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市場調查報告書

美國的丹寧牛仔褲市場

US Denim Jeans Market Report: 2015 Edition

出版商 Koncept Analytics 商品編碼 226126
出版日期 內容資訊 英文 52 Pages
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美國的丹寧牛仔褲市場 US Denim Jeans Market Report: 2015 Edition
出版日期: 2015年05月21日 內容資訊: 英文 52 Pages
簡介

美國的服飾業巨大而成熟化,而且高度細分化。該產業為找出擴大銷售機會和強化國際競爭力的新方法,拓寬創造性和想像力的境界。全球經濟的後退帶給服飾業嚴重的影響,不過丹寧布料市場與其他的部門比起來更早恢復成長率。在美國牛仔褲受各種年齡、性別、階層愛用,不過現今特別是高級丹寧布料市場成長將成為產業的引爆器。該市場今後受到經濟、社會、人口趨勢的影響,預期將更為成長。

本報告提供美國的丹寧牛仔褲市場相關分析、各主要市場區隔的趨勢、進出口形態、近幾年的產業趨勢和競爭模式、今後的市場預測等彙整資料,為您概述為以下內容。

第1章 市場概要

  • 概要
  • 製造流程
  • 牛仔褲的種類
  • 服裝、供應鏈

第2章 市場規模

  • 全球市場
    • 服裝市場規模(金額)
    • 每人支出額
    • 牛仔褲市場的各地區市場佔有率
  • 美國市場
    • 美國的服飾業市場
      • 市場規模(以金額為準)
      • 男性用/女性用服裝
      • 各合作國家的進口額
    • 美國的牛仔褲市場
      • 整體市場規模(以金額為準)
      • 女性牛仔褲市場
        • 市場規模(以金額為準)
        • 市場規模(以數量為準)
        • 價格趨勢
        • 各流通管道市場佔有率
      • 男性牛仔褲
        • 市場規模(以金額為準)
        • 市場規模(以數量為準)
        • 價格趨勢

第3章 市場動態

  • 主要趨勢
    • 消費者的服裝支出額
    • 購買牛仔褲時的重要因素
    • 丹寧牛仔褲擁有趨勢
  • 發展因素
    • 美國的經濟發展
    • 美國的人口增加
    • 美國國內的家計最終消費支出額
    • 電子商務市場成長
  • 課題
    • 服裝產業課題
    • 仿冒品的風險
    • 流行趨勢的變化
    • 對美國製牛仔褲的高進口關稅
  • 重要的動向
    • Levi's發售塑造新丹寧布料概念「Levi's Revel」
    • True Religion的經典系列

第4章 競爭情形

  • 競爭概要
  • 市場佔有率
  • 銷售成長率比較

第5章 企業簡介

  • VF Corporation
    • 產業概要
    • 主要的財務指標
    • 產業策略
      • 取得商品開發的主導權
      • 生活風品牌的建立
  • Liz Claiborne, Inc.
    • 產業概要
    • 主要的財務指標
    • 產業策略
      • 策略性的企業收購、投資
      • 多樣化的推動
  • True Religion
    • 產業概要
    • 主要的財務指標
    • 產業策略
      • 品牌認識的確立
      • 行銷、傳播策略
  • Levi Strauss & Co.
    • 產業概要
    • 主要的財務指標
    • 產業策略
      • 品牌影響圈的擴張
      • 核心商務的盈利的擴大

第6章 市場預測

  • 市場預測
  • 預測方法
    • 獨立、因變數
    • 相關分析
    • 迴歸分析

圖表

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目錄

Denim has become a ‘wardrobe staple' for the comfort it offers and above all for being one of the best clothing article to be a part of the semi-formal wear category. Fit, comfort and price are the most important factors that influence customers to purchase denim jeans. Given the longer life span of jeans, the denim industry continues to hold an advantageous position over other types of apparel. Jeans can be worn on different kinds of social and even official occasions. Therefore, when compared with other varieties of bottoms denim makes economic sense for consumers to spend money over.

The US apparel industry is large, mature, and highly fragmented. The US market sells apparel produced both in domestic as well as foreign locations. The global economic downturn has had a severe effect over the apparel industry, but the denim market has regained its pace relatively faster as compared to other apparel segments. However, in 2014, denim jeans sales has registered a drastic fall as yoga wear is fast becoming a very popular substitute for denim as new fabrics and designs in the category are focused on comfort, leading to increasing numbers of Americans wearing yoga wear to work and anywhere else they may be going. As a result, US jeans manufacturers are increasingly struggling with declining sales of their denim products. Each of these leading players is being negatively affected by the decline in sales of jeans in the US.

This report analyzes the development of the "US Denim Jeans Market", with focus on its segments including women's and men's denim jeans market. It also studies global and the US apparel market. The major trends, drivers facilitating growth of the US denim jeans market, as well as the issues being faced by the industry are being presented in this report. The denim jeans market in the US is highly consolidated as famous brands like Levi's, Lee and Wrangler holds significant share of the total market. The four major players in the US denim industry, VF Corporation, Levi's Strauss, PVH Corporation and Joe's Jeans Inc., are being profiled in the report highlighting their key financials and strategies for growth.

By combining SPSS Inc.'s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

Table of Contents

1. Market Overview

  • 1.1. Overview
  • 1.2. Manufacturing Process
  • 1.3. Types of Jeans
  • 1.4. Apparel Supply Chain

2. Market Size

  • 2.1. Global Apparel Market
    • Market Value
    • Regional Breakdown
  • 2.2. US Apparel Market
    • Market Value
    • Market Segments
    • 2.2.1. The US Jeans Market
      • Overall Market Value
  • Women's Jeans Market
    • Market Value
    • Market Volume
    • Price Trend
    • Distribution Channel Share
  • Men's Jeans Market
    • Market Value
    • Market Volume
    • Price Trend

3. Market Dynamics

  • 3.1. Key Trends
    • 3.1.1. Changing Fashion Preferences: Athleisure Trend
    • 3.1.2. Industry Consolidation
    • 3.1.3. Factors Important to Purchase of Jeans
    • 3.1.4. Improved Denim Technology and Innovation
    • 3.1.5. Creative Marketing
  • 3.2. Growth Drivers
    • 3.2.1. Economic Development in the US
    • 3.2.2. Rising US Population
    • 3.2.3. The US Household Final Consumption Expenditure 2
    • 3.2.4. Growing e-Commerce Market
  • 3.3. Challenges
    • 3.3.1. Ongoing Pricing Pressures
    • 3.3.2. Apparel Industry Challenges
    • 3.3.3. Risk of Forgery
    • 3.3.4. Changing Fashion Trends

4. Competitive Landscape

  • Competitive Overview
  • Market Share

5. Company Profiles

  • 5.1. V.F. Corporation
    • 5.1.1. Business Description
    • 5.1.2. Financial Overview
    • 5.1.3. Business Strategies
      • Direct-to-Consumer Operations
      • Continuous Product Innovation
  • 5.2. Levi Strauss & Co.
    • 5.2.1. Business Overview
    • 5.2.2. Financial Overview
    • 5.2.3. Business Strategies
      • Expand Customer Reach of Brands
      • Leverage Global Scale
  • 5.3. PVH Corporation
    • 5.3.1. Business Overview
    • 5.3.2. Financial Overview
    • 5.3.3. Business Strategies
      • Strategic Acquisitions and Investments
      • Target Distinct Consumer Demographics
  • 5.4. Joe's Jeans Inc.
    • 5.4.1. Business Overview
    • 5.4.2. Financial Overview
    • 5.4.3. Business Strategies
      • Product Development and Promotion
      • Pursue Strategic Acquisitions

6. Market Outlook

  • 6.1. Market Forecast
  • 6.2. Forecast Methodology
    • 6.2.1. Dependent and Independent Variables
    • 6.2.2. Correlation Analysis
    • 6.2.3. Regression Analysis

List of Charts

  • Denim Products Production Process Flow Chart
  • Apparel Supply Chain
  • Global Apparel Market Value (2009-2017E)
  • Global Apparel Market Value by Region (2014E)
  • Apparel Market in the US (2009-2017E)
  • US Apparel Market by Segment (2014E)
  • The US Adult Jeans Market (2008-2014)
  • The US Women's Jeans Market (2008-2014)
  • The US Women Jeans Market Share by Distribution Channel (2014 vs. 2013)
  • The US Men's Jeans Market (2008-2014)
  • Factors Important to Jeans Purchase (2014 vs. 2013)
  • Increasing US GDP Per Capita (2004-2013)
  • Rising US Population (2008-2013)
  • The US Household Final Consumption Expenditure (2008-2013)
  • Internet Users in the US (2008-2014E)
  • Global Denim Jeans Market Share (2014E)
  • US Denim Jeans Market Share (2014E)
  • Share of Total Revenues by Coalition (2014)
  • VF Corp. Revenue & Net Income (2011-2014)
  • Revenue of Jeanswear Coalition (2011-2014)
  • Share of Net Sales by Segment (2014)
  • Net Revenue & Net Income of Levi Strauss & Co. (2011-2014)
  • Share of Net Sales by Segment (2014)
  • Net Sales & Net Income of PVH Corporation (2011-2014)
  • Share of Net Sales by Segment (2014)
  • Net Sales & Net Income of Joe's Jeans Inc. (2011-2014)
  • The US Market for Adult Denim Jeans (2014-2018E)

List of Tables

  • The US Market for Adult Jeans (2013-2014)
  • The US Market for Women's Jeans (2013-2014)
  • Women's Jeans Sales by Price (2013-2014)
  • The US Market for Men's Jeans (2013-2014)
  • VF Corporation Business Segments
  • Dependent & Independent Variables (2008-2014)
  • Correlation Matrix
  • Model Summary - Coefficient of Determination
  • Regression Coefficients Output
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