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市場調查報告書
LBS（定位資訊服務）市場的分析與預測： 2005 ∼ 2010 年
Location Based Services 2005-2010: Market realities, recommendations and forecasts
| 出版商 |
Visiongain |
| 出版日期 |
2005年03月 |
商品編碼 |
31185 |
| 內容資訊 |
英文 95+ pages |
| 價格 |
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本報告已在2011年07月19日停止出版。
FCC 頒布 E-911 命令以來，美國對行動通訊業者加以鎖定臨時闖入者位置的義務，結果創造了因加了 LBS（定位資訊服務）功能所帶來的獲益，但實際上 LBS 究竟是否普及了呢？
專門從事製藥及通訊產業市場研究調查的英國調查公司 Visiongain（總公司：倫敦），出版了與 LBS 市場有關之調査報告書“Location Based Services 2005-2010: Market realities, recommendations and forecasts”。
本報告書內容包括： LBS 對行動資訊服務造成的影響、現在 LBS 創造的全球收益及利用人數、到 2010 年止的成長率、對 ARPU 的影響等，內容綱要摘記如下。
第 1 章 簡介
第 2 章 技術分析
- 基本的定位技術
- 追踪與定位
- AOA（Angle of Arrival）
- 信號強度測定
- Cell-ID
- 網路與端子技術
- TDOA
- AFLT
- E-OTD
- A-GPS
- 綜合技術
- 衛星定位資訊系統：GPS
- PPS
- 頻率與信號
- 扭曲效果
- DGPS
- WAAS
- 其他的衛星系統
- 以網路為基礎的定位
- GSM
- CGI
- 區分天線
- 時機
- UTOA
第 3 章 平台與用途
- 定位服務平台
- 地區資訊系統
- 位置・引擎
- LBS 平台
- 應用軟體設計
- LBS 的種類
- 商業用途
- AT&T 的 Friend Finder 應用軟體
第 4 章 LBS 之美國市場
- 市場簡介
- 美國國內業者
- 刺激市場發展因素
- 安全法規：E-911
- 4G 服務及其用途
- 急救電話
- 通報場所
- E-911
- FCC 指令
- 層面 1 之必要條件
- 層面 2 之必要條件
- 解決方案
- 實行課題
- 層面 1 與 2 的比較
- 業者的發展
- 技術問題
第 5 章 全球市場
- 歐洲市場
- GALILEO
- 與衛星有關之協定
- 亞洲市場
第 6 章 相互運用性
- 規格的重要性
- LBS 商業模式的維持
- LBS 規格制定機關
- Geo Mobility 伺服器
- AT&T Find Friend 應用軟體的採用規格
- 多方業者價值鏈
第 7 章 隱私權
- 隱私權課題
- 個人的自由
- 定位資料之保護原則
- 隱私權的種類
- 課題
第 8 章 預測／建議／總結
- 世界市場發展因素
- 建議
- 綜合方案
- 商業案例之發展
- 應用軟體的定義
- 安全性與保安
- 隱私權
- 總結
Abstract
When the FCC introduced the E-911 mandate, requiring all U.S. wireless carriers to be able to
locate their subscribers in an emergency, this presented the ideal opportunity to generate
additional subscriber revenues by adding Location Based Services (LBS) on to this technology. But
how well have US cellular subscribers taken to using these services? And, how does this compare to
the key market trends and developments that have been witnessed in Asia and Europe?
The latest informative visiongain report, Location Based Services 2005-2010: Market realities,
recommendations and forecasts, provides you with the answers to these questions and more by giving
you the latest status of this market area. Now that the hype surrounding 3G and the related
applications has cleared this report delivers a realistic picture of the current market for LBS with
particular focus on the US, Asian and European markets. What services have been deployed by
carriers? Which services are a success with subscribers? Where is the market heading?
Key questions that this report answers:
- What impact will LBS have on mobile data service revenues?
- What are the current global revenue and subscriber figures for LBS?
- What subscriber growth rates can we expect for LBS uptake through to 2010?
- What affect will LBS have on overall subscriber ARPU today and in the next five years?
- What will global revenues from LBS be in 2010?
In addition, this 95+ page report will provide you with an understanding of the key issues
regarding the various technology standards and interoperability. The report will also provide an
awareness of the fragmented nature of the whole content and value chain with the numerous parties
involved.
Why you need to buy this report
- This report delivers recommendations to all players involved in offering location-based
services, and highlights what market issues you need to be aware of to ensure your companys
success.
- Discover the major market drivers, and find out which applications and services have been
offered successfully and the levels of usage they have enjoyed.
- This report provides you with year-by-year global subscriber and revenue forecasts for usage of
LBS through from 2005 to 2010
- Find out the lessons learned by leading carriers, such as AT&T, KDDI and Nextel, that have
launched LBS. Discover, through these analytical case study business models, the various steps that
need to be taken to realize the revenue potential of these value added services.
- Learn about the E911 mandate, the deadlines imposed, and the effect this has had on triggering
growth of LBS in the US. You will also learn about the financial realities of implementing this
mandate.
- Understand, through detailed descriptions, analysis and comparisons, the differences between the
technologies, regarding their levels of precision and accountability.
- This report will tell you about the underlying issues regarding subscriber privacy when using
LBS applications, and how supplying personal information may be impeding LBS uptake.
Table of Contents
- Chapter 1. Introduction
- Graph 1. Revenue for Data Services, 2004
- 1.2 Usage Areas
- Graph 2. Consumers Interested in Location Service
- 1.2.1 Emergency Services (E-911)
- 1.3 Interconnection
- 1.4 Drawbacks to LBS
- 1.5 Focus of this Report
- Chapter 2. Technical Focus
- 2.1 Basic Location Techniques
- 2.1.1 Tracking and Positioning
- 2.1.2 Angle of Arrival (AOA)
- 2.1.3 Measuring the Signal Strength
- 2.1.4 Cell of Origin (Cell-ID)
- 2.2 Network and Handset Techniques
- 2.2.1 Time Difference of Arrival (TDOA)
- Figure 1. Architecture for TDOA Emergency Call
- 2.2.2 Triangulation and Trilateration (AFLT)
- 2.2.2.1 Triangulation
- 2.2.2.2 Trilateration
- 2.2.3 Enhanced Observed Time Difference (E-OTD)
- Figure 2. Architecture for E-OTD
- 2.2.4 A-GPS
- 2.2.5 Hybrid Technology
- Table 1. Technologies Compared
- 2.3 Satellite Positioning Systems- GPS
- Figure 3. Orbital Paths of Satellites Around the Earth
- 2.3.1 Basic Principles of Satellite Navigation
- Figure 4. Possible Position Locations
- Figure 5. Positioning Using Three Satellites
- 2.3.2 The Satellites
- Table 2: Characteristics of GPS Satellite
- 2.3.2.1 User Segment
- Figure 6. User, Control and Space Segments of GPS
- 2.3.2.2 Space Segment
- 2.3.2.3 Control Segment: Master Control Station
- 2.3.2.4 Monitor Stations
- 2.3.2.5 Ground Antennas
- 2.4 Precise Positioning Service (PPS)
- 2.4.1 Standard Positioning Service (SPS)
- Table 3. Precision of GPS
- 2.5 Frequencies and Signals
- 2.6 Distorting Effects
- 2.7 DGPS
- 2.8 WAAS
- 2.9 Other Satellite Systems
- 2.9.1 GLONASS
- 2.9.2 EGNOS and GALILEO
- 2.10 Network-Based Positioning
- 2.11 GSM
- 2.12 Cell of Global Identity
- 2.13 Segment Antennas
- 2.14 Timing Advance
- 2.15 Uplink Time of Arrival
- Chapter 3. Platforms and Applications
- 3.1 Location Service Platforms
- 3.2 Geographic Information Systems
- Figure 7. LBS Value Chain
- 3.2.1 Digital Road Databases
- 3.2.2 Point-of-Interest Information
- Table 4. Companies Providing Services (Non-exhaustive)
- 3.3 The Location Engine
- 3.3.1 Dynamic Data
- 3.3.2 Geocoding and Reverse Geocoding
- 3.3.3 Routing
- 3.3.4 Proximity Searches
- 3.4 The LBS Platform
- 3.5 Applications Designs
- 3.6 Types of Location-Based Services
- 3.6.1 Information Services
- 3.6.2 Interaction Services
- 3.6.3 Mobility Services
- 3.6.4 Niche Opportunities
- 3.6.4.1 Infotainment Services
- 3.6.4.2 Information Distribution Services
- 3.6.4.3 Location-Based Games
- Table 5. Consumer and Business LBS
- 3.6.4.4 Emergency Support Services
- 3.6.4.5 Location Aware Billing
- 3.6.4.6 Tracking Services
- 3.7 Business Applications
- 3.8 AT&T Friend Finder Application
- 3.8.1 User Interface
- 3.8.2 Basic LBS Functionality of Find Friend Application
- 3.8.3 AT&T Pricing
- 3.8.4 mMode Uptake
- 3.8.5 Leader in the Field
- Chapter 4. U.S. LBS Market
- 4.1 Market Overview
- Graph 3. Global wireless subscribers use LBS (millions)
- 4.2 U.S. Carriers
- 4.2.1 AT&T
- Table 6. AT&T mMode Bundle Plans
- 4.2.2 Nextel
- Table 7. Nextel TeleNav Bundle Plans
- 4.3 Market Drivers
- Graph 4. Most attractive services to American consumers
- Graph 5. Percentage of people who would purchase LBS in a given timeframe
- 4.4 Safety Regulations: E-911
- 4.4.1 911 Calls
- 4.4.2 Location of a Call
- 4.4.3 E-911
- 4.4.4 FCC Mandate
- 4.4.5 Phase I Requirements
- 4.4.6 Phase II Requirements
- 4.4.7 Solutions
- Table 8. U.S. Carrier E-911 Solutions
- 4.4.8 Implementation Difficulties
- Graph 6. Percentage of PSAPs that had phase capabilities 2003
- 4.4.9 Comparison of Phase I and Phase II
- 4.4.10 Carrier Progress
- 4.4.11 Technical Problems
- Chapter 5. World Markets
- 5.1 European Market
- Graph 7. Western European Mobile Users Interest in Value-Added Applications
- 5.1.1 LBS Europe
- 5.1.2 LBS in European Business
- Graph 8. Percentage of consumers interested in service
- 5.1.3 European Consumer Habits
- Graph 9. Percentage of consumers interested in E-LBS per country
- Graph 10. Likelihood of churn for each country
- 5.1.4 E-112
- Table 9. Asian and European Companies offering LBS
- 5.1.5 Lessons Learned From U.S.
- 5.2 GALILEO
- 5.2.1 Development Phases
- 5.2.2 Development and In-Orbit Validation
- 5.2.3 Positioning Services
- 5.3 Satellite Agreements
- 5.4 Asian Market
- Graph 11. Percentage of Asian subscribers who want or have LBS
- 5.4.1 Technologies Utilized
- 5.4.2 Global Regulations
- Chapter 6. Interoperability
- 6.1 Importance of Standards
- 6.1.1 Consumer Expectations with LBS
- 6.2 Maintaining LBS Business Models
- 6.2.1 Increased Billable Employment of Network
- 6.2.2 Niches for Providers
- 6.2.3 Different Content Providers
- 6.3 LBS Standard Organizations
- 6.3.1 Other Standards Organizations
- 6.4 The GeoMobility Server
- 6.5 Standards Used in AT&T Find Friend Application
- 6.6 Multivendor Value Chains
- Chapter 7. Privacy
- 7.1 Privacy Issues
- 7.2 Personal Freedom in International Conventions
- 7.3 General Location Data Protection Principles
- Table 10. Basic data principles
- 7.4 Privacy Types
- 7.4.1 Corporate Enterprise-Level Privacy
- 7.4.2 Personal Subscriber-Level Privacy
- Graph 12. Percentage of people worried about privacy issues in LBS
- 7.5 Carrier and Service Provider Issues to Address
- 7.5.1 Murky Waters
- 7.5.2 Consumer Attitudes
- Graph 13. Percentage of customers reaction when asked to provide personal information
- 7.5.3 Lessons From Amazon.com
- 7.5.4 Risks and Recommendations
- Chapter 8. Forecasts/Recommendations/Conclusions
- 8.1 Global Market Drivers
- 8.1.1 Forecasts
- Graph 14. Global Market Revenue for LBS (billions), 2004-2010
- Graph 15. Percentage of Global Revenue for Data Services, 2004-2010
- Graph 16. Average LBS Revenue Per Subscriber, 2004-2010
- Graph 17. Global LBS Subscribers, 2004-2010
- 8.2 Recommendations
- 8.2.1 Integration
- 8.2.1.1 Data-Driven Applications
- Table 11. LBS Success Factors
- 8.2.1.2 Simplifying Application Development
- 8.2.1.3 Business Logic
- 8.2.1.4 Presentation Layer
- 8.2.1.5 Intuitive User Interfaces
- 8.3 An Integrated Approach
- 8.3.1 Key Application Success Factors
- 8.3.2 Functionality Packaging
- Table 12. Packaging Essentials
- 8.3.3 Niche Product Marketing
- Graph 18. Revenue Share Estimate
- 8.4 LBS Business Case Development
- 8.5 Applications Defined
- 8.5.1 Business Models
- 8.5.2 Flexible Platforms
- 8.6 Safety and Security
- 8.7 Privacy
- 8.8 Conclusion
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