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市場調查報告書

全球戶外廣告市場

Global Outdoor Advertising Market: Industry Analysis & Outlook 2017-2021

出版商 Koncept Analytics 商品編碼 216607
出版日期 內容資訊 英文 74 Pages
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全球戶外廣告市場 Global Outdoor Advertising Market: Industry Analysis & Outlook 2017-2021
出版日期: 2017年01月11日 內容資訊: 英文 74 Pages
簡介

戶外廣告市場,由廣告看板,街頭裝置,交通廣告,替代媒體4大市場構成。廣告看板是最大市場區隔,在全世界數位廣告看板的日益熱門。全球戶外廣告市場急速成長,與其他的廣告市場比較也很受歡迎,因此持續穩定成長。各地區中,美國佔市場佔有率的大半,其次是日本。

本報告提供全球戶外廣告市場相關調查分析,以主要國家為焦點,提供市場規模、成長推動因素以及主要趨勢、課題、競爭情形等驗證、主要企業簡介,也包含市場預測,為您概述為以下內容。

第1章 簡介

第2章 市場分析

  • 全球廣告產業
    • 市值
    • 各媒體
    • 各地區
  • 全球戶外廣告市場
    • 市值
  • 各國市場
    • 美國的戶外廣告市場
      • 市值
      • 各媒體
    • 英國的戶外廣告市場
      • 市值
      • 市場區隔
      • 數位戶外廣告
      • 主要廣告企業
    • 澳洲的戶外廣告市場
      • 市值
      • 數位戶外廣告
      • 各媒體
    • 紐西蘭的戶外廣告市場
      • 市值
      • 各媒體
    • 日本的戶外廣告市場
      • 市場概要
      • 各媒體
    • 加拿大的戶外廣告市場
      • 市場概要
      • 市值

第3章 市場趨勢

  • 成長推動因素
    • 家庭廣告的數位化
    • 都市化的增加
    • 全球經濟的發展
  • 課題
    • 法規問題
    • 擁有經營許可證的廣告看板經營者
  • 市場趨勢
    • 沒受到不景氣影響的戶外產業
    • 低成本的廣告媒體
    • 改善的觀眾檢測

第4章 競爭情形

  • 全球市場
  • 美國
  • 加拿大

第5章 企業簡介

  • JC Decaux
  • Lamar Advertising Company
  • Clear Channel Outdoor Holdings, Inc.
  • CBS Corporation

第6章 市場預測

  • 市場預測
  • 預測手法

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目錄

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. Outdoor advertising market consists of advertiser spending on out-of-home media such as billboards, street furniture, transit displays (bus sides, on-train print, taxi wraps), sports arena displays and captive ad networks as well as other formats. This form of advertising works all the seven days of the week and twenty-four hours a day.

The key factors driving the growth of outdoor advertising market are growing urbanization, expansion of digital outdoor advertising and mobile integration. Some of the noteworthy trends and developments of this industry are the number of digital screens is increasing, customized real-time outdoor advertising, increasing innovation, growing spending on transportation infrastructure, improved analytics and emerging internet of things. However, the expansion of the market is hindered by stringent regulations and billboard operators as permit holders.

The report "Global Outdoor Advertising Market" provides an in-depth analysis of the global market along with a detailed study of major regional markets. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The four major players in the industry, JC Decaux, Clear Channel Outdoor, Outfront Media Inc. and Lamar Advertising Company are being profiled.

Table of Contents

1. Market Overview

  • 1.1 Advertising Industry
  • 1.2 Outdoor Advertising
  • 1.3 Advantages of Outdoor Advertising

2. Advertising Market Analysis

  • 2.1 Global Advertising Market by Value
  • 2.2 Global Advertising Market Forecast by Value
  • 2.3 Global Advertising Expenditure Share by Medium
  • 2.4 Top Ten Contributors to Advertising Expenditure Market by Value
  • 2.5 Global Advertising Expenditure Year-on-Year Change by Medium

3. Outdoor Advertising Market Analysis

  • 3.1 Global Outdoor Advertising Market by Value
  • 3.2 Global Outdoor Advertising Market Forecast by Value

4. Regional Market Analysis

  • 4.1 The US
    • 4.1.1 The US Outdoor Advertising Market by Value
    • 4.1.2 The US Outdoor Advertising Market Forecast by Value
    • 4.1.3 The US Outdoor Advertising Market by Segments
    • 4.1.4 The US Digital Advertising Market Forecast by Format
  • 4.2 UK
    • 4.2.1 UK Outdoor Advertising Market by Value
    • 4.2.2 UK Outdoor Advertising Market Forecast by Value
    • 4.2.3 UK Outdoor Advertising Market by Segment
    • 4.2.4 UK Digital Advertising Market Forecast by Format
    • 4.2.5 UK Digital Outdoor Advertising Market by Value
    • 4.2.6 UK Digital Outdoor Advertising Market Forecast by Value
  • 4.3 Australia
    • 4.3.1 Australian Outdoor Advertising Market by Value
    • 4.3.2 Australian Outdoor Advertising Market Forecast by Value
    • 4.3.3 Australian Advertising Market by Medium
    • 4.3.4 Australian Outdoor Advertising Market by Category
  • 4.4 Canada
    • 4.4.1 Canadian Outdoor Advertising Market by Value
    • 4.4.2 Canadian Outdoor Advertising Market Forecast by Value

5. Market Dynamics

  • 5.1 Growth Drivers
    • 5.1.1 Growing Urbanization
    • 5.1.2 Expansion of Digital Outdoor Advertising
    • 5.1.3 Mobile Integration
    • 5.1.4 Accelerating Economic Growth
  • 5.2 Market Trends
    • 5.2.1 Increasing Digital Screens
    • 5.2.2 Customized Real-Time Outdoor Advertising
    • 5.2.3 Increasing Innovation
    • 5.2.4 Growing Spending on Transportation Infrastructure
    • 5.2.5 Improved Analytics
    • 5.2.6 Emerging Internet of Things
  • 5.3 Challenges
    • 5.3.1 Stringent Regulations
    • 5.3.2 Billboard Operators as Permit Holders

6. Competitive Landscape

  • 6.1 Financial Comparison of Key Players
  • 6.2 The US Outdoor Advertising Market Share by Company
  • 6.3 Outside US Outdoor Advertising Market Share by Company

7. Company Profiles

  • 7.1 JCDecaux
    • 7.1.1 Business Overview
    • 7.1.2 Financial Overview
    • 7.1.3 Business Strategies
  • 7.2 Clear Channel Outdoor Holdings, Inc.
    • 7.2.1 Business Overview
    • 7.2.2 Financial Overview
    • 7.2.3 Business Strategies
  • 7.3 Outfront Media Inc.
    • 7.3.1 Business Overview
    • 7.3.2 Financial Overview
    • 7.3.3 Business Strategies
  • 7.4 Lamar Advertising Company
    • 7.4.1 Business Overview
    • 7.4.2 Financial Overview
    • 7.4.3 Business Strategies

List of Charts

  • Outdoor Advertising Segments
  • Global Advertising Market by Value (2012-2016)
  • Global Advertising Market Forecast by Value (2017-2021)
  • Global Advertising Expenditure Share by Medium (2016)
  • Top Ten Contributors to Advertising Expenditure Market by Value (2016)
  • Global Advertising Expenditure Year-on-Year Change by Medium (2016)
  • Global Outdoor Advertising Market by Value (2010-2016)
  • Global Outdoor Advertising Market Forecast by Value (2017-2021)
  • The US Outdoor Advertising Market by Value (2010-2016)
  • The US Outdoor Advertising Market Forecast by Value (2017-2021)
  • The US Outdoor Advertising Market by Segments (2016)
  • The US Digital Advertising Market Forecast by Format (2015-2021)
  • UK Outdoor Advertising Market by Value (2010-2016)
  • UK Outdoor Advertising Market Forecast by Value (2017-2021)
  • UK Outdoor Advertising Market by Segment (2016)
  • UK Digital Advertising Market Forecast by Format (2015-2021)
  • UK Digital Outdoor Advertising Market by Value (2011-2016)
  • UK Digital Outdoor Advertising Market Forecast by Value (2017-2021)
  • Australian Outdoor Advertising Market by Value (2010-2016)
  • Australian Outdoor Advertising Market Forecast by Value (2017-2021)
  • Australian Advertising Market by Medium (2015)
  • Australian Outdoor Advertising Market by Category (2015)
  • Top 20 Outdoor Advertising Categories in Australia (2015)
  • Canadian Outdoor Advertising Market by Value (2010-2016)
  • Canadian Outdoor Advertising Market Forecast by Value (2017-2021)
  • Global Urban Population (2007-2016)
  • The US Outdoor Advertising Market Share by Company (2015)
  • Outside US Outdoor Advertising Market Share by Company (2015)
  • JCDecaux Revenue Share by Segment (2015)
  • JCDecaux Revenue Share by Region (2015)
  • JCDecaux Revenue and Net Income (2011-2015)
  • Clear Channel Outdoor Holding, Inc. Revenue Share Segment (2015)
  • Clear Channel Outdoor Holding, Inc. Revenue and Net Income (2011-2015)
  • Outfront Media Revenue by Segments (2015)
  • Outfront Media Revenue by Region (2015)
  • Outfront Media Revenue and Net Income (2011-2015)
  • Lamar Advertising Revenue Share by Segments (2015)
  • Lamar Advertising Revenue and Net Income (2011-2015)

List of Tables

  • Number of Outdoor Displays by Segments (2016)
  • Financial Comparison of Key Players (2015)
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