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Outdoor Performance Apparel: Peaks, Valleys and Green Fields

出版商 just-style 商品編碼 322905
出版日期 內容資訊 英文 54 Pages
商品交期: 最快1-2個工作天內
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高機能戶外服裝:山、谷、原野 Outdoor Performance Apparel: Peaks, Valleys and Green Fields
出版日期: 2015年01月13日 內容資訊: 英文 54 Pages



第1章 外出

  • 戶外產業定義
  • 所謂戶外客戶
  • 全球市場參加依企業不同而相異
  • 戶外銷售額成長:各國

第2章 戶外零售業者需要調整指南針

  • 全方位流通管道也促進戶外銷售額
  • 專業零售商數量占優勢

第3章 戶外品牌竊取零售的佔有率

  • 族群領導者
  • 成長類別、地區

第4章 高機能紡織品、技術定義流派

  • 成份品牌目標鎖定戶外消費者
  • 高機能的難題
  • 奈米銀
  • 下降
  • 舒適、高機能、健康性
  • 耐磨
  • 行動自然

第5章 發掘下一代戶外消費者

  • 住在城市的千禧新生代和戶外
  • 少即是多
  • 推動後千禧新生代
  • 更開放地
  • 女性取向戶外未開發的可能性

第6章 未來預測



"Outdoor is a metaphor for freedom, adventure, adrenalin, extraversion, creativity, dynamism, and personal power." Mike Lipkin, president of Lipkin/Environics.

Report extract:

Outdoor brands have benefitted from the overall casualisation of apparel, while maintaining a "cool" factor based on an implied lifestyle of adventure, leisure, and sport. The pricing of high-end technical apparel makes these brands aspirational, while the mid-level and mass market brands benefit from outdoor apparel's cachet."

Worldwide sales of outdoor apparel in 2013 were over US$25bn, driven by double-digit growth rates in emerging markets.

In 2014, the outdoor industry is at a crossroads, challenged by changing demographics, sourcing issues, and competition from the active sportswear industry. The small specialty retailers who represent the heart and soul of the industry are threatened by big box chains, the digital revolution, and the apparel brands who are now marketing directly to the consumer.

This report examines the current status and future prospects of the outdoor industry, identifying leading brands and retailers, and the most promising markets for future growth. It looks into innovative marketing concepts and efforts to diversify on the part of industry brands and retailers, and features the opinions of several industry stakeholders. It also illustrates how the outdoor apparel market will increasingly overlap the active and lifestyle apparel segments, as it continues to grow in relevance and value.

This report provides essential information, including:

  • Clear explanation of the varying categories of outdoor apparel
  • Overview of market performances worldwide, highlighting growth trends
  • Financial summary of the top 40 leading outdoor retailers worldwide
  • Financial summary of the top 70 leading outdoor brands worldwide
  • Latest materials, technologies and ingredients trends
  • Wearable technology in the outdoor garment sector
  • An assessment of future growth consumer segments
  • Predictions for the future of the outdoor apparel category
  • Interviews with PrimaLoft, Triple 2, OIA, Nau, Terramar Sports, Adidas Outdoor USA, Mammut, Columbia/Prana, Schoeller Textil, Heapsylon, Zensah, Chia Heir Group, Concept III, Sitip

"Brands constantly need to enhance the way they position themselves online so they are user friendly, engaging and resonating with target consumers. The entire mobile experience from start to finish must be efficient enough to keep consumer's attention, but appealing enough to establish brand loyalty." Greg Thomsen, managing director of Adidas Outdoor USA.

Table of Contents


Chapter 1 - Taking it outside

  • Defining the outdoor industry
  • Who is the outdoor customer?
  • Global markets differ in participation
  • Outdoor sales growth by country

Chapter 2 - Outdoor retailers may need to adjust the compass

  • Omni-channel is also driving outdoor sales
  • Specialty retailers find strength in numbers

Chapter 3 - Outdoor brands are stealing retail share

  • The leaders of the pack
  • Growing categories and regions

Chapter 4 - Performance textiles and technologies define the genre

  • Ingredient brands target outdoor consumers
  • The performance conundrum
  • No, no, nano-silver
  • Getting down with down
  • Enhancing comfort, performance, and wellness
  • Wearables and the outdoors
  • Act naturally

Chapter 5 - Finding the next generation of outdoor consumers

  • Urban millennials and the outdoors
  • Less is more
  • Encouraging the post-millennials
  • Becoming more inclusive
  • The untapped potential of women in the outdoors

Chapter 6 - The future outlook

  • Sourcing's shifting sands
  • Trade legislation favouring the outdoor industry
  • The outdoors knows no boundaries
  • The growing cycling sector
  • Yoga stretches ahead
  • Adventure knows no boundaries
  • More of us want to fish and hunt
  • Climbing to work out
  • The future of outdoor performance apparel

List of figures

  • Figure 1: 2013 market share for outdoor categories in Europe
  • Figure 2: Fastest growing outdoor activities in the US, 2010-2013
  • Figure 3: Key regional figures for outdoor apparel retail sales, 2013
  • Figure 4: Full-year 2013 sales results from core outdoor retailers
  • Figure 5: Key outdoor brands, sales, and distribution, 2012-2013
  • Figure 6: Women as percentage of total participants in recreation activities, 2011-2013
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