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市場調查報告書

全球零售業的ICT投資的趨勢:各企業的ICT支出模式預測 (連2016年終)

ICT investment trends in the retail sector: Enterprise ICT spending patterns through to the end of 2016

出版商 Kable 商品編碼 346453
出版日期 內容資訊 英文 36 Pages
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全球零售業的ICT投資的趨勢:各企業的ICT支出模式預測 (連2016年終) ICT investment trends in the retail sector: Enterprise ICT spending patterns through to the end of 2016
出版日期: 2015年12月11日 內容資訊: 英文 36 Pages
簡介

全球各國的零售業者,2015年為了強化競爭力,積極推動ICT領域的投資。以獲得客戶和擴充消費體驗為目的,每個企業都推動新技術、平台的引進,那成為ICT投資大幅度擴大的要素。到目前為止重點推動了商店內行銷和多通路零售,不過,據信今後將進行產業集中的投資,以及在任何流通管道也能提供同樣的消費體驗。

本報告以全球各國的163家零售業者的問卷調查為基礎,提供全球零售業的今後的ICT投資預測相關分析、目前的ICT預算的分配情形 (硬體設備、軟體、IT服務、通訊、諮詢) ,及今後的ICT預算的變動預測、IT、商務方面的優先事項、核心技術的投資預測 (BI、雲端等)、各技術領域的ICT投資趨勢、各企業所面對的課題的資訊,為您概述為以下內容

第1章 ICT預算的趨勢

  • 簡介
  • 調查受訪企業的結構
  • ICT預算的變動
  • ICT預算的分配:各核心技術領域
    • 硬體設備預算的明細
    • 軟體預算的明細
    • 第三方IT服務的支出額
    • 雲端運算預算
  • ICT預算的分配:各功能
  • IT功能的外包化

第2章 ICT投資的優先順序和供應商方面的滿意度

  • 簡介
    • 商業情報 (BI)
    • 通訊與合作
    • 雲端運算

第3章 ICT採購的趨勢

  • 簡介
  • 影響IT投資策略的業務目標和IT目標
  • ICT供應商的選擇

第4章 各領域的趨勢

  • 簡介
  • 各技術領域的資訊科技支出計劃
  • 投下最大投資被的技術領域
  • 在技術領域的更新動向

第5章 摘要

  • 在市場競爭激烈做中,零售業者為了創新、差異化、成長,推動產業的集中、多樣化

第6章 附錄

圖表一覽

目錄
Product Code: KG0193CI

Summary

Retailers are keen to invest in various ICT domains to gain competitive edge and more visibility in 2015. The need to engage customers and improve the shopping experience is further driving retailers towards adopting new technologies and platforms, which is expected to play a bigger role this year. While merchants focused more on in-store marketing strategies and multichannel retailing in 2014, this year is about investing in convergence and providing a unified experience for the shopper

Key Findings

Kable's survey finds that retailers are increasing their expenditure on disruptive technologies such as business intelligence, communications and collaboration, and cloud computing solutions in order to reach out to consumers more effectively and reduce operational time and costs.

POS (point of sale) technology, beacons, wearables, augmented reality, and 3D printing are some of the technologies retailers are experimenting with to drive sales and enhance the shopping experience.

Retailers are also vigilant about the growth of the mobile market in 2015, and feel the need to develop their own customized applications and integrate them with new features to improve customer experience.

Synopsis

This report presents the findings from a survey of 163 retailers regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how retailers currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including business intelligence, communications and collaboration, and cloud computing. The survey also highlights the approach to purchasing technology adopted by retailers. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to retailers. The report also focuses on retailers' ICT expenditure trends for specific technology areas, identifying the top three IT projects, and understanding the business challenges faced by organizations.

In particular, it provides an in-depth analysis of the following:

  • How ICT budgets are set to change in 2015 in terms of their overall size
  • Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
  • Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
  • Which ICT functions retailers are interested in outsourcing
  • Retailers' investment priorities based on their budget allocations across core technology categories such as business intelligence, communications and collaboration, and cloud computing
  • Factors that are influencing retailers' investments in each technology category
  • How retailers' IT budgets are currently allocated across various segments within a technology category
  • Retailers' distribution of their ICT budget across various segments within a technology category
  • Vendor satisfaction ratings for various core and advanced technology categories
  • Insight into retailers' preferred buying approaches
  • Business and IT objectives that retailers' are looking to achieve through their IT investment strategies
  • Factors that are influencing retailers' decisions to select an ICT provider

Reasons To Buy

  • Understand how the retail sector's ICT landscape is set to change in 2015 to prioritize your target market
  • Comprehend how money are being allocated by retailers in specific geographies and size bands to improve your market penetration
  • Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
  • Realign your sales initiatives by understanding the current strategic objectives of retailers
  • Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (business intelligence, communications and collaboration, and cloud computing)
  • Prioritize your focus areas by understanding which factors are influencing retailers' decisions when selecting an ICT provider
  • Understand the changes in customers' priorities and identify the business and IT objectives that retailers are looking to achieve through their ICT investment strategies

Table of Contents

1. Trends in ICT budgets

  • 1.1. Introduction
  • 1.2. Survey demographics
  • 1.3. ICT budget changes
  • 1.4. ICT budget allocation by core technology area
    • 1.4.1. Hardware budget breakdown
    • 1.4.2. Software budget breakdowns
    • 1.4.3. Third party IT services expenditure
    • 1.4.4. Cloud computing budget
  • 1.5. ICT budget allocation by function
  • 1.6. Outsourced IT functions

2. ICT investment priorities and vendor satisfaction

  • 2.1. Introduction
    • 2.1.1. Business intelligence
    • 2.1.2. Communications and collaboration
    • 2.1.3. Cloud computing

3. ICT procurement trends

  • 3.1. Introduction
  • 3.2. Business objectives and IT objectives influencing IT investment strategy
  • 3.3. ICT provider selection

4. Sector-specific trends

  • 4.1. Introduction
  • 4.2. IT expenditure plans for various technology areas
  • 4.3. Technology areas receiving the largest investments
  • 4.4. Upgrades in technology areas

5. Summary

  • 5.1. Retailers are embracing convergence and diversification to innovate, differentiate, and grow in an increasingly competitive market

6. Appendix

  • 6.1. Definitions
  • 6.2. Further reading
  • 6.3. Contact the authors

List of Figures

  • Figure 1: Retail - enterprise ICT survey geographic breakdown
  • Figure 2: Retail - enterprise ICT survey breakdown by size band (number of employees)
  • Figure 3: Recent and expected ICT budget changes among retailers
  • Figure 4: Retailers' (external) ICT budget allocation, 2014 and 2015
  • Figure 5: Retailers' average hardware budget allocation
  • Figure 6: Average allocation of software budgets among retailers
  • Figure 7: Retailers' average IT services budget allocation
  • Figure 8: Retailers' average cloud computing budget allocation by technology
  • Figure 9: Retailers' average cloud computing budget allocation by implementation type
  • Figure 10: Retailers' ICT budget allocation by function, 2014 and 2015
  • Figure 11: Outsourced IT functions - Retailers' current and future outsourcing priorities
  • Figure 12: Business intelligence - Retailers' current and future investment priorities
  • Figure 13: Business intelligence - selected primary provider and vendor satisfaction among retailers
  • Figure 14: Communications and collaboration - Retailers' current and future investment priorities
  • Figure 15: Communications and collaboration - selected primary provider and vendor satisfaction among retailers
  • Figure 16: Cloud computing - Retailers' current and future investment priorities
  • Figure 17: Cloud computing - selected primary provider and vendor satisfaction among retailers
  • Figure 18: Business objectives and IT objectives which influence retailers' IT investment strategy
  • Figure 19: Factors influencing retailers' decision to choose an ICT provider
  • Figure 20: IT expenditure plans in 2015 compared to 2014, for specific technology areas among retailers.
  • Figure 21: Top three IT projects in 2015 for retailers
  • Figure 22: Upgrades in the following technology areas for retailers
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