Cover Image
市場調查報告書

全球授權運動用品市場:聚焦北美市場

Licensed Sports Merchandise Market Report - Focus on North America: 2016 Edition

出版商 Koncept Analytics 商品編碼 204034
出版日期 內容資訊 英文 53 Pages
訂單完成後即時交付
價格
Back to Top
全球授權運動用品市場:聚焦北美市場 Licensed Sports Merchandise Market Report - Focus on North America: 2016 Edition
出版日期: 2016年04月05日 內容資訊: 英文 53 Pages
簡介

全球授權業務中運動授權業務是近幾年最為急速成長的部門。運動授權中包含著標誌和象徵性標記、各運動組織、選手的名字等相關授權合約。這些項目被稱為授權人的運動機關保有,提供給被授權人以換取權利金。授權運動用品中,尤其服裝和飾品配件為最大的產品市場區隔。還有各比賽、組織中,NFL和MLB佔北美市場約一半。中小規模的大學的加入,及流通管道的電子商務崛起,對金磚四國市場潛在性的關注等,為近幾年的市場主要趨勢。另一方面,市場規模的縮小和競爭激烈、進入障礙高等成為產業的課題。

本報告提供全球的授權運動用品市場(特別是北美市場)最新趨勢相關分析、全球整體及北美(美國、加拿大)市場結構與趨勢、市場推動因素、課題、機會、競爭環境,再加上主要企業簡介等調查,並將其結果為您概述為以下內容。

第1章 授權商品市場:概況

第2章 市場規模

  • 全球授權商品市場
    • 各地區的市場區隔
    • 各類型產品的市場區隔
  • 美國、加拿大的授權商品市場
    • 零售額
    • 市場分類
  • 北美的授權運動用品市場
    • 零售額
    • 產品分類
    • 各職業體育、同盟的銷售額市場佔有率
    • 供應鏈
    • 大學運動的授權商品市場
    • 流通管道

第3章 市場動態

  • 主要動向
    • 零售的嚴重問題
    • 市場發展為數位化的進展
    • 女性部門的發展
    • 對「熱門市場」的重視提高
  • 成長促進因素
    • 世界經濟發展
    • 加速的運動用品需求
    • BRIC各國市場機會
  • 主要課題
    • 仿冒品的問題
    • 進入市場的障礙過高
    • 零售空間減少

第4章 競爭環境

第5章 企業檔案

  • G-III Apparel Group
    • 事業概要
    • 財務概要
    • 事業策略
      • 實施多樣化策略
      • 增加新產品
  • VF Corporation (Imagewear Coalition)
    • 事業概要
    • 財務概要
    • 事業策略
      • 直銷擴大
      • 持續產品創新
  • Fanatics Inc.
    • 事業概要
    • 事業策略
      • 消費者關係架構
      • 未來行動技術的活用

圖表一覽

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

Sports licensing has grown in scope and sophistication over the past decade, and is one of the top four revenue producers in the licensing world. In the US, the business is dominated by the four major sports leagues, National Football League, Major League Baseball, National Basketball Association and the National Hockey League along with NASCAR. In addition more than 300 colleges and universities in the US are involved in collegiate licensing, marketing their rights primarily to the apparel market with sometimes very respectable revenues, depending on the performance of their sports teams and the size of the university or college. In terms of its segments, sports apparel have the highest growth rate while among the sporting equipment, videogames/software are expected to grow at a faster rate as compared to sporting goods & toys and games.

The report "Licensed Sports Merchandise Market" provides an in-depth analysis of the US and Canada market for licensed sports merchandise. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The major players in the industry, VF Corporation, G III Appeal Group, Fanatics Inc. and Dick's Sporting Goods Inc. are being profiled.

The key factors driving the growth of the licensed sports merchandise market are accelerating sports market in North America, rising demand of sporting goods, increasing GDP in the US and Canada, growing demand for e-commerce and rising demand for top sports. Some of the noteworthy trends and developments of this industry are growth of online streaming, introduction of domestic and housewares, licensing of player, technological advancement and rising demand of social media. However, the expansion of licensed sports merchandise market is hindered by counterfeiting/duplicate products, declining retail shelf space and high entry barriers.

By combining SPSS Inc.'s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

Table of Contents

1. Licensing Market - An Introduction

  • 1.1 Types of Licensing
    • 1.1.1 Character and Entertainment Licensing
    • 1.1.2 Corporate Trademark and Brand Licensing
    • 1.1.3 Fashion Licensing
    • 1.1.4 Sports Licensing
    • 1.1.5 Art Licensing
  • 1.2 Facts about Sports Licensing and Merchandising
    • 1.2.1 Licensing Programs
    • 1.2.2 The Importance of Marketing
    • 1.2.3 Elements of a Licensing Agreement

2. Global Licensed Merchandise Market

  • 2.1 Global Retail Sales of Licensed Merchandise Market by Value
  • 2.2 Global Retail Sales of Licensed Merchandise by Region
  • 2.3 Global Retail Sales of Licensed Merchandise by Product Category
  • 2.4 Global Retail Sales of Licensed Merchandise by Property Type

3. The US & Canada Licensed Merchandise Market

  • 3.1 The US/Canada Retail Sales of Licensed Merchandise by Value
  • 3.2 The US/Canada Retail Sales of Licensed Merchandise by Product Category
  • 3.3 The US/Canada Retail Sales of Licensed Merchandise by Property Type
  • 3.4 The US/Canada Retail Sales of Licensed Merchandise by Distribution Channels

4. North America Licensed Sports Merchandise Market

  • 4.1 Retail Sales of Licensed Sports Merchandise Market by Value
  • 4.2 Retail Sales of Licensed Sports Merchandise by Product Category
  • 4.3 Retail Sales Share of Licensed Sports Merchandise by Product Category
  • 4.4 Retail Sales of Licensed Sports Merchandise by League
  • 4.5 Retail Sales Share of Licensed Sports Merchandise by League
  • 4.6 Retail Sales of Licensed Sports Merchandise by Distribution Channels

5. Market Dynamics

  • 5.1 Growth Drivers
    • 5.1.1 Rising Demand of Sporting Goods
    • 5.1.2 Accelerating Sport Market in North America
    • 5.1.3 Accelerating Economic Growth
    • 5.1.4 E-commerce Grows as Channel for Sports Licensed Goods
    • 5.1.5 Rising Demand for Top Sports
  • 5.2 Key Trends
    • 5.2.1 Growth of Online Streaming
    • 5.2.2 Introduction of Domestic and Housewares Products
    • 5.2.3 Licensing of Player
    • 5.2.4 Technological Advancement
    • 5.2.5 Rising Demand of Social Media
  • 5.3 Challenges
    • 5.3.1 Counterfeiting/Duplicate Products
    • 5.3.2 Declining Retail Shelf Space
    • 5.3.3 High Entry Barriers

6. Competitive Landscape

7. Company Profiles

  • 7.1 VF Corporation
    • 7.1.1 Business Overview
    • 7.1.2 Financial Overview
    • 7.1.3 Business Strategies
  • 7.2 G III Apparel Group
    • 7.2.1 Business Overview
    • 7.2.2 Financial Overview
    • 7.2.3 Business Strategies
  • 7.3 Fanatics Inc.
    • 7.3.1 Business Overview
    • 7.3.2 Business Strategies
  • 7.4 DICK'S Sporting Goods, Inc.
    • 7.4.1 Business Overview
    • 7.4.2 Financial Overview
    • 7.4.3 Business Strategies

8. Market Outlook

  • 8.1 Market Forecast
  • 8.2 Forecast Methodology
    • 8.2.1 Dependent and Independent Variables
    • 8.2.2 Correlation Analysis
    • 8.2.3 Regression Analysis

List of Charts

  • Flowchart to Demonstrate the Processes Involved In Licensing
  • Global Retail Sales of Licensed Merchandise by Value (2006-2014)
  • Global Retail Sales of Licensed Merchandise by Region (2014)
  • Global Retail Sales of Licensed Merchandise by Product Category (2014)
  • Global Retail Sales of Licensed Merchandise by Property Type (2014)
  • The US & Canada Retail Sales Licensed Merchandise Market by Value (2008-2014)
  • The US & Canada Retail Sales of Licensed Merchandise by Product Category (2014)
  • The US & Canada Retail Sales of Licensed Merchandise by Property Type (2014)
  • The US & Canada Retail Sales of Licensed Merchandise by Distribution Channels (2014)
  • Retail Sales of Licensed Sports Merchandise in the US and Canada by Value (2006-2014)
  • Retail Sales of Licensed Sports Merchandise in the US and Canada by Product Category (2014)
  • Retail Sales Share of Licensed Sports Merchandise in the US and Canada by Product Category (2014)
  • Retail Sales of Licensed Sports Merchandise in the US and Canada by League (2014)
  • Retail Sales Share of Licensed Sports Merchandise in the US and Canada by League (2014)
  • Retail Sales of Licensed Sports Merchandise in the US and Canada by Distribution Channel (2014)
  • Consumer Purchases of Sporting Goods in the US (2002-2015E)
  • North America Sport Market (2009-2019E)
  • GDP at Current Prices in the US and Canada (2009-2014)
  • The US E-Commerce Retail Sales (2013-2018E)
  • The US Retail Ecommerce Sales Share by Product (2014)
  • VF Corporation Revenue Share by Business Segment (2015)
  • VF Corporation Revenue and Net Income (2010-2015)
  • G III Apparel Group Net Sales by Business Segment (2015)
  • G III Apparel Group Net Sales by Region (2015)
  • G III Apparel Group Net Sales and Net Income (2011-2015)
  • Dick's Net Sales by Business Segment (2014)
  • Dick's Net Sales and Net Income (2010-2014)
  • Forecasted Retail Sales of Licensed Sports Merchandise in the US and Canada (2014-2018E)

List of Tables

  • Entry Barriers for Licensed Sports Merchandise
  • Competitive Positioning of Licensed Merchandise Market Players in the US (2014)
  • Dependent & Independent Variables (2010-2015)
  • Correlation Matrix
  • Models Summary - Coefficient of Determination
  • Regression Coefficients Output
Back to Top