Abstract
Description
During the past years, the cruise market represented an important sector in
the overall travel industry, mainly due to the fact that the cruise voyages
are known to deliver unparalleled customer satisfaction. It has been found
that in most cases, the cruise experience consistently exceeds expectations of
both the first time and frequent cruisers. The increasing affordability of the
cruise voyages is also one of the major factors driving the growth of cruise
industry worldwide. During the last decade, the cruise industry has almost
doubled in terms of the number of passengers carried worldwide.
Geographically, cruising is considered a well established vacation sector in
the North American market, a growing sector in the European market and a
developing but promising sector in several other emerging markets.
Historically, a significant share of the global cruise industry's growth
originated from the North American market. However, in the past few years, the
cruise market is developing in Europe and therefore, the cruise companies have
started investing heavily in the European market. Additionally, with rise in
the income levels and the overall population size, emerging markets like Asia
have also gained importance.
In order to convert the cruise prospect into new cruisers, the cruise industry
is consistently increasing the onboard services. The cruise companies are
trying to re-design their ships to enable disabled people enjoy the cruise
voyages. The cruise industry is also focusing on family cruises, by providing
services to suit all the members of the family ranging from toddlers to adults.
The global cruise industry is characterized by high consolidation. The major
three companies account for more than 80% of the market. Carnival Corporation
has always remained an undisputed leader in the cruise industry, accounting
for more than half of the market. Carnival Corporation is followed by Royal
Caribbean and NCL.
The report entitled "Global Cruise Industry: 2012 edition" discusses the
global cruise industry in detail in terms of the global capacity, demand and
geographical breakdown. It analyzes the major cruise markets including the
North America and Europe. Also the emerging cruise markets of Asia, Australia
and New Zealand are being discussed in detail. Some of the major ongoing
trends as well as the factors expected to drive the cruise market are
presented in the report. Also, some of the notable challenges and key issues
faced by the cruise industry which can hamper the growth of the cruise
industry in the years to come are being discussed. After discussing the
competitive conditions in the global cruise market, the report profiles the
major cruise companies, with their strategies for growth.
By combining SPSS Inc.'s data integration and analysis capabilities with our
relevant findings, we have predicted the future growth of the industry. We
employed various significant variables that have an impact on this industry
and created regression models with SPSS Base to determine the future direction
of the industry. Before deploying the regression model, the relationship
between several independent or predictor variables and the dependent variable
was analyzed using standard SPSS output, including charts, tables and tests.
Table of Contents
1. Cruise Market
- 1.1 Introduction
- 1.2 Supply Chain Analysis
2. Global Cruise Industry
- Market Revenues
- Passenger Capacity Growth
- Growth in No. of Berths
- Regional Breakdown
3. North American Cruise Market
- 3.1 Demand and Capacity
- Market Overview
- Growth in Passengers Carried
- Breakdown by Source Market
- Growth in No. of Ships
- Capacity Utilization
- 3.2 US Cruise Market
- Market Overview
- Breakdown by Region
- Demographic Segmentation
- 3.3 Prevailing Trends
- Trend in Cruise Length
- Cruise Capacity by Destination
4. European Cruise Market
- 4.1 Market Overview
- Growth in Cruise Passengers
- Regional Breakdown
- Embarkation Statistics
- Share by Destination
- 4.2 Economic Impact of Cruise Industry
- Direct Economic Impact
- Total Economic Impact
- Regional Breakdown
- 4.3 Regional Cruise Markets
- 4.3.1 United Kingdom
- Market Overview
- Passenger Growth
- Share by Destination
- 4.3.2 Germany
- Market Overview
- Passenger Growth
- Market Statistics
- 4.3.3 Italy
- Market Overview
- Passenger Growth
- 4.3.4 France
- Market Overview
- Passenger Growth
- 4.3.5 Spain
- Market Overview
- Passenger Growth
5. Emerging Cruise Markets
- 5.1 Australia
- 5.1.1 Overview
- Market Overview
- Passenger Growth
- Regional Breakdown
- Economic Contribution
- 5.1.2 Key Trends
- Average Cruise Length
- Cruise Penetration
- 5.2 Asia
- Market Overview
- Passenger Growth
- 5.3 New Zealand
- Market Overview
- Passenger Growth
- Regional Breakdown
6. Market Dynamics
- 6.1 Major Trends
- 6.1.1 Average Financial Breakdown of a Cruiser
- 6.1.2 Cruise Cuisine - A Major Focus in Cruise Industry
- 6.1.3 Expansion of Facilities for Disabled People
- 6.1.4 Opening New Ports-of-Call
- 6.1.5 Introduction of Loyalty Programmes
- 6.1.6 Cruise Lines - Targeting Families
- 6.1.7 Expansion of Onboard Facilities
- 6.2 Market Drivers
- 6.2.1 Low Penetration Worldwide
- 6.2.2 Increasing Global Income
- 6.2.3 Rising Level of Employment Worldwide
7. Key Issues and Challenges
- 7.1 Environmental Impact
- 7.2 Security Concerns
- 7.3 Stringent Regulations
- 7.4 Fuel Prices - A Concern
8. Cruise Industry - Competitive Environment
- Competitive Overview
- Market Share
9. Company Profiles
- 9.1 Carnival Corporation & plc (CCL)
- Business Description
- Key Financials
- Business Strategies
- Hedging to Manage Exchange Rate Fluctuation
- Managing Fuel Prices
- 9.2 Royal Caribbean Cruises Ltd (RCL)
- Business Description
- Key Financials
- Business Strategies
- 9.3 Norwegian Cruise Lines (NCL)
- Business Description
- Key Financials
- Business Strategies
- Focus on Research and Innovation
- Launch of Online Shopping Portal
10. Market Outlook
- 10.1 Market Forecast
- 10.2 Forecast Methodology
- 10.2.1 Dependent and Independent Variables
- 10.2.2 Correlation Analysis
- 10.2.3 Regression Analysis
List of Charts
- Cruise Lines-by Types
- Terms Used in Cruise Industry
- Cruise Industry-Supply Chain
- Global Cruise Passenger Capacity Growth (2005-2015E)
- Global Cruise Industry - by Number of Berths
- Global Cruise Berth Capacity - Regional Breakdown (2010)
- Global Passengers Carried (2005-2011)
- Global Cruise Passengers - Share by Source Market (2010)
- Global Cruise Market-Revenue (2008-2010)
- Worldwide Cruise Passengers Carried by North American Cruises (2001-2010)
- North American Cruise Passengers - By Source Markets (2008-2010)
- Number of Cruise Ships in North American Cruise Industry (2008-2012E)
- North American Cruise Market- Capacity and Capacity Utilization (2002-2010)
- Bed Day Capacity in North American Cruise Market (2001-2010)
- Average Cruise Length (Days) in North American Cruise Industry (2001-2010)
- North American Cruise Industry - Deployment by Passenger Bed Days (2011)
- European Cruise Passengers (2005-2010)
- European Cruise Passengers - Regional Share by Source Country (2010)
- European Cruise Market - Share by Destination (2010)
- Cruise Passenger Embarkations from European Ports (2005-2010)
- Cruise Passenger Embarkation from European Ports - Share by Region (2010)
- Cruise Passengers Visiting European Ports (2005-2010)
- Cruise Passengers visiting European Ports - Share by Destination (2010)
- Total Output Generated by European Cruise Industry (2005-2010)
- UK Cruise Passenger Growth (2004-2012E)
- Germany Cruise Passengers (2005-2012E)
- Cruise Passengers in Italian Market (2007-2010)
- French Cruise Passengers Annual Growth (2006-2010)
- Spanish Cruise Market - by Annual Passengers (2006-2010)
- Cruise Passengers from Australia (2001-2011)
- Australian Cruise Passengers - by Destination (2011)
- Australian Cruise Passengers - by State of Origin (2011)
- Australian Cruise Industry - Market Penetration (2002-2011)
- Annual Passenger Count for Asian Cruise Market (2005-2012E)
- Cruise Passenger Growth in New Zealand (2006-2010)
- New Zealand Cruise Passengers - Share by Destination (2010)
- Global Cruise Penetration Rates by Region (2010)
- Global GDP (2005-2011)
- Global Employment (2005-2011E)
- Global Cruise Market-Revenue Share by Company (2011E)
- Comparison of Top Two Industry Players by Passengers Carried (FY07-FY11)
- Carnival Corporation plc Revenue (FY07-FY11)
- Carnival Corporation plc Revenue - Share by Segments (FY11)
- Royal Caribbean Cruises Revenue (2007-2011)
- Royal Caribbean Cruises Revenue - Share by Segments (2011)
- Norwegian Cruise Lines Revenue (2010-2011)
- Norwegian Cruise lines Revenue - Share by Segments (2011)
- Global Cruise Passengers Forecast (2011-2015E)
List of Tables
- North American Cruise Industry - Forecasted Capacity Growth (2011E-2015E)
- Breakdown of US Cruise Market- by Region and Cruise Length (2010)
- US Cruise Market - Average Percentage Share by Categories
- Growth by Length (Days) of Cruising (1990-2010)
- Cruise Ship Building and Investment (2011E-2014E)
- Direct Economic Impact of the European Cruise Sector - by Industry (2010)
- Total Economic Impact of the European Cruise Sector - by Industry (2010)
- Total Economic Impact of the European Cruise Industry - by Country (2010)
- UK Cruise Passengers - Share by Destination (2008-2011)
- German Ocean Cruise Market - Statistics (2009-2010)
- Australian Cruise Industry - Total Economic Contribution (2011)
- Australian Cruise Market - Breakdown by Length of Cruising (2011)
- Financial Breakdown of a Cruise Passenger on Average (FY12E)
- Cruise Industry Passengers Capacity & Number of Ships - by Company (2012E)
- Global Cruise Market - Share by Passengers Carried (2012E)
- Dependent & Independent Variables (2005 - 2011)
- Correlation Matrix
- Model Summary - Coefficient of Determination
- Regression Coefficients Output
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