Abstract
In February and March of 2012, Kalorama Information conducted a survey of
2,000 adults to ask them whether or not they would take a genetic test. This
report, Consumer Testing and the Future of DTC Genetic Testing provides those
results and compiles surveys from public and private sources to provide the
following insights:
- Have Consumers Used a Self-Test Product?
- Would They Take a Genetic Test?
- Are They Concerned About Their Healthcare?
- What Diseases Are They Most Concerned About?
- Would Genetic Testing Increase Their Healthcare Usage?
In addition, the report provides information useful for marketers studying
this area including US Healthcare statistics and demographics, information on
doctor visits. The report discusses the increasing role of the 'Active
Healthcare Consumer' in healthcare markets. It also contains information on
the drug store industry in the U.S. and the role of test products in drug
stores. The report also discusses the recent attempts to market genetic DTC
products, the reaction of regulatory authorities and the activities of key
companies in the market in reaction to regulation. Using survey and sales
data, the report discusses the possible future of DTC testing efforts.
Table of Contents
CHAPTER ONE: EXECUTIVE SUMMARY
- Direct-to-consumer Testing and The Future of DTC Genetic Tests
- Existing Self-Test Markets
- DTC Genetic Tests
- Aggressive Regulatory Action
- Consumer Opinion
- Conclusions
CHAPTER TWO: INTRODUCTION
- Demographics
- Declining Doctor Visits
- Drop the Doctor But Keep the Pharmacist?
- Consumer Worries
- Concern About Health and Healthcare Costs
- Baby Boomers More Concerned About Health
- Drug Stores
- Competitive Positions of Key Players
- Increasing Space in the Drug Store For Tests
- Role of the Pharmacist in Conducting Some Tests?
CHAPTER THREE: EXISTING SELF-TEST MARKETS
- Highly Successful OTC Markets
- Glucose
- Pregnancy/Fertility
- Moderately Successful OTC Test Markets
- Fecal Occult Blood
- Cholesterol
- Implications
CHAPTER FOUR: DIRECT-TO-CONSUMER GENETIC TESTING: PROMISE AND REALITY
- Background
- Criticisms of DTC Testing
- Scientific and Clinical Validity
- False Advertising
- GAO Investigation
- Acu-Gen Biolab Lawsuit and Bankruptcy
- Regulatory Activity
- Pathway Genomics FDA Controversy
- 2011 FDA Warning Letters
- Regulatory Action Targeting Suppliers
- Actions in Response to FDA Letters
- DTC Testing Companies
- DeCode Genetics
- 23andMe
- Genelex Corporation
- Pathway Genomics
- Navigenics
- Lumigenix
- Medigenomix
CHAPTER FIVE: CONSUMER OPINION
- Healthcare Out of the Home
- Consumer Worry Over Disease
- Alzheimer's and Cancer Concerns
- How Confident Are Consumers in Self Test Results?
- Do Genetic Tests Increase Healthcare Usage?
- NIH-led study
- Would Consumers Take a Genetic Self-Test?
- Loyola Study
- Kalorama Survey of Adults
CHAPTER SIX: CONCLUSIONS
LIST OF EXHIBITS
CHAPTER ONE: EXECUTIVE SUMMARY
- Figure 1-1: Have You Used A Self-Test?
- Figure 1-2: Kalorama Survey of Adults
CHAPTER TWO: INTRODUCTION
- Figure 2-1: US Population
- Figure 2-2: Doctor Visits, U.S. (millions of visits)
- Figure 2-3: Have You Visited a Healthcare Professional? (DO, FP,
Internist, OBGY, Pharmacist)
- Figure 2-4: Concern About Healthcare Cost and Barriers
- Figure 2-5: How is Your Health? - AP Survey of Baby Boomers and Non-Boomers
- Figure 2-6: Health Gotten Better/Worse Last Five Years? - Baby Boomers and
Non Baby Boomers
- Table -2-2: U.S. Drug Store Sales,, 2003 - 2013
- Table 2-3: Leading U.S. Drug Stores' Revenues and Market Share
CHAPTER THREE: EXISTING SELF-TEST MARKETS
- Figure 3-1: Glucose Testing, 2010-2015
- Figure 3-2: Pregnancy Testing, 2010-2015
- Figure 3-3: Fecal Occult Blood Testing, 2010-2015
- Figure 3-4: Cholesterol Testing, 2010-2015
CHAPTER FIVE: CONSUMER OPINION
- Figure 5-1: Experian Simmons Survey: "Conditions I Don't Have But Feel I
am at Risk For"
- Figure 5-2: Percent of Americans Concerned About Disease (Alzheimer's,
Cancer, Stroke, Diabetes)
- Figure 5-3: Have You Used A Self-Test?
- Table 5-1: Kalorama Survey Results - Would You Take a Genetic Test?
