全球戶外廣告市場

The report focuses on the global outdoor advertising industry its size, growth rate, trends, growth drivers, challenges, etc. All major outdoor advertising segments have been covered separately in the report. It also includes region specific data for some of the key regions.

The report profiles most of the major industry players in the industry.

1. Industry Definition and SIC Classification

2. Global Outdoor Advertising Market

• 2.1 Industry Overview
• 2.2 Market Trends
  • 2.2.1 Major Growth in Outdoor Spend
  • 2.2.2 Declining Flat Screen Prices
• 2.3 Growth Drivers
  • 2.3.1 Cost Saving Opportunities
  • 2.3.2 Global Urbanization Trends
  • 2.3.3 Increasing Global Air Passenger Traffic
• 2.4 Future Opportunities
• 2.5 Challenges
  • 2.5.1 Potential Regulatory Changes
  • 2.5.2 Cost Prohibitive in Remote Zones
  • 2.5.3 Advertising Expenditure Highly Cyclical

3. Outdoor Advertising Segments

• 3.1 Street Furniture
• 3.2 Billboard
• 3.3 Transport

4. Outdoor Advertising Market: Geographical Segmentation

• 4.1 North America
• 4.2 United Kingdom
• 4.3 Germany
• 4.4 France
• 4.5 Asia- Pacific

5. New Entrants to the Industry - Entry Barriers

6. Competitive Landscape - Major players

• 6.1 Clear Channel Outdoor Holdings (CCO)
• 6.2 JCDecaux
• 6.3 CBS Outdoor
• 6.4 Lamar Advertising

• Table 1.1: SIC Classification
• Table I: Top 20 Outdoor Markets by Ad Spend
• Table II: Impact of New Technology on Different Media
• Table III: Potential Number of Sites for Digital Display Deployment
• Table 4.1: North American Ad Expenditure, by Media
• Table 4.2: UK Ad Expenditure, by Media
• Table 4.3: Germany Ad Expenditure, by Media
• Table 4.4: France Ad Expenditure, by Media
• Table 4.5: Asia-pacific Ad Expenditure, by Media
• Table 5.1: Industry Characteristics that Restricts New Players

• Figure 2.1: Global Outdoor Advertising Expenditure (2001-06)
• Figure 2.2: Global Advertising Expenditure by Media (2006)
• Figure 4.3 Ad spend by Media �� Percentage of Total
• Figure 4.1 Mega Cities with +10 million population - Current and Forecast
• Figure 4.2 Global Air Passenger Traffic (2003-06 & 2015e)
• Figure 6.1: Outdoor Advertising Revenue of Major Players