Abstract
Luxury watch brands are competing amongst themselves for leadership in
delivering the most innovative piece. Watch brands are taking advantage of new
technologies such as robots and hi-tech coatings. New materials, such as
titanium and ceramics, are also being used in watch designs. A notable trend
is retailers asking fashion brands to design special watches exclusively for
their stores.
At present, Swiss-made watches are completely dominating the worldwide luxury
watch market contributing almost 100 percent share. These watches are exported
to most of the developed countries. However, rising incomes in emerging
markets have led to a new category of affluent young professionals with high
purchasing power. These countries have become a potential opportunity for
ultra expensive watch manufacturers.
Major luxury watch companies are trying to tighten the requirements by which
watches qualify as Swiss-made. Smaller companies view this move as an attempt
to force them out of market.
The global watch market is dominated by Swiss manufacturers. The three leading
Swiss companies are Swatch Group, Richemont and Rolex, representing the
largest share in the global watch market.
This report analyzes the luxury watch market and examines major trends
prevalent in the sector. Specifically, it analyzes the Swiss luxury watch
market and its export destinations. Apart from providing a competitive
landscape of the market, the report also profiles major luxury watchmakers in
Switzerland with a discussion of their key business strategies.
Table of Contents
1. Market Overview
2. Market Size
- 2.1 Global Luxury Market
- 2.1.1 Market Share by Product Categories
- 2.1.2 Market Share by Region
- 2.2 Global Watch Market
- 2.3 Swiss Market
- 2.3.1 Exports by Region
- 2.3.2 Exports by Country
- 2.3.3 Wrist Watch & Movements Exports
- 2.3.4 Watches by Material
- 2.4 China
- 2.4.1 Market Overview
- 2.4.2 Luxury Watch Stores Breakdown
- 2.5 India
- 2.5.1 Market Overview
- 2.5.2 Product Segmentation
3. Competitive Landscape
- 3.1 Market Share
- 3.2 Top Watch Groups
4. Market Trends
- 4.1 Design Innovation in Luxury Watches
- 4.2 Integrating Fashion with Mechanics
- 4.3 Tighter Regulatory Regime in Swiss Market
- 4.4 International Luxury Brands Enter India
- 4.5 Increasing Demand for Luxury Watches in China
5. Company Profiles
- 5.1 Swatch
- 5.1.1 Overview
- 5.1.2 Business Strategies
- 5.1.3 Selective Distribution Strategy
- 5.1.4 Communication Strategy
- 5.1.5 Major Brands
- 5.2 Richemont
- 5.2.1 Overview
- 5.2.2 Business Strategies
- 5.2.3 Providing Businesses the Freedom to Grow
- 5.2.4 Major Brands
- 5.3 Rolex
- 5.3.1 Overview
- 5.3.2 Major Brands
- 5.4 LVMH
- 5.4.1 Overview
- 5.4.2 Business Strategies
- 5.4.3 Up-market Positioning for TAG Heuer
- 5.4.4 Major Brands
- 5.5 Citizen Watch
- 5.5.1 Overview
- 5.5.2 Major Brands
List of Tables
- Breakdown of Global Luxury Market by Value (2007)
- Swiss Exports of Watches & Movements by Continents (2007-08)
- Swiss Watch Exports by Country by Value (2006-08)
- Swiss Wrist Watch Exports (Mechanical/Electronic), 2006-08
- Swiss Movement Exports (Mechanical/Electronic), 2006-08
- Luxury Watch Stores Breakdown in China (2007-08)
- Richemont Major Brands
- Rolex Major Brands
- LVMH Major Brands
- Citizen Major Brands
List of Charts
- Watch Market: Price Segmentation
- Global Luxury Market - Share of Product Groups (2007/12E)
- Regional Share of Global Luxury Expenditure (2007)
- Main Watch Exporting Countries (Direct exports), 2007
- Swiss Exports of Watches & Movements by Continents by Volume (2008)
- Swiss Exports of Watches & Movements by Continents by Value (2008)
- Watches by Materials (Volume), 2007
- Watches by Materials (Value), 2007
- No. of Luxury Watch Outlets - Forecast (2006-11E)
- Segmentation of Watch Industry in India
- Product Segments of Indian Watch Industry by Value (2007)
- Market Share of Swiss Watches (2007)
- Top 20 Watch Group by Revenue (2007)
- Chinese Luxury Watches - Market Share (2007)
- Swatch Revenue Distribution by Region (2007)
- Richemont Revenue Distribution by Region (2007)
- LVMH Revenue Distribution by Region (2007)
- Citizen Revenue Distribution by Region (2007)
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