行動及通訊市場環境・倫理考量型策略 - 從環保動機中獲得利益 是由出版商Visiongain在2008年06月所出版的。
這份英文市場調查報告書包含122 pages 價格從美金2331起跳。
Abstract
Global warming, our impact on the environment, and resultant environmental
strategies have been at the forefront of the media in recent years and will
continue to remain there while the effects of climate change continue to have
such a dramatic impact on our environment. The responsibility of the damage on
the environment has fallen to individuals and industries, and that includes
the telecoms industry. Consumers are becoming ever more aware of their own
environmental impact and that of the industries, and visiongain believes that
herein lies a potentially lucrative market.
The consumer market base of green and ethical consumers will drive demand for
products reflecting the current desire to restrict environmental impact from
both industries and individuals. The range of products and services that offer
“green” solutions coming into the market reflect the growing
consumer trend in concerns for personal environmental impact. The green and
ethical market has the opportunity to move away from being a niche market and
appealing to a growing market base.
A growing market base of green and ethical consumers is not the only reason
that the telecoms industry needs to adopt environmental strategies. Pressures
from international protocols such as the Kyoto protocol are pushing
governments of countries who have ratified the treaty to lower greenhouse gas
emissions to specific targets. Industries will therefore find themselves under
pressure to reduce greenhouse gas emissions as measures are put in place to
reduce such emissions, and the telecoms industry, while not as targeted as
energy companies in this matter, will also be under some pressure.
If telecoms industries continue to pollute the environment, and make little or
no effort to bring green products and services to the market, this will result
in a particularly negative public image given the current public feeling
towards climate change, and a potentially lucrative market will be missed.
Telecoms companies should also consider the potential cost savings to be made
from adopting environmental strategies. The cost of energy is continuing to
rise and is one example where the industry can save money, and by adopting
energy saving measures the telecoms industry can reduce its environmental
impact and save energy costs across its business. However telecom companies
can profit from improving the environment as they offer alternative delivery
methods for oral and written communications and save on transport pollution.
Reading this exclusive management report will tell you the following:
- Who are the main players in the green and ethical market and what are they
doing?
- What strategies can be adopted by those in the telecoms industry wishing
to enter or improve their position in the market?
- What are the methods and products being used in the market and what will
be used in the future?
- Will the green and ethical market be sustainable in the long term?
- Which environmental strategies in the telecoms industry are more effective?
Find out the answers to these and many other questions by buying this vital
industry insight.
Awareness of the impact of telecoms on the environment is growing. The amount
of electricity used and waste generated by the industry is extremely high. The
telecoms industry has a duty to lower its impact in the wave of public opinion
and high number of media reports regarding climate change.
Table of Contents
Chapter 1 Introduction
- 1.1 Global warming
- 1.2 The telecoms industry and the environment
- 1.3 The focus of the report
Chapter 2 Telecoms industry awareness of its environmental impact
- 2.1 Carbon footprint; industries and individuals
- 2.1.1 Carbon offsetting and trading
- 2.1.1.1 Environmental branding
- 2.1.2 Personal responsibility
- 2.1.3 Why have companies become more aware of their carbon footprint?
- 2.1.3.1 Cost savings and market potential
- 2.2 Past environmental strategies
- 2.2.1 Carbon labeling
- 2.2.2 Recycling
- 2.2.3 Industrial alliances
- 2.3 Mobile telecoms aiding other industries in reducing their carbon
footprint
- Chart 1 Incentives for reducing face-to-face meetings
- 2.3.1 Mobiles reduce environmental impact in local business
- 2.3.2 Mobile influence on working from home
- 2.3.3 The Mobile Web
- 2.3.4 Mobile marketing and advertising
- Chart 2 Digital marketing
- 2.3.5 Mobile mapping
- 2.3.6 GPS
- 2.3.7 Digital wallets
- 2.3.7.1 Barriers to NFC solution
- 2.3.8 Fixed line solution; video calling and teleconferencing
- Chart 3 Potential carbon emissions to be saved from teleconferencing
and telecommuting
- Table 1 Telecommuting cost savings and productivity
- 2.4 Marketing hype versus social responsibility
- 2.4.1 Fashion versus sustainable
- 2.5 Governmental pressure
- 2.5.1 The Kyoto protocol
- 2.5.2 Ramifications for industries failing to improve CO2 emissions
- 2.5.3 Energy competitiveness
- 2.6 Green business goals
Chapter 3 Telecoms Impact on the environment
- 3.1 Network impact
- 3.1.1 Running a fixed and mobile network
- 3.1.2 Powering a base station
- 3.2 Green fixed line telephone solutions
- 3.2.1 PON
- 3.2.2 Go Green IP technology
- 3.3 Mobile handset energy saving solutions
- 3.3.1 Energy saving screen
- 3.3.2 Low energy chargers
- Chart 4 Mobile phone extended adapter exceeding Energy Star in
GreenPeace test
- 3.3.3 Lack of copper wiring and use of WiMAX
- 3.3.4 Conclusion
Chapter 4 Renewable energy and green solutions for the telecoms industry
- 4.1 Energy companies providing sustainable energy solutions for the
telecoms industry
- 4.1.1 Why is sustainable energy necessary for the telecoms industry?
- 4.1.2 Carmanah
- 4.1.3 Proven Energy
- 4.2 B Corporation
- 4.3 Zerofootprint
- 4.4 1% for the planet
- 4.5 Trees for the future
- 4.6 Mobile environmentally friendly prototypes
- 4.7 Reconditioning and recycling
- 4.7.1 Refurbishing and reselling
- 4.7.2 Recycling for charity
- 4.7.3 Collective good
- 4.7.4 Recycling with benefits
- 4.7.5 Sourcing mobile recycling
- 4.7.6 Eco friendly mobile recycling
- 4.7.7 Community recycling
- 4.7.8 Recycling and fund raising
- 4.7.9 Locating wireless recycling
- 4.7.10 Digital and wireless product recycling
- 4.8 Mobile recycling in Europe
- 4.9 Green box recycling
- 4.10 Conclusion
Chapter 5 Mobile handset vendor strategies
- 5.1 Nokia
- Chart 5 Nokia net sales
- 5.1.1 Nokia' s findings
- 5.1.1.1 Recycled materials used by Nokia
- 5.1.1.2 Green handset
- Table 3 Nokia Evolve key stats
- Chart 6 Cost comparison of Nokia 3110 Evolve and 3110 Classic
- 5.1.4 Nokia take-back policy
- 5.2 Samsung
- 5.2.1 Samsung SGH-G600
- 5.2.2 GreenPeace ranking
- 5.2.3 Samsung Green Management
- Chart 7 Samsung recycling of obsolete products in 2005
- 5.3 Motorola
- 5.3.1 Motorola MOTOKRZR
- 5.3.2 Race to recycle program
- 5.3.3 Aid to tsunami relief
- 5.3.4 Energy Star chargers
- 5.3.5 Chicago climate exchange (CCX)
- 5.4 Sony Ericsson
- 5.4.1 Sony Ericsson T650
- 5.4.2 PVC free
- 5.4.3 The Sony Ericsson list of banned and restricted substances
- 5.4.4 Plug-in to eCycling with US EPA
- 5.4.5 Village solar charger
- 5.5 LG
- 5.5.1 Reduction in standby power
- 5.5.2 Banned substances
- 5.5.3 LG KE970
- 5.6 HTW S116 Solar powered handset
- 5.7 Reusable materials from mobile phone recycling
- Table 4 Phase out structure of certain hazardous materials in GreenPeace
survey
- Table 5 Drivers and barriers to handset vendor and manufacturer
environmental strategies
- 5.8 Conclusion
Chapter 6 Telecoms operators' environmental strategies
- 6.1 Base stations
- 6.1.1 Renewable energy solutions: Biofuel
- 6.1.2 Renewable energy solutions: Wind and solar
- 6.1.3 Mobile reach
- 6.2 Office strategies
- 6.3 Electronic billing
- 6.4 Case studies
- 6.4.1 T-Mobile
- Chart 8 UK Carbon emissions
- 6.4.2 NTT
- Chart 9 NTT Group amount recycled 2007
- 6.4.3 China Mobile
- 6.4.4 Vodafone
- 6.4.5 BetterWorld Telecom
- 6.4.6 Green Mobile
- 6.4.7 Credo Mobile
- 6.5 Emerging markets
- 6.6 Developed markets
- 6.6.1 The US market
- 6.6.2 The European market
Chapter 7 Environmental pressure groups and agreements
- Table 6 GreenPeace electronic company ranking March 2008
- 7.1 GreenPeace
- 7.1.1 GreenPeace mobile device ranking
- 7.1.2 GreenPeace standards
- Table 7 GreenPeace device ranking
- 7.1.2.1 PVC
- 7.1.2.2 Beryllium
- 7.2 RoHS
- 7.3 Kyoto agreement
- 7.4 EU WEEE Directive
- 7.5 IPP Pilot project on mobile phones
- 7.6 WWF Climate Savers
- Table 8 WWF Climate savers members
Chapter 8 The “green” telecoms market in 2013
- 8.1 Developing a green only market
- 8.1.1 Corporate responsibility
- 8.2 “Green” products for the ethical consumer
- 8.2.1 Nokia Eco Sensor Concept
- 8.2.2 Remade or recycled phones
- 8.3 Renewable energy powered networks
Chapter 9 Conclusions and recommendations
- 9.1 Operators
- 9.2 Handset vendors
Companies Listed
- 1% for the planet
- 4INFO
- ACI
- Advertiser Perceptions
- Alcatel Lucent
- Aliant Telecom
- Apple
- ASA
- AT&T
- Avaya
- B Corporation
- Bell Canada
- Best Buy
- BetterWorld Telecom
- Blesberg Telecoms
- BT
- Cable and Wireless
- Carbon Counted
- Carbon Reduction Institute
- Carmanah
- Cellphone recycling
- Charitable recycling
- Chesapeake sustainable business alliance
- Catalyst lafarge
- Chicago climate exchange
- China Mobile
- Cisco
- Clean energy partnership
- Collective good
- Co-Op
- Credo Mobile
- Dell
- Earthworks
- eBay
- Eco-cell
- Econcious market
- Energy Star
- Enterprise Nation
- Entrepreneurs organisation
- Envirofone
- Environmental Leader
- EPA
- Epsom
- European Union
- EU WEEE Directive
- Extreme Networks
- France Telecom
- Fujitsu-Siemens
- Google
- GRC Wireless
- Grecycling
- Greener gadgets
- Green Mobile
- GreenPeace
- Hewlett
- HP
- HTW
- Huawei technologies
- IBM
- Idea Cellular
- Illegal-logging.info
- Image Power
- Innocent
- Intel
- IPP Pilot project on mobile phones
- Johnson & Johnson
- JVC
- Korea Energy Management Corporation
- Kyoto Protocol
- Lenovo
- Lexmark
- LG
- London Underground
- Lowcountry local first
- McDonalds
- McKinnon and Clarke
- Michigan Nature association
- Microsoft
- Morgan Stanley
- Motorola
- Near Fields Communications
- NEC
- NetRegs
- Nike
- Nokia
- Nokia Siemens
- Novo Nordisk
- NTT
- NWTel
- O2
- Office Depot
- Orange
- Packard
- Panasonic
- Philips
- Plug-in to eCycling
- Polaroid
- Proven Energy
- Radio Frequency Systems
- Recellular
- Recycling for charities
- Recycle my cellphone
- Recycle wireless phones
- Rethink
- RIM
- RIP Mobile
- RoHS
- Sahawa Express
- Samsung
- Saudi Aramco
- Sharp
- Soay Telecoms
- Society for environmental graphic design
- Sony
- Sony Ericsson
- Spansion
- Staples
- TeliaSonera
- Tetra Pak
- The Carbon Trust
- The Collins companies
- The fair trade federation
- The greater Philadelphia sustainable business network
- The Rugmark Foundation
- The Social Venture Network
- T-Mobile
- Toshiba
- Trees for the future
- Umicore
- UN
- undress4success.com
- US Department of Energy
- Vodafone
- Walkers
- Walmart
- Webex
- Working Assets
- WWF
- Xanterra parks and resorts
- YouGov
- Zain
