Cover image
市場調查報告書 - 229867

2011∼2016年的行動訊息市場

Mobile Messaging Market Report 2011-2016

出版商 Visiongain
出版日期 2011年12月13日 內容資訊 英文 173 Pages
價格
2011∼2016年的行動訊息市場 Mobile Messaging Market Report 2011-2016
出版日期: 2011年12月13日 內容資訊: 英文 173 Pages
簡介

隨著行動寬頻的擴大行動訊息持續的發達、2010年達3億的全球行動訊息使用者數今後急速的增加、2016年預計達16億。今逐漸成為行動付款及銀行的穩固市場、此結果其他產業也捲入行動商務、行動健康、以及行動・控制的新市場機會。

本報告書內容包括:持續急速成長的行動訊息市場為焦點、行動訊息的技術上、商業上的背景、市場成長因素及課題事項、市場趨勢與新的商業領域、全球的行動訊息市場分析以及預測、以及行動訊息及相關領域的主要企業介紹、內容綱要摘記如下:

表紙影像:
表紙

實施摘要

  • 行動訊息的領域寬廣
  • 收益成長的新機會
  • 發展因素
  • 新技術的市場成長促進

第1章 序論

  • 行動訊息的定義
  • 行動訊息的新使用方法
  • 行動訊息的商業個案
  • 主要企業
  • 本調查報告的目的及調查領域
  • 本調查報告的構成
  • 調查方法

第2章 行動訊息的環保系統

  • 行動訊息的價值鏈
  • 行動訊息的基礎架構
  • 行動訊息的技術基盤
  • 行動訊息的服務供應商
  • 行動訊息的內容供應商
  • 活用行動訊息的課金商業模式
  • SMS和MMS的行銷
  • IP基礎的訊息
  • 融合IP訊息
  • 多樣的通訊服務套組
  • 訊息指向的雲端中介軟體
  • 行動通訊事業者的新商業因素

第3章 行動訊息的推動因素及課題

  • 行動加入者數及行動端子數的增加
  • 行動寬頻使用推動智慧型端子數的增加
  • 行動檔案服務市場
  • 企業的行動訊息
  • 新服務交付的機制之升等商店
  • 新的訊息介面之社群網路
  • IM所持有的內部成長阻礙因素
  • 訊息服務的收益化

第4章 市場趨勢及新的適用範圍

  • 行動商務、行動付款以及行動銀行
  • 行動健康
  • 緊急時對應
  • 政府的使用
  • 行動訊息以及其他附加價值服務的未來

第5章 全球及各地區的行動訊息市場

  • 各種類行動收益佔有率
  • 全球市場的行動檔案收益
  • 全球的行動訊息市場
  • SMS (簡訊服務)市場
  • MMS (行動訊息服務)市場
  • MIM (行動IM)市場
  • 行動電子郵件市場

第6章 主要企業

  • OEM
  • OTT (over-the-top)服務及內容供應商
  • 服務基盤供應商
  • 基礎架構・供應商
  • 利基的行動訊息供應商

第7章 結論

  • SMS的重新評價
  • 行動IM服務基盤的發達
  • 行動IM掌控未來: 由社群到商業
  • 附加價值服務的活用
  • 行動管理的進步
  • 重要因素所殘留的安全
  • SWOT分析
  • 主要調查結果事項

附表

附圖

目錄

Table of Contents

Executive Summary

  • E.1 A Broadening Scope for Mobile Messaging
  • E.2 New Opportunities for Revenue Growth
  • E.3 A Catalyst for Development
  • E.4 Driving the Market with Emerging Technologies

1. Introduction

  • 1.1 Defining Mobile Messaging
    • 1.1.1 Short Messaging Service
    • 1.1.2 Multimedia Messaging Service
    • 1.1.3 Mobile Instant Messaging
    • 1.1.4 Mobile Email
  • 1.2. Mobile Messaging Rises to New Uses
    • 1.2.1 Group Chat
    • 1.2.2 Randomised & Localised Discovery
    • 1.2.3 SMS Replacements
    • 1.2.4 Relays
  • 1.3 Business Case for Mobile Messaging
  • 1.4 Key Players & Stakeholders
  • 1.5 The Aim & Scope of the Report
  • 1.6 Questions Answered by the Report
  • 1.7 Structure of the Report
  • 1.8 Methodology

2. The Mobile Messaging Ecosystem

  • 2.1 Mobile Messaging Value Chain
  • 2.2 Mobile Messaging Infrastructure
  • 2.3 Mobile Messaging Platforms
  • 2.4 Mobile Messaging Service Providers
    • 2.4.1 Back-end Vendors
    • 2.4.2 OEMS
    • 2.4.3 MNOs
    • 2.4.4 OTT & Content Providers
    • 2.4.5 Software Developers
  • 2.5 Mobile Messaging Content Providers
  • 2.6 Leveraging Mobile Messaging as Billing Business Models
    • 2.6.1 Using Premium SMS/USSD Billing for Mobile Payments
    • 2.6.2 Mobile Originated
    • 2.6.3 Mobile Terminated
    • 2.6.4 How Successful is Premium Rate Billing?
  • 2.7 SMS and MMS Marketing
    • 2.7.1 Short Codes
    • 2.7.2 Pull & Push Messaging
    • 2.7.3 An Uncontested Mobile Advertising Platform
    • 2.7.4 Mobile Coupons
    • 2.7.5 Location Based SMS/MMS Advertising
  • 2.8 IP Based Messaging
    • 2.8.1 Ping Messaging
    • 2.8.2 Barriers to Growth
  • 2.9 Converged IP Messaging
  • 2.10 Rich Communication Suite
  • 2.11 Message-oriented Cloud Middleware
    • 2.11.1 Enterprise Messaging
    • 2.11.2 Cloud Paths
    • 2.11.3 Business Case for the Cloud
  • 2.12 New Building Blocks for MNOs

3. Drivers and Challenges for Mobile Messaging

  • 3.1 Mobile Subscriber & Handset Growth
    • 3.1.1 Changing Consumer Habits
  • 3.2 Smart Device Growth to Drive Mobile Broadband Use
  • 3.3 A Market for Mobile Data Services
  • 3.4 Mobile Messaging in Enterprise
    • 3.4.1 How important is Mobile Email?
    • 3.4.2 An Increasingly Pervasive Business Tool
    • 3.4.3 Mobile Enterprise Messaging Solutions
  • 3.5 App Stores as the New Service Delivery Mechanism
    • 3.5.1 Growth of the App Market
    • 3.5.2 App Markets
    • 3.5.3 Impact on Messaging
  • 3.6 Social Networks as the New Messaging Platform
    • 3.6.1 Messaging at the Centre of Mobile Social Networks
    • 3.6.1.1 eBuddy Case Study
    • 3.6.1.2 MXit Case Study
    • 3.6.2 Monetisation Opportunities for MNOs
  • 3.7 Internal Barriers to IM Growth
    • 3.7.1 Censorship & Surveillance
    • 3.7.2 High SMS Pricing
    • 3.7.3 International Data Roaming Fluctuations for MMS
    • 3.7.4 The Drawbacks of Mobile Email
  • 3.8 Monetising Messaging Services

4. Trends and Emerging Applications

  • 4.1 Mobile Commerce, Payments and Banking
    • 4.1.1 Visa
    • 4.1.2 MOBIbucks
    • 4.1.3 M-Payments in Kenya
      • 4.1.3.1 M-PESA
      • 4.1.3.2 M-KESHO
      • 4.1.3.3 Orange Money
    • 4.1.4 Continued Growth of Mobile Banking, Payments and Remittance in Developing Markets
  • 4.2 Mobile Health
    • 4.2.1 Leveraging Technology in the Health Sector
    • 4.2.2 Sexual Health Campaigns
    • 4.2.3 Smoking Cessation Programs
    • 4.2.4 SMS as A Ubiquitous Tool for Cheaper Medicine in the Philippines
    • 4.2.5 Telemedicine System Using MMS
    • 4.2.6 Expert Interview: Vodafone
      • 4.2.6.1 Brief Overview of the Mobile Relationship Manager for Vodafone mHealth Solutions
      • 4.2.6.2 Implementation of Vodafone mHealth Solutions
      • 4.2.6.3 The Role of Mobile Messaging for Health Services in Emerging Economies
      • 4.2.6.4 The Evolution of Mobile Services in Telehealth
    • 4.2.7 Expert Interview: Metahelix
      • 4.2.7.1 Brief Overview of The M-DOK System
      • 4.2.7.2 M-DOK in The Philippines
      • 4.2.7.3 Mobile Messaging In Emerging Markets
      • 4.2.7.4 Evolution of Telehealth in Mobile Health
  • 4.3 Emergency Response
    • 4.3.1 Text Messaging for Disaster Relief
      • 4.3.1.1 Crisis Mapping
      • 4.3.1.2 Humanitarian Relief
      • 4.3.1.3 Changing User Behaviours
  • 4.4 Government
    • 4.4.1 M-government Value Chain
    • 4.4.2 M-government Delivery Models
    • 4.4.3 Education
    • 4.4.4 Law Enforcement
    • 4.4.5 M-Voting
  • 4.5 The Future of Mobile Messaging and VAS

5. The Global and Regional Markets for Mobile Messaging

  • 5.1 Mobile Revenue Shares by Type
  • 5.2 Global Mobile Data Revenues
  • 5.3 Global Mobile Messaging Market
  • 5.4 The SMS Market
    • 5.4.1 Global SMS Revenues
    • 5.4.2 Regional SMS Revenues
    • 5.4.3 Global SMS Traffic
    • 5.4.4 Regional SMS Traffic
  • 5.5 The MMS Market
    • 5.5.1 Global MMS Revenues
    • 5.5.2 Regional MMS Revenues
    • 5.5.3 Global MMS Traffic
    • 5.5.4 Regional MMS Traffic
  • 5.6 The MIM Market
    • 5.6.1 Global MIM Revenues
    • 5.6.2 Global MIM Users
  • 5.7 The Mobile Email Market
    • 5.7.1 Global Mobile Email Revenues
    • 5.7.2 Global Mobile Email Users

6. Selected Key Industry Players

  • 6.1 Original Equipment Manufacturers
    • 6.1.1 Research In Motion
    • 6.1.2 Apple
  • 6.2 OTT Service and Content Providers
    • 6.2.1 Google
    • 6.2.2 Facebook
  • 6.3 Platform Providers
    • 6.3.1 Synchronica
    • 6.3.2 Sybase & SAP
  • 6.4 Infrastructure Providers
    • 6.4.1 Acision
    • 6.4.2 Expert Interview: Tekelec
      • 6.4.2.1 Factors Driving the Market
      • 6.4.2.2 The Impact of IP Convergence
      • 6.4.2.3 The Role of Mobile Services
      • 6.4.2.4 The Role of Messaging in Mobile Services
      • 6.4.2.5 The Future of Mobile Messaging
      • 6.4.2.6 Tekelec Service & Product Overview
    • 6.4.3 Expert Interview: Comverse
      • 6.4.3.1 Factors Driving the Market
      • 6.4.3.2 The Impact of IP Convergence
      • 6.4.3.3 The Role of Mobile Services
      • 6.4.3.4 The Role of Messaging in Emerging Economies
      • 6.4.3.5 The Role of Messaging in Emergency Relief and Telehealth
      • 6.4.4.6 The Future of Mobile Messaging
      • 6.4.4.7 Comverse Service and Product Overview
  • 6.5 Niche Mobile Messaging Providers
    • 6.5.1 Whats App
    • 6.5.2 GroupMe
    • 6.5.3 Hurricane Party
    • 6.5.4 Burst SMS
    • 6.5.5 Global Relay

7. Conclusion 7.1 Revaluating SMS 7.2 The Rising MIM Platform 7.3 MIM Leads the Way: From Social to Business 7.4 Leveraging Value Added Services 7.5 Advancing Mobile Governance 7.6 Security Remains a Critical Element 7.7 SWOT Analysis 7.8 Key Findings

8. Glossary

Appendix A - About Visiongain

Appendix B- Visiongain report evaluation form

List of Charts

  • Chart 2.1 Global Mobile Advertising Market Share & Revenues by Type 2011
  • Chart 2.2 US Consumer Mobile Coupon Spending 2011 - 2016
  • Chart 2.3 Global Location Based Advertising Revenues 2011 - 2016
  • Chart 3.1 Global Mobile Subscribers 2010 - 2016
  • Chart 3.2 Global Handset Shipments 2010 - 2016
  • Chart 3.3 Global Smartphone, PC & Tablet Shipments 2011- 2016
  • Chart 3.4 Mobile Penetration and Internet Access Worldwide and by Market 2010
  • Chart 3.5 Global Mobile Broadband Subscriber Growth 2011 - 2016
  • Chart 3.6 Top Drivers of Future Phone Choice 2011
  • Chart 3.7 Global Mobile vs. Total Workforce Forecast 2011 - 2016
  • Chart 3.8 Types of Mobile Devices Supported Within Organisations
  • Chart 3.9 Global Mobile Apps Downloaded 2011 - 2016
  • Chart 3.10 Global Market Share of Mobile App Stores 2011 - 2016
  • Chart 3.11 Growth of Mobile Social Networking vs. Other Mobile Segments Q1-Q2 2011
  • Chart 3.12 Growth of Mobile Social Networking User Numbers 2011-2016
  • Chart 3.13 Roaming price of 100 KB picture MMS sent - average price by country of origin of the traveller - USD PPP (2011)
  • Chart 3.14 Email Viewing by Platform 2011
  • Chart 5.1 Global Mobile Revenues 2010 - 2016
  • Chart 5.2 Global Mobile Revenue Share by Type 2011 %
  • Chart 5.3 Global Mobile Revenue Share by Type 2011 USD
  • Chart 5.4 Global Mobile Data Revenues 2010 - 2016
  • Chart 5.5 Global Messaging Revenues 2010 - 2016
  • Chart 5.6 Share of Global Messaging Revenues by Type 2010 & 2016
  • Chart 5.7 Global SMS Revenues 2010 - 2016
  • Chart 5.8 SMS Revenues by Region 2010 - 2016
  • Chart 5.9 Global SMS Traffic 2010 - 2016
  • Chart 5.10 SMS Traffic by Region 2010 - 2016
  • Chart 5.11 Global MMS Revenues 2010 - 2016
  • Chart 5.12 MMS Revenues by Region 2010 - 2016
  • Chart 5.13 Global MMS Traffic 2010 - 2016
  • Chart 5.14 MMS Traffic by Region 2010 - 2016
  • Chart 5.15 Global Mobile IM Revenues 2010 - 2016
  • Chart 5.16 Global Mobile IM Users 2010 - 2016
  • Chart 5.17 Global Mobile Email Revenues 2010 - 2016
  • Chart 5.18 Global Mobile Email Users 2010 - 2016
  • Chart 6.1 RIM Revenues 2005 - 2013
  • Chart 6.2 Apple Revenues 2005 - 2013
  • Chart 6.3 Google Revenues 2005 - 2013
  • Chart 6.4 Estimated Facebook Revenues 2006 - 2013
  • Chart 6.5 Synchronica Revenues 2005 - 2013
  • Chart 6.6 Sybase & SAP Revenues 2005 - 2013
  • Chart 6.7 Tekelec Revenues 2005 - 2013
  • Chart 6.8 Comverse Revenues 2005 - 2013
  • Chart 6.9 GroupMe Text Messages per Day

List of Tables

  • Table 1.1 Categorisation of Mobile Messaging
  • Table 1.2 Mobile User Agents
  • Table 1.3 Mobile Group Chat Examples
  • Table 1.4 Mobile Randomised & Localised Discovery
  • Table 1.5 SMS Replacement
  • Table 1.6 Mobile Messaging Relays
  • Table 1.7 Key Players & Stakeholders in the Mobile Messaging Industry
  • Table 2.1 Selected Mobile Messaging Infrastructure Vendors
  • Table 2.2 Selected Mobile Messaging Platform Vendors
  • Table 2.3 SMS & MMS Advertising Units
  • Table 2.4 Benefits of RCS/RCS-e
  • Table 3.1 Global Handset Shipments CAGR 2011 - 2016
  • Table 3.2 Key Findings of the iPass Mobile Workforce Survey April 2011
  • Table 3.3 Popular MIM Apps by Platform Q4 2011
  • Table 3.4 Growth of Mobile Social Networking vs. Other Mobile Segments Q1-Q2 2011
  • Table 4.1 SMS Banking Push & Pull Services
  • Case Study 1: SMS For Health Supply Chain Management And Disease Tracking
  • Case Study 2: SMS for Life Managing The Malaria Medicine Supply Chain
  • Table 4.2 Selected M-government Projects in Africa & Asia
  • Table 5.1 Global Messaging Revenues CAGR 2010 - 2016
  • Table 5.2 SMS Revenues CAGR by Region 2010 - 2016
  • Table 5.3 SMS Traffic CAGR by Region 2010 - 2016
  • Table 5.4 MMS Revenues CAGR by Region 2010 - 2016
  • Table 5.5 MMS Traffic CAGR by Region 2010 - 2016
  • Table 7.1 SMS SWOT Analysis
  • Table 7.2 MMS SWOT Analysis
  • Table 7.3 MIM SWOT Analysis
  • Table 7.4 Mobile Email SWOT Analysis

List of Figures

  • Figure 1.1 Mechanism for SMS Delivery on the Same Network
  • Figure 1.2 Mechanism for SMS Delivery on a Different Network
  • Figure 1.3 MMSC Reference Architecture
  • Figure 2.1 Mobile Messaging Value Chain
  • Figure 2.2 SMSC/MMSC Vendor Considerations
  • Figure 2.3 Mobile Messaging Platforms
  • Figure 2.4 Mobile Coupons
  • Figure 2.5 Location Based Advertising
  • Figure 2.6 Fundamentals for MNO Revenue Growth
  • Figure 4.1 Mobile Commerce Solutions Using Messaging Applications
  • Figure 4.2 Overview of the M-PESA Service
  • Figure 4.3 Filipino Telemedicine System Mechanism for Drug Database
  • Figure 4.4 Vodafone mHealth Solution - Mobile Relationship Manager
  • Figure 4.5 mGive Survey on Mobile Donations
  • Figure 4.6 M-government Value Chain
  • Figure 4.7 M-government Delivery Models
  • Figure 6.1 Comverse VAS 3.0 IP Messaging and Service Enablement Middleware
  • Figure 6.2 Whats App Mobile Screenshot
  • Figure 6.3 GroupMe Mobile Screenshot
  • Figure 6.4 Hurricane Party Mobile Screenshot
  • Figure 6.5 Burst SMS Web Screenshot
  • Figure 6.6 Global Relay Messaging Platform
  • Figure 7.1 Mobile Messaging Applications

Companies Listed

  • Acision
  • AdMob
  • Airtel Money
  • Airwide Solutions / Mavenir Systems
  • Alcatel
  • Amaze Mobile Media
  • Anam Mobile
  • Apple
  • AT&T Mobility
  • BeeJiveIM
  • BlackBerry
  • Blyk
  • Brightkite
  • BuddyWise
  • Burst SMS
  • BuzzCity
  • ChompSMS
  • Clickatell
  • Comverse
  • Comviva
  • Convore
  • Critical Path
  • Deutsche Telekom
  • eBuddy
  • EMT
  • Ericsson
  • Eskadenia Software
  • Evistel
  • Facebook
  • Fast Society
  • Foursquare
  • Global Relay
  • Go SMS
  • Google
  • GroupMe
  • Handcent SMS
  • HeyWire
  • Homisco
  • HTC
  • Huawei
  • Hungama Mobile
  • Hurricane Party
  • IM+
  • IMO
  • Incentivated
  • Info2mobi
  • Interop Technologies
  • Jinny Software
  • Jubaloo
  • Kik
  • LDMobile
  • Lets Lunch
  • LinkedIn
  • Linxter
  • LiverProfile
  • Mango Mobile
  • Marketron
  • mBlox
  • MediaBurst
  • Meebo
  • Meffy
  • MessageParty
  • Metahelix
  • mGive
  • Microsoft
  • M-KESHO
  • MOBIbucks
  • Mobikash African
  • Mobile Giving Foundation
  • Mobisolv
  • Movistar
  • M-PESA
  • MXit
  • NewNet Communication Technologies
  • Nimbuzz
  • Nokia
  • Nokia Siemens Network
  • Nordic Messaging
  • O2
  • Open Market
  • Openmind Networks
  • Openwave
  • Orange
  • Palringo
  • PingChat
  • Plastic Mobile
  • RIM
  • Ruxter
  • Safaricom
  • Samsung
  • Sitter Pals
  • Skzpe
  • SMS Global
  • SMSJock
  • Soprano
  • Sponge
  • Stop N Text
  • Sybase
  • Symsoft
  • Synchronica
  • Tango
  • Tekelec
  • Telcel
  • Telecom Italia
  • TeleCommunication Systems
  • Telefonica
  • Telenity
  • TeliaSonera
  • Text2Teach
  • TextMarketer
  • textPlus
  • TextSlide
  • TIM
  • Twitter
  • Txtlocal
  • txtNation
  • tyntec
  • Ushahidi
  • VeriSign
  • Verizon
  • Vibes Media
  • Visa
  • Vodafone
  • Wavelength
  • WhatsApp
  • Yahoo
  • Yobongo
  • yuCash
  • Zapme
  • ZTE
新聞稿

2016年全球的行動通訊市場將達到3,055億美元規模

2012年03月06日

Global Information, Inc.已開始銷售Visiongain所發行的報告書「Mobile Messaging Market Report 2011-2016 (2011∼2016年的行動訊息市場)」

Visiongain的本報告書,提供行動通訊的4個平台,即SMS、MMS、即時通與電子郵件的分析。

隨著技術創新和消費者需求的變化,行動通訊市場被強迫進化與適應。

由於追求即時交流、多媒體分享及社群網站的加入者,行動數據之利用量增加的結果,行動寬頻大幅成長。

即時通及電子郵件應用軟體,在智慧設備上正急速變成隱含值服務。

行動通訊市場的變化不只是在智慧手機和行動寬頻上可以看見。

SMS和MMS經過改良後超越以前的平台,進化到因應個人的應用系統。

具備無所不在無線連接和基本功能的手機,能在全球一半以上的地方使用。

基本的行動通訊作為有效、可靠性高的平台,在許多地區被利用來提供行動銀行業務、行動商務與行動健康的附加價值服務。

在行動通訊市場正進行結構性的變化,接受提供高價值功能的新加入企業。

Visiongain推定行動通訊市場現在是2,020億美元規模,佔全球行動收益全部的19%。

在北美和歐洲,預計即時通及電子郵件的服務將大幅普及與多樣化。

預測非洲、中東及亞洲的新興經濟國,以往的SMS、MMS平台將繼續擴大。在這些地區,新產業亦使用SMS, MMS平台。

2011∼2016年的行動訊息市場是由出版商Visiongain在2011年12月13日所出版的。這份市場調查報告書包含173 Pages 價格從美金2633起跳。

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