devices and expected
to appear in the future?
- Why is the mobile web so important to mobile?
- How successful will solutions be?
- How can operators and other companies in the value chain best position
themselves?
Find out the answers to these and many other questions by buying this vital
industry insight.
Who needs to read this report?
Directors, VP and Senior managers in:
- Mobile/ Cellular carriers and operators
- Digital and Mobile Advertising agencies
- Mobile Search companies
- Handset manufacturers
- Mobile content providers
- Brands looking to tap into the mobile audience
Table of Contents
- 1.1. The Mobile Communications Business
- 1.1.1 A new context for mobile communications
- 1.1.2 Forging a path for the mobile internet
- Figure 1 Growth of Flat-rate pricing strategies for Broadband Internet
- 1.2. Mobile Web Adoption Curtailed Despite Advances
- 1.3. The Significance of Browser Technologies
- 1.4 The current state of the mobile web
- 1.5 Focus of the Report
- 1.6 Key Findings
2. Overview of the Internet Economy
- 2.1 History of the World Wide Web, Markup Languages and Web browsers
- 2.1.1 Birth and Early Growth of the Web 1980-1995
- 2.1.2 Commercialisation of the Web
- 2.1.3 The Original Browser Wars and Antitrust Litigation
- 2.1.4 Dotcom Boom and Bust 1999-2001
- Figure 2.1 Desktop Facebook page
- 2.1.5 Towards and Beyond Web 2.0: 2002 onwards
- 2.1.5.1 The Emergence of Social Networking as a key web market driver
- 2.1.5.2 Size of the social networking market
- Chart 2.1 Social networks unique visitors March 2009
- 2.1.6 Second Browser War
- Chart 2.2 Desktop Browser Market Share, 1996-2006
- 2.1.7 Current issues in the prevailing adverse economic climate
3. Evolution of the Mobile Web: The Mobile Internet Promise
- 3.1. The i-mode Success Story in Japan and failure beyond
- Chart 3.1 Mobile internet penetration, 2001
- 3.1.1 Failure of WAP: 1999-2004
- 3.1.2. Failures in Standardisation and Resulting Fragmentation in
Device/Browser Platforms
- 3.1.2.1 Attempts at Realignment with the desktop Web
- 3.1.2.2 W3C Mobile Web Initiative
- 3.1.2.3 OMA and the introduction of UAProf
- 3.1.2.3.1 UAProf and its significance for the mobile web
- 3.1.2.3.2 Limitations of UAProf
- 3.1.2.4 Expansion and Evolution of Markup Language Choices for the
Mobile Web
- Figure 3.1 Roadmap for MarkUp Languages in Mobile, 1990-2007
- 3.1.2.6 Device Description Repository (DDR)
- 3.1.2.7 WURFL
- 3.2 Current State of the Mobile Web
- 3.2.1 Developments in Service Pricing and Packaging
- Chart 3.2 UK Mobile Web user growth
- Figure 3.2 Evolution of mobile internet service models in the UK
- Figure 3.3 Evolving charging models in the UK
- Chart 3.3 Selected MNOs percentage data revenue growth 2007-2008
- 3.2.1.1 Operator content control-open access dichotomy: Vodafone UK
- 3.2.2 Evolution in Devices and User Experience
- Chart 3.4 Smartphone content use comparison
- 3.2.2.1 The migration from the handset sales model to the service model
- 3.2.3 SN, UGC and Multimedia Evolution and Uptake
- 3.2.4 Fragmentation in protocols and browser deployments
- 3.2.5 Potentially growing involvement of Web Applications and RIA
Frameworks
- 3.2.6 Open Source Mobile Platforms: Android and Symbian
- 3.2.6.1 Start of a true mobile OS race?
- 3.2.6.2 Standards and positioning in the mobile ecosystem
- 3.2.6.3 Competition between mobile OS platforms
- 3.2.5 Market and Industry Direction
4. Embedded Native Browser Technologies
- Chart 4.1 Smartphone OS shipments, Q1 2009
- Chart 4.2 Smartphone versus overall mobile phone sales
- 4.1 Web Browser for S60
- 4.1.1 WebKit Engine as a Platform for S60
- Figure 4.2 Nokia S60 Browser Architecture based on WebKit
- 4.1.2 Content Rendering and Navigation on the S60
- Figure 4.3. Page navigation using minimaps
- Figure 4.4 Browsing history on the S60 using minimaps
- 4.1.3 Enhanced Support for Web 2.0 content
- 4.1.4 Visiongain Verdict on Web Browser for S60
- 4.2 Microsoft Internet Explorer Mobile
- 4.2.1 Microsoft Windows Mobile OS: The Baseline Roadmap for IE Mobile
- 4.2.2 New Windows Mobile Software Releases
- 4.2.3 Microsoft Customises
- 4.2.4 Criticism of the Microsoft OS?
- 4.2.5 Evolution of Internet Explorer Mobile
- Figure 4.5 IE Mobile 6
- 4.2.5.1 Pocket Internet Explorer for PPC 2002 and Windows Mobile 2003
- 4.2.5.2 Internet Explorer Mobile for Windows Mobile 5, 6 and 6.1
- 4.2.5.3 IE Mobile 6 on Windows Mobile 6.5
- 4.2.6 Visiongain Verdict on Microsoft on the mobile web
- 4.3 Apple iPhone and MobileSafari
- Figure 4.5 MobileSafari on the iPhone 3G
- Figure 4.6 MobileSafari user interface
- 4.3.1 Safari: Making sense of the Web on a mobile device with
restrictions
- 4.3.2 Encouraging market response since launch
- Chart 4.2 Apple iPhone Unit Sales, 2007-2009
- Chart 4.3 Impact of iPhone on mobile web use
- 4.3.3 Apple aims to consolidate position in apps market
- 4.3.4 Visiongain Verdict on Mobile Safari: Building towards HTML 5 over
mobile
- 4.4 Android WebKit-based browser
- Figure 4.7 Android browser on the T-Mobile G1 (HTC Dream)
- Figure 4.8 Android browser settings menu
- 4.4.1 Android 1.5 Update
- 4.4.2 The Android browser - A secondary programming environment
- 4.4.3 Android system vulnerabilities
- 4.4.4 The human factor as an Android vulnerability
- 4.4.5 Browser strengths and weaknesses
- 4.4.6 Definitive but limited success in initial take-up
- 4.4.7 Need to strengthen position of Android Market
- 4.4.8 Visiongain verdict on the Android browser
- 4.5 Blackberry Browser and Internet Browser
- 4.5.1 Server-assisted architecture and Proxy Configurations for
BlackBerry web access
- Figure 4.9. BlackBerry Browser Proxy Configurations
- 4.5.2 Potential Market impact
- Figure 4.10. BlackBerry browser
- 4.5.3 BlackBerry App World versus Web Apps
- 4.6 Palm webOS
- Fig 4.12 Page rendering and presentation on the Palm Pre
- 4.6.1 Palm Web Browser
- 4.6.2 User Experience
- Figure 4.13. Palm Pre Web and Bookmark cards
- 4.6.3 Promising Initial Take-up
- 4.6.4 RIA Integration
- 4.6.5 Issues with Multi-Touch IP
- 4.7 Openwave/Myriad
- 4.7.1 Successive versions of the Openwave browser
- 4.7.2 Widely distributed installed base
- 4.7.3 Decline of Openwave
- 4.8 ACCESS NetFront
- 4.8.1 User Experience
- 4.8.2 Large Installed base of NetFront browsers
5. Downloadable browser platforms
- 5.1 Opera Software
- 5.1.1 Opera Mini
- Figure 5.1 Opera Mini on the Nokia N97
- 5.1.1.1 Functionality and User Experience
- 5.1.1.2 High take-up rates
- 5.1.2 Opera Mobile
- 5.1.2.1 Release Roadmap and Build-up of Features
- 5.1.2.2 Cancellation of version 9.0
- 5.2 Skyfire
- Figure 5.2 Skyfire inline video
- 5.2.1 Performance
- 5.2.2 Platform Development and Market Direction
- 5.3 TeaShark
- 5.3.1 Features and Functionality
- 5.4 Mozilla Forthcoming Development: Mozilla Firefox Mobile
6. Market Direction and Future Developments
- 6.1 Current market status
- Chart 6.1 Estimated growth in global mobile web users, 2008-2009
- 6.2 Patterns in browser adoption and usage
- Chart 6.2 US mobile web users, 2001-08
- Chart 6.3 UK mobile web users, 2006-08
- Chart 6.4 Worldwide share of daily web traffic by mobile browser, 2009
- Chart 6.5 Global share of total web traffic by browser for full H1 2009
- Chart 6.6 Global Smartphone Market Share by Manufacturer, Q2 2009
- Chart 6.7 Global Smartphone Market Share by OS, Q2 2009
- Chart 6.8 Share of daily web traffic by mobile browser, North America
2009
- Chart 6.9 Share of total web traffic by browser in H1 2009, North
American Market
- Chart 6.10 Share of daily web traffic by mobile browser, Europe 2009
- Chart 6.11 Share of total web traffic by browser in H1 2009, Europe
- Chart 6.12 Share of daily web traffic by mobile browser, Asia Pacific
and Middle East 2009
- Chart 6.13 Share of total web traffic by browser in H1 2009, Asia
Pacific and Middle East
- 6.3 Future Direction
- Chart 6.14 Global mobile web users, 2009-2014
- Chart 6.15 Regional distribution of mobile web users, 2009-2014
- Chart 6.16 Global Mobile Web OS Market Share, 2008-2014
- Table 6.1 Global Mobile OS Market Shares in percent, 2008-2014
- Chart 6.17 Global Mobile Web Browser Market Share (by originated
traffic), 2008-2014
- Table 6.2 Global Mobile Web Browser traffic share, 2008-2014
- 6.4 Embedded versus Downloads
- 6.5 The Web Browser as a Runtime Environment
Companies Listed
- Access Co., Ltd.
- Admob
- Adobe
- Agito Networks
- Amazon
- America Movil
- Apple
- AT&T Mobility
- BBC
- Bebo
- Bolt
- Celltick
- Discretix
- Ebay
- Ericsson
- Ericsson
- Expway
- Facebook
- Garmin
- Google
- Handspring
- Hi5
- HTC
- Hutchison 3G
- IBM
- Internet Movie Database
- ITV
- KDDI
- Lenovo
- LG Electronics
- LinkedIn
- Microsoft
- Microsoft
- Motive
- Motorola
- Mozilla Foundation
- Myriad Group
- MySpace
- Netscape
- Networks in Motion
- Neven Mrgan
- Nokia
- Nokia Siemens Networks
- NTT DoCoMo
- O2
- Omniweb
- Openwave
- Opera Software
- Oracle Corporation
- Orange
- PacketVideo
- Palm
- Panasonic
- PayPal
- Purple Labs
- Research In Motion
- Reti Radiotelevisive Digitali
- Samsung
- Sharp Electronics
- Skyfire
- Skype
- Sony Ericsson
- Sprint-Nextel
- Sun Microsystems
- Symbian
- Symbian Foundation
- TeaShark
- Telefonica
- T-Mobile
- TomTom
- Twitter
- Verizon Wireless
- Vodafone
- Xanga
- Yahoo
- YouTube
