Cover image
市場調查報告書 - 229867

2011∼2016年的行動訊息市場

Mobile Messaging Market Report 2011-2016

出版商 Visiongain
出版日期 2011年12月13日 內容資訊 英文 173 Pages
價格
2011∼2016年的行動訊息市場 Mobile Messaging Market Report 2011-2016
出版日期: 2011年12月13日 內容資訊: 英文 173 Pages
簡介

隨著行動寬頻的擴大行動訊息持續的發達、2010年達3億的全球行動訊息使用者數今後急速的增加、2016年預計達16億。今逐漸成為行動付款及銀行的穩固市場、此結果其他產業也捲入行動商務、行動健康、以及行動・控制的新市場機會。

本報告書內容包括:持續急速成長的行動訊息市場為焦點、行動訊息的技術上、商業上的背景、市場成長因素及課題事項、市場趨勢與新的商業領域、全球的行動訊息市場分析以及預測、以及行動訊息及相關領域的主要企業介紹、內容綱要摘記如下:

表紙影像:
表紙

實施摘要

  • 行動訊息的領域寬廣
  • 收益成長的新機會
  • 發展因素
  • 新技術的市場成長促進

第1章 序論

  • 行動訊息的定義
  • 行動訊息的新使用方法
  • 行動訊息的商業個案
  • 主要企業
  • 本調查報告的目的及調查領域
  • 本調查報告的構成
  • 調查方法

第2章 行動訊息的環保系統

  • 行動訊息的價值鏈
  • 行動訊息的基礎架構
  • 行動訊息的技術基盤
  • 行動訊息的服務供應商
  • 行動訊息的內容供應商
  • 活用行動訊息的課金商業模式
  • SMS和MMS的行銷
  • IP基礎的訊息
  • 融合IP訊息
  • 多樣的通訊服務套組
  • 訊息指向的雲端中介軟體
  • 行動通訊事業者的新商業因素

第3章 行動訊息的推動因素及課題

  • 行動加入者數及行動端子數的增加
  • 行動寬頻使用推動智慧型端子數的增加
  • 行動檔案服務市場
  • 企業的行動訊息
  • 新服務交付的機制之升等商店
  • 新的訊息介面之社群網路
  • IM所持有的內部成長阻礙因素
  • 訊息服務的收益化

第4章 市場趨勢及新的適用範圍

  • 行動商務、行動付款以及行動銀行
  • 行動健康
  • 緊急時對應
  • 政府的使用
  • 行動訊息以及其他附加價值服務的未來

第5章 全球及各地區的行動訊息市場

  • 各種類行動收益佔有率
  • 全球市場的行動檔案收益
  • 全球的行動訊息市場
  • SMS (簡訊服務)市場
  • MMS (行動訊息服務)市場
  • MIM (行動IM)市場
  • 行動電子郵件市場

第6章 主要企業

  • OEM
  • OTT (over-the-top)服務及內容供應商
  • 服務基盤供應商
  • 基礎架構・供應商
  • 利基的行動訊息供應商

第7章 結論

  • SMS的重新評價
  • 行動IM服務基盤的發達
  • 行動IM掌控未來: 由社群到商業
  • 附加價值服務的活用
  • 行動管理的進步
  • 重要因素所殘留的安全
  • SWOT分析
  • 主要調查結果事項

附表

附圖

目錄

How is Mobile Messaging Evolving?

Mobile messaging is evolving due to the increasing use of mobile broadband by users to communicate with each other. The SMS and MMS platforms are facing intense competition from instant communication and email on many smart devices. The accessibility of 3G networks and the technical capabilities of smart devices are enabling ever-faster access to data. Visiongain expects global mobile IM users to grow from 311.2 million users in 2010, to over 1.6 billion by 2016.

The popularity of social networks is strongly influencing consumer behaviour and mobile service providers are countering by offering enhanced messaging applications. New messaging tools propose more intimate communication platforms, emulating a new class of social company, with mobility in mind from the start. Messaging applications based on location and group functions are gaining ground and users are beginning to expect mobile messaging platforms to be tailored to their particular needs.

New Market Opportunities

In parallel to the development of high-end messaging platforms, traditional applications such as SMS and MMS are expanding their reach and being employed in new ways. SMS provides a simple and cost-effective alternative where mobile broadband is not available or the cost of smart devices is prohibitive. This has prompted a growth in mobile services which leverage the universal nature of SMS.

Emerging markets especially are fostering strong markets in mobile payments and remittance services, which are opening up new revenue streams for operators. This is resulting in increased trust in messaging services and driving other industries such as mobile commerce, health and government. The Asia Pacific, African and Middle Eastern markets are showing particularly strong growth in value added services which leverage the mobile messaging platform. SMS traffic in those three regions accounts for almost 50% of total global SMS traffic in 2011.

Remaining Competitive in a Changing Market

Visiongain estimates that increased subscriptions to data plans for mobile broadband and the extensive use of traditional messaging platforms in emerging markets will drive global mobile messaging revenues to reach $305.5 billion by 2016. New market opportunities are opening up the space for entrance by players who can offer original content and innovative services for mobile messaging.

How can stakeholders remain competitive in a fast-changing market? Visiongain's mobile messaging market report investigates the value chain players, from infrastructure to service providers, including emerging trends and technologies supporting the industry. The report includes financial market forecasts and interviews with experts from Vodafone, Metahelix, Tekelec and Comverse.

Who needs to read this report?

  • Mobile Operators - Understand how the market is likely to change over the next five years and identify strategies to ensure you can compete with other operators and in different markets.
  • Content Publishers and Mobile App Developers - Discover opportunities that are available in the messaging sector, and identify new service offerings to grow your revenues.
  • OEMs & Network Vendors - Gain in-depth market knowledge to develop and offer platform and technology solutions to the mobile messaging market.
  • Service Providers - Learn ways to offer tailored services to operators and content providers, from back-end platform solutions to front-end customer service packages.
  • Brands and Advertisers - Gain insights into the market trends and learn how you can ensure a good ROI from mobile messaging business models.
  • Investment Companies - Increase your understanding of the mobile messaging segment and ensure you have the right strategies in place to benefit from the expected strong market growth in the coming years.

Table of Contents

Executive Summary

  • E.1 A Broadening Scope for Mobile Messaging
  • E.2 New Opportunities for Revenue Growth
  • E.3 A Catalyst for Development
  • E.4 Driving the Market with Emerging Technologies

1. Introduction

  • 1.1 Defining Mobile Messaging
    • 1.1.1 Short Messaging Service
    • 1.1.2 Multimedia Messaging Service
    • 1.1.3 Mobile Instant Messaging
    • 1.1.4 Mobile Email
  • 1.2. Mobile Messaging Rises to New Uses
    • 1.2.1 Group Chat
    • 1.2.2 Randomised & Localised Discovery
    • 1.2.3 SMS Replacements
    • 1.2.4 Relays
  • 1.3 Business Case for Mobile Messaging
  • 1.4 Key Players & Stakeholders
  • 1.5 The Aim & Scope of the Report
  • 1.6 Questions Answered by the Report
  • 1.7 Structure of the Report
  • 1.8 Methodology

2. The Mobile Messaging Ecosystem

  • 2.1 Mobile Messaging Value Chain
  • 2.2 Mobile Messaging Infrastructure
  • 2.3 Mobile Messaging Platforms
  • 2.4 Mobile Messaging Service Providers
    • 2.4.1 Back-end Vendors
    • 2.4.2 OEMS
    • 2.4.3 MNOs
    • 2.4.4 OTT & Content Providers
    • 2.4.5 Software Developers
  • 2.5 Mobile Messaging Content Providers
  • 2.6 Leveraging Mobile Messaging as Billing Business Models
    • 2.6.1 Using Premium SMS/USSD Billing for Mobile Payments
    • 2.6.2 Mobile Originated
    • 2.6.3 Mobile Terminated
    • 2.6.4 How Successful is Premium Rate Billing?
  • 2.7 SMS and MMS Marketing
    • 2.7.1 Short Codes
    • 2.7.2 Pull & Push Messaging
    • 2.7.3 An Uncontested Mobile Advertising Platform
    • 2.7.4 Mobile Coupons
    • 2.7.5 Location Based SMS/MMS Advertising
  • 2.8 IP Based Messaging
    • 2.8.1 Ping Messaging
    • 2.8.2 Barriers to Growth
  • 2.9 Converged IP Messaging
  • 2.10 Rich Communication Suite
  • 2.11 Message-oriented Cloud Middleware
    • 2.11.1 Enterprise Messaging
    • 2.11.2 Cloud Paths
    • 2.11.3 Business Case for the Cloud
  • 2.12 New Building Blocks for MNOs

3. Drivers and Challenges for Mobile Messaging

  • 3.1 Mobile Subscriber & Handset Growth
    • 3.1.1 Changing Consumer Habits
  • 3.2 Smart Device Growth to Drive Mobile Broadband Use
  • 3.3 A Market for Mobile Data Services
  • 3.4 Mobile Messaging in Enterprise
    • 3.4.1 How important is Mobile Email?
    • 3.4.2 An Increasingly Pervasive Business Tool
    • 3.4.3 Mobile Enterprise Messaging Solutions
  • 3.5 App Stores as the New Service Delivery Mechanism
    • 3.5.1 Growth of the App Market
    • 3.5.2 App Markets
    • 3.5.3 Impact on Messaging
  • 3.6 Social Networks as the New Messaging Platform
    • 3.6.1 Messaging at the Centre of Mobile Social Networks
    • 3.6.1.1 eBuddy Case Study
    • 3.6.1.2 MXit Case Study
    • 3.6.2 Monetisation Opportunities for MNOs
  • 3.7 Internal Barriers to IM Growth
    • 3.7.1 Censorship & Surveillance
    • 3.7.2 High SMS Pricing
    • 3.7.3 International Data Roaming Fluctuations for MMS
    • 3.7.4 The Drawbacks of Mobile Email
  • 3.8 Monetising Messaging Services

4. Trends and Emerging Applications

  • 4.1 Mobile Commerce, Payments and Banking
    • 4.1.1 Visa
    • 4.1.2 MOBIbucks
    • 4.1.3 M-Payments in Kenya
      • 4.1.3.1 M-PESA
      • 4.1.3.2 M-KESHO
      • 4.1.3.3 Orange Money
    • 4.1.4 Continued Growth of Mobile Banking, Payments and Remittance in Developing Markets
  • 4.2 Mobile Health
    • 4.2.1 Leveraging Technology in the Health Sector
    • 4.2.2 Sexual Health Campaigns
    • 4.2.3 Smoking Cessation Programs
    • 4.2.4 SMS as A Ubiquitous Tool for Cheaper Medicine in the Philippines
    • 4.2.5 Telemedicine System Using MMS
    • 4.2.6 Expert Interview: Vodafone
      • 4.2.6.1 Brief Overview of the Mobile Relationship Manager for Vodafone mHealth Solutions
      • 4.2.6.2 Implementation of Vodafone mHealth Solutions
      • 4.2.6.3 The Role of Mobile Messaging for Health Services in Emerging Economies
      • 4.2.6.4 The Evolution of Mobile Services in Telehealth
    • 4.2.7 Expert Interview: Metahelix
      • 4.2.7.1 Brief Overview of The M-DOK System
      • 4.2.7.2 M-DOK in The Philippines
      • 4.2.7.3 Mobile Messaging In Emerging Markets
      • 4.2.7.4 Evolution of Telehealth in Mobile Health
  • 4.3 Emergency Response
    • 4.3.1 Text Messaging for Disaster Relief
      • 4.3.1.1 Crisis Mapping
      • 4.3.1.2 Humanitarian Relief
      • 4.3.1.3 Changing User Behaviours
  • 4.4 Government
    • 4.4.1 M-government Value Chain
    • 4.4.2 M-government Delivery Models
    • 4.4.3 Education
    • 4.4.4 Law Enforcement
    • 4.4.5 M-Voting
  • 4.5 The Future of Mobile Messaging and VAS

5. The Global and Regional Markets for Mobile Messaging

  • 5.1 Mobile Revenue Shares by Type
  • 5.2 Global Mobile Data Revenues
  • 5.3 Global Mobile Messaging Market
  • 5.4 The SMS Market
    • 5.4.1 Global SMS Revenues
    • 5.4.2 Regional SMS Revenues
    • 5.4.3 Global SMS Traffic
    • 5.4.4 Regional SMS Traffic
  • 5.5 The MMS Market
    • 5.5.1 Global MMS Revenues
    • 5.5.2 Regional MMS Revenues
    • 5.5.3 Global MMS Traffic
    • 5.5.4 Regional MMS Traffic
  • 5.6 The MIM Market
    • 5.6.1 Global MIM Revenues
    • 5.6.2 Global MIM Users
  • 5.7 The Mobile Email Market
    • 5.7.1 Global Mobile Email Revenues
    • 5.7.2 Global Mobile Email Users

6. Selected Key Industry Players

  • 6.1 Original Equipment Manufacturers
    • 6.1.1 Research In Motion
    • 6.1.2 Apple
  • 6.2 OTT Service and Content Providers
    • 6.2.1 Google
    • 6.2.2 Facebook
  • 6.3 Platform Providers
    • 6.3.1 Synchronica
    • 6.3.2 Sybase & SAP
  • 6.4 Infrastructure Providers
    • 6.4.1 Acision
    • 6.4.2 Expert Interview: Tekelec
      • 6.4.2.1 Factors Driving the Market
      • 6.4.2.2 The Impact of IP Convergence
      • 6.4.2.3 The Role of Mobile Services
      • 6.4.2.4 The Role of Messaging in Mobile Services
      • 6.4.2.5 The Future of Mobile Messaging
      • 6.4.2.6 Tekelec Service & Product Overview
    • 6.4.3 Expert Interview: Comverse
      • 6.4.3.1 Factors Driving the Market
      • 6.4.3.2 The Impact of IP Convergence
      • 6.4.3.3 The Role of Mobile Services
      • 6.4.3.4 The Role of Messaging in Emerging Economies
      • 6.4.3.5 The Role of Messaging in Emergency Relief and Telehealth
      • 6.4.4.6 The Future of Mobile Messaging
      • 6.4.4.7 Comverse Service and Product Overview
  • 6.5 Niche Mobile Messaging Providers
    • 6.5.1 Whats App
    • 6.5.2 GroupMe
    • 6.5.3 Hurricane Party
    • 6.5.4 Burst SMS
    • 6.5.5 Global Relay

7. Conclusion 7.1 Revaluating SMS 7.2 The Rising MIM Platform 7.3 MIM Leads the Way: From Social to Business 7.4 Leveraging Value Added Services 7.5 Advancing Mobile Governance 7.6 Security Remains a Critical Element 7.7 SWOT Analysis 7.8 Key Findings

8. Glossary

Appendix A - About Visiongain

Appendix B- Visiongain report evaluation form

List of Charts

  • Chart 2.1 Global Mobile Advertising Market Share & Revenues by Type 2011
  • Chart 2.2 US Consumer Mobile Coupon Spending 2011 - 2016
  • Chart 2.3 Global Location Based Advertising Revenues 2011 - 2016
  • Chart 3.1 Global Mobile Subscribers 2010 - 2016
  • Chart 3.2 Global Handset Shipments 2010 - 2016
  • Chart 3.3 Global Smartphone, PC & Tablet Shipments 2011- 2016
  • Chart 3.4 Mobile Penetration and Internet Access Worldwide and by Market 2010
  • Chart 3.5 Global Mobile Broadband Subscriber Growth 2011 - 2016
  • Chart 3.6 Top Drivers of Future Phone Choice 2011
  • Chart 3.7 Global Mobile vs. Total Workforce Forecast 2011 - 2016
  • Chart 3.8 Types of Mobile Devices Supported Within Organisations
  • Chart 3.9 Global Mobile Apps Downloaded 2011 - 2016
  • Chart 3.10 Global Market Share of Mobile App Stores 2011 - 2016
  • Chart 3.11 Growth of Mobile Social Networking vs. Other Mobile Segments Q1-Q2 2011
  • Chart 3.12 Growth of Mobile Social Networking User Numbers 2011-2016
  • Chart 3.13 Roaming price of 100 KB picture MMS sent - average price by country of origin of the traveller - USD PPP (2011)
  • Chart 3.14 Email Viewing by Platform 2011
  • Chart 5.1 Global Mobile Revenues 2010 - 2016
  • Chart 5.2 Global Mobile Revenue Share by Type 2011 %
  • Chart 5.3 Global Mobile Revenue Share by Type 2011 USD
  • Chart 5.4 Global Mobile Data Revenues 2010 - 2016
  • Chart 5.5 Global Messaging Revenues 2010 - 2016
  • Chart 5.6 Share of Global Messaging Revenues by Type 2010 & 2016
  • Chart 5.7 Global SMS Revenues 2010 - 2016
  • Chart 5.8 SMS Revenues by Region 2010 - 2016
  • Chart 5.9 Global SMS Traffic 2010 - 2016
  • Chart 5.10 SMS Traffic by Region 2010 - 2016
  • Chart 5.11 Global MMS Revenues 2010 - 2016
  • Chart 5.12 MMS Revenues by Region 2010 - 2016
  • Chart 5.13 Global MMS Traffic 2010 - 2016
  • Chart 5.14 MMS Traffic by Region 2010 - 2016
  • Chart 5.15 Global Mobile IM Revenues 2010 - 2016
  • Chart 5.16 Global Mobile IM Users 2010 - 2016
  • Chart 5.17 Global Mobile Email Revenues 2010 - 2016
  • Chart 5.18 Global Mobile Email Users 2010 - 2016
  • Chart 6.1 RIM Revenues 2005 - 2013
  • Chart 6.2 Apple Revenues 2005 - 2013
  • Chart 6.3 Google Revenues 2005 - 2013
  • Chart 6.4 Estimated Facebook Revenues 2006 - 2013
  • Chart 6.5 Synchronica Revenues 2005 - 2013
  • Chart 6.6 Sybase & SAP Revenues 2005 - 2013
  • Chart 6.7 Tekelec Revenues 2005 - 2013
  • Chart 6.8 Comverse Revenues 2005 - 2013
  • Chart 6.9 GroupMe Text Messages per Day

List of Tables

  • Table 1.1 Categorisation of Mobile Messaging
  • Table 1.2 Mobile User Agents
  • Table 1.3 Mobile Group Chat Examples
  • Table 1.4 Mobile Randomised & Localised Discovery
  • Table 1.5 SMS Replacement
  • Table 1.6 Mobile Messaging Relays
  • Table 1.7 Key Players & Stakeholders in the Mobile Messaging Industry
  • Table 2.1 Selected Mobile Messaging Infrastructure Vendors
  • Table 2.2 Selected Mobile Messaging Platform Vendors
  • Table 2.3 SMS & MMS Advertising Units
  • Table 2.4 Benefits of RCS/RCS-e
  • Table 3.1 Global Handset Shipments CAGR 2011 - 2016
  • Table 3.2 Key Findings of the iPass Mobile Workforce Survey April 2011
  • Table 3.3 Popular MIM Apps by Platform Q4 2011
  • Table 3.4 Growth of Mobile Social Networking vs. Other Mobile Segments Q1-Q2 2011
  • Table 4.1 SMS Banking Push & Pull Services
  • Case Study 1: SMS For Health Supply Chain Management And Disease Tracking
  • Case Study 2: SMS for Life Managing The Malaria Medicine Supply Chain
  • Table 4.2 Selected M-government Projects in Africa & Asia
  • Table 5.1 Global Messaging Revenues CAGR 2010 - 2016
  • Table 5.2 SMS Revenues CAGR by Region 2010 - 2016
  • Table 5.3 SMS Traffic CAGR by Region 2010 - 2016
  • Table 5.4 MMS Revenues CAGR by Region 2010 - 2016
  • Table 5.5 MMS Traffic CAGR by Region 2010 - 2016
  • Table 7.1 SMS SWOT Analysis
  • Table 7.2 MMS SWOT Analysis
  • Table 7.3 MIM SWOT Analysis
  • Table 7.4 Mobile Email SWOT Analysis

List of Figures

  • Figure 1.1 Mechanism for SMS Delivery on the Same Network
  • Figure 1.2 Mechanism for SMS Delivery on a Different Network
  • Figure 1.3 MMSC Reference Architecture
  • Figure 2.1 Mobile Messaging Value Chain
  • Figure 2.2 SMSC/MMSC Vendor Considerations
  • Figure 2.3 Mobile Messaging Platforms
  • Figure 2.4 Mobile Coupons
  • Figure 2.5 Location Based Advertising
  • Figure 2.6 Fundamentals for MNO Revenue Growth
  • Figure 4.1 Mobile Commerce Solutions Using Messaging Applications
  • Figure 4.2 Overview of the M-PESA Service
  • Figure 4.3 Filipino Telemedicine System Mechanism for Drug Database
  • Figure 4.4 Vodafone mHealth Solution - Mobile Relationship Manager
  • Figure 4.5 mGive Survey on Mobile Donations
  • Figure 4.6 M-government Value Chain
  • Figure 4.7 M-government Delivery Models
  • Figure 6.1 Comverse VAS 3.0 IP Messaging and Service Enablement Middleware
  • Figure 6.2 Whats App Mobile Screenshot
  • Figure 6.3 GroupMe Mobile Screenshot
  • Figure 6.4 Hurricane Party Mobile Screenshot
  • Figure 6.5 Burst SMS Web Screenshot
  • Figure 6.6 Global Relay Messaging Platform
  • Figure 7.1 Mobile Messaging Applications

Companies Listed

  • Acision
  • AdMob
  • Airtel Money
  • Airwide Solutions / Mavenir Systems
  • Alcatel
  • Amaze Mobile Media
  • Anam Mobile
  • Apple
  • AT&T Mobility
  • BeeJiveIM
  • BlackBerry
  • Blyk
  • Brightkite
  • BuddyWise
  • Burst SMS
  • BuzzCity
  • ChompSMS
  • Clickatell
  • Comverse
  • Comviva
  • Convore
  • Critical Path
  • Deutsche Telekom
  • eBuddy
  • EMT
  • Ericsson
  • Eskadenia Software
  • Evistel
  • Facebook
  • Fast Society
  • Foursquare
  • Global Relay
  • Go SMS
  • Google
  • GroupMe
  • Handcent SMS
  • HeyWire
  • Homisco
  • HTC
  • Huawei
  • Hungama Mobile
  • Hurricane Party
  • IM+
  • IMO
  • Incentivated
  • Info2mobi
  • Interop Technologies
  • Jinny Software
  • Jubaloo
  • Kik
  • LDMobile
  • Lets Lunch
  • LinkedIn
  • Linxter
  • LiverProfile
  • Mango Mobile
  • Marketron
  • mBlox
  • MediaBurst
  • Meebo
  • Meffy
  • MessageParty
  • Metahelix
  • mGive
  • Microsoft
  • M-KESHO
  • MOBIbucks
  • Mobikash African
  • Mobile Giving Foundation
  • Mobisolv
  • Movistar
  • M-PESA
  • MXit
  • NewNet Communication Technologies
  • Nimbuzz
  • Nokia
  • Nokia Siemens Network
  • Nordic Messaging
  • O2
  • Open Market
  • Openmind Networks
  • Openwave
  • Orange
  • Palringo
  • PingChat
  • Plastic Mobile
  • RIM
  • Ruxter
  • Safaricom
  • Samsung
  • Sitter Pals
  • Skzpe
  • SMS Global
  • SMSJock
  • Soprano
  • Sponge
  • Stop N Text
  • Sybase
  • Symsoft
  • Synchronica
  • Tango
  • Tekelec
  • Telcel
  • Telecom Italia
  • TeleCommunication Systems
  • Telefonica
  • Telenity
  • TeliaSonera
  • Text2Teach
  • TextMarketer
  • textPlus
  • TextSlide
  • TIM
  • Twitter
  • Txtlocal
  • txtNation
  • tyntec
  • Ushahidi
  • VeriSign
  • Verizon
  • Vibes Media
  • Visa
  • Vodafone
  • Wavelength
  • WhatsApp
  • Yahoo
  • Yobongo
  • yuCash
  • Zapme
  • ZTE
新聞稿

2016年全球的行動通訊市場將達到3,055億美元規模

2012年03月06日

Global Information, Inc.已開始銷售Visiongain所發行的報告書「Mobile Messaging Market Report 2011-2016 (2011∼2016年的行動訊息市場)」

Visiongain的本報告書,提供行動通訊的4個平台,即SMS、MMS、即時通與電子郵件的分析。

隨著技術創新和消費者需求的變化,行動通訊市場被強迫進化與適應。

由於追求即時交流、多媒體分享及社群網站的加入者,行動數據之利用量增加的結果,行動寬頻大幅成長。

即時通及電子郵件應用軟體,在智慧設備上正急速變成隱含值服務。

行動通訊市場的變化不只是在智慧手機和行動寬頻上可以看見。

SMS和MMS經過改良後超越以前的平台,進化到因應個人的應用系統。

具備無所不在無線連接和基本功能的手機,能在全球一半以上的地方使用。

基本的行動通訊作為有效、可靠性高的平台,在許多地區被利用來提供行動銀行業務、行動商務與行動健康的附加價值服務。

在行動通訊市場正進行結構性的變化,接受提供高價值功能的新加入企業。

Visiongain推定行動通訊市場現在是2,020億美元規模,佔全球行動收益全部的19%。

在北美和歐洲,預計即時通及電子郵件的服務將大幅普及與多樣化。

預測非洲、中東及亞洲的新興經濟國,以往的SMS、MMS平台將繼續擴大。在這些地區,新產業亦使用SMS, MMS平台。

2011∼2016年的行動訊息市場是由出版商Visiongain在2011年12月13日所出版的。這份市場調查報告書包含173 Pages 價格從美金2820起跳。

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