美國的認證運動用品市場：對於服裝部門的注目 是由出版商Koncept Analytics在2011年06月所出版的。
這份英文市場調查報告書包含60 Pages 價格從美金850起跳。
全球性的認證運動服裝市場由於支持者層的擴大與流通網的整備而更加急速擴大了。然而2009-2010年由於世界性不景氣與對消費者影響力低下使得市場收縮。美國國內，4大運動聯盟（NFL・NBA・MLB・NHL）掌握市場的一半以上。還有300家以上的大學參與了大學運動相關的認證商機。
本報告書為美國的認證運動用品市場的最新動向的相關分析，特別是運動服裝市場的動向之相關詳細分析、還有全體的市場構造・流通構造、與運動聯盟的關係、主要企業簡介等調査・分析，概述如下。
第1章 認證市場的概況
第2章 美國的認證運動用品市場
- 零售販售額
- 各產品類別零售販售額
- 認證運動用品市場：供應鏈分析
第3章 認證運動用品市場：流通路徑
- 各流通路徑販售額
- 網路流通路徑的成長促進要因
- 網路販賣路徑的促進戰略
第4章 參加障礙：認證體育用品市場
第5章 美國的認證體育服市場
- 市場規模與成長
- 專利費用收費
- 認證・運動服裝產業現狀
第6章 運動聯盟／協會
- 主要運動聯盟勢力圖
- 市場佔有率：運動聯盟／協會
- 運動聯盟的簡介
- NFL（National Football League）
- NBA（National Basketball Association）
- MLB（Major League Baseball）
- NHL（National Hockey League）
- MLS（Major League Soccer）
- CLC（Collegiate Licensing Company）
第7章 企業分析
- 主要被許可人勢力圖
- 主要被許可人競争戰略
- Dreams Incorporation
- 事業概要
- 事業部門詳細
- 價值鏈
- 競走場的優點・弱點
- 事業戰略
- GSI Commerce
- 事業概要
- 事業部門詳細
- 主要顧客
- 競走場的優點
- 事業戰略
- G-III Apparel Group
- 事業概要
- 事業部門詳細
- 競走場的優點・弱點
- 事業戰略
- Knights Apparel
- VF Corporation (Imagewear Coalition)
圖表一覧
Abstract
Description
Globally, the licensed sportswear industry has grown at a rapid pace due to
increasing fan base and extended distribution channels. In the U.S., four
major sports leagues - National Football League, Major League Baseball,
National Basketball Association and the National Hockey League dominate the
sports licensing market commanding more than half of total merchandise sales
in 2009. In addition more than 300 colleges and universities in the U.S. are
involved in collegiate licensing, marketing their rights primarily to the
apparel market.
However, the retail sales of licensed sports merchandise declined
consecutively in 2009 and 2010, primarily due to slowdown in overall economy
and decline in impulse spending of consumers. Retail sales of licensed
merchandise are largely via bricks-and-mortar (sporting goods, mass,
department, specialty, etc.), online retail channels and event venues.
Some of the major retailers for licensed sports merchandise include Dreams
Inc., GSI Commerce, VF Imagewear, Reebok and Nike. Most of the companies in
this space have implemented competitive strategies such as web syndication
services, entering into contracts and agreements and license extension to
increase their sales. The industry also faces high level of entry barriers
such as acquiring licensing rights, procuring web syndications deals,
sustaining brand identity and intense competition.
The current report analyzes the US licensed sports merchandising market with a
focus on licensed apparel market. The sizing, segmentation and supply chain of
the US licensed sports merchandise market has been covered in this report.
Further, trends in distribution channels, market shares of leagues and
associations and various entry barriers faced by the industry are also
discussed in detail. The report has a special focus on the US licensed sports
apparel market. The competitive aspect of the market (competitive strategies)
is also highlighted and the major companies are profiled with their strategies
for this market.
Report Statistics
- Publication Date: Thursday, June 30, 2011
- Total Number of Pages: 60
- Delivery format: Instant Online PDF
Table of Contents
1. Overview of Licensing Market
- 1.1. Global Licensed Merchandise Market
- 1.1.1. Market Size
- 1.1.2. Geographical Segmentation
2. The US Licensed Sports Merchandise Market
- 2.1. Retail Sales
- 2.2. Retail Sales by Product Category
- 2.3. Licensed Sports Merchandise: Supply Chain Analysis
3. Licensed Sports Merchandise: Distribution Channels
- 3.1. Sales by Distribution Channel
- 3.2. Factors Driving Growth of Online Distribution Channel
- 3.3. Strategies to Leverage the Online Sales Channel
4. Entry Barriers - Licensed Sports Merchandise Market
5. The US Licensed Sportswear Apparel Market
- 5.1. Market Size and Growth
- 5.2. Royalty Rates
- 5.3. Positioning of Licensed Sports Apparel Industry
6. Analysis - Leagues and Associations
- 6.1. Major Leagues Positioning Chart
- 6.2. Market Share - Leagues and Associations
- 6.3. Major Leagues - Profiles
- 6.3.1. National Football League (NFL)
- 6.3.2. National Basketball Association (NBA)
- 6.3.3. Major League Baseball (MLB)
- 6.3.4. National Hockey League (NHL)
- 6.3.5. Major League Soccer (MLS)
- 6.3.6. Collegiate Licensing Company (CLC)
7. Company Analysis
- 7.1. Competitive Positioning of Major Licensees
- 7.2. Competitive Strategies of Major Licensees
- 7.3. Dreams Incorporation
- 7.3.1. Business Description
- 7.3.2. Business Segments
- 7.3.3. Value Chain of Dreams Inc.
- 7.3.4. Competitive Strengths and Weaknesses
- 7.3.5. Business Strategies
- 7.4. GSI Commerce
- 7.4.1. Business Description
- 7.4.2. Business Segments
- 7.4.3. Major Clients
- 7.4.4. Competitive Strengths
- 6.4.5. Business Strategies
- 7.5. G-III Apparel Group
- 7.5.1. Business Description
- 7.5.2. Business Segments
- 7.5.3. Competitive Strengths and Weaknesses
- 7.5.4. Business Strategies
- 7.6. Knights Apparel
- 7.6.1. Business Description
- 7.6.2. Products & Brands
- 7.7. VF Corporation (Imagewear Coalition)
- 7.7.1. Business Description
- 7.7.2. Business Segments
- 7.7.3. Sales Performance
List of Graphs
- Flowchart to Demonstrate the Processes Involved In Licensing
- Global Retail sales of licensed merchandise (2006-2009)
- Retail Sales of Licensed Merchandise by Geography (2009)
- Retail Sales of Licensed Merchandise in the US (2008-2010)
- Breakdown of Sports-Licensed Out of total US Licensing Market (2010)
- Retail Sales of Licensed Merchandise by Distribution Channel (2010)
- Retail sales of licensed sports merchandise (2002-2010)
- Supply Chain Diagram - Licensed Sports Merchandise
- Retail Sales of Licensed Sports Merchandise by Distribution Channel
(2007-2009)
- Retail Sales of Licensed Sports Merchandise by Distribution Channel (2009)
- Online shoppers in the U.S. (2007-2010)
- Retail Sales of Licensed Sportswear Apparel Market (2006-2009)
- Average Royalty Rate for Licensed Merchandise Vs Licensed Sports
Merchandise: US & Canada (2002-2009)
- Retail Sales of College Licensed Merchandise in the US (2006-2010)
- Market share of leagues and associations: 2009
- Competitive Positioning of Major Leagues - 2009
- NFL - Average Game Attendance (2005-2009)
- NFL - Annual Retail Sales of Licensed Sports Merchandise (2005-2010F)
- NFL - Fan distribution by Gender (2009)
- NFL - Fan Distribution by Age (2009)
- NBA - Average Game Attendance (2005-2009)
- NBA - Annual Retail Sales of Licensed Sports Merchandise (2005-2010F)
- NBA - Fan distribution by Gender (2009)
- NBA - Fan Distribution by Age (2009)
- MLB - Average Game Attendance (2005-2009)
- MLB - Annual Retail Sales of Licensed Sports Merchandise (2005-2010F)
- MLB - Fan distribution by Gender (2009)
- MLB - Fan Distribution by Age (2009)
- NHL - Average Game Attendance (2006-2010)
- NHL - Annual Retail Sales of Licensed Sports Merchandise (2005-2010F)
- NHL - Fan distribution by Gender (2010)
- NHL - Fan Distribution by Age (2010)
- MLS - Average Game Attendance (2006-2010)
- MLS - Annual Retail Sales of Licensed Sports Merchandise (2005-2010F)
- MLS - Fan distribution by Gender (2010)
- MLS - Fan Distribution by Age (2010)
- ClC - Estimated Retail Sales of College Licensed Merchandise (2006-2010)
- Total Revenue of Dream Inc. (2006-2010)
- Dreams Inc. Business Segments Break-up (2010)
- E-Commerce Revenues of Dreams Inc. (2006-2010)
- Revenues from Web Syndication - Dreams Inc. (2007-2010)
- Revenues of Manufacturing & Distribution Segment - Dreams Inc. (2010)
- Total Revenues of GSI Commerce (2004-2010)
- Revenues of Global E-Commerce Segment - GSI Commerce (2007-2010)
- Revenues of Global Marketing Services - GSI Commerce (2007-2010)
- Revenues of G-lll Apparel Group (FY06-FY11)
- Revenue Break-up by Business Segments - G-lll Apparel Group (FY11)
- Revenue Break-up by Geographic Segments - G-lll Apparel Group (FY11)
- Sales by Coalition - VF (2010)
- Retail Sales of the VF' s Imagewear Coalition (2008-2010)
List of Tables
- Retail Sales of Sports-Based Merchandise by Product Category (2009)
- Entry Barriers for Licensed Sports Merchandise
- Major Leagues Positioning Chart
- Competitive Positioning of Major Licensees
- Retail Strategies followed by different Companies
- List of Operational Retail Stores: Dreams Inc.
- Major clients of GSI Commerce
- Licensed and Proprietary Brand Names of G - lll Apparel Group
- Principal Licenses of G-lll Apparel' s Group
- VF' s 5 Coalitions
- Imagewear Coalition' s owned and licensed brands
