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市場調查報告書

泳裝的全球市場檢討:預測

Global Market Review of Swimwear - Forecasts to 2019

出版商 just-style 商品編碼 324414
出版日期 內容資訊 英文 48 Pages
商品交期: 最快1-2個工作天內
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泳裝的全球市場檢討:預測 Global Market Review of Swimwear - Forecasts to 2019
出版日期: 2015年02月01日 內容資訊: 英文 48 Pages
簡介

從2009年到2014年期間中的全球泳裝市場上亞洲帶來大幅成長。預計至2019年零售額的成長超過銷售數量。亞洲的泳裝市場預計在以金額為準、以數量為準雙方皆有最強力的成長。

本報告提供全球泳裝市場現況與展望調查分析、領導品牌和零售業者、有未來潛力的成長市場等相關的系統性資訊。

第1章 摘要整理

第2章 簡介、地區、調查手法、調查範圍

第3章 泳裝服飾部門的說明

  • 產品、流行及功能
  • 泳裝消費者
  • 消費者態度及零售業者的影響
  • 泳裝產品分類
  • 報告的題目

第4章 泳裝市場歷史

  • 與舊版的比較
  • 全球、地區的零售泳裝市值
  • 全球、地區的零售泳裝市場量
  • 全球、地區的零售泳裝價格
  • 北美的零售市場相關評論
  • 歐洲的零售市場相關評論
  • 亞洲的零售市場相關評論
  • 南美的零售市場相關評論
  • 其他零售市場

第5章 泳裝市場現狀

  • 全球、地區的零售泳裝市值
  • 全球、地區的零售泳裝市場量
  • 全球、地區的零售泳裝價格
  • 北美的零售市場相關評論
  • 歐洲的零售市場相關評論
  • 亞洲的零售市場相關評論
  • 南美的零售市場相關評論
  • 其他零售市場

第6章 泳裝市場未來

  • 全球市場現況
  • 全球、地區的零售泳裝市值
  • 全球、地區的零售泳裝市場量
  • 全球、地區的零售泳裝價格
  • 北美的零售市場相關評論
  • 歐洲的零售市場相關評論
  • 亞洲的零售市場相關評論
  • 南美的零售市場相關評論
  • 其他零售市場

第7章 just-style 的零售市場時間軸

  • 舊版的市場估計
  • just-style 時間軸
  • 全球零售銷售額
  • 北美的零售銷售額
  • 歐洲的零售銷售額
  • 亞洲的零售銷售額
  • 南美的零售銷售額
  • 其他零售銷售額
  • 佔全球整體的地區銷售額比時間軸
  • 消費者取向泳裝銷售件數
  • 平均價格,及每人的消費

第8章 泳裝市場上品牌及自有品牌

  • 品牌、零售業者的自有品牌及無名商標產品
  • 泳裝購買行動
  • 品牌、自有品牌及無名商標泳裝產品的市場佔有率
  • 行銷機會

第9章 西歐市場上多樣性的維持

  • 歐洲的品牌的市場佔有率
  • 在歐洲品牌持續維持地位
  • 非成長市場相關資料的經濟理論
  • 泳裝相關Boston Consulting Group 理論

第10章 未來的泳裝市場、產品、布料及纖維趨勢

  • 歐洲的人口高齡化,其他的人口增加
  • 人口高齡化,健康和健身,舒適村落流行
  • 質地和纖維為關鍵
  • 金磚四國的品牌及自有品牌零售業者
  • 結論

圖表

目錄
Product Code: 232273

A great deal has happened in the fashion industry since 2009, which was the date of the last (third) edition of just-style's global swimwear market report.

The major growth in the world swimwear market between 2009 and 2014 has come from Asia. 

By 2019, retail value growth will outpace unit growth, as growing affluence in the developing world encourages consumers to shift from anonymous merchandise to brands or own label retailers' swimwear. The Asian swimwear market will be the strongest growth area in both US$ and unit terms.

This latest edition of the global market review of swimwear charts the retail market in volume, value and average unit price for each major world region. Consistent historic, actual and forecast data tables allow you to compare timelines and to track trends in the data. Succinct commentary for all data provides context to our analysts' numbers.

The retail landscape for swimwear is explained, from brands', own label and anonymous merchandise perspectives.

Future market drivers are explored, including aging populations, fabrics and fibres, plus brands and own label in the BRIC markets.

Get a complete birds-eye, top-down view of the historic, present and future global retail market for swimwear with this easy-to-reference market report.

Table of Contents

Chapter 1 - Executive summary

  • Introduction
  • Geography
  • Methodology
  • Product, fashion and function
  • 2015 report themes
  • Swimwear market history, 2009-2013
  • Swimwear market current, 2014
  • Swimwear market future, 2015 to 2019
  • Brands, retailer own label and anonymous merchandise
  • Marketing opportunities
  • Mergers and acquisitions
  • The ageing population, health and fitness, comfort and fashion
  • Conclusion

Chapter 2 - Introduction, geography, methodology, and scope of the report

  • Introduction
  • Geography
  • Methodology
  • Report scope and construction

Chapter 3 - The swimwear garment sector explained

  • Product, fashion and function
  • The swimwear consumer
  • Consumer attitudes and their impact on retailers
  • Swimwear product categories
  • 2015 report themes

Chapter 4 - Swimwear market history, 2009-2013

  • Comparisons with the 2009 edition
  • World and regional retail swimwear market values, 2009
  • World and regional retail swimwear market volumes, 2009
  • World and regional retail swimwear prices, 2009
  • North American retail market comments
  • European retail market comments
  • Asian retail market comments
  • South American retail market and comments
  • Rest of the World retail market comments

Chapter 5 - Swimwear market current, 2014

  • World and regional retail swimwear values, 2014
  • World and regional retail swimwear market volumes, 2014
  • World and regional retail swimwear prices, 2014
  • North American retail market comments
  • European retail market comments
  • Asian retail market comments
  • South American retail market comments
  • Rest of the World retail market comments

Chapter 6 - Swimwear market future, 2015 to 2019

  • The 2014 world market situation
  • World and regional retail swimwear market values, 2019
  • World and regional retail swimwear market volumes, 2019
  • World and regional retail swimwear prices, 2019
  • North American retail market comments
  • European retail market comments
  • Asian retail market comments
  • South American retail market comments
  • Rest of the World retail market comments

Chapter 7 - just-style retail market time line

  • Previous edition market estimates
  • The just-style time line, 2009 to 2019
  • World retail sales
  • North America retail sales
  • Europe retail sales
  • Asia retail sales
  • South America retail sales
  • Rest of the World retail sales
  • Time line in regional sales expressed as a % of the world total
  • Swimwear unit sales to consumers
  • Average prices, and consumption per person

Chapter 8 - Brands and own labels in the swimwear market

  • Brands, retailer own label and anonymous merchandise
  • Swimwear purchasing behaviour
  • Brand, own label and anonymous swimwear merchandise market shares
  • Marketing opportunities

Chapter 9 - Defending the diversity of the Western European market

  • Brand market share in Europe
  • Brands continue to maintain their position in Europe
  • Economic theory about non-growing markets
  • Boston Consulting Group theory and relating it to swimwear

Chapter 10 - Future swimwear market, product, fabric and fibre trends

  • Ageing populations in Europe, growing populations elsewhere
  • The ageing population, health and fitness, comfort and fashion
  • Fabrics and fibres are key
  • Brands and own label retailers in the BRIC countries
  • Conclusion

List of tables

  • Table 1: 2009 retail swimwear market values by region, gender and age split (US$bn)
  • Table 2: 2009 retail swimwear market volumes by region, gender and age split (millions of units)
  • Table 3: 2009 retail swimwear average prices by region, gender and age split (US$)
  • Table 4: 2014 retail swimwear market values by region, gender and age split (US$bn)
  • Table 5: 2014 retail swimwear market volumes by region, gender and age split (millions of units)
  • Table 6: 2014 retail swimwear average prices by region, gender and age split (US$)
  • Table 7: 2019 retail swimwear market values by region, gender and age split (US$bn)
  • Table 8: 2019 retail swimwear market volumes by region, gender and age split (millions of units)
  • Table 9: 2019 retail swimwear average prices by region, gender and age split (US$)
  • Table 10: Swimwear retail sales value by region, 2009-2019 (US$bn)
  • Table 11: Swimwear retail sales volume by region, 2009-2019 (millions units)
  • Table 12: Retail swimwear average prices by region, 2009-2019 (US$)
  • Table 13: Consumption of swimwear per person by region 2009, 2014, 2019 (average units)
  • Table 14: Branded, retailers' own label and anonymous swimwear volumes and values by region, 2014
  • Table 15: Long term population trends, Europe
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