Abstract
The power sports industry is one of the major segments of recreational
industry, and can be categorized into four sub-segments, namely ATVs,
Motorcycles, Snowmobiles, and Personal Watercrafts. An ATV or all-terrain
vehicle is a vehicle that travels on low pressure tires, and is designed to
handle a wide variety of terrain as compared to most other types of vehicles.
In the motorcycle segment, following six types of bikes are of prime
importance, cruiser, sport, touring, standard, dual purpose, and dirt bike. A
snowmobile, also known as a sled, is majorly a land vehicle designed for
winter travel on snow. Once developed as a utility vehicle, snowmobiles have
presently become one of the major recreational vehicle. The last category in
the power sports market involves personal watercraft, which refers to a small,
jet powered craft ridden astraddle, for individual use in water.
Although the major use of ATV has been in the recreational industry only, but
it finds applications in many other industries as well, including hunting,
fishing, transportation, and farm use. The US is the largest market for ATVs
worldwide, followed by Canada. Together, the US and Canada, or the North
America accounts for more than three-fourth of the global ATV market. On a
similar basis, the snowmobile market is also concentrated in the US and Canada
only. The sales of personal watercrafts in the US had been on a decline for
the past few years, mainly due to the impact of global economic recession. In
the motorcycle segment, the report presents the US and European heavyweight
motorcycle market, along with the total motorcycle sales in the US.
One of the major key issues related to the ATV market has been the increasing
cases of ATV related deaths and injuries. Also, the environmental concerns
hold a prime position in the concerns related to the industry, as almost all
types of power sport vehicles hamper the quality of environment.
Power sports market as a whole is highly competitive with almost all the
segments being highly consolidated. Honda has been the largest manufacturer of
ATVs worldwide, followed by Polaris, Yamaha and Arctic Cat. In the snowmobile
segment, presently there are only four manufacturers of snowmobiles, including
Arctic Cat, Bombardier Recreational Products (BRP), Polaris and Yamaha. In the
motorcycle segment, there are a number of companies operating, the major being
Honda, Yamaha, Harley Davidson, and Suzuki. In the Personal Watercrafts
market, the leading competitors include Bombardier Recreational Products
(BRP), Kawasaki, Honda, Yamaha and Polaris.
The current report not only analyzes the ATV and Snowmobile markets globally,
but also presents a regional view in the US, Canada and Rest of the world. The
report also discusses some of the prevailing trends in the power sports
market. The report discusses the competitive conditions in the market, and
also profiles some of the major players, including Honda, Yamaha, Harley
Davidson, Arctic Cat and Polaris, along with their strategies for growth.
Table of Contents
1. Power Sports: An Introduction
- All - terrain vehicles (ATVs)
- Motorcycles
- Snowmobiles
- Personal Watercraft
2. ATV Market
- 2.1 Global ATV Market
- Market Size
- Geographical Breakdown
- 2.2 North American ATV Market
- US Market
- Canadian Market
- 2.3 ATV Market in Rest of the World
3. Snowmobiles Market
- 3.1 Global Snowmobiles Market
- Market Size
- Geographical Breakdown
- 3.2 North American Snowmobile Market
- US Market
- Canadian Market
- 3.3 Snowmobile Market in Rest of the World
4. Personal Watercrafts (PWC)
- 4.1 US Personal Watercraft Market
- Market Size by Value
- Market Size by Volume
5. Motorcycles
- 5.1 US Motorcycle Market
- 5.2 European Heavyweight Motorcycle Market
6. Power Sports - Market dynamics
- 6.1 Correlation to the Prevailing Economic Conditions
- 6.2 ATV, Golf Cart and Snowmobile Manufacturing in the US
- 6.3 Snowmobilers' Trends
- 6.4 Average Price of Snowmobiles in North America
- 6.5 Average cost of Personal Watercraft in the US
7. Key Issues and Challenges
- 7.1 Increasing Cases of ATV Related Deaths and Injuries
- 7.2 Environmental Concerns
8. Competitive Landscape
- Competitive Overview
- Market Share
9. Company Profiles
- 9.1 Honda Motor Co., Ltd.
- Company Overview
- Key Financials
- Business Strategies
- Research and Development
- Production & Sales Efficiency
- 9.2 Yamaha Motor Co, Ltd.
- Company Overview
- Key Financials
- Business Strategies
- Focus on the Emerging Markets
- Cost Reduction Initiatives
- Developing Smart Power Technologies
- 9.3 Harley Davidson
- Company Overview
- Key Financials
- Business Strategies
- Manufacturing Strategy
- Bringing Transformation in Manufacturing
- Transforming Product Development
- 9.4 Arctic Cat
- Company Overview
- Key Financials
- Business Strategies
- Broad Product Portfolio
- Strategy for Growth in Snowmobile Segment
- Focus on New Product Development
- 9.5 Polaris Industries Inc.
- Company Overview
- Key Financials
- Business Strategies
- Increasing Investment in R&D
- Commitment to Preserve Environment
List of Charts
- Power Sports Vehicle Industry - Segments
- Global ATV Retail Sales by Volume (2001-2010E)
- Global ATV Unit Sales - Share Breakdown by Country (2009)
- North American ATV Market Share by Region (2009)
- US ATV Retail Sales by Volume (2001-2010E)
- ATV Unit Sales in Canada (2001-2010E)
- ATV Unit Sales in Rest of the World (2001-2010E)
- Worldwide Snowmobiles Sales (2001-2010)
- Snowmobile Unit Sales - Share Breakdown by Regions (2010)
- Economic Impact of Snowmobiling-by Regions (2006-2010)
- Snowmobiles Sales in the US (2006-2010)
- Snowmobiles Sales in Canada (2006-2010)
- Number of Jobs Generated by Snowmobiling Industry (2006-2010)
- Snowmobile Sales in the Rest of the World (2006-2010)
- PWC Units sold in the US (2001-2009)
- PWC Retail Sales in the US-by Value (2001-2009)
- US Heavyweight Motorcycle Registrations (2001-2010)
- European Heavyweight Motorcycle Registrations (2001-2010)
- Global GDP (2005-2012E)
- ATV, Golf Cart & Snowmobile Manufacturing in the US-Cost Breakdown (2010)
- US ATV, Golf Cart & Snowmobile Manufacturers-Share by Companies (2010)
- Worldwide Snowmobilers-Share Breakdown by Age Groups (2009)
- Average Age of the Snowmobilers (2006-2010)
- Average Income of the Snowmobilers (2006-2010)
- Average Price of Snowmobile Sold in North America (2006-2010)
- Average cost of Personal Watercraft in the US (2001-2009)
- ATV Related Death Cases in the US (2001-2009)
- Worldwide ATV Market - Share by Companies (2009)
- Pied Piper Prospect Satisfaction Index (2010)
- Honda Motor Revenue (FY06-FY10)
- Honda Revenue Breakdown by Segments (FY10)
- Honda Motor Unit Sales- by Segments (FY09 & FY10)
- Yamaha Motors Revenue (2006-2010)
- Yamaha Motors Revenue-Share by Segments (2010)
- Yamaha Motorcycle-Unit Sales (2006-2010)
- Harley Davidson Revenue (2006-2010)
- Harley Davidson Revenue-Share by Segments (2010)
- Harley Davidson Motorcycles-Unit Sales (2009 & 2010)
- Arctic Cat Revenue (FY06-FY10)
- Arctic Cat Revenue-Share Breakdown by Sources (FY10)
- Polaris Revenue (2008-2010)
- Polaris Revenue-Share by Segments (2010)
- Research and Development Investments (2008-2010)
List of Tables
- Total Snowmobile Registrations in the US by Region (2009)
- Total Snowmobile Registrations in Canada by Provinces (2009)
- US Motorcycle Sales by Type (2008-2010)
- ATV, Golf Cart & Snowmobile Manufacturing in the US-Statistics (2007-2010)
- Estimated Number of ATV-related Injuries in the US-by Age (2001-2009)
