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市場調查報告書

媒體產業的ICT投資趨勢:企業的ICT支出模式預測

ICT investment trends in the media industry : Enterprise ICT spending patterns through to the end of 2016

出版商 Kable 商品編碼 314912
出版日期 內容資訊 英文 34 Pages
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媒體產業的ICT投資趨勢:企業的ICT支出模式預測 ICT investment trends in the media industry : Enterprise ICT spending patterns through to the end of 2016
出版日期: 2015年10月31日 內容資訊: 英文 34 Pages
簡介

本報告依據112家媒體企業的資訊通訊技術(ICT)的投資趨勢相關調查結果為基礎,提供在企業的ICT支出核心領域(硬體設備、軟體、IT服務、通訊、諮詢)如何分配ICT預算、現狀相關驗證等,有系統的資訊。

第1章 ICT預算趨勢

  • 簡介
  • 調查人口統計
  • ICT預算的變化
  • ICT預算的分配:各核心技術領域
    • 硬體設備預算的明細
    • 軟體預算的明細
    • 第三方IT服務支出
    • 通訊預算
  • ICT預算的分配:各功能
  • IT功能的外包

第2章 ICT投資的優先順序和供應商的顧客購買傾向率

  • 簡介
    • 商業智慧(BI)
    • 行動
    • 雲端運算

第3章 ICT採購趨勢

  • 簡介
  • 影響IT投資策略的業務目標
  • 影響IT投資策略的IT目標
  • ICT供應商的選擇

第4章 各產業趨勢

  • 簡介
  • 固有的事業領域的IT支出計劃
  • 最大的投資事業領域
  • 各種系統組件的主要目的

第5章 摘要

  • 為了獲得事業的擴大和競爭上的優勢,增加ICT支出中

第6章 附錄

  • 定義
  • 相關調查
  • 聯絡處

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目錄
Product Code: KG0184CI

Summary

The competitive media, publishing, and entertainment industry is transforming as new players constantly enter the landscape, and as multiple developments take place in the field of multi-channel content production and distribution. As a result, in order to gain a competitive edge and boost their revenues, media companies are increasing their investments in disruptive technologies to produce innovative content as well as deliver it. With leading ICT solutions, companies are able to create, edit, and transmit content efficiently and speedily from the source or event site.

Key Findings

Kable's survey of 110 respondents shows that media companies are optimistic about investing in various ICT domains in 2015. The survey further reveals that media enterprises are increasing their investments in clients, software licenses, and application development and integration services.

Rising consumer demand and the need to enhance end-user experience are driving media companies to focus on product differentiation and invest in customer data management, and marketing and e-commerce solutions.

The survey further illustrates that the majority of respondents are currently outsourcing their applications function, to reduce their application development and management costs.

Synopsis

This report presents the findings from a survey of 110 media companies regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that media companies are investing in, including mobility, business intelligence, and cloud computing. The survey also highlights the approach to purchasing technology adopted by media companies. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to media companies. The report focuses on media companies' ICT expenditure trends for specific technology areas, identifying the top three IT projects, and understanding the primary objectives of various systems components.

In particular, it provides an in-depth analysis of the following:

  • How ICT budgets are set to change in 2015 in terms of their overall size
  • Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
  • Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
  • Which ICT functions media companies are interested in outsourcing
  • Media companies' investment priorities based on their budget allocations across core technology categories such as mobility, business intelligence, and cloud computing
  • Factors that are influencing media companies' investments in each technology category
  • How media companies' IT budgets are currently allocated across various segments within a technology category
  • Media companies' distribution of their ICT budget across various segments within a technology category
  • Vendor satisfaction ratings for various core and advanced technology categories
  • Insight into media companies' preferred buying approaches
  • Business and IT objectives that media companies are looking to achieve through their IT investment strategies
  • Factors that are influencing media companies' decisions to select an ICT provider

Reasons To Buy

Understand how the media companies ICT landscape is set to change in 2015 to prioritize your target market

Comprehend how money are being allocated by media companies in specific geographies and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

Realign your sales initiatives by understanding the current strategic objectives of media companies

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (mobility, business intelligence, and cloud computing)

Prioritize your focus areas by understanding which factors are influencing media companies' decisions when selecting an ICT provider

Understand the changes in customers' priorities and identify the business and IT objectives that media companies are looking to achieve through their ICT investment strategies

Table of Contents

1. Trends in ICT budgets

  • 1.1. Introduction
  • 1.2. Survey demographics
  • 1.3. ICT budget changes
  • 1.4. ICT budget allocation by core technology area
    • 1.4.1. Hardware budget breakdown
    • 1.4.2. Software budget breakdowns
    • 1.4.3. Third party IT services expenditure
    • 1.4.4. Cloud computing budget
  • 1.5. ICT budget allocation by function
  • 1.6. Outsourced IT functions

2. ICT investment priorities and vendor satisfaction

  • 2.1. Introduction
    • 2.1.1. Mobility
    • 2.1.2. Business intelligence
    • 2.1.3. Cloud computing

3. ICT procurement trends

  • 3.1. Introduction
  • 3.2. Business objectives and IT objectives influencing IT investment strategy
  • 3.3. ICT provider selection

4. Sector-specific trends

  • 4.1. Introduction
  • 4.2. IT expenditure plans for various technology areas
  • 4.3. Technology areas receiving the largest investments
  • 4.4. Primary objectives of various systems components

5. Summary

  • 5.1. Media companies are aggressively investing in various ICT domains to achieve a competitive edge

6. Appendix

  • 6.1. Definitions
  • 6.2. Further reading
  • 6.3. Contact the authors

List of Figures

  • Figure 1: Media companies ICT survey geographic breakdown
  • Figure 2: Media companies ICT survey breakdown by size band (number of employees)
  • Figure 3: Recent and expected ICT budget changes among media companies
  • Figure 4: Media companies' (external) ICT budget allocation, 2014 and 2015
  • Figure 5: Media companies' average hardware budget allocation
  • Figure 6: Average allocation of software budgets among media companies
  • Figure 7: Media companies' average IT services budget allocation
  • Figure 8: Media companies' average cloud computing budget allocation by technology
  • Figure 9: Media companies' average cloud computing budget allocation by implementation type
  • Figure 10: Media companies' ICT budget allocation by function, 2014 and 2015
  • Figure 11: Outsourced IT functions - Media companies' current and future outsourcing priorities
  • Figure 12: Mobility - Media companies' current and future investment priorities
  • Figure 13: Mobility - selected primary provider and vendor satisfaction among media companies
  • Figure 14: Business intelligence - Media companies' current and future investment priorities
  • Figure 15: Business intelligence - selected primary provider and vendor satisfaction among media companies
  • Figure 16: Cloud computing - Media companies' current and future investment priorities
  • Figure 17: Cloud computing - selected primary provider and vendor satisfaction among media companies
  • Figure 18: Business objectives and IT objectives which influence media companies' IT investment strategy
  • Figure 19: Factors influencing media companies' decision to choose an ICT provider
  • Figure 20: IT expenditure plans in 2015 compared to 2014, for specific technology areas among media companies
  • Figure 21: Top three IT projects in 2015 for media companies
  • Figure 22: Importance of the following primary objectives among various systems components within media companies
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