全球數位電子看板(Digital OOH)市場：2011年版 是由出版商Koncept Analytics在2011年06月所出版的。
這份英文市場調查報告書包含58 Pages 價格從美金800起跳。
數位看板市場除了因全球不景氣而下滑的2009年之外，從2005年到2010年皆順利成長，今後幾年基於消費者行為變化、更有效的販售與行銷策略、播放器面板成本下降等原因，預計也會維持成長。
本報告針對全球數位看板市場進行分析，提供室外廣告市場概要、數位看板市場地區分類市場分析、市場機會與課題、成長牽引因素、市場預測，目錄介紹如下。
第1章 全球室外廣告市場
第2章 數位看板(數位室外廣告)市場：概要
- 介紹：數位看板
- 應用
- 使用螢幕種類
- 市場規模
- 市場分類
- 使用者種類分類
- 地區種類分類
第3章 地區分析：數位看板市場
第4章 價值鏈：數位看板市場
第5章 成長牽引因子與阻礙因子：數位看板市場
- 成長促進因子
- 急速成長與觀眾變化
- 硬碟成本降低
- 螢幕數量的増加
- 技術進歩
- 大型投資回收率
- 對數位看板效果的了解
- 數位看板産業面對的課題
第6章 競爭情勢
第7章 企業分析
- Clear Channel Outdoor Holdings (CCO)
- Lamar Advertising
- JCDecaux
- CBS Outdoor
第8章 市場展望：數位看板市場
圖表
Abstract
Digital Signage also known as dynamic signage, digital-out-of home, electronic
signage or narrowcasting has become the fastest-growing marketing and
communications medium. Digital signage is a form of out-of-home advertising in
which content and messages are displayed on an electronic screen or digital
sign such as LCD, LED, Plasma Displays typically with the goal of delivering
targeted messages to specific locations at specific times. As people spend
less time at home and less time watching TV, digital signage media attracts
the attention of consumers outside the home. The digital signage market is
comprised of two primary subsectors: digital place-based networks and digital
billboards.
The overall digital signage market witnessed consistent growth over the years
2005-2010 except in 2009 wherein the market declined due to global economic
slowdown and drastic corporate budget cuts. The upward momentum will
definitely continue in the coming years due to several key trends including
shift in consumer behaviors, improved audience metrics, more effective sales
and marketing strategies. In addition, declining costs of digital display
panels have also encouraged advertisers to shift to digital signage.
The U.S. is the world' s largest market however Asia/Pacific also witnessed
strong growth driven by gains in China and India. The digital signage market
is a relatively new market that is characterized by high fragmentation and
extremely intense competition.
The report titled “Global Digital Signage (Digital OOH) Market: 2011
Edition” analyzes the global digital signage market with a special
focus on country analysis like the US, China, India and the UK. The report
assesses the opportunities for the digital signage market especially in high
growth countries like China and India. The factors driving the growth of the
industry are analyzed and the barriers to the growth of this niche advertising
sector have been discussed in the report. Also, the supply chain of the
digital signage industry has been studied to focus on the different types of
players engaged in the value chain. Also, the competitive aspect of the market
is highlighted and the key players profiled with their strategies for this
market.
By combining SPSS Inc.' s data integration and analysis capabilities with our
relevant findings, we have predicted the future growth of the digital signage
industry. We employed various significant variables that have an impact on
this industry and created regression models with SPSS Base to determine the
future direction of the industry. Before deploying the regression model, the
relationship between several independent or predictor variables and the
dependent variable was analyzed using standard SPSS output, including charts,
tables and tests.
Table of Contents
1. Global Outdoor Advertising Market
- 1.1. Overview
- 1.2. Global Advertisement Spending
- 1.3. Global Outdoor Advertisement Spending
2. Digital Signage (Digital Out of Home) Market: An Overview
- 2.1. Introduction: Digital Signage
- 2.2. Applications
- 2.3. Kinds of Screens Used
- 2.4. Market Size
- 2.5. Market Segments
- 2.6. Segmentation by End Use
- 2.7. Geographical Segmentation
3. Regional Analysis: Digital Signage Market
- 3.1. The US Digital Signage Market
- 3.2. European Digital Signage Market
- 3.2.1. Europe
- 3.2.2. The UK
- 3.3. Chinese Digital Signage (Digital OOH) Market
- 3.4. Indian Digital Signage (Digital OOH) Market
4. Value Chain: Digital Signage Market
5. Growth Drivers and Challenges: Digital Signage Market
- 5.1. Factors Driving Growth of the Digital Signage Market
- 5.1.1. Fast Growing and Changing Audience
- 5.1.2. Declining Hardware Costs
- 5.1.3. Rise in Number of New Screen Deployed
- 5.1.4. Advances in Technology
- 5.1.5. Huge Return on Investment (ROI)
- 5.1.6. Recognition of Effectiveness of Digital Signage
- 5.2. Challenges Faced by the Digital Signage Industry
- 5.2.1. Laws and Regulations
- 5.2.2. Still Approached as Technical Project
6. Competitive Landscape
- 6.1. Key Vendors in Digital Signage Market
7. Company Profiles: Digital Signage (Digital OOH) Market
- 7.1. Clear Channel Outdoor Holdings, Inc.
- 7.1.1. Business Description
- 7.1.2. Business Strategies
- 7.2. Lamar Advertising Company
- 7.2.1. Business Description
- 7.2.2. Business Strategies
- 7.3. JCDecaux
- 7.3.1. Business Description
- 7.3.2. Business Strategies
- 7.4. CBS Outdoor
- 7.4.1. Business Description
- 7.4.2. Business Strategies
8. Market Outlook: Digital Signage (Digital OOH) Market
- 8.2. Forecast Methodology
- 8.2.1. Dependent and Independent Variables
- 8.2.2. Correlation Analysis
- 8.2.3. Regression Analysis
Graphs and Tables
List of Graphs:
- Global Outdoor Advertising Expenditure (2002-2010)
- Percentage Change in Global Outdoor Advertising Spending vs. Advertising
Market (2000-2011e)
- Worldwide Unit Shipment for Large Format Commercial Public Display
(2008-2013F)
- Global Rear-Projection TV Market (2004-2010)
- Large Format Commercial Public Display Forecast by Technology (2008-2013F)
- Global Digital Signage Market (2005-2010)
- Share of Global Digital Signage Market Segments: 2010
- Value of Global Digital Signage Market by Segments: 2010
- Global DOOH Market by applications: 2010
- Geographical Segmentation of DOOH Market: 2010E
- The US Digital Signage Market (2005-2010)
- The US DOOH Market segmentation: (2010)
- Value of the US Digital Signage Market Segments: 2010
- European Digital Signage Market (2009-2011F)
- Geographical Segmentation of DOOH Market in Europe: 2010
- The UK Digital outdoor revenue as a share of all outdoor revenue: 2003-2010
- The UK Digital Signage Market (2009 vs 2010)
- The UK DOOH (Digital Signage) Market Segmentation: 2010
- Advertisement Expenditure in China (2006-2011E)
- China Advertising Market Breakup: 2009
- China Out-of-Home Advertising Market: 2009
- Digital Out Of Home (Digital Singage) Spending In China by Category: 2009
- China-OOH Market share: 2009
- India Out-of-Home (OOH) Industry Revenue: 2007-2015F
- Split of Revenues from Various OOH Formats: 2010
- Contribution of various sectors to OOH Industry: 2010
- Digital Signage Systems Market: Value Chain
- World Urban Population (2002-2010)
- Average Cost of Digital Signage Network: 2004-2010
- Capital Expenditure for Digital Signage Networks By Category: 2010
- Number of Screens Installed in the US Digital Signage Market: 2009-2015F
- World' s Leading Outdoor Media Players: 2010
- Key Vendors in Digital Signage Market
- Ranking of Digital Signage Vendors (2010 vs 2009)
- Clear Channel Outdoor' s Revenue: 2005-2010
- Clear Channel Outdoor' s Revenue by Geography: 2010
- Digital Billboard Trend of Clear Channel Outdoor: 2006-2011E
- Lamar' s Net Revenues (2005-2011F)
- Lamar Digital Billboard Trends: 2005-2011E
- JCDecaux' s Revenue (2005-2012F)
- JCDecaux' s Revenue by business: 2008-2010
- JCDecaux' s Revenue by Region: 2008-2010
- CBS Outdoor Revenues: 2005-2010
- Global Digital Signage Market Forecast: 2010A-2014F
List of Tables:
- Top Ten Countries by Advertising Spend (2007-2012e)
- Key Out-of Home Market players in China
- Relative Pricing of Digital Signage Components: 2010
- Segment Revenue Breakup of Companies: 2010
- Dependent & Independent Variables (2005 - 2010)
- Correlation Matrix
- Model Summary - Coefficient of Determination
- Regression Coefficients Output
