定位服務市場(2011-2016年):收益化的機會與課題

定位服務市場(2011-2016年):收益化的機會與課題 是由出版商Visiongain在2011年10月所出版的。 這份英文市場調查報告書包含149 Pages 價格從美金2642起跳。

簡介

本報告提供全球定位服務(LBS)市場現況與展望調查分析，LBS的實行技術和用途，LBS市場現狀，LBS應用程式收益化的各種策略，行動廣告和LBS趨勢，主要應用程式概要，全球LBS應用程式收益預測(∼2016年)，LBS應用程式收益各不同地區市場佔有率(∼2016年)，不同地區的用戶基礎預測(∼2016年)等彙整資料，為您概述為以下內容。

摘要整理

第1章 簡介:LBS服務

第2章 LBS市場現狀

• LBS應用程式的持續成長
  • LBS應用程式的生態系統
• 未來的LBS應用市場的型態
  • 傳統的LBS應用程式
  • LBS用戶基礎(2011年)
• LBS的利用:消費者 vs. 企業
• LBS的價值鏈
• 內容&應用市場現況
• LBS:內容&應用市場的目前的市場機會
• LBS行動應用程式的貨幣化
• Geosocial Universe:LBS的市場機會
• 企業用LBS
• 策略:電信業者的LBS的收益化有可能嗎？

第3章 未來市場機會:LBS的貨幣化

• 改變行動廣告產業的LBS
• 行動廣告:各地區
• 行動廣告:各地區(北美)
• 行動廣告:各地區(歐洲)
• 行動廣告:各地區(亞洲)
• 地理定位為基礎的廣告:Starbucks和O2相關案例研究
• 未來的LBS的市場機會
  • 兒童的安全
  • 人的追蹤
  • 交通管理·汽車
  • 手機遊戲
  • PET的位置確認服務&應用程式
• 改變LBS的LTE(前瞻長程演進)
  • LTE(前瞻長程演進)·LBS的主要的潛在市場

第4章 LBS應用程式:變化的競爭環境

• 受歡迎的網路用LBS應用程式
  • Foursquare
  • Gowalla
  • Brightkite
  • Plazes
  • Whatser
  • JustSpotted(LBS的失敗例子)
  • Hotlist
  • Babbleville
  • Facebook
• 避免失敗
• 網路用LBS應用程式:各地區
  • 北美
• 網路用LBS應用程式:各地區
  • 北美
  • 歐洲
  • 東南亞
  • 南美
  • 歐亞
• LBS約會應用程式:未開發市場？
  • LBS約會應用程式超越行動約會的優點
  • 根據目前的位置資訊的約會應用程式的成功
• LBS網路應用程式:摘要

第5章 LBS市場預測:2011-2016年

• 全球行動應用程式收益(2010-2016年)
• 全球LBS應用程式收益
• 連結設備
• M2M預測
• LBS用戶基礎
• LBS應用程式:各類型(2011-2016年)
• LBS應用程式的市場佔有率·收益:各地區

第6章 建議·總論

• 誰將成為LBS市場的領導者？
• LBS成功的障礙
• LBS的成功推進因素

圖表

目錄

Abstract

Report Details

True Potential of Location Based Services

Have location based services already reached their full potential? Visiongain doesn't believe so. With some extraordinary successes already achieved with apps like Foursquare and Gowalla, the possible applications for location based services are still in their infancy. On the verge of LTE the LBS landscape is poised for explosion. This report reveals the opportunities that lie between 2011 and 2016 for all market entrants.

Shift in Revenue Share Model?

Who gains the most from the LBS revenue share model? This report dissects the value chain and further reveals how all ecosystem members can gain share of the LBS market. With revenues from the app market expected to surpass $60 billion by 2016 ecosystem players must act now to guarantee their place in the revenue share model.

Future Uses for LBS

With a proliferation of LBS capable devices, developers have a huge user base of potential LBS subscribers. Unlike many technologies, location based services are popular and desirable already - the market requires that developers create apps that capitalise on the untapped potential. This report details the current successful LBS apps, and analyses each one to reveal the most pertinent aspects of their success. Emerging uses that signal potential future opportunities for monetisation are also covered in detail providing a holistic and timely overview of the market.

What is Different about this Report?

We conducted an independent and unbiased non-vendor affiliated assessment of the LBS market. We surveyed and interviewed several key industry players to gain an in-depth view of the market. We believe such a research will help you in assessing the market potential and in designing LBS strategies.

Some of the key points researched and forecasted include:

• What is the operators' view of mobile location based service?
• What is the mobile location based services value chain?
• What are the innovative concepts currently being used?
• What are best practices for mobile location services, advertising and marketing?
• What are the key drivers and inhibitors for the mobile location based services?
• How large will the mobile LBS market be by 2016?
• What are the innovative developments in the LBS field?
• Who are the new entrants and market players? What is their share and market strategies?
• Where are the biggest opportunities to capitalise on?
• What are Friend-Finding Systems and Services?
• What part will Local Search and "Deals" play?
• How profitable will Location-Based Advertising be?

Who needs to read this report?

• Operators- While it may appear that Operators have already lost the game with LBS, this report reveals a clear strategy for operator involvement and ways in which operators can monetise location based services.
• Enterprises - While the appeal of LBS may appear to apply only to social networking and app subscribers there is tremendous Enterprise potential as well. Fleet tracking represents one such application for enterprises; which could have a transformative effect on CapEx on OpEx.
• App Developers- Having already secured a central role in the LBS ecosystem app developers must devise a method to enable continued innovation and ensure that LBS retains popularity and usability.

Increase your understanding of this exciting market by ordering: Location Based Services 2011-2016: Monetising Opportunities and Challenges

Visiongain is a trading partner with the US Federal Government

Table of Contents

Executive Summary

• E1 Vast Potential from LBS
• E2 Challenges faced in Monestising LBS
• E3 Will LTE Transform LBS?
• E4 Future LBS Opportunities
• E5 Points Emerged from this Research

1. Introduction to LBS Services

• 1.1 Definition and Recent History of Location Based Services
• 1.2 LBS: Main Categories of Enabling Technology
• 1.3 Applications and Uses for LBS
• 1.4 How does LBS work?
  • 1.4.1 LBS Components
• 1.5 Smartphone Adoption Rates - Installed Base for LBS
• 1.6 Aim of the Report
• 1.7 Questions Answered by the Report
• 1.8 Structure of the Report
• 1.9 Methodology

2. Current LBS Market

• 2.1 Continued Growth of LBS Apps
  • 2.1.1 LBS Applications Ecosystem
• 2.2 Shape of the future LBS App Market
  • 2.2.1 Traditional LBS Applications
  • 2.2.2 LBS User Base 2011
• 2.3 Uses for LBS - Consumer vs. Enterprise
• 2.4 LBS Value Chain (Customer Focussed)
• 2.5 Current Content and Application Market
• 2.6 LBS Current Content and Application Market Opportunities
• 2.7 Monetising LBS Mobile Apps
• 2.8 Geosocial Universe - LBS Opportunities
• 2.9 LBS for Enterprise - A Better Opportunity for Monetisation?
  • 2.9.1 LBS Enabling M2M Applications
• 2.10 Strategy - Can Carriers Turn LBS into Revenue?
  • 2.10.1 Can 4G Create Better Carrier Opportunities in LBS?
  • 2.10.2 How Carriers Can Monetise LBS?
  • 2.10.3 Privacy and Fraud Issues Hampering Carrier Benefits
  • 2.10.4 Revenue Share Model Preventing Carrier Involvement
  • 2.10.5 Recommendations for Carrier Entry into LBS Market

3. Future Opportunities - Monetising LBS

• 3.1 LBS to Transform Mobile Advertising Industry
• 3.2 Mobile Advertising by Region
  • 3.2.1 Mobile Local Search to Reap Greatest Revenues?
    • 3.2.1.1 How to Monetise Mobile Local Search
    • 3.2.1.2 Mobile Local Search Business Models
      • 3.2.1.2.1 Caller Pays Model
      • 3.2.1.2.2 Advertiser Pays Model
      • 3.2.1.2.3 Hybrid Model
    • 3.2.1.3 Summary and Analysis of Mobile Local Search Business Models
• 3.3 Mobile Advertising by Region - North America
• 3.4 Mobile Advertising by Region - Europe
• 3.5 Mobile Advertising by Region - Asia
• 3.6 Location Based Advertising - Starbucks and o2 Case Study
  • 3.6.1 Geo Fencing - Location Based Marketing
  • 3.6.2 How Operators can become Essential Players in LBS Market
    • 3.6.2.1 Operators Able to use Customer Segmentation for LBS
• 3.7 Future LBS Opportunities
  • 3.7.1 Child Safety
  • 3.7.2 People Tracking
  • 3.7.3 Traffic Control/Automotive
  • 3.7.4 Mobile Gaming
    • 3.7.4.1 LBS Gaming - Potential Revenues
  • 3.7.5 Pet Locator Services and Apps
    • 3.7.5.1 Alternative Uses for Monetising Animal Location Based Services
    • 3.7.5.2 Location Based Animal Tracking Services - AT&T and Apisphere Case Study
      • 3.7.5.2.1 Why Animal Tracking needs Operator Involvement
• 3.8 LTE to Transform LBS
  • 3.8.1 Key Markets for LTE and LBS Potential

4. LBS Apps: Changing the Competitive Landscape

• 4.1 Popular LBS Apps for Networking
  • 4.1.1 Foursquare
    • 4.1.1.1 Analysing Foursquare's Advantages Over Other LBS Networking Apps
    • 4.1.1.2 Potential Strategies - How to Maintain LBS Success?
  • 4.1.2 Gowalla
    • 4.1.2.1 Gowalla Advantages over Other LBS Networking Apps
  • 4.1.3 Brightkite
    • 4.1.3.1 Brightkite Advantages over Other LBS Networking Apps
      • 4.1.3.1.1 Brightkite as a Tool for Business
  • 4.1.4 Plazes
    • 4.1.4.1 Plazes Advantages over Other LBS Networking Apps
  • 4.1.5 Whatser
    • 4.1.5.1 Whatser Advantages over Other LBS Networking Apps
  • 4.1.6 JustSpotted an LBS Failure
  • 4.1.7 Hotlist
    • 4.1.7.1 Hotlist Advantages over Other LBS Networking Apps
  • 4.1.8 Babbleville
    • 4.1.8.1 Babbleville Advantages over Other LBS Networking Apps
  • 4.1.9 Facebook
    • 4.1.9.1 Facebook's Advantages over other LBS Networking Apps and Sites
    • 4.1.9.2 Facebook Places - Adopting LBS
    • 4.1.9.3 Facebook Places - An LBS Failure
• 4.2 Avoiding Failure - How to Make LBS Work
• 4.3 Networking LBS Apps by Region -
  • 4.3.1 North America
• 4.3 Networking LBS Apps by Region -
  • 4.3.1 North America
  • 4.3.2 Europe
  • 4.3.3 South East Asia
  • 4.3.4 South America
  • 4.3.5 Eurasia
• 4.4 LBS Dating Apps - An Untapped Market?
  • 4.4.1 Advantages of LBS Dating Over Mobile Dating
  • 4.4.2 Current Location Based Dating Successes
    • 4.4.2.1 Badoo
      • 4.4.2.1.1 Monetising Badoo - Premium Services
      • 4.4.2.1.2 Badoo Facebook App - A Case Study
    • 4.4.2.2 Grindr
      • 4.4.2.2.1 Analysis of Grindr's Success
• 4.5 LBS Networking Apps Summary

5. LBS Forecasts 2011-2016

• 5.1 Global Mobile App Revenues (2010-2016)
• 5.2 Global LBS App Revenues
• 5.3 Connected Devices
• 5.4 M2M Forecasts
• 5.5 LBS User Base
• 5.6 LBS Applications by Type (2011-2016)
• 5.7 LBS App Market Share and Revenues by Region

6. Recommendations and Conclusion

• 6.1 Who will Emerge as the leader In the LBS Market?
  • 6.1.1 Recommendations for Operator Success
• 6.2 Barriers to LBS Success
• 6.3 Drivers for LBS Success

List of Figures

• Figure 1.1: LBS Uses
• Figure 1.2: LBS Technologies
• Figure 1.3: Necessary Components for LBS
• Figure 2.1: LBS Applications Ecosystem
• Figure 2.5: Consumer vs. Enterprise uses for LBS
• Figure 2.6: LBS Value Chain (for Consumers)
• Figure 2.16: M2M and LBS Enterprise Benefits
• Figure 2.19: eBook Reader Utilising LBS
• Figure 3.7: LBS Starbucks advertising
• Figure 3.8: Starbucks geo-fence
• Figure 3.10: Life360
• Figure 3.12: Speedbump App
• Figure 3.13: Shadow Cities
• Figure 3.14: MyTown LBS Game App
• Figure 3.16: The GEODOG collar
• Figure 3.17: GEODOG App
• Figure 4.3: Foursquare
• Figure 4.14: Brighkite Check In Screen
• Figure 4.45: Badoo Facebook App Quiz
• Figure 4.46: Grindr

List of Tables

• Table 1.5: Total Smartphone Sales to End Users 2010-2016
• Table 2.2: Top Consumer Growth Areas for Mobile Applications 2011-2012
• Table 2.7: LBS Consumer Value Chain
• Table 2.11: Available Apps - Free and Paid Q2 2011
• Table 2.15: User Base of Geosocial Networks 2010-2011
• Table 2.18: 4G vs. 3G for LBS
• Table 3.3: North American Mobile Advertising Revenues by Type in USD millions (2010-2016)
• Table 3.4: European Mobile Advertising Revenues by Region (2010-2016) in USD millions
• Table 3.9: ALSA Company Details (2010)
• Table 3.11: Life360 Company Details
• Table 3.16: LTE Roll Out Schedule
• Table 3.17: LTE Roll Out Schedule
• Table 3.18: LTE Roll Out Schedule
• Table 3.19: LTE Roll Out Schedule
• Table 4.1: LBS Networking App Comparison
• Table 4.2: LBS Networking App Comparison
• Table 4.6: Score Card Analysis of Foursquare's Offering
• Table 4.12: Score Card Analysis of Gowalla's Offering
• Table 4.16: Visiongain Summary Analysis of Brightkite's Offering
• Table 4.18: Score Card Analysis of Plazes Offering
• Table 4.20: Score Card Analysis of Whatser's Offering
• Table 4.22: Score Card Analysis of Justspotted's Offering
• Table 4.24: Score Card Analysis of Hotlist's Offering
• Table 4.26: Score Card Analysis of Babbleville's Offering
• Table 4.32: Facebook Places - Available Countries
• Table 4.40: Market Value of Mobile Dating Industry (2010-2016)
• Table 4.42: Score Card Analysis of Badoo's Offering
• Table 4.49: Score Card Analysis of Grindr's Offering
• Table 5.2: Global Mobile App Revenues (2010-2016)
• Table 5.11: Available LBS Apps by Type (2011)
• Table 5.13: Available LBS Apps by Type (2011)
• Table 5.14: Available LBS Apps by Type 2011-2016 Comparison

List of Charts

• Chart 1.4: Total Smartphone Sales to End Users 2010-2016
• Chart 1.6: Global LBS App Revenues (2010-2011)
• Chart 2.3: Most Popular Smartphone Features (2011)
• Chart 2.4: LBS User Base 2010-2011
• Chart 2.8: Downloaded LBS Apps 2011
• Chart 2.9: % of LBS Apps Downloaded - 2011
• Chart 2.10: Available Apps - Free and Paid 2011
• Chart 2.12: User Base of Social Networks (2010)
• Chart 2.13: User Base of Social Networks (2011)
• Chart 2.14: User Base of Social Networks (2010-2011)
• Chart 2.17: Global M2M Connections 2009-2010
• Chart 2.20: Kindle Sales 2009-2010
• Chart 3.1: Top Mobile Internet Subscribers by Region (2011)
• Chart 3.2: North American Mobile Advertising Revenues by Type (2010-2016)
• Chart 3.5: European Mobile Advertising Revenues by Region (2010-2016)
• Chart 3.15: Mobile Gaming Market Value (2010-2016)
• Chart 4.4: Foursquare Users (2010-2011)
• Chart 4.5: Foursquare Users (2010-2016)
• Chart 4.7: Summary Analysis of Foursquare's Offering
• Chart 4.8: Foursquare Consumers and Merchants (2011)
• Chart 4.9: % Foursquare Consumers and Merchants (2011)
• Chart 4.10: Gowalla Users (2010-2011)
• Chart 4.11: Gowalla Users (2010-2016)
• Chart 4.13: Score Card Analysis of Gowalla's Offering
• Chart 4.15: Brightkite Users (2010-2011)
• Chart 4.17: Summary Analysis of Brightkite's Offering
• Chart 4.19: Summary Analysis of Plazes Offering
• Chart 4.21: Summary Analysis of Whatser's Offering
• Chart 4.23: Summary Analysis of Justspotted's Offering
• Chart 4.25: Summary Analysis of Hotlist's Offering
• Chart 4.27: Summary Analysis of Babbleville's Offering
• Chart 4.28: Facebook Users (2010-2011)
• Chart 4.29: Facebook Users (2010-2016)
• Chart 4.33: % of Facebook Users Accessing Places
• Chart 4.34: LBS Networking App Popularity - North America (2011)
• Chart 4.35: LBS Networking App Popularity - Europe (2011)
• Chart 4.36: LBS Networking App Popularity - South East Asia (2011)
• Chart 4.37: LBS Networking App Popularity - South America (2011)
• Chart 4.38: LBS Networking App Popularity - Eurasia (2011)
• Chart 4.39: Market Value of Mobile Dating Industry (2010-2016)
• Chart 4.41: Online Dating User Base US (2011)
• Chart 4.43: Visiongain Summary Analysis of Badoo's Offering
• Chart 4.44: Badoo Facebook App - Daily Active Users (March-April 2011)
• Chart 4.47: Grindr Users (2010-2011)
• Chart 4.48: Grindr Users by Region (Q3 2011)
• Chart 4.50: Visiongain Summary Analysis of Grindr's Offering
• Chart 4.51: Global Mobile App Score Card Average (2010-2016)
• Chart 5.1: Global Mobile App Revenues (2010-2016)
• Chart 5.3: Global LBS Apps revenues (2010-2016)
• Chart 5.4: Connected Devices (2010-2016)
• Chart 5.5: eBook Reader Sales (2010-2016)
• Chart 5.6: Global M2M Market Value (2010-2016)
• Chart 5.7: % Share of M2M Connections by Region (2010)
• Chart 5.8: Share of M2M Connections by Region (2010)
• Chart 5.9: Global LBS User Base (2010-2016)
• Chart 5.10: Available LBS Apps by Type (2011)
• Chart 5.12: Available LBS Apps by Type (2016)
• Chart 5.15: LBS Apps Market Share by Region (2011)
• Chart 5.16: LBS Apps Revenue Share by Region (2011)
• Chart 5.17: LBS Apps Market Share by Region (2016)
• Chart 5.18: LBS Apps Revenue Share by Region (2016)
• Chart 5.19: LBS User Base by Region (2011)
• Chart 5.20: LBS User Base by Region (2016)

Companies Listed

• 3 Denmark
• Aircell
• Akamai
• Al Madar
• ALSA
• Apisphere
• Apple
• Asiaspace
• AT&T
• AT&T Mobility
• BayRICS
• Bell Canada
• Bite
• BlackBerry
• Cell C
• Cellcom
• Cellular South
• CentreNet
• CenturyTel
• China Mobile
• China Telecom
• Chunghwa Telecom
• Claro
• CLEAR Mobitel
• Commnet Wireless
• Cox Communications
• CSL Limited
• Deutsche TeleKom
• DiGi
• DNA
• E Plus
• Elisa
• Emobile
• EMT
• Entel PCS
• Etisalat
• Etisalat Mobility
• Facebook
• Fancy Transport
• Foursquare
• GEODOG
• Google
• Hutchison 3
• Kcell
• KDDI
• KPN
• KT
• Lap wireless
• Level 3 Communications
• LG
• LG Telecom
• LightSquared
• LMT
• M1
• MetroPCS
• Microsoft
• Millennial Media
• Mobikom Austria
• Mobyland
• Motorola
• Movistar
• MTS
• MTS Allstream
• NTT DoCoMo
• O2
• Optus
• Orange
• PCCW
• Places
• Public Service Wireless
• Qualcomm
• Quattro Wireless
• RIM
• Rogers Wireless
• Rostelecom
• Samsung
• Sasktel
• SFR
• Shaw Communications
• SingTel
• SK Telecom
• Smartone Vodafone
• SNCF
• Softbank Mobile
• Sprint
• Starhub
• STC
• Svyazinvest
• Swisscom
• T Mobile
• TDC
• TelaSonera
• Tele2
• Telecom Italia
• TeleNor
• Telenor (Magyarorszag)
• Telenor (Sweden)
• Telia Danmark
• TeliaSonera
• Telstra
• Telus
• Texas Energy Network
• TMN
• T-Mobile
• T-mobile (USA)
• Twitter
• UCell
• UME EPM
• VeriSign
• Verizon Wireless (US)
• VHA
• Viva Cell-MTS
• Vivo
• Vodacom
• Vodafone
• Vodafone (NZ)
• Vodafone (Portugal)
• Where
• Wind
• Yahoo
• Yota
• Zain
• Ziggo 4

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