Abstract
This is the fourth edition of just-style' s best-selling denim and jeanswear
market review. Consumer, brand and retail market themes are considered but
unavoidably from the perspective of the current economic ‘credit crunch'
situation, and its effect on the fashion retail industry worldwide.
For the first time, the report contains an alternative and pessimistic
scenario (in addition to the main market data provided) for the jeans market.
In it the world market in 2009 will be US$3bn lower than our original
forecasts. By 2016, the industry will have grown by 10% over 2008, as against
the original forecast of 11.7%. This will effectively set the industry back by
three years.
Table of Contents
Chapter 1 - Executive summary
- The current economic situation
- Denim in the context of the fashion industry
- Denim weaving capacity
- Market comparisons with earlier editions
- The current denim jeans market, 2008, growth from 2004
- The future denim jeans market, 2012
- The long-term future denim jeans market, 2016
- Jeans prices
- Brands
- Supply-side issues
- Pricing and cost structures
- Product, market and distribution trends
Chapter 2 - Introduction and economic situation
- Evolution of the report
- Report coverage
- The current economic situation
Chapter 3 - Denim and jeanswear: product, markets and the industry
- Denim definition and origins
- Jeans definition and origins
- Jeans history in society
- World regions for analysis
- Denim and jeans: what is included and what is excluded
- Sources of statistical data
- Denim garment producers
- Denim weaving capacity
- Exchange rates
Chapter 4 - The denim jeans market, 2004-2016
- Comparisons with earlier report editions and other estimates
- The historic denim jeans market, 2004
- Major regional jeans markets, US dollar values, 2004
- Jeans US dollar values in the rest of the world, 2004
- Jeans units and consumption per person by region, 2004
- Jeans prices by region, 2004
- The current denim jeans market, 2008
- Major regional jeans markets, US dollar values, 2008
- Jeans US dollar values in the rest of the world, 2008
- Jeans units and consumption per person by region, 2008
- Jeans prices by region, 2008
- The future denim jeans market, 2012
- Major regional jeans markets, US dollar values, 2012
- Jeans US dollar values in the rest of the world, 2012
- Jeans units and consumption per person by region, 2012
- Jeans prices by region, 2012
- The long-term future denim jeans market, 2016
- Major regional jeans markets, US dollar values, 2016
- Jeans US dollar values in the rest of the world, 2016
- Jeans units and consumption per person by region, 2016
- Jeans prices by region, 2016
- Long-term trends, 2004 to 2016
Chapter 5 - The denim jeans market: alternative and pessimistic scenarios
- Comparison with the estimates and forecasts in Chapter 4
- Alternative and pessimistic denim jeans scenario
Chapter 6 - Jeans distribution and pricing
- Jeans prices
- Jeans retailers and their purchasing quantities
- Who are the jeans brands and the jeans retailer own labels?
- Brands and retailer own labels in the jeans price-fashion matrix
- Specific jeans brands and retailer own labels in the jeans price-fashion
matrix
- The jeans pricing onion
Chapter 7 - Denim and jeans supply-side issues
- The evolution of the jeans and denim supply chain
- Jeans and denim pricing, and cost structures
- Examples of shifting denim and jeans supply chains
- Cone Denim (the International Textile Group, ITG)
- Tavex
- Turkey since 2007
- Denim in India: a growth story
- Raymond of India and UCO of Belgium
- Diesel and Arvind
Chapter 8 - Product, market and distribution trends
- The nature of trends in the denim and jeans markets
- New brands
- Authenticity
- The crowded denim jeans market
- Distribution in the jeans market
List of tables
- Table 1: Jeans unit consumption and denim metres usage, 2008
- Table 2: Major currency exchange rates, as at 20 September 2007
- Table 3: Major currency exchange rates, as at 6 April 2009
- Table 4: Jeans retail market value, market share and population by region,
2004 (US$m, % and m people)
- Table 5: Jeans retail market units, market share, population and
consumption by region, 2004 (m units, % and m people)
- Table 6: Jeans retail market value, units and prices by region, 2004
(US$m, m units, US$)
- Table 7: Jeans retail market value, market share and population by region,
2008 (US$m, % and m people)
- Table 8: Jeans retail market units, market share, population and
consumption by region, 2008 (m units, % and m people)
- Table 9: Jeans retail market value, units and prices by region, 2008
(US$m, m units, US$)
- Table 10: Jeans retail market value, market share and population by
region, 2012 (US$m, % and m people)
- Table 11: Jeans retail market units, market share, population and
consumption by region, 2012 (m units, % and m people)
- Table 12: Jeans retail market value, units and prices by region, 2012
(US$m, m units, US$)
- Table 13: Jeans retail market value, market share and population by
region, 2016 (US$m, % and m people)
- Table 14: Jeans retail market units, market share, population and
consumption by region, 2016 (m units, % and m people)
- Table 15: Jeans retail market value, units and prices by region, 2016
(US$m, m units, US$)
- Table 16: Jeans retail market value and % change by region, 2004-2016
(US$m and %)
- Table 17: Jeans retail market units and % change by region, 2004-2016
(US$m and %)
- Table 18: Percentage (downward) changes to jeans volumes and prices by
region, 2008-2011 (%)
- Table 19: Alternative scenario: Jeans retail market value by region,
2004-2016 (US$m)
- Table 20: Alternative scenario: Jeans retail market units by region,
2004-2016 (US$m)
- Table 21: Jeans market overall percentage growth by region, 2016 over 2008
(%)
- Table 22: Retail formats and brand/own label stocking preferences
- Table 23: Jeans cost structure
- Table 24: Retail, wholesale and fabric added value chain by region, 2008
List of figures
- Figure 1: The generic price-fashion matrix
- Figure 2: The jeans price/fashion matrix
- Figure 3: Specific jeans brands and retail own labels
- Figure 4: The producer-to-consumer supply chain
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