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市場調查報告書

全球戶外廣告市場

Global Outdoor Advertising Market Report: 2016 Edition

出版商 Koncept Analytics 商品編碼 216607
出版日期 內容資訊 英文 58 Pages
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全球戶外廣告市場 Global Outdoor Advertising Market Report: 2016 Edition
出版日期: 2016年02月05日 內容資訊: 英文 58 Pages
簡介

戶外廣告市場,由廣告看板,街頭裝置,交通廣告,替代媒體4大市場構成。廣告看板是最大市場區隔,在全世界數位廣告看板的日益熱門。全球戶外廣告市場急速成長,與其他的廣告市場比較也很受歡迎,因此持續穩定成長。各地區中,美國佔市場佔有率的大半,其次是日本。

本報告提供全球戶外廣告市場相關調查分析,以主要國家為焦點,提供市場規模、成長推動因素以及主要趨勢、課題、競爭情形等驗證、主要企業簡介,也包含市場預測,為您概述為以下內容。

第1章 簡介

第2章 市場分析

  • 全球廣告產業
    • 市值
    • 各媒體
    • 各地區
  • 全球戶外廣告市場
    • 市值
  • 各國市場
    • 美國的戶外廣告市場
      • 市值
      • 各媒體
    • 英國的戶外廣告市場
      • 市值
      • 市場區隔
      • 數位戶外廣告
      • 主要廣告企業
    • 澳洲的戶外廣告市場
      • 市值
      • 數位戶外廣告
      • 各媒體
    • 紐西蘭的戶外廣告市場
      • 市值
      • 各媒體
    • 日本的戶外廣告市場
      • 市場概要
      • 各媒體
    • 加拿大的戶外廣告市場
      • 市場概要
      • 市值

第3章 市場趨勢

  • 成長推動因素
    • 家庭廣告的數位化
    • 都市化的增加
    • 全球經濟的發展
  • 課題
    • 法規問題
    • 擁有經營許可證的廣告看板經營者
  • 市場趨勢
    • 沒受到不景氣影響的戶外產業
    • 低成本的廣告媒體
    • 改善的觀眾檢測

第4章 競爭情形

  • 全球市場
  • 美國
  • 加拿大

第5章 企業簡介

  • JC Decaux
  • Lamar Advertising Company
  • Clear Channel Outdoor Holdings, Inc.
  • CBS Corporation

第6章 市場預測

  • 市場預測
  • 預測手法

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目錄

Outdoor advertising also called as out-of-home advertising, includes any type of advertising that reaches the consumers when they are outside their homes. This form of advertising works all the seven days of the week and twenty-four hours a day. Outdoor advertising consist of three major segments: advertising on street furniture, advertising on and in public transportation vehicles, station and airports and advertising on billboard. Other outdoor advertising activities, such as advertising on shopping trolleys or in gas stations are grouped together. The global outdoor advertising market is growing due to rising trend of digital content replacing traditional posters and billboards worldwide.

The key factors driving the growth of the outdoor advertising market are growing digital outdoor advertising market, growing mobile audience, rising display market, growing urbanization, fragmentation of all major media and growing global economy. Some of the noteworthy trends and developments of this industry are innovation in outdoor advertising, improving new measurement and addressability opportunities in digital outdoor advertising, new alternative outdoor advertising media solutions and low cost advertising medium. However, the expansion of global outdoor advertising market is hindered by stringent regulations and billboard operators as permit holders.

The report “Global Outdoor Advertising Market” provides an in-depth analysis of the global market along with a detailed study of major regional markets. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The four major players in the industry, JC Decaux, Clear Channel Outdoor, CBS Corporation and Lamar Advertising Company are being profiled.

By combining SPSS Inc.'s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

Table of Contents

1. Market Overview

  • 1.1. Advertising Industry
  • 1.2. Outdoor Advertising
    • 1.2.1. Advantages of Outdoor Advertising

2. Outdoor Advertising Market Analysis

  • 2.1. Global Advertising Market
    • Market Value
    • Breakdown by Medium
    • Breakdown by Region
  • 2.2. Global Outdoor Advertising Market
    • Market Value
    • Market Segmentation
    • Regional Growth
    • Major End Markets
  • 2.2. Outdoor Advertising - Regional Analysis
    • 2.2.1. The US Outdoor Advertising Market
      • Market Value
      • Breakdown by Medium
    • 2.2.2. UK Outdoor Advertising Market
      • Market Value
      • Market Segments
      • Digital Outdoor Advertising
      • Top Advertisers
    • 2.2.3. Japan Outdoor Advertising Market
      • Market Overview
      • Breakdown by Medium
    • 2.2.4. Australia Outdoor Advertising Market
      • Market Value
      • Breakdown by Medium
    • 2.2.5. New Zealand Outdoor Advertising Market
      • Market Value
      • Breakdown by Medium
    • 2.2.6. South Korea Outdoor Advertising Market
      • Market Value
      • Breakdown by Medium
    • 2.2.7. Sweden Outdoor Advertising Market
      • Market Value
    • 2.2.8. Canada Outdoor Advertising Market
      • Market Value

3. Market Dynamics

  • 3.1. Growth Drivers
    • 3.1.1. Growing Mobile Audience
    • 3.1.2. Growing Digital Outdoor Advertising Market
    • 3.1.3. Increasing Urbanization
    • 3.1.4. Rising Display Market
    • 3.1.5. Economic Growth
    • 3.1.6. Growing Fragmentation of All Major Media
  • 3.2. Trends and Development
    • 3.2.1. Increasing Innovation in Outdoor Advertising
    • 3.2.2. New Measurement and Addressability Opportunities
    • 3.2.3. New Alternative Outdoor Advertising Media Solutions
    • 3.2.4. A Low-Cost Advertising Medium
  • 3.3. Challenges
    • 3.3.1. Stringent Regulations
    • 3.3.2. Billboard Operators as Permit Holders

4. Competitive Landscape

  • 4.1. US
  • 4.2. Canada

5. Company Profiles

  • 5.1. JC Decaux
    • 5.1.1. Business Overview
    • 5.1.2. Financial Overview
    • 5.1.3. Business Strategies
  • 5.2. Clear Channel Outdoor Holdings, Inc.
    • 5.2.1. Business Overview
    • 5.2.2. Financial Overview
    • 5.2.3. Business Strategies
  • 5.3. CBS Corporation
    • 5.3.1. Business Overview
    • 5.3.2. Financial Overview
    • 5.3.3. Business Strategies
  • 5.4. Lamar Advertising Company
    • 5.4.1. Business Overview
    • 5.4.2. Financial Overview
    • 5.4.3. Business Strategies

6. Market Outlook

  • 6.1. Market Forecast
  • 6.2. Forecast Methodology
    • 6.2.1. Dependent and Independent Variables
    • 6.2.2. Correlation Analysis
    • 6.2.3. Regression Analysis

List of Charts

  • Account-Based Model
  • Outdoor Advertising Segments
  • Global Advertising Expenditure Market (2012-2016E)
  • Global Advertising Expenditure by Region (2014)
  • Global Advertising Expenditure Share by Medium (2015)
  • Top Ten Contributors to Advertising Expenditure Growth (2015-2018E)
  • Global Outdoor Advertising Market (2010-2015)
  • Global Outdoor Advertising Market by Segment (2014)
  • Global Outdoor Advertising Market CAGR by Region (2014-2019E)
  • Top Ten Outdoor Advertising Expenditure by Industry (2015E)
  • Physical vs. Digital Outdoor Advertising Growth CAGR by Region (2014-2019E)
  • The US Outdoor Advertising Market (2010-2015)
  • The US Advertising Market by Medium (2015)
  • The US Digital Outdoor Advertising Market (2011-2016E)
  • UK Outdoor Advertising Market (2010-2015)
  • UK Outdoor Advertising Market by Segment (2010-2015)
  • Top Ten UK Outdoor Advertising Market by Categories (February 2014-January 2015)
  • UK Digital Outdoor Advertising Market (2009-2014)
  • UK Advertising Expenditure Change by Media Type (2015)
  • Japanese Advertising Expenditure (2009-2014)
  • Japanese Advertising Expenditure by Medium (2014)
  • Japanese Advertising Expenditure by Industry (2014)
  • Australian Outdoor Advertising Market (2010-2015)
  • Australian Advertising Market by Medium (2012-2014)
  • New Zealand Outdoor Advertising Market (2009-2014)
  • New Zealand Advertising Expenditure (2009-2014)
  • New Zealand Advertising Market by Media Type (2012-2014)
  • South Korea Outdoor Advertising Market (2014-2016E)
  • South Korea Advertising Expenditure by Medium (2015)
  • Sweden Outdoor Advertising Market (2008-2015E)
  • Canadian Outdoor Advertising Market (2009-2014)
  • Canadian Outdoor Advertising Market by Panels (2014)
  • Global Smartphone Connections and Tablet Active Devices (2014-2019E)
  • Global Urban Population (2007-2014)
  • Global GDP Growth (2006-2014)
  • Outdoor Advertising Growth CAGR with Increasing Regulation by Region (2014-2019E)
  • The US Outdoor Advertising Market Share by Company (2014)
  • Canada Outdoor Advertising Market Share by Company (2014)
  • JC Decaux Revenue by Business Segment (2014)
  • JC Decaux Revenue by Region (2014)
  • JC Decaux Revenue and Net Income (2010-2014)
  • Clear Channel Outdoor Holding, Inc. Revenue by Business Segment (2014)
  • Clear Channel Outdoor Holding, Inc. Revenue and Net Income (2010-2014)
  • CBS Corporation Revenue by Business Segments (2014)
  • CBS Corporation Revenue and Net Income (2010-2014)
  • Lamar Advertising Business Segments (2014)
  • Lamar Advertising Revenue and Net Income (2010-2014)
  • Global Outdoor Advertising Market Forecast (2014-2019E)

List of Tables

  • Dependent & Independent Variables (2010-2015)
  • Correlation Matrix
  • Model Summary - Coefficient of Determination
  • Regression Coefficients Output
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