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市場調查報告書

美國的化妝品&保養品產品

Cosmetics & Toiletries USA

出版商 Kline & Company, Inc. 商品編碼 353961
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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美國的化妝品&保養品產品 Cosmetics & Toiletries USA
出版日期: 2016年07月31日 內容資訊: 英文
簡介

本報告提供美國的化妝品&保養品產品的市場調查,各產品類型趨勢,領導品牌的銷售額、市場佔有率,新產品,各零售銷售通路的銷售額,自有品牌的配合措施,行銷活動,到2020年的展望,主要企業簡介,其他經營者概要等彙整資料。

簡介

摘要整理

  • 市場概要
  • 參與企業
  • 零售途徑
  • 自有品牌的配合措施
  • 廣告、推銷
  • 至2020年的預測

產品分析

  • 調查內容
    • 各分類的趨勢、發展情形
    • 製造商的銷售額成果
    • 領導品牌的銷售額、市場佔有率
    • 新產品趨勢
    • 各零售銷售通路的銷售額
    • 自有品牌產品的銷售額
    • 行銷活動
    • 到2020年的展望
  • 產品類型
    • 香水
      • 男性用
      • 女性用
    • 護髮產品
      • 潤髮乳
      • 民族護髮產品
      • 染髮劑產品
      • 髮型設計產品、噴霧
      • 洗髮精
    • 化妝
      • 眼妝提高
      • 臉部美妝提高
      • 口紅、唇蜜
      • 修指甲
    • 口腔清潔用品
      • 唇膏
      • 漱口水
      • 牙刷
      • 牙膏粉
      • 淨白產品
    • 護膚產品
      • 嬰兒用品產品
      • 臉部營養護理
      • 手&身體化妝水
      • 男性用護膚產品
      • 防曬產品
    • 其他
      • 體香消臭劑、止汗劑
      • 脫毛劑、蠟、漂白
      • 個人淨化產品
      • 剃毛產品

主要企業

  • 調查內容
    • 企業的配合措施
    • 銷售額成果、分析:各產品類型、品牌
    • 近幾年的發展趨勢
      • 收購、新產品等
    • 企業概要
    • 到2020年的展望
  • 對象企業
    • Colgate-Palmolive
    • Coty
    • Estee Lauder
    • Guthy-Renker
    • Johnson & Johnson
    • L Brands
    • L'Oreal
    • Mary Kay
    • Procter & Gamble
    • Unilever

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

A comprehensive analysis of the constantly evolving U.S. beauty and personal care market covering six product classes and 25 product categories. A close look at key trends, drivers and product launches, assessment of the competitive playing field between beauty's leaders and the rising independent brands in light of on-going mergers and acquisitions activity, retail distribution for traditional and alternate outlets, and a sales outlook through 2021.

This Report Will Answer Questions Such as:

  • How are marketers catering to the specific needs of the increasingly demanding consumers?
  • Who are the key market movers in the industry?
  • How does social media impact on the success and growth of a brand?
  • What role do specialty retailers play in each of the product classes?
  • Which categories will outperform the market as a whole?

NOW FEATURING...

Coming in January - Top Ten Trends and Highlights in Beauty 2016. New and more digestible report format.

SCOPE

Cosmetics & Toiletries USA will cover all cosmetic, toiletry, and fragrance products sold through all domestic consumer outlets in the United States, including those marketed via direct sales from companies such as Rodan & Fields and Mary Kay, in addition to non-traditional outlets, such as the Internet and television home shopping. Our report consists of:

  • Manufacturers', unit, and retail sales
  • Professional use (back-bar) products are excluded from our analysis
  • Product class summaries and insightful analysis of the covered product categories
  • Two key deliverables: an interactive online database and a comprehensive written report, which now includes interactive figures and tables
  • Analysis of sales by distribution channel for each product category including traditional and alternate channels. Distribution channels include: department stores, direct sales (person-to-person, internet, and television shopping), drug stores, food stores, mass merchandisers, professional outlets (salons, spas, and doctors' offices), and specialty stores

Key Benefits:

Kline & Company has been serving the personal care products industry for over 50 years. Cosmetics & Toiletries USA is a detailed assessment of the beauty and personal care products industry and the players who compete in this market.

  • Assess category and product trends
  • Identify acquisition and alliance partners
  • Develop market-entry strategies
  • Develop competitive strategies for increased market share
  • Understand industry dynamics, including the role of independent brands
  • Understand channels of distribution and shifts that are occurring

SNAPSHOT OF DELIVERABLE

Table of Contents

1. INTRODUCTION

  • Contents
  • Scope
  • Sources and methods
  • Product Category Descriptions
    • Fragrances
    • Hair care products
    • Makeup
    • Oral care products
    • Skin care products
    • Other toiletries

2. EXECUTIVE SUMMARY

  • Market developments
  • State of the cosmetics and toiletries industry 2013
  • Retail landscape
  • Structure of the industry
  • Outlook
  • Appraisal and opportunity assessment

3. INDUSTRY ANALYSIS

  • The Market
    • Country overview
    • Cosmetics and toiletries overall performance
    • Growth
    • Unit volume
    • Retail value and trade margins
  • Companies
    • Structure of the industry
    • Growth
    • Company developments
  • Retail Distribution
    • Outlet definitions
    • Sales by retail outlet
  • Private-Label Activity
  • Marketing Activity
    • Traceable media expenditures
    • Promotions
  • Outlook
    • Growth trends
    • Base case (most likely) unit and dollar forecasts to 2018
  • Kline's FutureView Scenario Forecasting Model for the U.S. Cosmetics and Toiletries Market
    • Methodology
    • Industry level factors
    • Macroeconomic factors
    • Overall cosmetics and toiletries industry
    • Fragrances
    • Hair care products
    • Makeup products
    • Oral care products
    • Skin care products
    • Other toiletries

4. PRODUCTS

  • 4A. Introduction
    • Report contents
    • Restated sales estimates
    • Product category descriptions
    • Fragrances
    • Hair care products
    • Makeup
    • Oral care products
    • Skin care products
    • Other toiletries
  • 4B. The Market
    • Total sales
    • Growth
  • 4C. Fragrances
    • Introduction
    • Manufacturers' sales
    • Retail sales
    • Competition
    • Retail distribution
    • Outlook
  • Fragrances for Men
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Fragrances for Women
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • 4D. Hair Care Products
    • Introduction
    • Manufacturers' sales
    • Retail sales
    • Competition
    • M&A activity
    • Retail distribution
    • Outlook
  • Conditioners
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Ethnic Hair Care Products
    • Category performance
    • Category development
    • M&A activity
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Hair Coloring Products
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Hair Styling Products and Sprays
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Shampoos
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • 4E. Makeup
    • Introduction
    • Manufacturers' sales
    • Retail sales
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Eye Makeup
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Face Makeup
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Lipsticks and Lip Glosses
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Nail Polishes
    • Category performance
    • Category development
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • 4F. Oral Care Products
    • Introduction
    • Manufacturers' sales
    • Retail sales
    • Competition
    • Retail distribution
    • Outlook
  • Denture Products
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Lip Balms, Jellies, and Treatments
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Mouthwashes
    • Category performance
    • Category development
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Toothbrushes
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Toothpastes
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Tooth Whitening Products
    • Category performance
    • Category development
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • 4G. Skin Care Products
    • Introduction
    • Manufacturers' sales
    • Retail sales
    • Competition
    • Retail distribution
    • Outlook
  • Baby Care Products
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Facial Treatments
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Hand and Body Lotions
    • Category performance
    • Category development
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Skin Care Products for Men
    • Category performance
    • Category development
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Sun Care Products
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Private label
    • Retail distribution
    • Marketing activity
    • Outlook
  • 4H. Other Toiletries
    • Introduction
    • Manufacturers' sales
    • Retail sales
    • Competition
    • Retail distribution
    • Outlook
  • Deodorants and Antiperspirants
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Depilatories, Waxes, and Bleaches
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Personal Cleansing Products
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook
  • Shaving Products
    • Category performance
    • Category development
    • Category segmentation
    • Competition
    • Retail distribution
    • Marketing activity
    • Outlook

5. MAJOR COMPANIES

  • Introduction
  • Overview
    • Total sales
    • Growth
  • Alticor (Amway)
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Avon
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Beiersdorf
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Brynwood Partners
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Chanel
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Church & Dwight
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Clarins
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • The Clorox Company
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Colgate-Palmolive
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Combe
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Coty
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • New products
    • Marketing activity
    • Outlook
  • Elizabeth Arden
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Energizer Holdings
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Estée Lauder
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Notable new products
    • Marketing activity
    • Outlook
  • GlaxoSmithKline
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Guthy-Renker
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Henkel
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Johnson & Johnson
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Kao
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • L Brands
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • L'Oréal
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • LVHM
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Markwins
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Mary Kay
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Merck
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Procter & Gamble
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Notable new products
    • Marketing activity
    • Outlook
  • Revlon
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Notable new products
    • Marketing activity
    • Outlook
  • Sanofi
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • Marketing activity
    • Outlook
  • Shiseido
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • New products
    • Marketing activity
    • Outlook
  • Unilever
    • Company overview
    • Corporate sales and profits
    • Cosmetics and toiletries
    • Recent developments
    • New products
    • Marketing activity
    • Outlook

6. ADVERTISING

  • Introduction
    • Scope
    • Source
    • Format
  • The Products
    • Introduction
    • Baby care products
    • Conditioners
    • Denture products
    • Deodorants and antiperspirants
    • Depilatories, waxes, and bleaches
    • Ethnic hair care products
    • Eye makeup
    • Face makeup
    • Facial treatments
    • Fragrances for men
    • Fragrances for women
    • Hair coloring products
    • Hair styling products and sprays
    • Hand and body lotions
    • Lip balms, jellies, and treatments
    • Lipsticks and lip glosses
    • Mouthwashes
    • Nail polishes
    • Personal cleansing products
    • Shampoos
    • Shaving products
    • Skin care products for men
    • Sun care products
    • Toothbrushes
    • Toothpastes
    • Tooth whitening products
    • Other cosmetics and toiletries
  • Major Companies
    • Introduction
    • Alticor
    • Avon
    • Beiersdorf
    • Brynwood Partners
    • Chanel
    • Church & Dwight
    • Clarins
    • Colgate-Palmolive
    • Combe
    • Coty
    • Elizabeth Arden
    • Energizer Holdings
    • Estée Lauder
    • GlaxoSmithKline
    • Guthy-Renker
    • Henkel
    • Johnson & Johnson
    • Kao
    • L Brands
    • L'Oréal
    • LVMH
    • Mary Kay
    • Markwins
    • Merck
    • Procter & Gamble
    • Revlon
    • Sanofi
    • Shiseido
    • The Clorox Company
    • Unilever
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