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市場調查報告書

美國的化妝品&保養品產品

Cosmetics & Toiletries USA

出版商 Kline & Company, Inc. 商品編碼 353961
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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美國的化妝品&保養品產品 Cosmetics & Toiletries USA
出版日期: 2015年08月31日 內容資訊: 英文
簡介

本報告提供美國的化妝品&保養品產品的市場調查,各類型產品的趨勢,領導品牌的銷售額、市場佔有率,新產品,各零售銷售通路的銷售額,自有品牌的配合措施,行銷活動,到2019年的展望,主要企業簡介,其他經營者概要等彙整資料。

簡介

摘要整理

  • 市場概要
  • 參與企業
  • 零售途徑
  • 自有品牌的配合措施
  • 廣告、推銷
  • 到2019年的預測

產品分析

  • 調查內容
    • 各分類的趨勢、發展情形
    • 製造商的銷售額實際成果
    • 領導品牌的銷售額、市場佔有率
    • 新產品趨勢
    • 各零售銷售通路的銷售額
    • 自有品牌產品的銷售額
    • 行銷活動
    • 到2019年的展望
  • 產品類型
    • 香氛(香水)
      • 男性用
      • 女性用
    • 護髮產品
      • 潤髮乳
      • 民族風護髮產品
      • 頭髮彩色產品
      • 髮型設計產品、噴霧
      • 洗髮精
    • 化妝
      • 眼妝提高
      • 臉部美妝提高
      • 口紅、唇蜜
      • 修指甲
    • 口腔清潔用品
      • 唇膏
      • 漱口水
      • 牙刷
      • 牙膏粉
      • 淨白產品
    • 護膚產品
      • 嬰兒用品產品
      • 臉部營養護理
      • 手&身體化妝水
      • 男性用護膚產品
      • 防曬產品
    • 其他
      • 體香消臭劑、止汗劑
      • 脫毛劑、蠟、漂白
      • 個人淨化產品
      • 剃毛產品

主要企業

  • 調查內容
    • 企業的配合措施
    • 銷售額實際成果、分析:各產品類型、品牌
    • 近幾年的發展趨勢
      • 收購、新產品等
    • 企業概要
    • 到2019年的展望
  • 對象企業
    • Avon
    • Bayer Group
    • Beiersdorf
    • Brynwood Partners
    • Chanel
    • Church & Dwight
    • Clarins
    • The Clorox Company
    • Colgate-Palmolive
    • Combe
    • Coty
    • Elizabeth Arden
    • Energizer Holdings
    • Estee Lauder
    • GlaxoSmithKline
    • Guthy-Renker
    • Henkel
    • Johnson & Johnson
    • 花王
    • L Brands
    • L'Oreal
    • LVMH
    • Markwins
    • Mary Kay
    • Procter & Gamble
    • Revlon
    • Sanofi
    • Shiseido
    • Unilever
    • Vogue International

其他的企業概要 (約150家)

  • 產業概要
  • 所在地
  • 銷售業績
  • 領導品牌
  • 新產品相關的配合措施
  • 行銷活動
  • 未來展望
目錄

Regional Coverage: United States

DESCRIPTION

A close-up view of the ever-changing market for beauty and personal care products, focusing on key trends and developments shaping the industry in 2015, plus insights and data on the performance for 25 product categories, competitor sales and share for leading marketers, retail distribution for traditional and alternate outlets, and a sales outlook through 2020.

This Report Will Help Answer Questions such as:

  • Are "indies" the driving force for growth in the market? Which ones?
  • What role do specialty retailers play in each of the product classes?
  • Does Asian beauty continue to be a strong influence on the U.S. market?
  • Where are the growth opportunities?

Scope

Cosmetics & Toiletries USA covers cosmetic, toiletry, and fragrance products sold through all domestic consumer outlets in the United States, including those marketed via direct sales from companies such as Avon and Mary Kay, in addition to non-traditional outlets, such as the Internet and television home shopping. Our report consists of:

  • Two key deliverables will be provided: an interactive online database and a comprehensive written report
  • Product class summaries and insightful analysis of the covered product categories (see Table 1)
  • Analysis of sales by distribution channel for each product category including traditional as well as alternate channels: department stores, direct sales (person-to-person, the Internet, and television shopping), drug stores, food stores, mass merchandisers, professional outlets (salons, spas, and doctor offices), and specialty stores
  • Manufacturers', unit, and retail sales
  • Professional use (back-bar) products are excluded from our analysis

Key Benefits

Kline & Company has been serving the personal care products industry for over 50 years. Cosmetics & Toiletries USA is a detailed assessment of the beauty and personal care products industry and the players who compete in this market.

  • Assess category and product trends
  • Identify acquisition and alliance partners
  • Develop market-entry strategies
  • Develop competitive strategies for increased market share
  • Understand industry dynamics, including the role of independent brands
  • Understand channels of distribution and shifts that are occurring

Table of Contents

Introduction

Executive Summary

An executive briefing covering developments in 2014, such as: The product categories covered are shown in Table 1.

  • Market overview
  • Companies
  • Retail channels
  • Private-label activity
  • Advertising and promotion
  • Assessment to 2019

The Products

Pertinent information and insightful analysis of 25 major categories, including category trends and developments, manufacturers' 2014 sales; sales and market shares for leading brands, new product activity, sales by retail channel, private-label sales, marketing activity, and outlook to 2019. The product categories covered are shown in Table 1.

Major Companies

Profiles for about 30 major companies, including company activities, sales by product category and brand in 2014 and related analysis, recent developments including acquisitions and new products; corporate overview, and outlook to 2019. The major companies to be covered are shown in Table 2.

Minor Companies

Brief profiles of about 150 smaller marketers of personal care products. Profiles include descriptions of companies' business, location, sales for 2013 and 2014, major brands, new product activity, marketing activities and spending, and future outlook.

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