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市場調查報告書

中東的ICT投資趨勢:企業的ICT支出模式的預測

ICT investment trends in the Middle East

出版商 Kable 商品編碼 307090
出版日期 內容資訊 英文 32 Pages
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中東的ICT投資趨勢:企業的ICT支出模式的預測 ICT investment trends in the Middle East
出版日期: 2016年10月24日 內容資訊: 英文 32 Pages
簡介

本報告依據以中東企業為對象的資訊通訊技術(ICT)的投資趨勢的相關調查結果,提供ICT預算的分配,採購的途徑,影響投資的產業、IT目標,選擇供應商的影響因素等彙整資料。

第1章 ICT預算趨勢

  • 簡介
  • 調查人口統計
  • ICT預算的變化
  • ICT預算的分配:各核心技術領域
    • 硬體設備預算的明細
    • 軟體預算的明細
    • 第三方IT服務支出
    • 通訊支出
    • 雲端運算預算
  • ICT預算的分配:各功能
  • IT功能的外包

第2章 ICT投資的優先順序和供應商的顧客購買傾向率

  • 簡介
    • 企業應用
    • 綠色IT及虛擬化
    • 物聯網 (IoT)
    • 雲端運算

第3章 ICT採購趨勢

  • 簡介
  • 影響IT投資策略的產業目標
  • ICT供應商的選擇
  • 技術購買的主要決策者

第4章 摘要

第5章 附錄

  • 定義
  • 相關調查
  • 聯絡處

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目錄
Product Code: KG0225CI

Summary

The sharp fall of global oil prices hit the major revenue generation source for the Middle East, forcing the Gulf countries to reform their economies so as to weather further decline of the economic condition. While the oil prices are slowly becoming dearer, the Middle Eastern economy is gaining a bullish outlook as reflected by the ICT budget

Key Findings

  • The Middle East showed signs of possible economic turnaround as the global oil prices slowly started to inflate allowing the Gulf countries to be optimistic and increase their ICT investment
  • Kable's survey shows that Middle Eastern enterprises plan to invest the highest proportion of their ICT budgets in the core domains of hardware, software, and services
  • Middle Eastern enterprises are fast embracing cloud computing technology and have allotted a sizeable proportion of their ICT budget towards this segment, while software as a service (SaaS) and hybrid cloud are the most preferred cloud solutions

Synopsis

This report presents the findings from a survey of 120 Middle Eastern enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how the Middle Eastern enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including enterprise applications, business intelligence, and security products. The survey also highlights the approach to purchasing technology adopted by enterprises in the Middle East. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in the Middle East.

Reasons To Buy

  • Understand how the Middle Eastern enterprises' ICT landscape is set to change in 2016 to prioritize your target market
  • Comprehend how ICT money are being allocated by the Middle Eastern enterprises in specific geographies and size bands to improve your market penetration
  • Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
  • Realign your sales initiatives by understanding the current strategic objectives of the Middle Eastern enterprises
  • Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (Enterprise application, green IT and virtualization, IoT, and cloud computing)
  • Prioritize your focus areas by understanding which factors are influencing the Middle Eastern enterprises' decisions when selecting an ICT provider
  • Understand the changes in customers' priorities and identify the business and IT objectives that the Middle Eastern enterprises are looking to achieve through their ICT investment strategies

Table of Contents

1. Trends in ICT budgets

  • 1.1. Introduction
  • 1.2. Survey demographics
  • 1.3. ICT budget changes
  • 1.4. ICT budget allocation by core technology area
    • 1.4.1. Hardware budget breakdown
    • 1.4.2. Software budget breakdowns
    • 1.4.3. Third party IT services expenditure
    • 1.4.4. Communications expenditure
    • 1.4.5. Cloud computing budget
  • 1.5. ICT budget allocation by function
  • 1.6. Outsourced IT functions

2. ICT investment priorities and vendor satisfaction

  • 2.1. Introduction
    • 2.1.1. Enterprise application
    • 2.1.2. Green IT and virtualization
    • 2.1.3. Internet of Things (IoT)
    • 2.1.4. Cloud computing

3. ICT procurement trends

  • 3.1. Introduction
  • 3.2. Business objectives influencing IT investment strategy
  • 3.3. ICT provider selection
  • 3.4. Key decision maker for purchasing technology

4. Summary

  • 4.1. Middle Eastern enterprises are upbeat about investing in various ICT domains

5. Appendix

  • 5.1. Definitions
  • 5.2. Further reading
  • 5.3. Contact the authors

List of Figures

  • Figure 1: The Middle Eastern enterprise ICT survey industry breakdown
  • Figure 2: The Middle Eastern enterprise ICT survey breakdown by size band (number of employees)
  • Figure 3: Recent and expected ICT budget changes among the Middle Eastern enterprises
  • Figure 4: The Middle Eastern enterprises' (external) ICT budget allocation, 2015 and 2016
  • Figure 5: The Middle Eastern enterprises' average hardware budget allocation
  • Figure 6: Average allocation of software budgets in the Middle Eastern enterprise market
  • Figure 7: The Middle Eastern enterprises' average IT services budget allocation
  • Figure 8: The Middle Eastern enterprises' average communications expenditure
  • Figure 9: The Middle Eastern enterprises' average cloud computing budget allocation by technology
  • Figure 10: The Middle Eastern enterprises' average cloud computing budget allocation by implementation type
  • Figure 11: The Middle Eastern enterprises' ICT budget allocation by function, 2015 and 2016
  • Figure 12: Outsourced IT functions - The Middle Eastern enterprises' current and future outsourcing priorities
  • Figure 13: Enterprise application - The Middle Eastern enterprises' current and future investment priorities
  • Figure 14: Enterprise application - selected primary provider and vendor satisfaction among the Middle Eastern enterprises
  • Figure 15: Green IT and virtualization - The Middle Eastern enterprises' current and future investment priorities
  • Figure 16: Green IT and virtualization - selected primary provider and vendor satisfaction among the Middle Eastern enterprises
  • Figure 17: IoT - The Middle Eastern enterprises' current and future investment priorities
  • Figure 18: IoT - selected primary provider and vendor satisfaction among the Middle Eastern enterprises
  • Figure 19: Cloud computing - The Middle Eastern enterprises' current and future investment priorities
  • Figure 20: Cloud computing - selected primary provider and vendor satisfaction among the Middle Eastern enterprises
  • Figure 21: Business objectives which influence the Middle Eastern enterprises' IT investment strategy
  • Figure 22: Factors influencing the Middle Eastern enterprises' decision to choose an ICT provider
  • Figure 23: Role of key entities in making ICT purchasing decisions
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