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市場調查報告書

戶外廣告的全球市場:產業分析與未來展望

Global Outdoor Advertising Market: Industry Analysis & Outlook 2018-2022

出版商 Koncept Analytics 商品編碼 216607
出版日期 內容資訊 英文 72 Pages
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戶外廣告的全球市場:產業分析與未來展望 Global Outdoor Advertising Market: Industry Analysis & Outlook 2018-2022
出版日期: 2018年01月12日 內容資訊: 英文 72 Pages
簡介

本報告提供全球戶外廣告市場相關調查分析,全球整體及主要國家的市場規模的成果值、預測值,及各類別、各媒體詳細趨勢,成長促進、阻礙因素,市場機會、課題,競爭情形,主要企業簡介,今後的市場趨勢預測的資訊彙整,為您概述為以下內容。

第1章 市場概要

  • 廣告產業
  • 戶外廣告
  • 戶外廣告的優點

第2章 廣告市場分析

  • 廣告市場規模:成果值 (以金額為準)
  • 廣告市場規模:預測值 (以金額為準)
  • 各媒體的市場佔有率 (以金額為準)
  • 最大的廣告贊助商前十大企業 (以金額為準)
  • 年度市場成長率:各媒體 (以金額為準)

第3章 室外口腔市場分析

  • 戶外廣告市場規模:成果值 (以金額為準)
  • 戶外廣告市場規模:預測值 (以金額為準)

第4章 各地區的市場分析

  • 美國
    • 戶外廣告的市場規模:成果值、預測值 (以金額為準)
    • 各市場區隔、各媒體市場佔有率
    • 數位戶外廣告的市場規模
  • 英國
  • 澳洲
  • 加拿大

第5章 市場動態

  • 成長推動因素
  • 市場趨勢
  • 課題

第6章 競爭情形

  • 主要企業的財務成果比較
  • 美國的戶外廣告市場上,各企業的市場佔有率
  • 美國以外的戶外廣告市場上,各企業的市場佔有率

第7章 企業簡介

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目錄

Advertising, in simple terms, is informing about various types of brands and products available in the market. Advertising industry plays an important role in the economy and has become a necessity for the producers, traders and consumers. Advertising can be classified into five key categories including print advertising, broadcast advertising, covert advertising, public service advertising and outdoor advertising.

Outdoor advertising, also known as out of home (OOH) media is a type of advertising done by companies to promote their product to people when they are outside their house. In comparison with other types of advertising, outdoor advertisements are more impactful, reaches people quickly, provides final push before point of purchase, builds company's brand image and helps to target mass audience. Outdoor advertising can be segmented into four broad categories including billboards, street furniture, transit advertising and alternative advertising.

The U.S. is a major contributor to the out of home advertisement market supported by increased installation of new digital bus shelters across New York City and conversion of traditional paper based advertisements into digital screens which resulted in increased profits for the advertisement sites.

The global outdoor advertising market is expected to grow in future with emerging middle class population, rising urban population, increased investments in infrastructure and emergence of digital displays. Key trends of this market includes domination of digital out of home advertising market, integration of mobile devices with OOH and increased preference towards beacons technology. However, there are some factors which can hinder the market growth including impact on tourism industry and stringent regulations.

The report "Global Outdoor Advertising Market: Industry Analysis & Outlook (2018-2022)" by Koncept Analytics provides an extensive research and detailed analysis of the present market along with future outlook. The report discusses the major growth drivers and challenges of the market, covering the U.S., the U.K., Australia and Canada region. The report profiles the key players of the market including JCDecaux, iHeartMedia Inc. (Clear Channel Outdoor Holdings, Inc.), Outfront Media Inc. and Lamar Advertising Company are being profiled.

Table of Contents

1. Market Overview

  • 1.1 Advertising Industry
  • 1.2 Outdoor Advertising
  • 1.3 Advantages of Outdoor Advertising

2. Advertising Market Analysis

  • 2.1 Global Advertising Market by Value
  • 2.2 Global Advertising Market Forecast by Value
  • 2.3 Global Advertising Market Value by Medium
  • 2.4 Global Advertising Expenditure by Country (Top 10)
  • 2.5 Global Advertising Expenditure Year-on-Year Change by Medium

3. Global Outdoor Advertising Market Analysis

  • 3.1 Global Outdoor Advertising Market by Value
  • 3.2 Global Outdoor Advertising Market Forecast by Value

4. Regional Market Analysis

  • 4.1 The U.S.
    • 4.1.1 The U.S. Outdoor Advertising Market by Value
    • 4.1.2 The U.S. Outdoor Advertising Market Forecast by Value
    • 4.1.3 The U.S. Outdoor Advertising Market Value by Segments
  • 4.2 The U.K.
    • 4.2.1 The U.K. Outdoor Advertising Market by Value
    • 4.2.2 The U.K. Outdoor Advertising Market Forecast by Value
    • 4.2.3 The U.K. Outdoor Advertising Market Value by Segment
    • 4.2.4 The U.K. Digital Outdoor Advertising Market by Value
    • 4.2.5 The U.K. Digital Outdoor Advertising Market Forecast by Value
  • 4.3 Australia
    • 4.3.1 Australia Outdoor Advertising Market by Value
    • 4.3.2 Australia Outdoor Advertising Market Forecast by Value
    • 4.3.3 Australia Outdoor Advertising Market by Segment
    • 4.3.4 Australia Advertising Market by Medium
  • 4.4 Canada
    • 4.4.1 Canada Outdoor Advertising Market by Value
    • 4.4.2 Canada Outdoor Advertising Market Forecast by Value

5. Market Dynamics

  • 5.1 Growth Drivers
    • 5.1.1 Emerging Middle Class Population
    • 5.1.2 Rising Urban Population
    • 5.1.3 Increased Investments in Infrastructure
    • 5.1.4 Emergence of Digital Displays
  • 5.2 Key Trends & Developments
    • 5.2.1 Domination of Digital Out of Home(DOOH) Advertising
    • 5.2.2 Increased Preference Towards Beacons Technology
    • 5.2.3 Integration of Mobile Devices with OOH
  • 5.3 Challenges
    • 5.3.1 Impact on Tourism Industry
    • 5.3.2 Stringent Regulations

6. Competitive Landscape

  • 6.1 Global Market
    • 6.1.1 Market Cap Comparison- Key Players
    • 6.1.2 Revenue Comparison - Key Players
    • 6.1.3 Global Outdoor Advertising Market Share by Company
  • 6.2 The U.S. Market
    • 6.2.1 The U.S. Outdoor Advertising Market Share by Company
  • 6.3 The U.K.
    • 6.3.1 The U.K. Outdoor Advertising Market Share by Company

7. Company Profiles

  • 7.1 JCDecaux
    • 7.1.1 Business Overview
    • 7.1.2 Financial Overview
    • 7.1.3 Business Strategies
  • 7.2 iHeartMedia Inc. (Clear Channel Outdoor Holdings, Inc.)
    • 7.2.1 Business Overview
    • 7.2.2 Financial Overview
    • 7.2.3 Business Strategies
  • 7.3 Outfront Media Inc.
    • 7.3.1 Business Overview
    • 7.3.2 Financial Overview
    • 7.3.3 Business Strategies
  • 7.4 Lamar Advertising Company
    • 7.4.1 Business Overview
    • 7.4.2 Financial Overview
    • 7.4.3 Business Strategies

List of Charts

  • Classification of Advertising
  • Outdoor Advertising Segments
  • Global Advertising Market by Value (2013-2017)
  • Global Advertising Market Forecast by Value (2018-2022)
  • Global Advertising Market Value by Medium (2017)
  • Global Advertising Expenditure by Country (2017)
  • Global Advertising Expenditure Year-on-Year Change by Medium (2017)
  • Global Outdoor Advertising Market by Value (2013-2017)
  • Global Outdoor Advertising Market Forecast by Value (2018-2022)
  • The U.S. Outdoor Advertising Market by Value (2013-2017)
  • The U.S. Outdoor Advertising Market Forecast by Value (2018-2022)
  • The U.S. Outdoor Advertising Market Value by Segments (2017)
  • The U.K. Outdoor Advertising Market by Value (2013-2017)
  • The U.K. Outdoor Advertising Market Forecast by Value (2018-2022)
  • The U.K. Outdoor Advertising Market Value by Segment (2017)
  • The U.K. Digital Outdoor Advertising Market by Value (2013-2017)
  • The U.K. Digital Outdoor Advertising Market Forecast by Value (201-2022)
  • Australia Outdoor Advertising Market by Value (2013-2017)
  • Australia Outdoor Advertising Market Forecast by Value (2018-2022)
  • Australia Outdoor Advertising Market by Segment (2016)
  • Australia Advertising Market by Medium (2016)
  • Canada Outdoor Advertising Market by Value (2013-2017)
  • Canada Outdoor Advertising Market Forecast by Value (2018-2022)
  • Global Middle Class Population (2015-2028)
  • Global Urban Population (2012-2016)
  • Market Cap Comparison- Key Players (2016)
  • Global Outdoor Advertising Market Share by Company (2016)
  • The U.S. Outdoor Advertising Market Share by Company (2016)
  • The U.K. Outdoor Advertising Market Share by Company (2016)
  • JCDecaux Revenue Share by Region (2016)
  • JCDecaux Revenue and Net Profit (2012-2016)
  • JCDecaux R&D Expenditure (2014-2016)
  • iHeartMedia, Inc. (CCO) Revenue Share by Segment (2016)
  • iHeartMedia Inc. (CCO) Revenue and Net loss (2012-2016)
  • iHeartMedia Inc. (CCO) Advertising expenses (2014-2016)
  • Outfront Media Inc. Revenue Share by Segments (2016)
  • Outfront Media Inc. Revenue and Net Profit (2012-2016)
  • Lamar Advertising Company Revenue and Net Profit (2012-2016)
  • Revenue Comparison of Key Players (2016)
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