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市場調查報告書

高機能戶外服裝

Outdoor Performance Apparel 2016: A Broader Perspective

出版商 just-style 商品編碼 322905
出版日期 內容資訊 英文 56 Pages
商品交期: 最快1-2個工作天內
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高機能戶外服裝 Outdoor Performance Apparel 2016: A Broader Perspective
出版日期: 2016年12月01日 內容資訊: 英文 56 Pages
簡介

對戶外的關注和參加持續成長,同時戶外的消費者改變,變得更年輕化、多樣化、社會性。

本報告提供戶外產業整體與戶外服裝調查分析,美國,歐洲,中國,韓國,澳洲,日本,印度為對象,驗證零售市場資料之系統性資訊。

第1章 不斷變化

  • 季節的相關性低
  • 高機能戶外服裝:其他的名字
  • 替換為數
  • 全球市場戶外商務的價值
  • 銷售商品

第2章 零售的合理化

  • 大廠更大:M&A
  • 供應商競爭對手

第3章 中年的危機?

  • 根據整合品牌強化,但多樣性低
  • 獨立型提供確實的替代品

第4章 技術的有效利用

  • 永續性技術創新的推動因素
  • 消臭
  • 熱調節
  • 超輕量的時代
  • 伸縮性
  • 速度的必要性
  • 穿戴式的未來

第5章 新的戶外主義者呼籲

  • 受歡迎的越野跑步
  • 自行車旅行的復活
  • 千禧一代和少數民族聚集在篝火附近
  • 社群登山
  • 新世代的獵人採集者
  • 升級生活方式的本質
  • 旅遊和流行部門成長
  • 推動新的戶外主義者

第6章 不合適的真實,鼓勵的言詞

  • 全球經濟停頓
  • 供應鏈的混亂
  • 透明度的趨勢
  • 找最佳擊球點
  • 長期性的預測

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目錄
Product Code: 263255

As recently as 2013, sales of outdoor performance apparel were growing at a rate of 6% in the US; by 2.5% in Europe; and by double digits in emerging economies. Outdoor industry sales were outpacing fashion sales, driving an explosion of new brands and "performance" spin-offs, along with a vast expansion of outdoor retail sites and sales channels.

Those were the good old days. In 2016, the call of the wild sounds a lot different. While interest and participation in the outdoors is growing, the outdoor consumer is changing, becoming younger, more diverse, and more social.

The lines between outdoor activities are blurring, while sales of traditional outdoor apparel, engineered for specific activities, are stagnating. Today's outdoorists are searching for hybrid outdoor apparel with versatile functionality, rather than purchasing activity-specific kit.

"The industry has been obsessed with the core adventurer, but that's not the way most people now experience the outdoors," explains Michael Cattanach, global product director for performance fabric innovator Polartec.

This report gathers retail market data (for outdoor industry totals and outdoor apparel) for US, Europe, China, South Korea, Australia, Japan and India.

Online sales in China soared by 61.7% last year, comprising 28.4% of the country's core outdoor market, but the report suggests international brands who are trying now to penetrate the Chinese market will no longer find an easy source of quick money, but will have to do their homework skilfully to be successful.

The report explains the current retail landscape worldwide, with coverage of major retail brands' latest activity in key markets. 2015 sales results are provided for over 50 core outdoor retailers and over 80 worldwide brands.

A round-up of the latest technology covers many important recent innovations and announcements by manufacturer, across sustainability, odour control tech, thermal regulation, lightweight innovations, stretch fibres, speed manufacturing and wearables.

New outdoor activities are discussed, including the growing popularity of trail running, cycling, camping, adventure travel, indoor climbing and "hipster hunting".

Finally, the report concludes with analysis of current manufacturing business models for sourcing and selling outdoor apparel. We suggest what may lie ahead in the short-term future and how key players may need to change their businesses to fit the new norms.

Quotes are provided throughout from many of the industry's leading suppliers, brands and retailers.

Table of Contents

Introduction: The call of the new wild

  • The outdoors as a social experience

Chapter 1: The only constant is change

  • Seasons are becoming less relevant
  • Outdoor performance apparel by another name
  • Putting a number on it
  • Value of the outdoor business in global markets
  • So, what's selling?

Chapter 2: Retail rationalisation

  • The big get bigger: mergers and acquisitions
  • When your supplier is your competition

Chapter 3: A mid-life crisis?

  • Consolidations resulting in stronger brands, but less diversity
  • Indies offer alternatives with authenticity

Chapter 4: Making technology relevant

  • Sustainability as the driver of innovation
  • Stopping the stink
  • Thermal regulation
  • The age of micro-lights
  • A better way to stretch
  • The need for speed
  • The future of wearables

Chapter 5: Appealing to the new outdoorist

  • Trail running ranks high
  • Cycling's resurgence
  • Millennials and minorities gather around the campfire
  • Social climbing
  • A new generation of hunters and gatherers
  • Lifestyle essentials upgrade with performance
  • Outdoor performance growing in travel and fashion segments
  • Encouraging the new outdoorists

Chapter 6: Inconvenient truths, and encouraging words

  • The global economy has stalled
  • Supply chain disruptions continue
  • The trend toward transparency
  • Finding the sweet spots
  • A positive long-term outlook

List of tables and figures

  • Table 1: 2015 outdoor industry retail sales by region
  • Table 2: 2015 outdoor apparel retail sales by region
  • Figure 1: Growth of US outdoor/sport apparel categories in value
  • Figure 2: Outdoor categories' share of sales in Europe, 2015
  • Table 3: Key outdoor retailers' 2015 sales
  • Table 4: Key outdoor brands' 2015 sales
  • Figure 3: Fastest growing outdoor activities in the US from 2014 to 2015
  • Figure 4: Growth in sales for US outdoor categories between latest period and projections to 2020
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