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市場調查報告書

全球運動休閒裝市場:一時的流行或者,滲入著嗎

Global Market Review of Athleisurewear: A Fad or Here To Stay?

出版商 just-style 商品編碼 599183
出版日期 內容資訊 英文 62 Pages
商品交期: 最快1-2個工作天內
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全球運動休閒裝市場:一時的流行或者,滲入著嗎 Global Market Review of Athleisurewear: A Fad or Here To Stay?
出版日期: 2017年11月01日 內容資訊: 英文 62 Pages
簡介

本報告提供全球運動休閒 (體育運動 + 休閒) 服裝市場相關調查分析,概要,市場規模,價格,各市場區隔的市場分析,品牌等系統性資訊。

第1章 運動休閒裝的說明

  • 創造性行銷觀點的運動休閒裝
  • 運動休閒活動
  • 運動休閒裝銷售地方/方法

第2章 全球運動服裝市場

  • 全球服飾市場 (零售價格)
  • 主要國家的服飾業市場 (零售價格)
  • 從全球運動服裝,向全球運動休閒裝市場

第3章 人口和運動的參與

  • 主要國家的人口
  • 主要國家的運動的參與
  • 全球成人的運動的參與
  • 運動的參與數

第4章 運動休閒裝的平均服飾價格

  • 英國的價格
  • 美國的價格
  • 中國的價格

第5章 運動休閒裝的消費估計:各產品

  • 服飾類別,活動目的
  • 目錄利用,線上

第6章 運動休閒裝的出貨估計:各活動

  • 活動
  • 活動和服飾要求

第7章 運動休閒裝的出貨估計:各購買方法

第8章 運動休閒裝市值的估計

  • 美國的運動分析
  • 美國,歐洲,英國的健身參加等級
  • 其他地區的健身參加等級
  • 運動休閒裝市值的估計

第9章 流行雜誌,名人,博客人要素

  • 名人的運動休閒宣傳
  • 設計者名人

第10章 品牌和自有品牌

  • Alexander Wang和Adidas,巨大的運動品牌
  • 瑜伽
  • 可取得的奢侈
  • 難取得的奢侈
  • 中國,冥想與運動休閒裝

第11章 運動休閒:一時的流行,或者滲透

目錄
Product Code: 284730

The global athleisurewear market is seen by many to be at a tipping point. Is it here to stay or will it just end up as yet another fashion fad?

This report is a significant departure from just-style's normal approach to clothing market sectors. The fundamental premise of this report is that athleisurewear is worn for the purpose of the experience, not as a product only. Consequently, although there are market estimates using typical just-style methods, they are based on what the garment is to be worn for, rather than what the garment actually is.

The report concentrates on activities that the consumers of athleisurewear participate in to undertake the experience. The report suggests that organisers of "experiences" are not good at selling merchandise as an add-on, and often are not set up to do so. They are missing out on a commercial opportunity, and are allowing "organised" retail to dominate this clothing sector.

General purpose physical (bricks and mortar shops) retailers are not attracting athleisurewear purchasers. They see them as too bland and ordinary. Specialist sports physical (bricks and mortar shops) retailers are attracting athleisurewear consumers through a mix of sports brand power and reasonable pricing. Both general purpose catalogues/internet sites and athleisure specialist catalogues/internet sites appear to be gaining market share.

Estimating the global athleisure clothing market

In order to estimate market size for athleisurewear, there are three dimensions involved; garments, activities and method of purchase. Think of this as a cube of data. The cube can be sliced and diced in a variety of ways, but in order to drill down to specific athleisure garments bought to be worn for an activity, the whole clothing world has to be sub-divided, then sub-divided again, and then yet again.

In the report, we begin estimating the market size for athleisurewear by firstly estimating the market sizes for apparel. We provide data on the following regions and markets:

  • World totals
  • North America
  • Europe
  • Asia
  • South America
  • USA
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Russia
  • India
  • China
  • Japan
  • Brazil

And the following categories:

  • Indoorwear
  • Outdoorwear
  • Underwear
  • Accessories
  • Sports/casual
  • Sports/sporty casual

Given the embryonic nature of the sector, throughout the report, we only focus on latest year rather than trending or forecasting mutliple years.

The report then looks at population and exercise participation. We estimated the percentage and volume of adults in selected North American and European countries who are:

  • Taking exercise of some sort
  • In organised sports activities
  • Members of a health club, gym or fitness centre
  • Involved in athleisure activities

This information has then been combined with retail pricing data and purchases by leisure activity, for us to estimate potential consumption and therefore purchase of athleisurewear.

So this report's methodology finally arrives at estimates of consumer purchase volumes of athleisurewear by major country and regions for 2017.

Elsewhere in the report, the authors discuss celebrity endorsements and design, brand and owner profiles and we conclude on whether the category is set to be just a short-term trend, or an irreversible change to consumers' wearing habits.

Table of Contents

Report methodology

  • Abstract
  • Methods for market estimates
  • Geographical world regions
  • Exchange rates

Chapter 1: Athleisurewear explained

  • Athleisurewear from a creative marketing perspective
  • Athleisure activities
  • Where and how athleisurewear is sold

Chapter 2: The global sports apparel market

  • The global clothing market at retail prices
  • Selected country apparel markets at retail prices
  • How to get from global sports apparel to the global athleisurewear market

Chapter 3 Population and exercise participation

  • Population in selected countries
  • Exercise participation in selected countries
  • World adult exercise participation
  • Caveat on exercise participation numbers

Chapter 4: Athleisurewear average garment prices

  • UK pricing
  • US pricing
  • China pricing

Chapter 5: Athleisurewear consumption estimates by product

  • Garment categories, and activity purpose for which worn
  • Use of the offer made in catalogues and online

Chapter 6: Athleisurewear unit estimates by activity

  • Activities for which used
  • Activities and garment requirements

    Chapter 7: Athleisurewear unit estimates by method of purchase

Chapter 8: Athleisurewear market value estimates

  • Exercise analysis in the US
  • US, European and UK fitness participation levels
  • Rest of world fitness participation levels
  • just-style's athleisurewear market value estimates

Chapter 9: The fashion magazines, celebrity and blogger factor

  • Athleisure endorsements from celebrities
  • Celebrities as designers

Chapter 10: Brands and own labels

  • Alexander Wang and Adidas, the giant sports brands
  • Yoga
  • Accessible luxury
  • Not so accessible luxury
  • China, meditation and athleisurewear

Chapter 11: Athleisure: just a trend, or an irreversible change to wearing habits?

List of tables and figures

  • Table 1: Trading exchange rates at 2nd October 2017
  • Table 2: Estimated 2017 market for apparel and sports apparel (world total and regions) at retail prices (US$bn, % share and spend per person)
  • Table 3: Estimated 2017 market for apparel and sports apparel (selected country markets) at retail prices (US$bn, % share and spend per person)
  • Table 4: Selected country populations and the potential adult consumer market volume for athleisurewear
  • Table 5: Region populations and the potential adult consumer market for athleisurewear
  • Table 6: Retail price ranges in the UK for athleisure bras, tops, tanks, leggings, hoodies and joggers, by brand (US$)
  • Table 7: Retail price ranges in the US for athleisure bras, tops, tanks, leggings, hoodies and joggers, by brand/retailer (US$)
  • Table 8: Online retail price ranges in China for athleisure bras, tops, tanks, leggings, hoodies and joggers (US$)
  • Table 12: Number and % of garments featured in the SS17 catalogues of two UK athleisure/sports brands
  • Table 13: Athleisurewear unit product mix
  • Table 14: Female athleisure activities and estimated % of participants
  • Table 15: Male athleisure activities and estimated % of participants
  • Table 9: Consumer involvement in exercise and estimated athleisurewear garment purchases per year in USA and selected European countries
  • Table 10: Consumer involvement in exercise and estimated athleisurewear garment purchases per year in world total and regions
  • Table 11: Estimated 2017 athleisurewear market values for world total and regions
  • Figure: Gigi Hadid
  • Figure: Kim Kardashian
  • Figure: Bella Hadid
  • Figure: Kendall Jenner
  • Figure: Chrissy Teigen
  • Figure: Kate Hudson in Fablectics
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