全球FMC市場分析 是由出版商Visiongain在2008年02月所出版的。
這份英文市場調查報告書包含99 pages 價格從美金2331起跳。
Abstract
The GSM Association is to test out a carrier ENUM service, which the trade
body says will make it easier to send IMs, MMS, emails, videos and any other
IP content between mobiles and fixed line phones, as well as mobile-to-mobile
transmissions. The pilot will start in 2008, with the aim of going live with a
full commercial service later on this year. The GSMA says four operators will
be involved in the trial: Bharti Airtel, mobilkom austria, Telekom Austria and
Telenor. Is this the next step in FMC? A brand new report, just published,
examines the future of FMC and which technological formats will triumph.
Fixed operators already fully understand the threat of mobile VoIP. The UK
will see fixed call rates outstripped by mobile, and Europe is following the
same trend. They know that FMC can allow them to deliver similar services and
tariffs. Are you capturing the market share you need to? This report will help
you.
As VoIP and SIP are deployed, the natural progression to FMC infrastructure
for mobile networks is clear. The most well known UMA service is represented
by dual mode cellular or Wi-Fi handsets and other services are entering the
market, including femtocells which will be both complimentary and competitive
to FMC. Home consumers are open to the technology if it greatly improves their
mobile phone voice quality and provides the necessary coverage. But research
has found that consumers are resistant to buying, installing, and adding yet
another device.
With the GSM mobile operator able to offer fully converged connectivity using
your existing core networks, subscribers will seamlessly roam from your
cellular network to a WLAN, maintaining the call as they move from one to the
other. As cellular operators increase the variety of services and applications
they offer to their customers the issue of in-building coverage increases in
significance.
Both dual-mode handsets and home base-stations will be used by operators to
enable them fulfil their strategies. Operators in the FMC market have produced
FMC services on differing technologies. Main players include operators BT,
Orange and TeliaSonera have produced UMA services. Players such as Telecom
Italia and O2 Germany have produced FMC services but have stayed away from
UMA. Operators and vendors alike will have to decide if UMA is the way forward
for FMC, or if the technology is old and out dated. Hear independent opinion
today.
Reading this exclusive management report will tell you the following:
- Who are the main players in FMC and what are they doing?
- What are the forms of convergence and which forms of convergence will give
operators and vendors the best strategy for the future?
- How successful will FMC be?
- What role will quad play have in the future of FMC?
- What are the drivers and barriers to FMC?
- What are the main competitors to FMC?
Find out the answers to these and many other questions by buying this vital
industry insight.
FMC has had a mixed response and operators need to know the market conditions
when developing their FMC services and this report will give a detailed
analysis of the current findings of FMC services world wide. Are you involved
in FMC services? Should you be? Have you identified the best path to market
with these services? This report will help you decide the right direction to
take in the FMC market.
This report will also tell you what kind of a market there is to build on for
FMC services and what kind of convergence is the better strategy for operators
and vendors alike.
Why you need to order this report today:
- Brands/Marketers- Discover what opportunities exist in the FMC
market and what the best strategies are in this space. Learn about market
issues specifically related to fixed and mobile issues including technology,
media types, demographics, past and present service popularity, subscriber
receptivity and trends.
- Mobile operators- Gain an insight into the issues affecting FMC and
where revenues can be derived from this opportunity. Discover adoption and
usage of new technology and services, as well as market size data. Obtain
analysis of the key market participants and their products and services.
- Fixed operators- Gain an insight in to the market and issues
regarding FMC and what steps need to be taken by fixed operators to counter
falling voice minutes. Discover the best use that can be made of the
technology available and which areas of the market should be targeted.
- Vendors- Should vendors be pushing for Wi-Fi enabled services? Will
UMA be the future or do consumers feel that the technology is outdated and
irrelevant to them? Learn whether VoIP capabilities will be the next killer
app on handsets and if this will push UMA out of the market, and what role
will SIP and femtocells have to play in the future of FMC. Also, which
handsets gain the best market traction in FMC?
With mobile penetration reaching 100 per cent in many developed markets, the
mobile phone will soon be in virtually everyone' s pocket. Fixed to mobile
substitution is both an active threat and opportunity to fixed and mobile
operators. Do you understand this market? Do you know how it will develop? Is
this an issue that you need to act on and find out about now?
Who needs to read this report?
Directors, VP and Senior managers in:
- Mobile/ Cellular carriers and operators
- UMA service developers
- Handset manufacturers
- Fixed line operators
Table of Contents
Chapter - 1
1. Introduction
- 1.1 Executive summary
- Figure 1: Benefits of convergence for consumers
- Chart 1: BT traditional and new wave revenue growth
- 1.2 What is Convergence?
- 1.3 Focus of this report
Chapter - 2
2. Fixed to mobile substitution
- 2.1 An increasingly mobile world
- Chart 2: Global mobile vs. fixed line growth
- Chart 3: Mobile only households in Europe
- Chart 4: Opinion of the main benefits of mobile phones within the EU 27
- Chart 5: Telephony access in the UK, France, Germany and Italy
- 2.1.1 Defining substitution
- Chart 6: World mobile subscribers
- Table 1: Mobile only access in EU 27
- Chart 7: EU 25 telephony access chart
- 2.2 Fixed and mobile traffic trends
- 2.2.1 VoIP impact in the fixed and mobile trend
- 2.2.2 Geographical trends
- 2.2.3 Long distinct and the US experience
- Chart 8: International call minutes from the UK
- 2.3 Revenues are shifting towards mobile networks
- 2.4 Fixed-to-mobile substitution drivers
- Chart 9: Wireline growth 9 month YoY 2006-2007
- Chart 10: Wireline growth Q3 2006-2007
- Chart 11: Fixed and mobile penetration in UK homes
- 2.5 Bundling
- 2.5.1 Bundled service packages: Mobile operators
- 2.5.1.1 Drivers and benefits of service bundles
- 2.5.1.2 Integrating Wi-Fi with WWAN
- 2.6 Barriers to displacement
- 2.7 Is mobile traffic competitive or complementary to wireline?
- 2.8 Attitudes and preferences of enterprise users
- 2.9 Price competition
- 2.10 Case study: BT Fusion Mobile UK
- 2.10.1 BT attempts to fight fixed-to-mobile substitution
with convergence phone
- 2.10.2 The pros and cons of BT' s strategy
- 2.10.2.3 The positives
- 2.10.2.4 The weaknesses
- Chart 12: BT market share of international calls 2005-2007
- 2.11 Fixed-line operator strategies for countering falling
revenues
- 2.11.2 Deploying internet services
- 2.11.3 Flat rate offers
- 2.11.4 Bundled service packages
- 2.11.5 New handset designs and applications
- 2.11.6 Exploiting indoor cellular shortcomings
- 2.11.7 Full service integration
Chapter - 3
3. Fixed/mobile convergence
- Table 2 UMA handsets
- 3.1 Different forms of convergence
- 3.2 Drivers of convergence
- 3.2.1 Boosting voice usage
- 3.2.2 Differentiation
- 3.2.3 Mobile market entry
- Figure 2: Drivers and barriers to convergence
- 3.2.4 CapEx and OpEx savings
- 3.2.5 Broadband and WLAN growth
- 3.2.6 Demand side drivers
- 3.3 Barriers
- 3.3.1 Technology
- 3.3.2 Handsets
- 3.3.3 Regulatory environment
- 3.3.4 Incumbent dominance and organisational structures
- 3.3.5 End-user inertia
- 3.3.6 Declining mobile costs
- 3.4 Convergence will increase the battle for customer ownership
- 3.5 Voice and data integration
- 3.6 How fixed/mobile convergence works
- 3.7 Implementing FMC services
- Chart 13: North America mobile subscribers
- 3.8 Early incarnations of FMC
- 3.8.1 TDC' s Duet
- 3.8.2 BT' s Onephone
- 3.8.3 Dual mode DECT/GSM handsets
- 3.8.4 O2 Genion
- 3.9 The FMCA initiative
- 3.10 Mobile handset convenience over the fixed network
- 3.11 Is there demand for FMC?
- 3.11.1 Strong signals for FMC among corporates
- 3.11.2 Lack of FMC success in the UK
- 3.12 Access technologies Bluetooth, Wi-Fi and Wimax
- 3.13 The impact of VoIP
- 3.13.1 VoIP as an enabler of convergence
- 3.13.2 VoIP and applications convergence
- 3.13.3 VoIP enables new entrants to compete
- 3.13.4 VoIP will help fixed telecos fight against substitution
- 3.14 Chapter conclusions
Chapter - 4
4. Convergence phone analysis
- 4.1 Convergence phone overview
- 4.2 Operational structure
- 4.2.1 Telecom Italia
- 4.2.2 France Telecom
- 4.2.3 BT
- 4.3 The Unica service
- Chart 14: Telecom Italia fixed and mobile connections in Italy 9
month YOY comparison
- 4.3.1 Telecom Italia Unica
- 4.3.1.1 A positive start
- 4.3.1.2 Subscriptions capped
- 4.3.1.3 Target markets
- 4.3.1.4 Recent company developments
- 4.3.1.5 Company initiatives
- 4.3.1.6 Competitive environment
- 4.3.1.6.1 Substitution in Europe
- 4.3.6.1.2 Mobile call termination rates
- 4.3.1.7 Vodafone
- 4.3.1.8 Lack of broadband penetration
- 4.3.1.9 The case for further convergence for Telecom Italia
- 4.4 France Telecom/Orange Unique/Unik
- 4.4.1 How it works
- 4.4.3 Limitations of device
- 4.4.4 Target markets
- 4.4.5 Market impact
- 4.4.6 Company initiatives
- 4.3.1.6 Competitive environment
- 4.3.1.6.1 Substitution in Europe
- 4.3.6.1.2 Mobile call termination rates
- 4.3.7.1 Vodafone
- 4.3.8.1 Lack of broadband penetration
- 4.3.1.9 The case for further convergence for Telecom Italia
- 4.4 France Telecom/Orange Unik/Unique
- 4.4.1 How it works
- 4.4.2 Limitations of device
- 4.4.3 Target markets
- 4.4.4 Market impact
- 4.4.5 Company initiatives
- 4.5 UMA
- 4.5.1 How UMA works
- Table 2: UMA operators
- Figure 3: How UMA works
- 4.5.2 Bluetooth/Wi-Fi/cellular hand-over
- 4.5.3 UMA standardisation is critical for FMC success
- 4.5.4 The role of the FMCA
- 4.5.5 FMCA' s strengths and weaknesses
- 4.5.6 Interoperability
- 4.5.7 Competition for the future of UMA
- 4.6 Femtocells
- 4.7 BT Office Anywhere
- Chart 15: BT year end revenue 2000-2006
- Chart 16: New wave as % of BT' s total revenue
- 4.7.1 Competitive acumen of BT Office Anywhere
- 4.7.2 Target market
- 4.8 UMA handsets
- 4.8.1 Motorola
- 4.8.2 Ericsson
- 4.9 Device convergence
- 4.9.1 Nokia N800
- 4.9.2 Nokia N95 vs. the iPhone
- 4.9.3 Recent developments in Nokia
- 4.9.3.1 Collaboration with Telecom Italia
- 4.9.3.2 Nokia trials with O2' s digital wallets
- 4.10 Skypephone
- 4.11 Convergence goals
- 4.12 The end point of convergence plans
- 4.13 Business and enterprise users
- 4.14 Mobile professionals over 45
- 4.15 Consumers
- 4.16 Youth market (young adults and children)
- 4.17 Issues to consider and hurdles to overcome
- 4.18 Quad play
- 4.19 Broadband penetration
- 4.20 Billing
- 4.21 Regulatory hurdles
- 4.22 Marketing convergence
- 4.23 Lessons from Fusion Mobile
- 4.24 Ann phone service
- 4.25 Other global FMCA initiatives
- 4.26 Forecasts
- Table 4: SWOTs of a selection of convergence phones from Europe and US
Chapter - 5
5. Conclusions and recommendations
- 5.1 Fixed and mobile operators recommendations
- 5.2 Vendor recommendations
- 5.3 Enterprise recommendations
Companies mentioned in this report include:
- 3
- AGCOM
- Alcatel
- Alcatel Lucent
- Alltel
- Apple
- AT&T
- AT&T Mobility
- Barclaycard
- Brazil Telecom
- BT
- Carphone Warehouse
- Centrica
- China Telecom
- Cincinnati Bell
- Cingular Wireless (now AT&T)
- Claro
- Deutsche Telekom
- eBay
- European Commission
- EU
- FMCA
- France Telecom
- Kineto Wireless
- Korea Telecom
- KPN
- London underground
- Microsoft
- Motorola
- NetCom
- Nokia
- Nokia Siemens
- Nortel Networks
- O2
- Ofcom
- Olimpia
- Orange
- PT
- Palm Treo
- Puerto Rico telephone
- Rogers wireless
- Samsung
- Saunalahti
- Sky broadband
- Skype
- Sony Ericsson
- Swisscom
- TDC
- Talk Talk
- Tele2
- Telephone and Data Systems
- Telecom Italia
- Telefonica
- TeliaSonera
- Timco.Ltd
- T-Mobile
- Transport for London
- UMA consortium
- Unstrung news
- Verizon
- Virgin
- Visa Europe
- Vodafone
- Vonage
- Vyke
- Windows Mobile
