全球摩托車運動市場 是由出版商Koncept Analytics在2007年12月所出版的。
這份英文市場調查報告書包含25 pages 價格從美金750起跳。
Abstract
The two major segments of the power sports industry - core All Terrain
Vehicles (ATVs) and snowmobiles has not been performing to the levels expected
by the industry in the last two years. The only silver lining of the hitherto
sluggish power sports industry is the side by side or SxS ATV segment that is
growing in double-digits.
While the core ATV segment has grown in double-digits till 2004, sales have
plummeted showing signs of a maturing industry. Snowmobile segment of the
power sports industry, on other hand has seen declining unit sales over the
last ten years mostly because of inadequate snowfall that used to support
riding seasons.
In the maturing ATV segment - SxS is gaining popularity because of the
convenience of seating a second passenger along side the driver - a concept
that was not explored earlier. As a result, the SxS segment is growing in
double-digits but the most striking growth is achieved by the recreational
sub-segment of the SxS ATV segment.
The three major brands that have gained popularity in the SxS segment are
Polaris Ranger, Yamaha Rhino and the Kawasaki Mule. While Polaris has a
significant presence in the SxS segment, the snowmobile major Arctic Cat is
also taking keen interest in this segment.
The report is a study on the power sports industry - the industry that caters
to the recreational requirements of individuals. The focus of the report is on
three segments of the power sports industry - ATV, snowmobiles and
heavyweight motorcycles. The performance of all these three segments has been
analyzed and the competitive intensity in each of the segments has been
studied. Further, the report focuses on two major companies operating in the
power sports industry - Polaris and Arctic Cat.
Table of Contents
1. Power Sports Industry: Structure and Size
2. All Terrain Vehicles Market (ATVs)
- 2.1 ATV Market - Global
- 2.2 ATV Market - United States
3. Snowmobile Market
- 3.1 Snowmobile Market - Global
- 3.2 Snowmobile Market - United States
4. Heavyweight Motorcycles
5. Recreational SxS ATV - Major growth driver
6. Power Sports Industry: Competitive Landscape
- 6.1 Market Share - ATV Industry
- 6.2 Market Share - Snowmobile Industry
- 6.3 Market Share - Heavyweight Motorcycles
7. Company Profiles
- 7.1 Polaris
- 7.1.1 All Terrain Vehicles (ATVs)
- 7.1.2 Snowmobiles
- 7.1.3 Motorcycles
- 7.2 Arctic Cat
- 7.2.1 All Terrain Vehicles (ATVs)
- 7.2.2 Snowmobiles
8. Future Market Potential
Figures and Tables
- Figure 2.1: Global ATV sales in units: 1995 - 2006
- Figure 2.2: US ATV sales in units: 2002 - 2006
- Figure 3.1: Global Snowmobile sales in units: 1995 - 2006
- Figure 3.2: Snowmobile sales by Geography (Units): 2007
- Figure 3.3: US Snowmobile Sales (US$ Million): 1997- 2007
- Figure 4.1: Sales of Top-Three off-Highway Motorcycles (' 000 units):
2001-2006
- Figure 4.2: Market Share of Cruiser and Touring Motorcycles - North
America: 2006
- Figure 4.3: US Heavyweight Motorcycle Registration (' 000 Units): 2002-2006
- Figure 5.1: SxS ATV Market by Segment - North America: 2006
- Figure 6.1: Global ATV Market: Share of Leading Companies: 2006
- Figure 6.2: Global Snowmobile Market: Share of Leading Companies: 2006
- Figure 6.3: US Heavyweight Motorcycle Market: Share of Leading Companies:
2006
- Figure 6.4: European Heavyweight Motorcycle Market: Share of Leading
Companies: 2006
- Figure 7.1: Polaris - ATV Sales (Value): 2001-2007
- Figure 7.2: Polaris - Snowmobile Sales (Value): 2001-2007
- Figure 7.3: Polaris - Sales of Victory Motorcycle (Value): 2001-2007
- Figure 7.4: Arctic Cat - ATV Sales (Value): 2001-2007
- Figure 7.5: Arctic Cat - Snowmobile Sales (Value): 2001-2007
- Table 4.1: Sales of Motorcycles in N.America by Segment: 2006
