印度的DTH(Direct-to-Home)市場:2011年版 是由出版商Koncept Analytics在2011年07月所出版的。
這份英文市場調查報告書包含40 Pages 價格從美金800起跳。
本報告提供印度的DTH(Direct-to-Home)市場的相關調查，整體市場結構·推動因素·課題及，再加上主要企業簡介，今後的市場趨勢的估計與預測等相關分析，並將結果概述為以下內容。
第1章 DTH (Direct-To-Home)服務
第2章 印度的DTH市場
第3章 市場動態
- 主要趨勢
- 國內收費電視收益的DTH比率的上升
- DTH供應商的內容費用
- 減少用戶使用費用:Dish TV
- 3.1.4 Decreasing Programming Cost of Dish TV
- 促進成長要素
第4章 主要的問題
- 服務的品質和相關問題
- 機上盒的問題
- DTH產業的進入障礙
- 缺乏獨家內容
- 價格規定
第5章 競爭環境
第6章 企業簡介
- Dish TV
- Tata Sky
- Sun TV
- Reliance Communication
第7章 市場展望
圖表一覽
Abstract
Direct-to-Home (DTH) is a distribution platform for multichannel TV programs
on KU band by using a satellite system which transmits signal directly to the
subscriber' s premises. Over the past few years, the DTH market has grown from
a niche delivery mechanism to mainstream business. As the government is
opening up the DTH sector, a handful of players have entered the market. DTH
industry relies on three major supplies: Consumer Premise Equipment (CPE),
comprising of the Satellite Dish, Set Top Box with Access Card, the Ku band
transponders in the orbiting satellites and content.
The major players in DTH market in India are Dish TV, Tata Sky, Sun Direct,
Big TV, Airtel Digital TV and Videocon D2H. Over the years, Dish TV has been
the market leader of DTH market followed by Tata Sky. The number of DTH
subscribers has been increasing continuously. Digital technology holds around
one fourth portion of the total television industry in which DTH occupies
maximum share. Due to growing number of channels shifting to the digital
platform, bargaining power of DTH providers has been increasing. For
broadcasters also, the share of DTH in domestic pay revenue has been
increasing. It is expected that DTH ARPU would continue to grow rapidly.
This report delves into the segments of DTH market in India based on urban and
rural segment, market dynamics including recent trends on the basis of content
cost and programming cost, drivers which affect DTH market. Issues or
challenges faced by DTH market of India have also been discussed. This report
also provides a basic understanding about the competition prevailing among the
existing players in DTH market. The report profiles the major companies, with
a discussion of their key business strategies.
Further, we have predicted the future growth of the number of DTH households
in India by combining SPSS Inc.' s data integration and analysis capabilities
with our relevant findings. We employed various significant variables that
have an impact on this industry and created regression models with SPSS to
determine the future direction of the industry.
About Koncept Analytics
A reliable name in the field of Market Research, Koncept Analytics offers
comprehensive market research services to all influential businesses and
organizations across the globe. We basically prepare Industry Research Reports
as an attempt to help clients take decision to strengthen and grow their
market value.
Table of Contents
1. Direct-To-Home (DTH) Service
- 1.1. Introduction
- 1.2. Value Chain of Indian Television Industry
2. DTH Market in India
- Segments of TV Industry
- Analog & Digital
- DTH Subscriber Base Growth
- DTH ARPU Growth
- Major DTH Providers
- Market Share
3. Market Dynamics
- 3.1. Key Trends
- 3.1.1. Increase in DTH Share in Domestic Pay TV Revenues
- 3.1.2. Content Cost for DTH Providers
- 3.1.3. Decreasing Subscription Acquisition Cost of Dish TV
- 3.1.4. Decreasing Programming Cost of Dish TV
- 3.2. Growth Drivers
- 3.2.1. Increasing Digitalization
- 3.2.2. Growth in Number of Channels shifting to Digital platform
4. Key Issues
- 4.1. Quality of Service and Interconnection Issues
- 4.2. Issues Regarding Set Top Boxes
- 4.3. Entry Barriers in DTH Industry
- 4.4. Lack of Exclusive Content
- 4.5. Tariff Regulation
5. DTH Market - Competitive Landscape
- Competitive Overview
- Comparison of Major Competitors
6. Company Profiles
- 6.1. Dish TV
- Company Overview
- Business Strategies
- Risk Management & Internal Control
- Talent Management
- Providing Efficient Services
- 6.2. Tata Sky
- Company Overview
- Business Strategies
- Focus on Innovation
- Technological Advancements
- Making Services Affordable
- 6.3. Sun TV
- Company Overview
- Business Strategies
- Emphasis on Human Resources
- Risk Analysis & Management
- Caters to Regional Preferences
- 6.4. Reliance Communication
- Company Overview
- Business Strategies
- Technological Innovation
- Employee Recognition
7. Market Outlook
- 7.2. Forecast Methodology
- 7.2.1. Dependent and Independent Variables
- 7.2.2. Correlation Analysis
- 7.2.3. Regression Analysis
List of Charts
- Benefits of DTH
- Value Chain of Indian Television Industry
- TV Penetration Comparison by Country (2010)
- Indian C&S Subscription Revenue (2006-2015E)
- Growth of DTH Subscribers in India (2006-2010)
- DTH ARPU Comparison by Country (2010)
- Pay TV Households- By Rural/Urban Segments (2010)
- Subscribers of DTH by Service Provider (2010E)
- Market Share of DTH by Provider (2009)
- Market Share of DTH by Provider (2010E)
- Breakdown of Television Industry by C&S & DTH Households (2010)
- Breakdown of Television industry by Analog & Digital (2010)
- DTH Share in Domestic Pay TV Revenues for Broadcasters (2006-2010)
- Content Cost for DTH Providers (2008-2010)
- Decreasing Subscription Acquisition Cost of Dish TV (2008-3Q11E)
- Decreasing Programming Cost of Dish TV (1Q08-3Q11E)
- Rising Use of Digitalisation (2008-2015E)
- No. of Channels Shifting to Digital Platform (2002-2010)
- Dish TV Subscriber Growth (2008-2014E)
- Income of Dish TV (2007-2010)
- Income of Sun TV (2005-2010)
- Revenue of Reliance Communication (2007-2010)
- Net Revenue of Reliance Communication-By Segments (2010)
- Number of DTH Households in India (2009-2014E)
- Dependent & Independent Variables (2006 - 2010)
- Correlation Matrix
- Model Summary - Coefficient of Determination
- Regression Coefficients Output
List of Tables
- DTH Vs Digital Cable
- Indian Media and Entertainment Industry (2006-2010E)
- ARPU by Segment (2009-2014E)
- Net Additions in No. of Subscribers by Provider (2008-2015E)
- Launch of DTH by Different Service providers (2010)
- Evolution of Subscription Plans, Monthly Tariff Plans (Dec 2009)
- Evolution of Subscription Plans, Monthly Tariff Plans (Sep 2010)
- Bouquet Offering across India (2010)
