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市場調查報告書

行動製圖市場調查 2015-2025年:定位服務 (LBS) 、地方性檢索,地理定位,SoLoMo,GIS及空間資料的價值的促進

Mobile Mapping Market Report 2015-2020: Driving Value in Location Based Services (LBS), Local Search, Geolocation, SoLoMo, GIS & Spatial Data

出版商 Visiongain Ltd 商品編碼 336176
出版日期 內容資訊 英文 110 Pages
商品交期: 最快1-2個工作天內
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行動製圖市場調查 2015-2025年:定位服務 (LBS) 、地方性檢索,地理定位,SoLoMo,GIS及空間資料的價值的促進 Mobile Mapping Market Report 2015-2020: Driving Value in Location Based Services (LBS), Local Search, Geolocation, SoLoMo, GIS & Spatial Data
出版日期: 2015年07月22日 內容資訊: 英文 110 Pages
簡介

全球行動製圖市場預測2015年將創造出305億6,000萬美元的收益。

本報告提供全球行動製圖市場相關調查,提供您市場概要,全球市場·地區市場·各國市場的預測,次級市場預測,全球·地區·國家層級的促進成長要素,並彙整主要企業的簡介等資訊。

第1章 調查概要

第2章 行動製圖市場簡介

  • 智慧型手機·社群媒體促進的LBS莫大潛力
  • 行動製圖收益化的早期課題
  • 放大行動領域的新尺寸規格
  • 行動地方性檢索
  • 實現行動裝置上製圖的定位技術
  • 行動製圖的主要利用案例為何?
  • 技術上檢討事項
  • 市場定義

第3章 全球行動製圖預測

  • 市場規模定義
  • 全球行動製圖收益預測
  • 領導全球LBS市場的市場區隔預測

第4章 地區的定位服務 (LBS) 市場預測

  • 主要地區概要
  • 地區的行動地圖收益預測
  • 北美的行動地圖預測
  • 南美的行動地圖預測
  • 亞太地區的行動地圖預測
  • 歐洲的行動地圖預測
  • 中東·非洲的行動地圖預測

第5章 目前行動製圖市場分析

  • 應用的成長如何影響LBS·MLS?
  • 消費者取向行動製圖的價值鏈
  • 定位型媒體
  • 全球行動廣告市場重要性
  • 行動地方性檢索是否將得到莫大收益?
  • 地理圍欄:定位型行銷
  • 定位型應用的收益化方法
  • 企業LBS:收益化的更佳機會
  • 商業化戰略:電信業者如何讓定位型應用收益產生變化?
  • 電信業者如何讓LBS收益化?

第6章 行動製圖市場上主要企業

  • Foursquare
  • TomTom
  • Google Maps
  • TeleCommunications Systems
  • Nokia與ualcomm的合作促成室內定位技術市場的進步
  • ViaMichelin
  • 行動製圖的其他主要供應商

第7章 專家的見解

第8章 結論·建議

  • 全球·地區性行動製圖收益預測及分析
  • 在行動製圖領域中最成功的收益模式為何?
  • 行動製圖市場上興起的領導者為何?
  • Visiongain的建議
  • 對行動製圖的成功來說的障礙為何?
  • 目前市場上行動製圖成功的促進要素
  • 成功的製圖應用的特徵為何?
  • 結論

第9章 用語

圖表清單

目錄
Product Code: TEL0018

The latest report from business intelligence provider visiongain offers comprehensive analysis of the global mobile mapping market. Visiongain assesses that this market will generate revenues of $30.56 billion in 2015.

Now: Uber Loses $3bn Bid For Nokia HERE Maps To German Car Makers.

This is an example of the business critical headline that you need to know about - and more importantly, you need to read visiongain's objective analysis of how this will impact your company and the industry more broadly. How are you and your company reacting to this news? Are you sufficiently informed?

How this report will benefit you

Read on to discover how you can exploit the future business opportunities emerging in this sector. Visiongain's new study tells you and tells you NOW.

In this brand new report you find 69 in-depth tables, charts and graphs PLUS AN EXCLUSIVE interview - all unavailable elsewhere.

The 110 page report provides clear detailed insight into the global mobile mapping market. Discover the key drivers and challenges affecting the market.

By ordering and reading our brand new report today you stay better informed and ready to act.

Report Scope

  • Global mobile mapping market forecasts from 2015-2020
  • Regional mobile mapping market forecasts from 2015-2020 covering Asia-Pacific, South America, Europe, Middle East and Africa, and North America, further subdivided into 5 submarkets providing 30 market spaces for further granularity
  • Country mobile mapping forecasts from 2015-2020 covering China, the US, the UK, and Japan also further subdivided into the 5 submarkets, providing a further 20 markets segments and insight into the market.
  • Mobile mapping submarket forecasts from 2015-2020 covering location-based services, location-based mobile search, indoor mapping, 3D mapping, and licensing. These forecasts are at the global level and regional level revealing 30 market spaces to explore
  • Analysis of the key factors driving growth in the global, regional and country level mobile mapping markets from 2015-2020
  • Profiles of the leading 6 mobile mapping companies in 2015 analysing their products and future prospects
  • An Interviews with key opinion leaders Elliott Hamilton of TeleCommunications Systems, informing and underpinning the analysis

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How will you benefit from this report?

  • Keep your knowledge base up to speed. Don't get left behind
  • Reinforce your strategic decision-making with definitive and reliable market data
  • Learn how to exploit new technological trends
  • Realise your company's full potential within the market
  • Understand the competitive landscape and identify potential new business opportunities & partnerships

Who should read this report?

  • Anyone within the mobile mapping value chain.
  • CEO's
  • COO's
  • CIO's
  • Business development managers
  • Marketing managers
  • Application developers
  • Mobile advertising executives
  • Mobile network operators
  • Technologists
  • Suppliers
  • Investors
  • Banks
  • Government agencies
  • Contractors

Visiongain's study is intended for anyone requiring commercial analyses for the mobile mapping market and leading companies. Find data, trends and predictions.

Table of Contents

1. Report Overview

  • 1.1 Global Mobile Mapping Market Overview
  • 1.2 Global Mobile Mapping Market Structure
  • 1.3 Why You Should Read This Report
  • 1.4 How This Report Delivers
  • 1.5 Key Questions Answered by This Analytical Report Include:
  • 1.6 Who is This Report For?
  • 1.7 Methodology
  • 1.8 Frequently Asked Questions (FAQ)
  • 1.9 Associated Visiongain Reports
  • 1.10 About Visiongain

2. Introduction to the Mobile Mapping Market

  • 2.1 Vast Potential for LBS Driven by Smartphones and Social Media
  • 2.2 Early Challenges in Monetising Mobile Mapping
  • 2.3 New Form Factors are Amplifying the Mobile Arena
  • 2.4 Mobile Local Search
  • 2.5 Location Technologies that Enable Maps on Mobile Devices
  • 2.6 What are the Main Use Cases for Mobile Mapping?
  • 2.6.1 Practical Applications of Mobile Mapping and Geolocation
  • 2.7 Technical Considerations
  • 2.8 Market Definition

3. Global Mobile Mapping Forecasts and Projections 2015-2020

  • 3.1 Defining the Market Size
  • 3.2 Global Mobile Mapping Revenue Forecast 2015-2020
  • 3.3 Global LBS Market Leading Segment Forecasts 2015-2020

4. Regional Location-Based Services Forecasts 2015-2020

  • 4.1 Outlining the Dominant World Regions
  • 4.2 Regional Mobile Maps Revenue Forecast 2015-2020
  • 4.3 North American Mobile Maps Forecasts 2015-2020
    • 4.3.1 North American Mobile Maps Segment Forecast 2015-2020
    • 4.3.2 US National Mobile Maps Forecasts 2015-2020
  • 4.4 Latin American Mobile Maps Forecasts 2015-2020
    • 4.4.1 Latin American Mobile Mapping Segment Forecasts 2015-2020
  • 4.5 Asia-Pacific Mobile Mapping Forecasts 2015-2020
    • 4.5.1 How Asian Vendors Plan to Develop and Master Indoor LBS Accuracy, and Revenue Implications Thereof
    • 4.5.2 Asia-Pacific Mobile Maps Segment Forecasts 2015-2020
    • 4.5.3 Chinese National Mobile Maps Market Forecast 2015-2020
    • 4.5.4 Japanese National Mobile Maps Market Forecast 2015-2020
  • 4.6 European Mobile Mapping Forecasts 2015-2020
    • 4.6.1 European Mobile Mapping Segment Forecasts 2015-2020
    • 4.6.2 The UK National Mobile Mapping Forecast 2015-2020
    • 4.6.3 Effects of Automotive Legislation on Connected Mobile Map Subscription Base in Europe
    • 4.6.4 What will be the impact of Intersec Releasing a New Version of IGLOO?
  • 4.7 Middle East and African Mobile Mapping Forecasts 2015-2020

5. Current Mobile Mapping Market Analysis

  • 5.1 How Will the Growth of Apps Affect LBS and MLS?
    • 5.1.1 Understanding the Relevance of Social Media
    • 5.1.2 Uses for LBS - Consumer vs. Enterprise
  • 5.2 The Consumer Mobile Mapping Value Chain
  • 5.4 Location-Based Media
  • 5.5 The Importance of the Global Mobile Advertising Market
    • 5.5.1 Location-based Advertising: Push vs. Pull
    • 5.5.2 What will be the Potential Impact of LBA?
  • 5.6 Mobile Local Search to Reap Greatest Revenues?
    • 5.6.1 How to Monetise Mobile Local Search?
    • 5.6.2 Which are the Best Mobile Local Search Business Models?
    • 5.6.2.1 Caller Pays Model
    • 5.6.2.2 Advertiser Pays Model
    • 5.6.2.3 Hybrid Model
    • 5.6.3 Summary and Analysis of Mobile Local Search Business Models
  • 5.7 Geo Fencing - Location-based Marketing
    • 5.7.1 Geo Fencing - Other Potential Uses
  • 5.8. How to Monetise Location-Based Applications
  • 5.9 LBS for Enterprise - A Better Opportunity for Monetisation?
    • 5.9.1 Business Case for Location Apps and M2M in Enterprise
  • 5.10 Monetising Strategy - How Can Carriers Turn Location-Based Apps into Revenue?
  • 5.11 How Can Carriers Monetise LBS?
    • 5.11.1 Learn how Privacy and Fraud Issues Hamper Carrier Benefits
    • 5.11.2 How the Revenue Share Model is Preventing Carrier Involvement
    • 5.11.3 How are Operators becoming Essential Players in the LBS Market?
    • 5.11.4 Operators Able to use Customer Segmentation for LBS

6. Leading Companies in the Mobile Mapping Market

  • 6.1 Foursquare
    • 6.1.1 Foursquare History and Recent Developments
    • 6.1.2 Recent Developments and Additions
    • 6.1.2 How is Foursquare being Monetised?
    • 6.1.2.1 Implementing Database Access Charges
  • 6.2 TomTom
    • 6.2.1 Read About TomTom's Recent Developments
    • 6.2.3 TomTom Navigator
    • 6.2.4 TomTom for Android
  • 6.3 Google Maps
    • 6.3.1 How Has Google Maps Impacted the Broader Mobile Mapping Market
    • 6.3.2 How Does Google Monetise its Mapping Services?
    • 6.3.3 Integrated Services
  • 6.4 TeleCommunications Systems
    • 6.4.1 TCS Status as an End-to-end LBS Services Provider
    • 6.4.1.1 TCS Application Suite
  • 6.5 Nokia and Qualcomm Partnership Makes Bid to Advance Interior Positioning Technology Market
    • 6.5.1 Nokia HERE - Delivering Precision to Indoor Mapping
    • 6.5.2 Qualcomm Bringing Positioning Capabilities to the Equation
    • 6.5.3 Speculation of HERE Acquisition by Uber and Implications for the Broader Automotive Industry
  • 6.6 ViaMichelin
    • 6.6.1 ViaMichelin on Mobile
  • 6.7 Other Leading Vendors in Mobile Mapping

7. Expert Opinion

  • 7.1 Elliott Hamilton, Senior Director of Strategic Planning, TeleCommunications Systems
  • 7.1.1 Mobile Mapping Rudiments and Core Offerings from an Operator or Vendor Perspective
  • 7.1.2 Defining Revenue Streams for Location-Based Applications
  • 7.1.3 Market Outlook for Tethered and Native In-Vehicle Connectivity
  • 7.1.4 Vendor Response to Consumer Cries for Greater Mobile Privacy and Security
  • 7.1.5 Impact of Wearable Smart Devices on the Mobile Mapping Market
  • 7.1.6 LBS Market Dynamics in the Different World Regions: Contributing Factors and Trends

8. Conclusions and Recommendations

  • 8.1 Global and Regional Mobile Mapping Revenue Forecast and Analysis 2015-2020
  • 8.2 What Are the Most Successful Revenue Models in the Mobile Mapping Sphere?
  • 8.3 Who will Emerge as the leader In the Mobile Mapping Market?
  • 8.4 Visiongain's Recommendations for Operator Success
  • 8.4.1 Recommendations for Operator Entry into the Mobile Mapping Market
  • 8.5 What are the Barriers to Mobile Mapping Success?
  • 8.6 Drivers for Mobile Mapping Success in the Current Market
  • 8.7 What Are the Features of a Successful Mapping Application?
  • 8.9 Concluding Statements

9. Glossary

List of Tables in this Report

  • Table 2.1: Enabling Technologies for Mobile Maps
  • Table 2.2: Mobile Maps Application Archetypes
  • Table 2.3: Essential Components of Mobile Maps Described
  • Table 3.1: Global Mobile Maps Revenue Forecast 2015-2020 ($ billion, AGR %, CAGR %, Cumulative)
  • Table 3.2: Global Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
  • Table 3.3: Global Mobile Maps Segment Share Forecast 2015-2020 (%)
  • Table 4.1: Regional Mobile Maps Revenue Forecast 2015-2020 ($ billion, AGR%)
  • Table 4.2: North American Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
  • Table 4.3: North American Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
  • Table 4.4: US National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
  • Table 4.5: US National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
  • Table 4.6: Latin American Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
  • Table 4.7: Latin American Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
  • Table 4.8: Asia-Pacific Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
  • Table 4.9: Asia-Pacific Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
  • Table 4.10: Chinese National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
  • Table 4.11: Chinese National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
  • Table 4.12: Japanese National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
  • Table 4.13: Japanese National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
  • Table 4.14: European Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
  • Table 4.15: European Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
  • Table 4.16: UK National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
  • Table 4.17: UK National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
  • Table 4.18: MEA Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
  • Table 4.19: MEA Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
  • Table 5.1: Global Mobile Advertising Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
  • Table 5.2: Routes to Monetisation of Mobile Maps Apps
  • Table 6.1: TomTom for Android Key Features
  • Table 6.2: TCS End-to-end Mobile Maps Infrastructure Product List
  • Table 6.3: Leading Mobile Maps Vendors and Related Products
  • Table 8.1: Leading Revenue and Monetisation Strategies for Mobile Mapping Vendors
  • Table 8.2: Key Features of a Successful Commercial Mobile Maps Application

List of Charts in this Report

  • Chart 1.1: Japanese National Mobile Mapping Revenue Forecast 2015-2020 ($ billion, AGR %)
  • Chart 3.1: Global Mobile Maps Revenue Forecast 2015-2020 ($ billion, AGR%)
  • Chart 3.2: Global Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
  • Chart 3.3: Global Mobile Maps Segment Share Forecast 2015; 2017; 2020 (%)
  • Chart 4.1: Regional Mobile Maps Revenue Forecast 2015-2020 ($ billion)
  • Chart 4.2: Regional Mobile Maps Revenue Share Forecast 2015; 2017; 2020 (%)
  • Chart 4.3: North American Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
  • Chart 4.4: North American Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
  • Chart 4.5: US National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
  • Chart 4.6: US National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
  • Chart 4.7: Latin American Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
  • Chart 4.8: Latin American Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
  • Chart 4.9: Asia-Pacific Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
  • Chart 4.10: Asia-Pacific Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
  • Chart 4.11: Chinese National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
  • Chart 4.12: Chinese National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
  • Chart 4.13: Japanese National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
  • Chart 4.14: Japanese National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
  • Chart 4.15: European Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
  • Chart 4.16: European Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
  • Chart 4.17: UK National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
  • Chart 4.18: UK National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
  • Chart 4.19: MEA Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
  • Chart 4.20: MEA Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
  • Chart 5.1: Global Mobile Advertising Revenue Forecast 2015-2020 ($ bn, AGR %)
  • Chart 6.1: Foursquare Check-in Share by Location Type 2014 (%)
  • Chart 6.2: Global TomTom Revenue Share by Business Division 2013 (%)
  • Chart 6.3: Global TomTom Revenue Share by Business Division 2014 (%)
  • Chart 6.4: Global TomTom Revenue Share by Sales Type 2013 (%)
  • Chart 6.5: Global TomTom Revenue Share by Sales Type 2013 (%)

List of Figures in this Report

  • Figure 1.1: Mobile Mapping Market Structure Overview
  • Figure 2.1: Geolocation Technologies and How They Interrelate
  • Figure 2.2: LBS Essential Component Infographic
  • Figure 5.1: LBS App Ecosystem Infographic

Companies Listed

  • Alcatel-Lucent
  • Alexa
  • Amazon
  • Apple
  • AT&T
  • Atheros, Inc.
  • Audi AG
  • Autonavi
  • Badoo
  • Baidu
  • Base
  • Bharti Airtel
  • BlackBerry
  • Blendr
  • BMW
  • BouyguesTelecom
  • Bravo
  • Broadcom
  • China Mobile
  • Condé Nast
  • Creativity Software
  • eBay
  • E-Plus
  • Ericsson
  • Facebook
  • FamilyMap
  • Flickr
  • Foursquare
  • Garmin
  • GM
  • Google
  • Gowalla
  • Grindr
  • Groupon
  • HERE (Nokia)
  • IndoorAtlas
  • Intersec
  • Leap Wireless
  • Loopt
  • Magellan
  • Mapbox
  • MapMyFitness
  • MapQuest
  • Mercedes-Benz
  • MetroPCS
  • Michelin Group
  • Microsoft
  • MobileLBS
  • Moblog
  • Motorola Solutions
  • MTS Russia
  • MyTown
  • Navizon
  • Navteq
  • New York Times
  • Nintendo
  • Nokia
  • NTT DoCoMo
  • O2
  • Onstar
  • OpenStreetMap
  • Panoramio
  • Pinterest
  • Placecast
  • Polaris Wireless
  • Portugal Telecom
  • Qualcomm
  • Rummble
  • RunKeeper
  • RX Networks
  • Samsung
  • Samsung Electronics
  • SFR
  • SFR
  • Shopkick
  • Skyhook Wireless
  • Snocator
  • Sony
  • Sprint
  • Telecom
  • TeleCommunications Systems Inc. (TCS)
  • Telefónica
  • TeleNav
  • Telus Mobility
  • The Strategis Group
  • TomTom
  • Trimble Outdoors
  • TruePosition
  • Twitter
  • Uber
  • UbiEst
  • Urbanspoon
  • Verizon
  • ViaMichelin
  • Viettel
  • Vine
  • Vodafone
  • Volkswagen
  • Where 2 Technologies
  • Wind Italia
  • Yahoo!
  • Yellow Pages
  • Yelp
  • Zagat
  • ZTE

Other Organisations Mentioned in This Report

  • Canada Geographical Information System
  • Canadian Land Inventory
  • CTIA - The Wireless Association
  • Environmental Systems Research Institute
  • European Union
  • Harvard Laboratory for Computer Graphics
  • In-location Alliance
  • New York University
  • The United States Federal Communications Commission (FCC)
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