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市場調查報告書

德國的ICT投資的趨勢:企業的ICT支出模式預測 (至2016年終)

ICT investment trends in Germany; Enterprise ICT spending patterns through to the end of 2017

出版商 Kable 商品編碼 304982
出版日期 內容資訊 英文 32 Pages
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德國的ICT投資的趨勢:企業的ICT支出模式預測 (至2016年終) ICT investment trends in Germany; Enterprise ICT spending patterns through to the end of 2017
出版日期: 2016年06月30日 內容資訊: 英文 32 Pages
簡介

本報告以德國的164家各種企業的詢問調查為基礎,提供德國企業的ICT(資訊通訊技術)的投資趨勢相關分析、ICT預算額的整體趨勢,及核心技術領域(硬體設備、軟體、IT服務、通訊、諮詢)的預算分配、支出情形、投資的優先順序,採購途徑等資訊,為您概述為以下內容。

摘要整理

S調查對象企業的結構

ICT預算的變化

ICT預算的分配情形:各核心技術領域

  • 硬體設備預算的明細
  • 軟體預算的明細
  • 第三方IT服務的支出額
  • 雲端運算預算

ICT預算的分配情形:各功能

IT功能的外包化情形

ICT投資的優先順序和供應商的滿意度:企業應用

ICT投資的優先順序和供應商的滿意度:商業智慧(BI)

ICT投資的優先順序和供應商的滿意度:安全產品

在影響IT投資策略的商務方面、IT方面的目的

ICT供應商的選擇

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目錄
Product Code: KG0201CI

Summary

With the gradual uplift of the German economy, ICT investments are poised to witness an upward momentum. Since ICT forms the backbone of all development activities, the German Government and enterprises are looking to invest in various disruptive technologies to improve their revenues and gain a competitive advantage.

Key Findings

  • The demand for software and IT services is driven by the core industries of Germany (including retail and manufacturing), who are increasing their software and services adoption to improve their competitiveness, decrease their time to market, and improve their production capabilities.
  • Expenditure on network and servers was driven by new IT investments and the increased adoption of advanced technologies such as cloud computing and mobility.
  • Furthermore, German enterprises are investing in third-party security services and application services to bridge the gaps in their skills and competence and ensure better operating efficiency.

Synopsis

ICT investment trends in Germany presents the findings from a survey of 125 German enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how German enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. The report illustrates the core technologies that enterprises are investing in, including business intelligence, mobility, Internet of Things (IoT), and cloud computing. The survey also highlights the approach to purchasing technology adopted by enterprises in Germany. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Germany.

In particular, it provides an in-depth analysis of the following:

  • How ICT budgets are set to change in 2016 in terms of their overall size
  • Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
  • Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
  • Which ICT functions German enterprises are interested in outsourcing
  • German enterprises' investment priorities based on their budget allocations across core technology categories such as business intelligence, mobility, Internet of Things (IoT), and cloud computing
  • Factors that are influencing German enterprises' investments in each technology category
  • How German enterprises' IT budgets are currently allocated across various segments within a technology category
  • German enterprises' distribution of their ICT budget across various segments within a technology category
  • Vendor satisfaction ratings for various core and advanced technology categories
  • Insight into German enterprises' preferred buying approaches
  • Business and IT objectives that German enterprises are looking to achieve through their IT investment strategies
  • Factors that are influencing German enterprises' decisions to select an ICT provider

Reasons To Buy

  • Understand how German enterprises ICT landscape is set to change in 2016 to prioritize your target market
  • Comprehend how ICT Euros are being allocated by German enterprises in specific geographies and size bands to improve your market penetration
  • Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
  • Realign your sales initiatives by understanding the current strategic objectives of German enterprises
  • Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (business intelligence, mobility, Internet of Things (IoT), and cloud computing)
  • Prioritize your focus areas by understanding which factors are influencing German enterprises' decisions when selecting an ICT provider
  • Understand the changes in customers' priorities and identify the business and IT objectives that German enterprises are looking to achieve through their ICT investment strategies

Table of Contents

1. Trends in ICT budgets

  • 1.1. Introduction
  • 1.2. Survey demographics
  • 1.3. ICT budget changes
  • 1.4. ICT budget allocation by core technology area
    • 1.4.1. Hardware budget breakdown
    • 1.4.2. Software budget breakdowns
    • 1.4.3. Third party IT services expenditure
    • 1.4.4. Communications expenditure
    • 1.4.5. Cloud computing budget
  • 1.5. ICT budget allocation by function
  • 1.6. Outsourced IT functions

2. ICT investment priorities and vendor satisfaction

  • 2.1. Introduction
    • 2.1.1. Business intelligence
    • 2.1.1. Mobility management
    • 2.1.1. Internet of things (IoT)
    • 2.1.1. Cloud computing

3. ICT procurement trends

  • 3.1. Introduction
  • 3.2. Business objectives influencing IT investment strategy
  • 3.3. ICT provider selection
  • 3.4. Key decision maker for purchasing technology

4. Summary

  • 4.1. German enterprises are investing in various ICT domains in 2016. to achieve differentiation and gain a competitive advantage

5. Appendix

  • 5.1. Definitions
  • 5.2. Further reading
  • 5.3. Contact the authors

List of Figures

  • Figure 1: German enterprise ICT survey industry breakdown
  • Figure 2: German enterprise ICT survey breakdown by size band (number of employees)
  • Figure 3: Recent and expected ICT budget changes among German enterprises
  • Figure 4: German enterprises' (external) ICT budget allocation, 2015 and 2016
  • Figure 5: German enterprises' average hardware budget allocation
  • Figure 6: Average allocation of software budgets in German enterprise market
  • Figure 7: German enterprises' average IT services budget allocation
  • Figure 8: German enterprises' average communications expenditure
  • Figure 9: German enterprises' average cloud computing budget allocation by technology
  • Figure 10: German enterprises' average cloud computing budget allocation by implementation type
  • Figure 11: German enterprises' ICT budget allocation by function, 2015 and 2016
  • Figure 12: Outsourced IT functions - German enterprises' current and future outsourcing priorities
  • Figure 13: Business intelligence - German enterprises' current and future investment priorities
  • Figure 14: Business intelligence - selected primary provider and vendor satisfaction among German enterprises
  • Figure 15: Mobility management - German enterprises' current and future investment priorities
  • Figure 16: Mobility management - selected primary provider and vendor satisfaction among German enterprises
  • Figure 17: IoT - German enterprises' current and future investment priorities
  • Figure 18: IoT - selected primary provider and vendor satisfaction among German enterprises
  • Figure 19: Cloud computing - German enterprises' current and future investment priorities
  • Figure 20: Cloud computing - selected primary provider and vendor satisfaction among German enterprises
  • Figure 21: Business objectives which influence German enterprises' IT investment strategy
  • Figure 22: Factors influencing German enterprises' decision to choose an ICT provider
  • Figure 23: Role of key entities in making ICT purchasing decisions
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