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市場調查報告書

媒體產業的ICT投資趨勢:企業的ICT支出模式預測

ICT Investment Trends in the Media Industry: Digital transformation priorities and on-demand services influencing enterprises' IT investments strategy

出版商 GlobalData 商品編碼 314912
出版日期 內容資訊 英文 40 Pages
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媒體產業的ICT投資趨勢:企業的ICT支出模式預測 ICT Investment Trends in the Media Industry: Digital transformation priorities and on-demand services influencing enterprises' IT investments strategy
出版日期: 2017年08月11日 內容資訊: 英文 40 Pages
簡介

本報告依據112家媒體企業的資訊通訊技術(ICT)的投資趨勢相關調查結果為基礎,提供在企業的ICT支出核心領域(硬體設備、軟體、IT服務、通訊、諮詢)如何分配ICT預算、現狀相關驗證等,有系統的資訊。

第1章 ICT預算趨勢

  • 簡介
  • 調查人口統計
  • ICT預算的變化
  • ICT預算的分配:各核心技術領域
    • 硬體設備預算的明細
    • 軟體預算的明細
    • 第三方IT服務支出
    • 通訊預算
  • ICT預算的分配:各功能
  • IT功能的外包

第2章 ICT投資的優先順序和供應商的顧客購買傾向率

  • 簡介
    • 商業智慧(BI)
    • 行動
    • 雲端運算

第3章 ICT採購趨勢

  • 簡介
  • 影響IT投資策略的業務目標
  • 影響IT投資策略的IT目標
  • ICT供應商的選擇

第4章 各產業趨勢

  • 簡介
  • 固有的事業領域的IT支出計劃
  • 最大的投資事業領域
  • 各種系統組件的主要目的

第5章 摘要

  • 為了獲得事業的擴大和競爭上的優勢,增加ICT支出中

第6章 附錄

  • 定義
  • 相關調查
  • 聯絡處

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目錄
Product Code: GD0264CI

"ICT Investment Trends in the Media Industry", report presents the findings from a survey of 143 media companies regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including IoT, cloud computing, security products, and mobility management. The survey also highlights the approach to purchasing technology adopted by media companies. Through GlobalData's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to media companies. The report focuses on media companies' ICT expenditure trends for specific business areas and technologies, identifying the top three IT projects, and understanding the primary objectives of various systems components.

2017 is seeing growing demand for streaming content, with video-on-demand (VoD) viewership increasing among millennials who now prefer to watch shows on streaming sites and on their mobile devices rather than on television. This is compelling media companies to bundle and disseminate content in various innovative ways, thereby creating new revenue streams and opportunities for better content creation and delivery.

In particular, it provides an in-depth analysis of the following -

  • How ICT budgets are set to change in 2017 in terms of their overall size
  • Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
  • Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
  • Which ICT functions media enterprises are interested in outsourcing
  • Media enterprises' investment priorities based on their budget allocations across core technology categories such as IoT, cloud computing, security products, and mobility management
  • Factors that are influencing media enterprises' investments in each technology category
  • How media enterprises' IT budgets are currently allocated across various segments within a technology category
  • Media enterprises' distribution of their ICT budget across various segments within a technology category
  • Vendor satisfaction ratings for various core and advanced technology categories
  • Insight into media enterprises' preferred buying approaches
  • Business objectives that media enterprises are looking to achieve through their IT investment strategies
  • Factors that are influencing media enterprises' decisions to select an ICT provider

Scope

  • Media companies allocated a major proportion of their average software budget to software licenses to bolster the performance of applications and delivery models.
  • Moreover, a major proportion of media companies are currently investing in IoT solutions, especially around transmission, cloud, and range enhancement in order to help advertisers deliver better content and enhance customer experiences.
  • In addition, media companies are placing the highest importance on the criteria of leading-edge technology, financial stability, and problem identification/consultation for selecting an ICT provider.

Reasons to buy

  • Understand how the media enterprises ICT landscape is set to change in 2017 to prioritize your target market
  • Comprehend how ICT money are being allocated by media enterprises in specific geographies and size bands to improve your market penetration
  • Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
  • Realign your sales initiatives by understanding the current strategic objectives of media enterprises
  • Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (IoT, cloud computing, security products, and mobility management)
  • Prioritize your focus areas by understanding which factors are influencing media enterprises' decisions when selecting an ICT provider
  • Understand the changes in customers' priorities and identify the business objectives that media enterprises are looking to achieve through their ICT investment strategies

Table of Contents

Table of Contents

  • Key findings
  • Key implications for ICT vendors
  • Executive summary
  • Survey demographics
  • ICT budget changes
  • ICT budget allocation by core technology area
  • Hardware budget breakdown
  • Software budget breakdown
  • Third party IT services expenditure
  • Communications expenditure
  • Cloud computing budget
  • ICT budget allocation by function
  • Outsourced IT functions
  • ICT investment priorities and vendor satisfaction
  • Internet of Things (IoT)
  • Cloud computing
  • Security products
  • Mobility management
  • Business objectives influencing IT investment strategy
  • ICT provider selection
  • Key decision makers for purchasing technology
  • Sector specific trends
  • IT expenditure plans for various technology areas
  • Technology areas receiving the largest investments
  • Primary objectives of various systems components

Appendix

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