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市場調查報告書

美國的化妝品&保養品產品的零售趨勢:銷售管道分析與市場機會

Beauty Retailing USA: Channel Analysis and Opportunities

出版商 Kline & Company, Inc. 商品編碼 353960
出版日期 內容資訊 英文 182 Pages
商品交期: 最快1-2個工作天內
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美國的化妝品&保養品產品的零售趨勢:銷售管道分析與市場機會 Beauty Retailing USA: Channel Analysis and Opportunities
出版日期: 2015年07月31日 內容資訊: 英文 182 Pages
簡介

本報告提供美國的化妝品&保養品產品的零售市場與銷售管道的相關調查,市場概要,各銷售管道的趨勢,銷售額規模的變化與預測,自有品牌等的配合,主要10家零售公司簡介等彙整資料。

簡介

摘要整理

  • 主要考察
  • 市場發展
  • 資料焦點
  • 採購途徑概要
  • 展望、評估

採購途徑簡介

  • 採購途徑
    • 百貨商店
      • 低階
      • 專賣店
      • 傳統
    • 直銷
      • 面對式
      • 居家百貨網路
      • 電視購物節目
      • 電子商務/行動電子商務
    • 醫藥品經銷商
      • 連鎖藥妝店
    • 食品經銷商
      • 保健食品/天然食品店
      • 超級市場
    • 量販店
      • 大箱零售商
      • 一元商店
      • 倉庫型賣場
    • 專賣店
      • 服裝 (Gap, Banana Republic, H&M)
      • 美容支援 (Sally Beauty)
      • 化妝品專賣店 (Sephora, Ulta)
      • 垂直整合型商店 (Bath & Body Works, MAC)
  • 目標產品類別
    • 香氛(香水)
    • 護髮產品
    • 化妝
    • 口腔清潔用品
    • 護膚產品
    • 其他保養品產品
  • 調查項目
    • 途徑的發展
    • 各商店類型、子分類分析
    • 主要的零售業者
    • 化妝品&保養品所扮演的角色
    • 製造商的銷售額、零售銷售情況:各類別
    • 行銷&取樣調查活動
    • 自有品牌的配合措施
    • 市場預測

零售業者簡介

  • Beauty Brands
  • Birchbox
  • Costco
  • Joyus
  • Kiko Milano
  • Kohl's
  • Lush
  • Pharmaca Inventive Pharmacy
  • Ulta
  • Walgreens
    • 概要
    • 銷售額
    • 近幾年的發展趨勢
    • 競爭上的焦點、優勢
    • 化妝品&保養品部門的銷售額實際成果
    • 化妝品的商品齊全與主要提供品牌
    • 自有品牌的配合措施
    • 行銷&取樣調查活動
    • 市場預測
目錄

Regional Coverage: United States

DESCRIPTION

A comprehensive analysis of the complex environment for retailing cosmetics and toiletries in the United States. With detailed channel and retailer profiles, this insightful study provides a clear view of the challenging and ever-changing retail landscape specific to beauty and personal care products.

This Report Answers Such Questions As:

  • What are the fastest growing channels for beauty products?
  • Who are the up-and-coming retailers?
  • What are the newest store formats?
  • What are the latest developments in television shopping?
  • What role does mobile shopping play?
  • What impact do subscription services like Birchbox have?

Scope

Beauty Retailing USA: Channel Analysis and Opportunities provides subscribers with insights into retailing challenges and opportunities in the United States. The report focuses on the personal care market and sales shifts that have occurred from 2009 to 2014.

  • Category scope mirrors Kline's Cosmetics & Toiletries program, encompassing 25 product categories across the following product classes: fragrances, hair care, makeup, oral care, skin care, and other toiletries.
  • Coverage of both major and alternate purchase channels, providing an accurate, detailed examination of the landscape at the retail sales level.
  • Reporting at manufacturer and retail levels.
  • Profiles for 10 retailers representing a diverse cross section of venues where beauty products are sold.

Key Benefits

This comprehensive report enables subscribers to exploit business opportunities by illustrating the retailing dynamics in one of the most important markets of the personal care industry-the United States.

  • Identifies and explains key purchase channels for cosmetics and toiletries in a clear and consistent fashion.
  • Quantifies industry sales by purchase channel, focusing on hard-to-track non-traditional channels.
  • Explains the business practices and strategies of specific types of retailers, supported by profiles of key cosmetics and toiletries retailers, as well as non-traditional yet opportunistic ones.
  • Delivers the information and insights required to capitalize on changes at retail.
  • Includes one day of consultation time with members of the research team which can be used for assistance with plans or to explore related industry information.

Table of Contents

Introduction

Executive Summary

  • Key insights
  • Market developments
  • Data highlights
  • Channel snapshots
  • Outlook and assessment

Purchase Channel Profiles

Detailed analysis of each purchase channel listed in Table 1 with data for each of the categories listed in Table 2, including the following information:

  • Channel developments
  • Analysis by store type/subclass
  • Leading retailers
  • Role of cosmetics and toiletries
  • Manufacturers' and retail sales by beauty category for 2009 and 2014
  • Marketing and sampling activity
  • Private-label activity
  • Outlook to 2019

Retailer Profiles

Profiles of 10 retailers as listed in Table 3 are provided with specific discussion relating to the beauty business of these companies, including the following information:

  • Overview
  • Sales
  • Recent developments
  • Competitive focus and strengths
  • Cosmetic and toiletry sales for 2014
  • Cosmetic assortment and key brands offered
  • Private-label activity
  • Marketing and sampling activity
  • Outlook to 2019
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