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市場調查報告書

中企業的ICT投資趨勢:企業的ICT支出模式預測

ICT investment trends in medium-sized enterprises ;Enterprise ICT spending patterns through to the end of 2016

出版商 Kable 商品編碼 320304
出版日期 內容資訊 英文 28 Pages
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中企業的ICT投資趨勢:企業的ICT支出模式預測 ICT investment trends in medium-sized enterprises ;Enterprise ICT spending patterns through to the end of 2016
出版日期: 2015年12月10日 內容資訊: 英文 28 Pages
簡介

本報告依據1,057家中企業的資訊通訊技術(ICT)的投資趨勢相關調查結果,提供企業的ICT支出核心領域(硬體設備、軟體、IT服務、通訊、諮詢)如何分配ICT預算、其現狀相關驗證等有系統的資訊。

第1章 ICT預算趨勢

  • 簡介
  • 調查人口統計
  • ICT預算的變化
  • ICT預算的分配:各核心技術領域
    • 硬體設備預算的明細
    • 軟體預算的明細
    • 第三方IT服務支出
    • 通訊預算
  • ICT預算的分配:各功能
  • IT功能的外包

第2章 ICT投資的優先順序和供應商的顧客購買傾向率

  • 簡介
  • 核心技術投資的優先順序
    • 企業應用
    • 商業智慧(BI)
    • 通訊與合作
    • 雲端運算解決方案

第3章 ICT採購趨勢

  • 簡介
  • 購買流通管道
  • 影響IT投資策略的業務目標
  • 影響IT投資策略的IT目標
  • ICT供應商的選擇

第4章 摘要

  • 中型企業為了達成收益改善和競爭力,投資創新技術

第5章 附錄

  • 定義
  • 相關調查
  • 聯絡處

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目錄
Product Code: KG0195CI

Summary

Evolving customer dynamics and changing business requirements are placing greater emphasis on improving profit margins. This, in turn, has driven medium-sized enterprises to deploy various IT solutions to achieve differentiation and competence in their respective operating sector. Additionally, medium-sized enterprises are looking to use leading ICT solutions to support their plans for growth and modernization in 2015.

Key Findings

Kable's survey shows that ICT investment by medium-sized enterprises is expected to show an upward trajectory owing to the lower TCO (total cost of ownership) and higher ROI (return on investment).

SaaS (software as a service), owing to its lower cost, high scalability, and seamless integration is the most popular cloud computing solution, while private cloud is the most widely adopted in terms of mode of deployment.

Meanwhile, leading-edge technology is considered as the most important criterion in choosing an ICT service provider.

Synopsis

ICT investment trends in medium-sized enterprises presents the findings from a survey of 1,021 medium-sized enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how medium-sized enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies these enterprises are investing in, including enterprise applications, business intelligence, and mobility. Understand the approach adopted by medium-sized enterprises to purchase technology and get a better insight into ICT vendors and services providers when pitching their solutions to medium-sized enterprises.

In particular, it provides an in-depth analysis of the following:

  • How ICT budgets are set to change in 2015 in terms of their overall size
  • Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
  • Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
  • Which ICT functions medium-sized enterprises are interested in outsourcing
  • Medium-sized enterprises' investment priorities based on their budget allocations across core technology categories such as enterprise applications, business intelligence, and mobility
  • Factors that are influencing medium-sized enterprises' investments in each technology category
  • How medium-sized enterprises' IT budgets are currently allocated across various segments within a technology category
  • Medium-sized enterprises' distribution of their ICT budget across various segments within a technology category
  • Vendor satisfaction ratings for various core and advanced technology categories
  • Insight into medium-sized enterprises' preferred buying approaches
  • Business and IT objectives that medium-sized enterprises are looking to achieve through their IT investment strategies
  • Factors that are influencing medium-sized enterprises' decisions to select an ICT provider

Reasons To Buy

Understand how the medium-sized enterprises ICT landscape is set to change in 2015 to prioritize your target market

Comprehend how ICT money are being allocated by medium-sized enterprises in specific geographies and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

Realign your sales initiatives by understanding the current strategic objectives of medium-sized enterprises

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise applications, business intelligence and mobility)

Prioritize your focus areas by understanding which factors are influencing medium-sized enterprises' decisions when selecting an ICT provider

Understand the changes in customers' priorities and identify the business and IT objectives that medium-sized enterprises are looking to achieve through their ICT investment strategies

Table of Contents

1. Trends in ICT budgets

  • 1.1. Introduction
  • 1.2. Survey demographics
  • 1.3. ICT budget changes
  • 1.4. ICT budget allocation by core technology area
    • 1.4.1. Hardware budget breakdown
    • 1.4.2. Software budget breakdowns
    • 1.4.3. Third party IT services expenditure
    • 1.4.4. Cloud computing budget
  • 1.5. ICT budget allocation by function
  • 1.6. Outsourced IT functions

2. ICT investment priorities and vendor satisfaction

  • 2.1. Introduction
    • 2.1.1. Enterprise applications
    • 2.1.2. Business intelligence
    • 2.1.3. Mobility

3. ICT procurement trends

  • 3.1. Introduction
  • 3.2. Business objectives and IT objectives influencing IT investment strategy
  • 3.3. ICT provider selection

4. Summary

  • 4.1. Medium-sized enterprises are investing in various ICT domains in 2015 to achieve a competitive advantage and increase profitability

5. Appendix

  • 5.1. Definitions
  • 5.2. Further reading
  • 5.3. Contact the authors

List of Figures

  • Figure 1: Medium-sized enterprises ICT survey geographic breakdown
  • Figure 2: Medium-sized enterprises ICT survey industry breakdown
  • Figure 3: Recent and expected ICT budget changes among medium-sized enterprises
  • Figure 4: Medium-sized enterprises' (external) ICT budget allocation, 2014 and 2015
  • Figure 5: Medium-sized enterprises' average hardware budget allocation
  • Figure 6: Average allocation of software budgets in medium-sized enterprises market
  • Figure 7: Medium-sized enterprises' average IT services budget allocation
  • Figure 8: Medium-sized enterprises' average cloud computing budget allocation by technology
  • Figure 9: Medium-sized enterprises' average cloud computing budget allocation by implementation type
  • Figure 10: Medium-sized enterprises' ICT budget allocation by function, 2014 and 2015
  • Figure 11: Outsourced IT functions - Medium-sized enterprises' current and future outsourcing priorities
  • Figure 12: Enterprise applications - Medium-sized enterprises' current and future investment priorities
  • Figure 13: Enterprise applications - selected primary provider and vendor satisfaction among medium-sized enterprises
  • Figure 14: Business intelligence - Medium-sized enterprises' current and future investment priorities
  • Figure 15: Business intelligence - selected primary provider and vendor satisfaction among medium-sized enterprises
  • Figure 16: Mobility - Medium-sized enterprises' current and future investment priorities
  • Figure 17: Mobility - selected primary provider and vendor satisfaction among medium-sized enterprises
  • Figure 18: Business objectives and IT objectives which influence medium-sized enterprises' IT investment strategy
  • Figure 19: Factors influencing medium-sized enterprises' decision to choose an ICT provider
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