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市場調查報告書

戶外廣告的全球市場:產業分析與未來展望

Global Outdoor Advertising Market: Industry Analysis & Outlook 2017-2021

出版商 Koncept Analytics 商品編碼 216607
出版日期 內容資訊 英文 74 Pages
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戶外廣告的全球市場:產業分析與未來展望 Global Outdoor Advertising Market: Industry Analysis & Outlook 2017-2021
出版日期: 2017年01月11日 內容資訊: 英文 74 Pages
簡介

本報告提供全球戶外廣告市場相關調查分析,全球整體及主要國家的市場規模的成果值、預測值,及各類別、各媒體詳細趨勢,成長促進、阻礙因素,市場機會、課題,競爭情形,主要企業簡介,今後的市場趨勢預測的資訊彙整,為您概述為以下內容。

第1章 市場概要

  • 廣告產業
  • 戶外廣告
  • 戶外廣告的優點

第2章 廣告市場分析

  • 廣告市場規模:成果值 (以金額為準)
  • 廣告市場規模:預測值 (以金額為準)
  • 各媒體的市場佔有率 (以金額為準)
  • 最大的廣告贊助商前十大企業 (以金額為準)
  • 年度市場成長率:各媒體 (以金額為準)

第3章 室外口腔市場分析

  • 戶外廣告市場規模:成果值 (以金額為準)
  • 戶外廣告市場規模:預測值 (以金額為準)

第4章 各地區的市場分析

  • 美國
    • 戶外廣告的市場規模:成果值、預測值 (以金額為準)
    • 各市場區隔、各媒體市場佔有率
    • 數位戶外廣告的市場規模
  • 英國
  • 澳洲
  • 加拿大

第5章 市場動態

  • 成長推動因素
  • 市場趨勢
  • 課題

第6章 競爭情形

  • 主要企業的財務成果比較
  • 美國的戶外廣告市場上,各企業的市場佔有率
  • 美國以外的戶外廣告市場上,各企業的市場佔有率

第7章 企業簡介

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目錄

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. Outdoor advertising market consists of advertiser spending on out-of-home media such as billboards, street furniture, transit displays (bus sides, on-train print, taxi wraps), sports arena displays and captive ad networks as well as other formats. This form of advertising works all the seven days of the week and twenty-four hours a day.

The key factors driving the growth of outdoor advertising market are growing urbanization, expansion of digital outdoor advertising and mobile integration. Some of the noteworthy trends and developments of this industry are the number of digital screens is increasing, customized real-time outdoor advertising, increasing innovation, growing spending on transportation infrastructure, improved analytics and emerging internet of things. However, the expansion of the market is hindered by stringent regulations and billboard operators as permit holders.

The report "Global Outdoor Advertising Market" provides an in-depth analysis of the global market along with a detailed study of major regional markets. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The four major players in the industry, JC Decaux, Clear Channel Outdoor, Outfront Media Inc. and Lamar Advertising Company are being profiled.

Table of Contents

1. Market Overview

  • 1.1 Advertising Industry
  • 1.2 Outdoor Advertising
  • 1.3 Advantages of Outdoor Advertising

2. Advertising Market Analysis

  • 2.1 Global Advertising Market by Value
  • 2.2 Global Advertising Market Forecast by Value
  • 2.3 Global Advertising Expenditure Share by Medium
  • 2.4 Top Ten Contributors to Advertising Expenditure Market by Value
  • 2.5 Global Advertising Expenditure Year-on-Year Change by Medium

3. Outdoor Advertising Market Analysis

  • 3.1 Global Outdoor Advertising Market by Value
  • 3.2 Global Outdoor Advertising Market Forecast by Value

4. Regional Market Analysis

  • 4.1 The US
    • 4.1.1 The US Outdoor Advertising Market by Value
    • 4.1.2 The US Outdoor Advertising Market Forecast by Value
    • 4.1.3 The US Outdoor Advertising Market by Segments
    • 4.1.4 The US Digital Advertising Market Forecast by Format
  • 4.2 UK
    • 4.2.1 UK Outdoor Advertising Market by Value
    • 4.2.2 UK Outdoor Advertising Market Forecast by Value
    • 4.2.3 UK Outdoor Advertising Market by Segment
    • 4.2.4 UK Digital Advertising Market Forecast by Format
    • 4.2.5 UK Digital Outdoor Advertising Market by Value
    • 4.2.6 UK Digital Outdoor Advertising Market Forecast by Value
  • 4.3 Australia
    • 4.3.1 Australian Outdoor Advertising Market by Value
    • 4.3.2 Australian Outdoor Advertising Market Forecast by Value
    • 4.3.3 Australian Advertising Market by Medium
    • 4.3.4 Australian Outdoor Advertising Market by Category
  • 4.4 Canada
    • 4.4.1 Canadian Outdoor Advertising Market by Value
    • 4.4.2 Canadian Outdoor Advertising Market Forecast by Value

5. Market Dynamics

  • 5.1 Growth Drivers
    • 5.1.1 Growing Urbanization
    • 5.1.2 Expansion of Digital Outdoor Advertising
    • 5.1.3 Mobile Integration
    • 5.1.4 Accelerating Economic Growth
  • 5.2 Market Trends
    • 5.2.1 Increasing Digital Screens
    • 5.2.2 Customized Real-Time Outdoor Advertising
    • 5.2.3 Increasing Innovation
    • 5.2.4 Growing Spending on Transportation Infrastructure
    • 5.2.5 Improved Analytics
    • 5.2.6 Emerging Internet of Things
  • 5.3 Challenges
    • 5.3.1 Stringent Regulations
    • 5.3.2 Billboard Operators as Permit Holders

6. Competitive Landscape

  • 6.1 Financial Comparison of Key Players
  • 6.2 The US Outdoor Advertising Market Share by Company
  • 6.3 Outside US Outdoor Advertising Market Share by Company

7. Company Profiles

  • 7.1 JCDecaux
    • 7.1.1 Business Overview
    • 7.1.2 Financial Overview
    • 7.1.3 Business Strategies
  • 7.2 Clear Channel Outdoor Holdings, Inc.
    • 7.2.1 Business Overview
    • 7.2.2 Financial Overview
    • 7.2.3 Business Strategies
  • 7.3 Outfront Media Inc.
    • 7.3.1 Business Overview
    • 7.3.2 Financial Overview
    • 7.3.3 Business Strategies
  • 7.4 Lamar Advertising Company
    • 7.4.1 Business Overview
    • 7.4.2 Financial Overview
    • 7.4.3 Business Strategies

List of Charts

  • Outdoor Advertising Segments
  • Global Advertising Market by Value (2012-2016)
  • Global Advertising Market Forecast by Value (2017-2021)
  • Global Advertising Expenditure Share by Medium (2016)
  • Top Ten Contributors to Advertising Expenditure Market by Value (2016)
  • Global Advertising Expenditure Year-on-Year Change by Medium (2016)
  • Global Outdoor Advertising Market by Value (2010-2016)
  • Global Outdoor Advertising Market Forecast by Value (2017-2021)
  • The US Outdoor Advertising Market by Value (2010-2016)
  • The US Outdoor Advertising Market Forecast by Value (2017-2021)
  • The US Outdoor Advertising Market by Segments (2016)
  • The US Digital Advertising Market Forecast by Format (2015-2021)
  • UK Outdoor Advertising Market by Value (2010-2016)
  • UK Outdoor Advertising Market Forecast by Value (2017-2021)
  • UK Outdoor Advertising Market by Segment (2016)
  • UK Digital Advertising Market Forecast by Format (2015-2021)
  • UK Digital Outdoor Advertising Market by Value (2011-2016)
  • UK Digital Outdoor Advertising Market Forecast by Value (2017-2021)
  • Australian Outdoor Advertising Market by Value (2010-2016)
  • Australian Outdoor Advertising Market Forecast by Value (2017-2021)
  • Australian Advertising Market by Medium (2015)
  • Australian Outdoor Advertising Market by Category (2015)
  • Top 20 Outdoor Advertising Categories in Australia (2015)
  • Canadian Outdoor Advertising Market by Value (2010-2016)
  • Canadian Outdoor Advertising Market Forecast by Value (2017-2021)
  • Global Urban Population (2007-2016)
  • The US Outdoor Advertising Market Share by Company (2015)
  • Outside US Outdoor Advertising Market Share by Company (2015)
  • JCDecaux Revenue Share by Segment (2015)
  • JCDecaux Revenue Share by Region (2015)
  • JCDecaux Revenue and Net Income (2011-2015)
  • Clear Channel Outdoor Holding, Inc. Revenue Share Segment (2015)
  • Clear Channel Outdoor Holding, Inc. Revenue and Net Income (2011-2015)
  • Outfront Media Revenue by Segments (2015)
  • Outfront Media Revenue by Region (2015)
  • Outfront Media Revenue and Net Income (2011-2015)
  • Lamar Advertising Revenue Share by Segments (2015)
  • Lamar Advertising Revenue and Net Income (2011-2015)

List of Tables

  • Number of Outdoor Displays by Segments (2016)
  • Financial Comparison of Key Players (2015)
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