小兒科OTC藥與保健製品的美國市場

Abstract

Executive Summary

REPORT SCOPE

This report on the U.S. market for over-the-counter (OTC) pediatric medications presents an in-depth analysis of the performance of pediatric drugs in the market. The analysis captures the performance of the market players, categories and leading brands in terms of revenue growth and volume growth. It also identifies key issues, drivers, challenges, regulations and trends affecting the marketplace.

The study focuses on the market movements and the factors that will fuel sustainable growth. The markets for these products range from the new and emerging, to the comparatively mature.

CATEGORIES

The market has been classified based on broad types of pediatric ailments. OTC pediatric medications have been categorized into the following five categories for the purpose of this study: cold/sinus allergy treatments, internal analgesics, cough medication, first aid treatments and other pediatric products. Pediatric cough medications include both, syrups and drops. First aid treatments comprise first aid tape/gauze/bandage, first aid kits and first aid antiseptics/ointments. The miscellaneous pediatric medication category comprises chest rubs, nasal products and bedwetting remedies.

OTC pediatric medication categories:

• Cold/sinus allergy treatments
• Internal analgesics
• Cough medication
• First aid treatments
• Other pediatric products
• Chest rubs
• Nasal products
• Bedwetting remedies

Table of Contents

CHAPTER I: EXECUTIVE SUMMARY

Report Scope

Categories

Methodology

The Market

Key Trends

• Physician Visit Trends
• Drug Delivery Trends
• OTC Pediatric Drug Approvals
• Birth Rates
• Generic Drugs

Market Forecast

The Marketers

• Wyeth to Lead
• Pfizer Inc

The Consumer

Marketing Dynamics

• Johnson & Johnson Dominates Ad Spend
• New Product Introductions

CHAPTER II: THE MARKET

Market Definition

Product Description

Analgesics

• Overview
• Classes of OTC Pediatric Analgesics
• Acetaminophen
• Ibuprofen Products
• Naproxen Products

Combination Formulation

• Overview

Topical Medications

• Overview
• Classes of OTC Pediatric Topical

Cold, Cough, Allergy, Sinus

• Overview
• Epidemiology of Conditions

Classes of OTC Pediatric Cold, Cough, Allergy, Sinus

• Antihistamines
• Decongestants
• Cough Medications
• Combination Products

Other Remedies

• Nasal Products
• Chest Rubs
• Bedwetting Remedies

First Aid Treatments

• Antiseptics
• Antibiotics

Regulatory Environment

• Brand and Generic Names
• The Cost Factor

Pediatric Medication

Issues in Pediatric Drug Testing

• Scientific Issues
• Incentive to Manufacturer
• Ethical Issues
• Limited Population for Certain Disease

History of Pediatric Regulation

• 1977 American Academy of Pediatrics (AAP), Committee
• 1994 Final Pediatric Labeling and Extrapolation
• 1997 Proposed Rule: Pediatric Studies Required
• 1997: FDAMA Exclusivity
• Effectiveness of the Pediatric Exclusivity Provision
• 1998 Final Rule: Pediatric Studies Required
• 2002: Best Pharmaceutical for Children's Act (BPCA)

Sponsor

Pediatric Research Equity Act

Labeling of Children's Drugs

Labeling Principles

Pediatric Labeling

Labeling Changes in 2005

Off-Label Use of Adult Drugs on Children

Clinical Trials for Pediatric Populations

Market Data

• Overall Market

Market Segments

• Cold/Sinus/Allergy Treatments
• Analgesics
• Cough Medications Outperform Market
• First Aid Treatments
• Other Pediatric Medications

Key Trends and Growth Factors

Physician Visit Trends

Pediatrician Visits

Total Physician Visits Taper

Penicillin, Most Recorded During Physician Visits

Drug Delivery and Formulation Trends

• Convenience Key to Selecting Kids' Medicines
• Liquids-Preferred Delivery Mode for Kids
• Rapid-Dissolve Tablets
• Oral Strips
• Cough Sprays
• Nasal Swabs
• Spill-Resistant Formulations

Drug Approval Trends

• Since 1996, Most Drugs Approved in 2004
• OTC Pediatric Drug Approvals

Healthcare Expenditure and Insurance Trends

• Growing Healthcare Costs
• Growing Share of Uninsured Population
• Increasing CPI for Medical Care Components

Birth Rates

Self-Medication

Select Pediatric Health Trends and Ailments

• Declining Physical Activity

Child Obesity on the Rise

Pertussis

Generics

Market Forecast

CHAPTER III: THE MARKETERS

OTC Pediatric Cough/Cold Allergy Sinus

• Wyeth to Lead
• Pfizer to Stay Flat
• Decline for Procter & Gamble
• Brands by Unit Sales

OTC Pediatric First Aid Products

• Curad to Lift Beiersdorf Inc
• Johnson & Johnson Brands Losing Market
• 3M Healthcare
• Brands by Unit Sales

OTC Pediatric Internal Analgesic Products

• Motrin and Tylenol Strong brands for McNeil (Johnson
• Children's Advil on a decline
• Warning Labels for Motrin and Advil
• Brands by Unit Sales

Other Medicines

• Chest Rubs
• Procter & Gamble Dominance
• Johnson & Johnson and Mentholatum Co see Downfall
• Novartis Consumer Health Losing out
• Brands by Unit Sales

Nasal Products

• First Years Nasal Aspirators to Dominate
• Luv N Care Shows Upward Swing
• CR Bard Inc and Mabis Healthcare Inc to Lose Out
• Private Label Decline
• Performance for Nasal Spray/Drops/Inhaler Brands
• Brands by Unit Sales

Bedwetting Remedies

• Brands by Unit Sales

CHAPTER IV: THE CONSUMER

• Introduction
• Segmentation
• Note on Simmons Survey Data and Figures

OTC Children's Cough-Cold Products

• Consumer Usage by Type
• Children's Tylenol Cold  the Most Preferred Brand
• Brand Preference by Demographics

Children's Fever/Pain Relievers

• Liquid Versus Chewable
• Brand Loyalty for Children's Fever/Pain Relief Products Across Demographics
• Children's Tylenol - Highest Usage
• Brand Preference by Demographics
• Frequency of Usage

First Aid Bandage/Antibiotic

First Aid Ointment/Antiseptic Brands

Brand Preference by Demographics

• Middle Age Group  Significant Users of Store Brands Antibiotics
• Lower Income Group - Higher Preference for Store Brand Bandages
• Brands for Anti-Itch

Adhesive Bandages

Simmons Kids Survey For Adhesive Bandages

• Band-Aid - the Leading Brand Among Kids
• Frequency of Usage

CHAPTER V: MARKETING DYNAMICS

Advertising and Promotion

• Johnson & Johnson Dominates Ad Spend
• Tylenol Scholarship 2005
• Price Discounts
• The Cartoon Character Licensing Rage

Drug Distribution & Retailing Overview

• Drug Store Chains
• e-Pharmacies

Retail Trends

• The Triaminic Clinic
• Store Clinics
• Drug Chains Aid Consumers
• Drug Stores Outpace Overall Market

New Product Introductions

• Quick Relief Products Sought the Most
• Natural Products take Center Stage
• Allergy-Free Products
• Flavor Trends

Innovation

CHAPTER VI: COMPANY PROFILES

Procter and Gamble

• Overview
• OTC Pediatric Medication Product Line
• Improved Distribution Strategy
• Johnson & Johnson
• Overview
• OTC Pediatric Medication Product Line
• Innovation: The Key Growth Driver
• Mint-flavored Cough-Cold Liquids
• Mobile Marketing Tour
• Children's Motrin Grape Chewables Alert
• New Children's Tylenol Dye-Free
• New Children's Motrin
• Jr Tylenol Meltaways Stage 4 Fever Tablets

Novartis AG

• Overview
• Innovation: Backbone of the company's growth

Pfizer Inc

Overview

OTC Pediatric Medication Product Line

Pfizer's Growth and Development Strategy

Pfizer's Approval for New Chewable Formulation Of Zyrtec

New Products

• PediaCare Gentle Vapors
• Children's Pedia Care Medicated Freezer Pops
• Children's Benadryl-D Allergy and Sinus Liquid
• Infants' PediaCare Cough Suppressant Oral Drops

Wyeth

• Overview
• OTC Pediatric Medication Product Line
• Expansion: The Driving Factor
• FDA approves Children's Advil Allergy Sinus for Over the Counter Use

Prestige Brands Holding, Inc

• Overview
• OTC Pediatric Medication Product Line
• Future Growth Opportunity

Rohto Pharmaceutical Company Ltd

• Overview
• OTC Pediatric Medication Product Line

3M Company

• Overview
• Nexcare: Unique Marketing Strategy

Beiersdorf AG

• Overview
• Curad
• OTC Pediatric Medication Product Line
• Beiersdorf's Plasters top the global market
• New Product Introductions
  • Curad Shrek Sterile Assorted Bandages
  • Curad Silver Bandage
  • Curad Scar Therapy Clear Pads

Bristol-Myers Squibb Company

• Overview
• Renewed Strategy  Focus on Prescription Drugs

Taro Pharmaceuticals Industries Ltd

• Overview
• R&D
• OTC Pediatric Medication Product Line
• New Product Introduction
  • Children's ElixSure IB NonSpil Ibuprofen Oral Suspension Syrup
  • Taro Children's Allergy Relief Fruit Flavored Syrup

Taro will Manufacture and Supply Elixsure Products to Alterna

Schering-Plough Corporation

• Overview
• OTC Pediatric Medication Product Line
• FDA Approves Children's Claritin

APPENDIX: COMPANY DIRECTORY

CHAPTER I: EXECUTIVE SUMMARY

• Table 1-1: Retail Sales of US OTC Pediatric Medication Categories, 2000-2005
• Table 1-2: Retail Sales Projections of US OTC Pediatric Medications 2005-2010

CHAPTER II: THE MARKET

• Table 2-1: Common OTC Pediatric Cough, Cold, Allergy and Sinus Medications
• Table 2-2: Selected Combination Products
• Figure 2-1: Process for the study of On-Patent Drugs
• Figure 2-2: FDA On-Patent Drug Exclusivity Process
• Figure 2-3: Process for the Study of Off-Patent Drugs
• Figure 2-4: FDA/NIH Off-Patent Drug Process
• Table 2-3: Pediatric Exclusivity Labeling Changes as of November 23, 2005
• Figure 2-5: Retail Sales of US OTC Pediatric Medications, 2000-2005
• Table 2-4: IRI-Tracked Retail Sales of US OTC Pediatric Medication Categories, 2000-2005
• Table 2-5: US OTC Pediatric Medication Category Shares 2000-2005
• Table 2-6: IRI-Tracked Retail Sales of Other US OTC Pediatric Medication Categories, 2000-2005
• Figure 2-6: US Physician Visits by Specialty, 2002, (%)
• Table 2-7: US Physician Visit Rates by Select Physician Practice Characteristics, 2002
• Figure 2-7: US Population Not Visiting Physicians1 by Select Age Groups, 1997-2003 (%)
• Figure 2-8: US Population making One to Three Physician1 Visits Annually, by Select Age Groups, 1997-2003 (%)
• Figure 2-9: US Population Making Four to Nine Physician1 Visits Annually, by Select Age Groups, 1997-2003 (%)
• Figure 2-10: US Population Making Ten or More Physician1 Visits Annually, by Select Age Groups, 1997-2003 (%)
• Table 2-8: US Drug Therapeutic Class Recorded During Physician Visits for Persons Less than 18 Years of Age 95-96 versus 02-03
• Figure 2-1: US Physician Visits by Age and Gender, 2002
• Figure 2-12: US Physician Visits by Age and Select Ethnicities, 2002
• Table 2-9: US Pediatric Cough/Cold Medication Preference by Type, 2005
• Table 2-10: US Select OTC Pediatric Drug Approvals, 1992-2004
• Figure 2-13: National Health Expenditure, 1993-2003 (in US$ per capita and as % of GDP)
• Table 2-11: National Health Expenditure, 2000-2003 (in billion $)
• Table 2-12: Projected US Health Expenditure and Per Capita Income, 2004-2010
• Table 2-13: Uninsured Population by Age Group, 2003
• Table 2-14: Population Spending Out-of-Pocket on Prescription Healthcare 1996-2002
• Table 2-15: Population Covered by Private Insurance1 for Healthcare 1996-2002
• Table 2-16: Population Spending Out-of-Pocket on Healthcare, 1998-2002
• Table 2-17: Population Aged Less than 6 Years Spending Out-of-Pocket on Healthcare, 1998-2002, (%)
• Table 2-18: Population Aged 6 to 17 Years Spending Out-of-Pocket on Healthcare, 1998-2002, (%)
• Table 2-19: US Consumer Price Index (CPI) for Medical Care Components, 2000-2004
• Table 2-20: US Younger Population Projections by Age Group (Under 5, 5 to 9, 10 to 14) 2000-2030 (in millions)
• Table 2-21: Birth Rate and Women Age Group 2002-2003
• Table 2-22: US Physically Active Younger Population, Grades 9-12, 1999-2003
• Table 2-23: US Prevalence of Child Obesity, Age 6-11 years *, 1988-1994, 1999-2002 (%)
• Figure 2-14: US Prevalence of Pertussis, 1994-2003
• Table 2-24: US Generic Drug versus Branded Drug Performance
• Table 2-25: US Top Five Generic Drug Marketers 2004, (in million $)
• Figure 2-15: Retail Sales Projections of US OTC Pediatric Medications 2005-2010
• Table 2-26: Retail Sales Projections of US OTC Pediatric Medication Categories (Analgesics; Cold, Sinus, Allergy; Cough Syrups/Drops; First Aid; Other) 2005-2010

CHAPTER III: THE MARKETERS

• Table 3-1: IRI-Tracked Retail Sales for Leading OTC Pediatric Cough/Cold/Allergy/Sinus Marketers 2000-2005
• Table 3-2: IRI-Tracked Retail Sales for Leading OTC Pediatric Cold/Allergy/ Sinus Liquid Brands 2000-2005
• Table 3-3: IRI-Tracked Retail Sales for Select OTC Pediatric Cold/Allergy/Sinus Tablet Brands 2000-2005
• Table 3-4: IRI-Tracked Retail Sales for Select OTC Pediatric Cough Syrup Brands, 2000-2005
• Table 3-5: IRI-Tracked Retail Sales for Select OTC Pediatric Cough Drops Brands, 2000-2005:
• Table 3-6: Unit Sales for Select OTC Pediatric Cold/Allergy/Sinus Brands 2004-200596
• Table 3-7: Average Price per Unit for Select OTC Pediatric Cold/Allergy/Sinus Brands, 2004-2005
• Table 3-8: IRI-Tracked Retail Sales for Select OTC Pediatric First Aid Product Marketers, 2000-2005
• Table 3-9: IRI-Tracked Retail Sales for Select OTC Pediatric First Aid Brands, 2000-2005
• Table 3-10: Unit Sales for Select OTC Pediatric First Aid Brands, 2004-2005
• Table 3-11: Average Price per Units for Select OTC Pediatric First Aid Brands, 2004-2005
• Table 3-12: IRI-Tracked Retail Sales for Select OTC Pediatric Internal Analgesic Product Marketer/Brands, 2000-2005
• Table 3-13: Unit Sales for Select OTC Pediatric Internal Analgesic Product Brands, 2004-2005
• Table 3-14: Average Price per Unit For Select OTC Pediatric Internal Analgesic Product Brands, 2004-2005
• Table 3-15: IRI-Tracked Retail Sales for Select OTC Pediatric Chest Rub Products Marketer, 2000-2005
• Table 3-16: IRI-Tracked Retail Sales for Select OTC Pediatric Chest Rubs Product Brands, 2000-2005
• Table 3-17: Unit Sales for Select OTC Pediatric Chest Rubs Product Brands, 2004-2005
• Table 3-18: Average Price per Unit for Select OTC Pediatric Chest Rub Product Brands, 2004-2005
• Table 3-19: IRI-Tracked Retail Sales for Select Nasal Aspirator Marketers, 2000-2005
• Table 3-20: IRI-Tracked Retail Sales for Select Nasal Aspirator Brands, 2000-2005
• Table 3-21: IRI-Tracked Retail Sales for Select Nasal Spray/Drops/Inhaler Marketers, 2000-2005
• Table 3-22: IRI-Tracked Retail Sales for Select Nasal Spray/Drops/Inhaler Brands, 2000-2005
• Table 3-23: Unit Sales for Select OTC Pediatric Nasal Product Brands, 2004-2005 Copyright c 2006 Kalorama Information,Reproduction without written permission, in any media now in existence or hereafter developed, in whole or in any part, is strictly prohibited
• Table 3-24: Average Price per Unit for Select OTC Pediatric Nasal Product Brands, 2004-2005
• Table 3-25: IRI-Tracked Retail Sales for Select OTC Pediatric Bedwetting Remedies Product Marketers, 2000-2005
• Table 3-26: IRI-Tracked Retail Sales for Select OTC Pediatric Bedwetting Remedies Product Brands, 2000-2005
• Table 3-27: Unit Sales for Select OTC Pediatric Bedwetting Remedies Product Brands, 2004-2005
• Table 3-28: Average Price per Unit for Select OTC Pediatric Bedwetting Remedies Product Brands, 2004-2005

CHAPTER IV: THE CONSUMER

• Table 4-1: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, May 2004 May 2005
• Figure 4-1: Percentage of Children's Cough/Cold (Non-Prescription) Product Users, by Type, May 2004  May 2005
• Table 4-2: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Type, May 2004 May 2005
• Table 4-3: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Sole and Primary Type, May 2004  May 2005
• Figure 4-2: Percentage of Children's Cough/Cold (Non-Prescription) Product Users, by Brand, May 2004  May 2005
• Table 4-4: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Brands: Children's Tylenol, Robitussin Pediatric and Dimetapp, May 2004  May 2005
• Table 4-5: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Brands: Children's Benadryl, Pediacare and Children's Vicks Nyquil, May 2004  May 2005
• Table 4-6: Adult Demographic Profile of Children's Fever/Pain Relief (Non-Prescription) Product Users, May 2004  May 2005
• Figure 4-3: Percentage of Children's Fever/Pain Relief (Non-Prescription) Product Users, by Type, May 2004  May 2005
• Table 4-7: Adult Demographic Profile of Children's Fever/Pain Relief (Non-Prescription) Product Users, by Type, May 2004 May 2005
• Table 4-8: Adult Demographic Profile of Children's Fever/Pain Relief (Non-Prescription) Product, Sole and Primary Brand Users, May 2004 May 2005
• Figure 4-4: Percentage of Children's Fever/Pain Relief (Non-Prescription) Product Users, by Brand, May 2004  May 2005
• Table 4-9: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Brands: Children's Tylenol, Children's Motrin and Children's Advil, May 2004  May 2005
• Figure 4-5: Percentage of Children's Cough/Cold (Non-Prescription) Product Users, by Frequency of Use, May 2004  May 2005
• Table 4-10: Adult Demographic Profile of Children's Cough/Cold (Non-Prescription) Product Users, by Frequency of Use, May 2004  May 2005
• Figure 4-6: Percentage of First Aid Ointment/Antiseptic (Non-Prescription) Users, by Brand, May 2004  May 2005
• Table 4-11: Adult Demographic Profile of First Aid Ointment/Antiseptic (Non-Prescription) Users, by Brands: Band-Aid, Neosporin and Curad, May 2004 May 2005
• Table 4-12: Adult Demographic Profile of First Aid Antibiotic/Bandage (Non-Prescription) Store Brand Users, May 2004  May 2005
• Figure 4-7: Percentage of Anti-Itch (Non-Prescription) Product Users, by Brand, May 2004  May 2005
• Table 4-13: Adult Demographic Profile of Anti-Itch (Non-Prescription) Product Users, by Brands: Cortizone, Cortaid, Caladryl, Lanacane and Aveeno, May 2004  May 2005
• Table 4-14: Adult Demographic Profile of Adhesive Bandage Users, May 2004  May 2005
• Figure 4-8: Percentage of Adhesive Bandage Users, by Brands, May 2004  May 2005
• Table 4-15: Demographic Profile of Adhesive Bandage Users (Kids aged 6-11), by Brands: Band-Aid, Curad Kid Size Happy Strips, and Disney Characters, May 2004  May 2005
• Table 4-16: Demographic Profile of Adhesive Bandage Users (Kids aged 6-11), by Brands: Looney Toons, Pokemon, Sesame Street and Store Brand, May 2004  May 2005
• Figure 4-9: Percentage of Adhesive Bandage Users, by Frequency of Use, May 2004  May 2005
• Table 4-17: Kids Demographic Profile of Adhesive Bandage Users, by Frequency of Use, May 2004  May 2005

CHAPTER V: MARKETING DYNAMICS

• Table 5-1: US Select OTC Pediatric Medication Marketers by Ad Spend, 2005
• Table 5-2: Top Ten US OTC Pediatric Medication Brands by Ad Spend, 2005
• Table 5-3: US Select Pediatric Medication Introductions Promoted with FSIs, 2004-2005
• Figure 5-1: US First Aid Accessory Sales through Drug Stores, 2003-2004 (in million $)
• Figure 5-2: US First Aid Accessory Sales Through Drug Stores, 2003-2004 (in million units)
• Table 5-4: Top US First Aid Accessory Brands in Drug Stores, Sales and Share, 2004
• Figure 5-3: US Cold/Allergy/Sinus Liquid/Powder Sales through Drug Stores, 2003-2004
• Figure 5-4: US Cold/Allergy/Sinus Liquid/Powder Sales through Drug Stores, 2003-2004 (in million units)
• Table 5-5: Top US Cold/Allergy/Sinus Liquid/Powder Brands in Drug Stores, Sales and Share, 2004
• Figure 5-5: US Cough Syrup Sales through Drug Stores, 2003-2004
• Figure 5-6: US Cough Syrup Sales through Drug Stores, 2003-2004 (in million units)
• Table 5-6: Top US Cough Syrup Brands in Drug Stores, Sales and Share, 2004
• Table 5-7: US Pediatric Medication Categories by Number of SKUs Launched, 2004-2005:
• Table 5-8: Top Ten US Pediatric Medication Marketers by Number of SKUs Launched, 2004-2005
• Table 5-9: Top Ten US Pediatric Medication Brands by Number of SKUs Launched, 2004-2005
• Table 5-10: US Top Ten Pediatric Medication Package Tags by Number of Brands, 2004-2005
• Table 5-11: US Pediatric Cough and Cold Medication Introductions Tagged 'Quick', 2004-2005
• Table 5-12: US Pediatric First Aid Product Introductions Tagged 'Quick', 2004-2005
• Table 5-13: US Pediatric Analgesic Introductions Tagged 'Quick', 2004-2005 Table 5-14: US Pediatric Medication Introductions Tagged 'Instant', 2004-2005
• Table 5-15: US Pediatric Cough and Cold Medication Introductions Tagged 'Natural'*, 2004-2005
• Table 5-16: US Pediatric First Aid Product Introductions Tagged'Natural'*, 2004-2005
• Table 5-17: US Pediatric Analgesic Introductions Tagged 'Natural'*, 2004-2005
• Table 5-18: US Pediatric Medication Introductions Tagged 'No Allergy', 2004-2005
• Table 5-19: US Pediatric Medication Introductions Tagged 'No Sugar', 2004-2005
• Table 5-20: Top US Pediatric Medication Introductions by Flavor/Fragrance, 2004-2005
• Table 5-21: US Grape-Flavored Pediatric Cough and Cold Medication Introductions, Brand and Marketer, 2004-2005
• Table 5-22: US Grape-Flavored Pediatric Analgesic Introductions, Brand and Marketer, 2004-2005
• Table 5-23: US Cherry-Flavored Pediatric Medication Introductions, 2004-2005
• Table 5-24: US Orange-Flavored Pediatric Cough and Cold Medication Introductions, Brand and Marketer, 2004-2005
• Table 5-25: US Blended Pediatric Medication Introductions, Brand and Marketer, 2004-2005
• Table 5-26: US Bubblegum-Flavored Pediatric Medication Introductions, Brand Marketer, 2004-2005
• Table 5-27: US Fruit-Flavored Pediatric Cough and Cold Medication Introductions, Brand and Marketer, 2004-2005
• Table 5-28: US Eucalyptus-Flavored Pediatric Cough and Cold Medication Introductions, Brand and Marketer, 2004-2005
• Table 5-29: US Pediatric Medication Introductions by Innovation, 2004-2005
• Table 5-30: US Pediatric Cough and Cold Medication Description, 2004-2005
• Table 5-31: US Pediatric First Aid Product Description, 2004-2005
• Table 5-32: US Pediatric Analgesic Product Description, 2004-2005

CHAPTER VI: COMPANY PROFILES

• Table 6-1: P&G's OTC Pediatric Brand Portfolio
• Table 6-2: Johnson & Johnson OTC Pediatric Brand Portfolio
• Table 6-3: Novartis OTC Pediatric Brand Portfolio
• Table 6-4: Pfizer Inc's OTC Pediatric Brand Portfolio
• Table 6-5: Wyeth's OTC Pediatric Brand Portfolio
• Table 6-6: Prestige Brands OTC Pediatric Brand Portfolio
• Table 6-7: Mentholatum's OTC Pediatric Brand Portfolio
• Table 6-8: 3M Company's OTC Pediatric Brand Portfolio
• Table 6-9: Curad's OTC Pediatric Brand Portfolio
• Table 6-10: Bristol-Myers Squibb OTC Pediatric Brand Portfolio
• Table 6-11: Taro Pharmaceuticals OTC Pediatric Brand Portfolio
• Table 6-12: Schering-Plough Corporation OTC Pediatric Brand Portfolio