市場調查報告書 - 220576

行動廣告市場展望(2011-2016年)

Mobile Advertising 2011-2016: Industry Outlook Report
出版商 Visiongain
出版日期 2011年09月19日 內容資訊 英文
價格
行動廣告市場展望(2011-2016年) Mobile Advertising 2011-2016: Industry Outlook Report
出版日期: 2011年09月19日 內容資訊: 英文
簡介

由於手機，尤其是智慧型裝置的驚異成長，讓廣告商務更加爆發性地進入個人行動這樣的領域內。全球行動廣告收益預計在今後五年間將成長到三倍的規模，到2016年將達到168億5,000萬美金。

本報告提供行動廣告市場展望與市場機會調查分析，彙整行動廣告的各種途徑，有效的行動廣告策略驗証，行動廣告的生態系統和主要相關企業，不同地區的主要趨勢，廣告類型·不同地區的廣告收益預測(∼2016年)，對MNO的建議等資料，為您概述為以下內容。

摘要整理

第1章 簡介

第2章 行動廣告途徑

  • SMS·MMS行銷
  • 待機圖片
  • 定位服務
  • 定位性廣告
  • 當地相關廣告行銷
  • 行動折價券
  • 行動網廣告
  • MNO&入口網站廣告行銷
  • 行動應用程式
  • 廣告遊戲
  • 行動影音
  • 行動音樂

第3章 有效的行動廣告策略引進

  • 分析所扮演的角色
  • 行動SEO的改良
  • 分析·資料·接觸
  • 生態系統被分化加劇了其技術上的課題
  • 需克服地理情報的不法收集之危險
  • MNO的永續策略的架構
  • MNO與廣告
  • 恰當的行動行銷&廣告解決方案的選擇

第4章 行動廣告&行銷的生態系統

  • OEM&OTT內容·服務供應商
    • Google
    • Apple
    • Yahoo!
    • Microsoft
  • 行動廣告代理店
    • Clanmo
    • Sponge
    • Mobile Dreams Factory
    • Phonevalley
    • Hungama Mobile
    • Grupo.Mobi
    • 特定行動廣告代理店的成功
  • 行動廣告網路
    • BuzzCity
    • Hands
    • InMobi
    • Jumptap
    • Millennial Media
    • Mobile Theory
    • 行動廣告網路 比較
  • 行動廣告交換伺服器
    • JiWire
    • Velti - mGage & MobClix
    • Nexage
    • Rhythm NewMedia(採訪摘錄)
    • Smaato
    • 行動廣告交換比較
  • 行動廣告平台
    • Amobee
    • Guohe Ad
    • Mobilera
    • Navteq Media
  • 以行動廣告為基礎的經營模式·服務
    • Ad-Pod
    • Celltick Technologies
    • Mobile Posse
    • tyntec(採訪摘錄)
    • Blyk(採訪摘錄)
    • 行動廣告的經營模式·服務比較

第5章 主要地區市場

  • 美國
  • 金磚四國的動態成長
  • 亞太地區
  • 歐洲的主要5個國家(英國·義大利·法國·德國·西班牙)
  • 非洲·中東

第6章 總論

  • 行動行銷產業分析
  • 行動廣告的途徑和形態:應用程式 vs 網際網路
  • 貨幣化的機會及行動廣告收益的推進
  • 行動行銷&廣告:未來趨勢
  • 對MNO的建議

第7章 用語等

附錄

圖表

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

Abstract

Mobile Advertising Set to Soar

Are mobiles becoming an essential platform for advertisers? Our new report offers research into the new trends in advertising and their increasing focus on mobiles. The industry is currently exploring different options: from SMS marketing to branded apps, through to mobile video and augmented reality. This expanding market is presenting a number of lucrative opportunities which are not yet being exploited to their full potential.

The phenomenal growth in mobile phones, and especially in smart devices, is expanding the realm of advertising into a highly dynamic and personal mobile domain. We believe that global mobile advertising revenues will more than triple over the next five years, reaching $16.85 billion USD by 2016, and showing the fastest growth of all advertising mediums. As the market is set to grow exponentially in the near future, now is the time for advertisers to take advantage of this currently undermined mobile platform.

A Complex Value Chain

Our latest report on mobile advertising provides a detailed analysis of the various marketing techniques available via mobile devices. We review the different advertising formats and channels, and provide information regarding analytics tools and search engine optimisation.

The report also assesses the viability of the mobile advertising ecosystem. We analyse the profiles of the value chain players, highlighting the opportunities and challenges they face in a rapidly evolving industry. Understanding user behaviour, demographics, market fragmentation and privacy issues are important for the deployment of a successful mobile advertising strategy.

Mobile Advertising 2011-2016 provides a full breakdown of industry players, including advertisers, brands, ad agencies, ad networks, ad enablers, network optimisers, platform vendors, search providers, content publishers, app developers, and operators. Our report reveals how their roles, relationships and strategies fit into this complex ecosystem.

What is Unique about this Report?

Mobile Advertising 2011-2016 will enable the reader to identify the most profitable advertising opportunities in the mobile space and understand the fundamentals of ad-based mobile media revenue models. Our report offers an overview of the technology, recommendations on potential strategies and insight into regional and economic markets. Expert interviews with mobile marketing specialists at Blyk, tyntec and Rhythm NewMedia will give you valuable insight about a fast changing and growing market.

Who needs to read this report?

  • Mobile Operators - Understand how the market is likely to change over the next 5 years and identify strategies to ensure you can compete with online players and device vendors.
  • Content Publishers and Mobile App Developers - Discover opportunities that are available in the mobile advertising sector, and identify new business models to grow your revenues.
  • Technology and Platform Vendors - Gain in-depth market knowledge to develop and offer a fully managed mobile advertising solution to your customers.
  • Ad Agencies - Increase your understanding of the mobile medium beyond SMS campaigns and ensure you have the right strategies in place to benefit from the expected strong market growth in the coming years.
  • Mobile Ad Networks and Network Optimisers - Learn ways to increase fill rates and ensure the availability of high quality mobile advertising inventory on your network.
  • Brands and Advertisers - Gain insights into the market trends and learn how you can ensure a good ROI from mobile advertising campaigns.

Visiongain is a trading partner with the US Federal Government.

Table of Contents

Executive Summary

  • E.1. The Rise of Mobile Advertising
  • E.2. Leveraging the Right Channels
  • E.3. A Complex Value Chain
  • E.4. Growth Opportunities Shaping the Industry

1. Introduction

  • 1.1. The Global Advertising Industry
  • 1.2. Breaking-Down Advertising by Media Type
  • 1.3. Digital Media Advertising Driven by SMBs and Endemic Advertisers
  • 1.4. Smart Device Growth to Drive the Mobile Services Market
  • 1.5. Mobile Internet Attracts Advertising Revenues
  • 1.6. Mobile Ad Formats
  • 1.7. From Text to Rich Media Display
  • 1.8. Adapting Mobile Advertising Strategies to User Habits
  • 1.9. The Aim & Scope of the Report
  • 1.10. Questions Answered by the Report
  • 1.11. Structure of the Report
  • 1.12. Methodology

2. Understanding Mobile Advertising Channels

  • 2.1. SMS and MMS Marketing
    • 2.1.1. Short Codes
    • 2.1.2. Pull & Pull Messaging
    • 2.1.3. An Uncontested Mobile Advertising Platform
  • 2.2. Idle Screen
  • 2.3. Location-Based Services: A Game Changer for Mobile Advertising
  • 2.4. Location Based Advertising
  • 2.5. Proximity Marketing
    • 2.5.1. Bluetooth Marketing
    • 2.5.2. Mobile Barcodes
    • 2.5.3. Near Field Communication
  • 2.6. Mobile Coupons
  • 2.7. The Mobile Web
  • 2.8. Mobile Search
    • 2.8.1. Mobile Search Leads to More Purchasing
    • 2.8.2. MNOs & Portal Deals
  • 2.9. Mobile Applications
    • 2.9.1. Market Size by Additional In-App Billed Revenue
    • 2.9.2. The Ad-Funded Model
    • 2.9.3. Branded Apps
    • 2.9.4. Mobile Media-Related Apps
    • 2.9.5. Mobile Shopping & Commerce Related Apps
  • 2.10. Advergaming
  • 2.11. Mobile Video
    • 2.11.1. How MNOs Might Slow Mobile Video Ad Growth
  • 2.12. Mobile Music

3. Deploying a Successful Mobile Advertising Strategy

  • 3.1. The Role of Analytics
    • 3.1.1. Display Advertising Tiers
    • 3.1.2. Mobile Ad Networks
      • 3.1.2.1. Blind Networks
      • 3.1.2.2. Premium Blind Networks
      • 3.1.2.3. Premium Networks
  • 3.2. Improving Mobile Search Engine Optimisation
  • 3.3. Analytics, Data and Reach
  • 3.4. Technical Challenges Exacerbated by a Fragmented Ecosystem
  • 3.5. Overcoming the Dangers of Unauthorised Collection of Location Data
  • 3.6. Building a Sustainable Strategy for MNOs
  • 3.7. MNOs and Advertising
    • 3.7.1. Turkcell
    • 3.7.2. Orange & OpenX
    • 3.7.3. AT&T and Pinger
    • 3.7.4. Mobixell Network Solutions
    • 3.7.5. MNO Joint Ventures
    • 3.7.6. Partnerships with OTT Content & Service Providers
  • 3.8. Choosing the Right Mobile Marketing and Advertising Solution

4. The Mobile Advertising & Marketing Ecosystem

  • 4.1. OEMs & OTT Content and Service Providers
    • 4.1.1. Google
      • 4.1.1.1. Mobile Search Advertising with AdWords
      • 4.1.1.2. Click-to-Call and Call Metrics
      • 4.1.1.3. Mobile Ad Sitelinks
      • 4.1.1.4. Hyperlocal Distance Information with Location Extensions
      • 4.1.1.5. The AdMob Network
      • 4.1.1.6. AdSense and AdMob Integration for Mobile Content
      • 4.1.1.7. DoubleClick in Mobile
    • 4.1.2. Apple
      • 4.1.2.1. iAd Network
      • 4.1.2.2. How Successful is the iAd Network?
    • 4.1.3. Yahoo!
    • 4.1.4. Microsoft
  • 4.2. Mobile Advertising Agencies
    • 4.2.1. Clanmo
    • 4.2.2. Sponge
    • 4.2.3. Mobile Dreams Factory
    • 4.2.4. Phonevalley
    • 4.2.5. Hungama Mobile
    • 4.2.6. Grupo.Mobi
    • 4.2.7. The Success of Niche Mobile Ad Agencies
  • 4.3. Mobile Advertising Networks
    • 4.3.1. BuzzCity
    • 4.3.2. Hands
    • 4.3.3. InMobi
    • 4.3.4. Jumptap
    • 4.3.5. Millennial Media
    • 4.3.6. Mobile Theory
    • 4.3.7. Comparison Table of Mobile Ad Networks
  • 4.4. Mobile Ad Exchange Servers
    • 4.4.1. JiWire
    • 4.4.2. Velti - mGage & MobClix
    • 4.4.3. Nexage
    • 4.4.4. Rhythm NewMedia - Excerpt Interview
      • 4.4.4.1. Key Trends in Mobile Advertising
      • 4.4.4.2. Obstacles for Mobile Video Advertising
      • 4.4.4.3. Rhythm NewMedia Key Strengths
    • 4.4.5. Smaato
    • 4.4.6. Comparison Table of Mobile Ad Exchanges
  • 4.5. Mobile Ad Platforms
    • 4.5.1. Amobee
    • 4.5.2. Guohe Ad
    • 4.5.3. Mobilera
    • 4.5.4. Navteq Media
  • 4.6. Mobile Ad Based Business Models and Services
    • 4.6.1. Ad-Pod
    • 4.6.2. Celltick Technologies
    • 4.6.3. Mobile Posse
    • 4.6.4. tyntec- Excerpt Interview
      • 4.6.4.1. Key Trends in Mobile Advertising
      • 4.6.4.2. Technological Developments
      • 4.6.4.3. Issues Facing Mobile Advertising
      • 4.6.4.4. Future Growth
      • 4.6.4.5. tyntec Services & Product Overview
      • 4.6.4.6. tyntec Competitive Advantage
      • 4.6.4.7. tyntec Growth Prospects
    • 4.6.5. Blyk - Excerpt Interview
      • 4.6.5.1. Key Trends in Mobile Advertising
      • 4.6.5.2. Technological Developments
      • 4.6.5.3. Issues Facing Mobile Advertising
      • 4.6.5.4. Future Growth
      • 4.6.5.5. Blyk Services & Product Overview
      • 4.6.5.6. Blyk Competitive Advantage
      • 4.6.5.7. Blyk Growth Prospects
    • 4.6.6. Comparison Table of Mobile Ad Based Business Models and Services

5. Leading Regional Markets

  • 5.1. The United States - Country Analysis
  • 5.2. Dynamic Growth in BRIC Countries
    • 5.2.1. Brazil
    • 5.2.2. Russia
    • 5.2.3. India
    • 5.2.4. China
  • 5.3. Asia-Pacific - Regional Analysis
    • 5.3.1. The Domination of South-East Asia
    • 5.3.2. Beyond Japan and South Korea
  • 5.4. The European 5: UK, Italy, France, Germany & Spain
  • 5.5. Africa & The Middle East - Regional Analysis
    • 5.5.1. Delivering Mobile Advertising to a Growing African Market
    • 5.5.2. New Markets Opened By the Arab Spring Revolutions
    • 5.5.3. A Prosperous But Closed Market in the Middle East
  • 5.6. Chapter Conclusions

6. Conclusions

  • 6.1. Mobile Marketing Industry Analysis
  • 6.2. Mobile Advertising Channels and Formats: Apps vs. Internet
    • 6.2.1. Banking On Apps
    • 6.2.2. Will Pure Mobile Internet Play Trump Apps in the Long Run?
  • 6.3. Monetising Opportunities will Drive Mobile Advertising Revenue
  • 6.4. Mobile Marketing and Advertising Future Trends
  • 6.5. Recommendations For MNOs
    • 6.5.1. Challenge OTT Service & Content Providers
    • 6.5.2. Apply Best Practices to Mobile Advertising
    • 6.5.3. Use the Position in the Value Chain to Your Advantage
    • 6.5.4. Capitalise on Data Floe through Your Network
  • 6.6. Key Findings of the Report

7. Glossary

Appendix A

  • About visiongain

Appendix B

  • Visiongain report evaluation form

List of Tables
  • Table 1.1: Global Advertising Market CAGR 2010 - 2016
  • Table 1.2: CAGR Forecast by Medium 2011 - 2016
  • Table 1.3: Mobile Advertising CAGR Forecast by Region 2011 - 2016
  • Table 1.4: Rich Media Mobile Advertising Units
  • Table 1.5: Mobile User Marketing Trends 2011
  • Table 2.1: SMS & MMS Advertising Units
  • Table 2.2: Mobile behaviour in the US, EU5 (UK, Germany, France, Spain and Italy) and Japan - October, November, December 2010
  • Table 2.3: Consumer Survey on Mobile Search March 2011
  • Table 2.4: US Search Engine Carrier Alliances 2011
  • Table 2.5: UK & US Page Views from Search Portals 2011
  • Table 2.6: In-App Display Advertising Units
  • Table 2.7: Mobile Video and TV Advertising Unit Definitions
  • Table 3.1: Mobile Advertising Glossary
  • Table 3.2: Mobile vs. Desktop Searches Affecting SEO
  • Table 3.3: Analytics, Data & Reach of Mobile & Internet Players
  • Table 4.1: Yahoo Mobile Ad Formats
  • Table 4.2: Mobile Advertising Agencies
  • Table 4.3: Clanmo Services and Platforms
  • Table 4.4: Mobile Ad Networks
  • Table 4.5: Ad Network Comparison Table
  • Table 4.6: Mobile Ad Exchange Servers & Optimisation Platforms
  • Table 4.7: Comparison of Mobile Ad Exchanges
  • Table 4.8: Mobile Advertising Platforms
  • Table 4.9: Ad Based Business Models and Services
  • Table 4.10: Comparison of Mobile Ad Based Business Models and Services
  • Table 5.1: BRIC Mobile Advertising Market Forecast CAGR 2011 - 2016
  • Table 5.2: Key Mobile Advertising Players in Brazil 2011
  • Table 5.3: Key Mobile Advertising Players in Russia 2011
  • Table 5.4: Key Mobile Advertising Players in India 2011
  • Table 5.5: Key Mobile Advertising Players in China 2011
  • Table 5.6: Key Mobile Advertising Players in Japan, Korea and Australia 2011
  • Table 5.7: EU5 Mobile Advertising Market Forecast CAGR 2011 - 2016
  • Table 5.8: Key Mobile Advertising Players in EU5 2011
  • Table 5.9: Middle East & Africa Mobile Advertising Market Forecast CAGR 2011 - 2016
  • Table 5.10: Key Mobile Advertising Players in Africa & The Middle East 2011
  • Table 6.1: SWOT Analysis of the Mobile Advertising Market 2011

List of Charts
  • Chart 1.1: Global Advertising Market Forecast 2010 - 2016
  • Chart 1.2: Global Advertising Market Forecast by Medium 2011 - 2016
  • Chart 1.3: Global Advertising Market Share Forecast by Medium 2011 & 2016
  • Chart 1.4: Mobile Penetration and Internet Access Worldwide and by Market 2010
  • Chart 1.5: Global Smartphone, PC & Tablet Shipments 2005 - 2016
  • Chart 1.6: Projected Mobile Advertising Revenues 2011 - 2016
  • Chart 1.7: Global Mobile Advertising Market Share & Revenues by Type 2011
  • Chart 2.1: Global Location Based Advertising Revenues 2011 - 2016
  • Chart 2.2: US Consumer Mobile Coupon Spending 2011 - 2016
  • Chart 2.3: Mobile Search Market Share by Region 2011
  • Chart 2.4: Global Mobile App Market Size by Download 2011 - 2016
  • Chart 2.5: Advertising Revenue vs. In-App Purchases Revenue 2011 - 2016
  • Chart 2.6: Advertising Spend on In-app Adverts 2010 - 2016
  • Chart 2.7: Mobile Gaming Advertising Revenue 2011 - 2016
  • Chart 3.1: Ad Networks CPC - Monthly Impressions 2009 & 2010
  • Chart 4.1: US Mobile Advertising Market Share 2011
  • Chart 4.2: Mobile Operating System Click Through Rates on Jumptap Network 2011
  • Chart 5.1: Projected US Mobile Advertising Revenues 2011 - 2016
  • Chart 5.2: BRIC Mobile Advertising Market Forecast 2011 - 2016
  • Chart 5.3: EU5 Mobile Advertising Market Forecast 2011 - 2016
  • Chart 5.4: Middle East & Africa Mobile Advertising Market Forecast 2011 - 2016
  • Chart 5.5: Mobile Advertising Market Share 2011 & 2016

List of Figures
  • Figure 1.1: Major Types of Advertising
  • Figure 2.1: Idle Screen Advertising
  • Figure 2.2: Location Based Advertising
  • Figure 2.3: Mobile Barcodes
  • Figure 2.4: NFC & Mobile Wallet
  • Figure 2.5: Mobile Coupons
  • Figure 2.6: Mobile Websites
  • Figure 2.7: Google Consumer Survey - Where Smartphone is Used
  • Figure 2.8: Google Consumer Survey - Types of Mobile Ads Notices
  • Figure 3.1: Display Advertising Tiers
  • Figure 3.2: Analytics, Information Quality and Reach
  • Figure 3.3: Turkcell Mobile Marketing Products
  • Figure 3.4: Mobixell Ad-It
  • Figure 4.1: Mobile Advertising Value Chain
  • Figure 4.2: Google Mobile Ads Solutions
  • Figure 4.3: Google Click-to-Call Feature
  • Figure 4.4: Google Hyperlocal Advertising
  • Figure 4.5: AdMob Display Formats
  • Figure 4.6: AdSense on Mobile
  • Figure 4.7: Campbell's Soup iAd
  • Figure 4.8: iAd Page Template
  • Figure 4.9: Hugo Boss mCampaign
  • Figure 4.10: Nissan Jukepainting App
  • Figure 4.11: BuzzCity Ads Served August 2011
  • Figure 4.12: BuzzCity Campaign Data for India 2011 - Handset OS & Channel
  • Figure 4.13: InMobi Impression Volume & Composition and Global OS Share July 2011
  • Figure 4.14: Millennial Media Top Manufacturers Share by Impressions - July 2011
  • Figure 4.15: JiWire Compass Ads Screen Shot
  • Figure 4.16: Rhythm NewMedia Video Ad Formats
  • Figure 4.17: Smaato SOMA Overview
  • Figure 4.18: Navteq Media Solutions LPA Screenshot
  • Figure 4.19: Ad-pods Media Formats
  • Figure 5.1: Survey Advertising and Promotion Sender in Brazil 2011
  • Figure 6.1: Benefits of Apps for Mobile Marketing

Companies Listed

  • 01design
  • 12snap
  • 2dayuk
  • 2ergo
  • 3C Interactive
  • 3rdspace
  • 3rdVine
  • 4INFO
  • 4th Screen
  • 58
  • 5ml
  • 5th Finger
  • Acceleration Media
  • AccuraCast
  • AdCell
  • AdChina
  • Adfonic
  • Adfortel
  • Adinfuse
  • Ad.IQ
  • AdiQuity
  • Adnetik
  • Adnib
  • AdMarvel
  • AdMob
  • Admoda
  • AdPods
  • Adsmedia
  • Advine
  • Adways
  • AdWhirl
  • Adultmoda
  • Aepona
  • Aerodeon
  • AgenciaClick
  • Aggregato Mobile
  • AIS
  • AirAD
  • Airtel
  • Ameba
  • Amobee
  • Ansible
  • AOL
  • Apple
  • Appsavvy
  • Asatsu
  • AT&T
  • Bartle Bogle Hegarty
  • Bascule
  • Blismobile
  • BlueCity
  • Bluepod
  • Blyk
  • Beecell
  • Beeline
  • Big Mobile
  • Bing
  • BLIP Systems
  • Boku
  • Branchmaps
  • BrandMobile
  • Brandsh
  • BSNL
  • Buongiorno
  • BuzzCity
  • Byte Mobile
  • CA Mobile
  • Carat
  • Cardboard Fish
  • Cauly
  • Casee
  • Catchwind
  • Cell C
  • Cellempower
  • Celltick Technologies
  • Changing Worlds
  • China Mobile
  • China Telecom
  • China Unicom
  • Clanmo
  • Claro
  • Clickatell
  • Comverse
  • Contnet
  • Ctrip
  • Customline
  • Cytech
  • D2C Shanghai
  • D2 Communications
  • DAC
  • DealBoss
  • Dianping
  • DIDMO
  • DoubleClick
  • Du
  • Etisalat
  • F.biz
  • Fetch Media
  • Flagship
  • Flytxt
  • Friendticker
  • Futurlink
  • Ganji
  • GigaFone
  • GlamMobile
  • Goldspot
  • Google
  • Grapevine
  • Greystripe
  • Grupo Mobi
  • GuoheAd
  • Habari Media
  • Hakuhodo
  • Hands
  • Hanzo
  • Hungama Mobile
  • Hunt Mobile
  • iAd
  • Idea
  • i-digital
  • iLoop mobile
  • Impact Mobile
  • Incentivated
  • InMobi
  • innerActive
  • Insemo
  • Intigral
  • iptune
  • JiWire
  • Jubaloo
  • Julu
  • Jumptap
  • Kickanotch
  • KDDI
  • Kiip
  • Koubei
  • KT
  • KT-mhows
  • LDMobile
  • LG Uplus
  • Madhouse
  • Mad Mobile
  • MADS
  • Madvertise
  • Mango Mobile
  • mBlox
  • MediaBurst
  • Medialets
  • Mediba
  • MegaFon
  • mGage
  • Microsoft
  • Millennial Media
  • miSpot
  • mNet
  • MobageTown
  • MobClix
  • Mobext
  • MobGold
  • Mobile2win
  • Mobile Ads
  • Mobile Bus
  • Mobile Content Networks
  • Mobile Direct
  • Mobile Dreams Factory
  • Mobile Foxtel
  • Mobile Gree
  • Mobile Interactive Group
  • MobileIQ
  • Mobile One2One
  • Mobile People
  • Mobilera
  • MobileStorm
  • Mobile Theory
  • Mobile-worx
  • MobiAdz
  • Mobibase
  • Mobilians
  • Mobimasta
  • MobiMoney
  • MobiSolv
  • Mobitrans
  • Mobixell
  • Moblin
  • Mojiva
  • Motricity
  • Movidilo
  • Movistar
  • MT2
  • MTG
  • MTN
  • MTS
  • MyScreen
  • MXit
  • Navteq Media
  • Neomobile
  • Netsize
  • NetworkPlay
  • Nexage
  • Next Media
  • Nobot
  • Nokia
  • Noqoush
  • NTT Docomo
  • O2
  • Ogilvy & Mather
  • Oi
  • OM interactive
  • Oorja
  • Open Market
  • Open Mobile
  • OpenX
  • Optus
  • Orange
  • Out There Media
  • Overture
  • Phonevalley
  • Pinger
  • Plastic Mobile
  • PlayHaven
  • Playphone
  • PMG Group
  • Pocket Affiliate
  • Pocket Match
  • Puca
  • Purple Cow
  • Qanawat
  • RedeMobi
  • Reliance
  • RIM
  • Rostelecom
  • Rhythm NewMedia
  • Ruxter
  • Saudi Telecom
  • SapientNitro
  • Sendandsee
  • SingTell
  • SK Telecom
  • Smaato
  • Smart Adserv
  • SMSJock
  • Sofiyalis
  • SoftBank Mobile
  • Somo
  • Soprano
  • Spin3
  • Sponge
  • Spot On
  • Sprint
  • sQunar
  • Starfish Mobile
  • Stop N Text
  • StreamSMS
  • Swisscom
  • Tapjoy
  • Tap Tap
  • Tata
  • Telefonica
  • Telogic
  • Telstra
  • TextMarketer
  • The Dealer
  • The Hyperfactory
  • Third Screen Media
  • Three
  • TigerSpike
  • TIM
  • T-Mobile
  • TMS Factory
  • Transpera
  • Trigger
  • Turkcell
  • Two Bulls
  • txtNation
  • tyntec
  • UltraSuperNew
  • Unkasoft
  • Uplus Ad
  • Upstream
  • Vdopia
  • Velti
  • Verizon
  • Vidiemme
  • Vivo
  • Vodacom
  • Vodafone
  • Vserv
  • WAPStart
  • Waymedia
  • We Love Mobile
  • WiAd
  • Widespace
  • Wind
  • Wooboo
  • Yahoo
  • Yandex
  • YOC
  • Yoigo
  • Youmi
  • Xiam
  • Zain
  • Zapme
  • Zed
  • Zestadz

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

行動廣告市場展望(2011-2016年)是由出版商Visiongain在2011年09月19日所出版的。這份市場調查報告書價格從美金2739起跳。
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