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市場調查報告書

全球女用貼身內衣市場預測

Global Market Review of Lingerie - Forecasts to 2022

出版商 just-style 商品編碼 294257
出版日期 內容資訊 英文 72 Pages
商品交期: 最快1-2個工作天內
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全球女用貼身內衣市場預測 Global Market Review of Lingerie - Forecasts to 2022
出版日期: 2016年11月01日 內容資訊: 英文 72 Pages
簡介

全球女用貼身內衣零售市場,預計2016年達295億7000萬美元。歐洲和北美,佔市場整體66.3%。

本報告提供全球女用貼身內衣市場相關調查分析,零售市場統計與市場預測,加上以美國、中國市場為焦點,提供供應鏈分析,領導品牌、零售業者的市場佔有率等系統性資訊。

第1章 全球女用貼身內衣市場

  • 全球零售 綜合女用貼身內衣的銷售額
  • 全球零售 胸罩的銷售額
  • 全球零售 公事皮包的銷售額
  • 全球零售 其他女用貼身內衣的銷售額
  • 全球零售 女用貼身內衣的比率:各產品類型
  • 全球零售 綜合胸罩、公事皮包的銷售額 銷售件數
  • 全球零售 胸罩的銷售額 銷售件數
  • 全球零售 公事皮包的銷售額 銷售件數
  • 全球零售 胸罩、公事皮包銷售件數的比率

第2章 全球女用貼身內衣市場 (金額,件數)

  • 全球零售 綜合女用貼身內衣的銷售額
  • 全球零售 胸罩的銷售額,件數
  • 全球零售 公事皮包的銷售額,件數
  • 全球零售 其他女用貼身內衣的銷售額
  • 全球零售 女用貼身內衣:各產品類型
  • 胸罩、公事皮包的以數量為準的成長率

第3章 時間軸和成長率

  • 時間軸的概念
  • 時間軸,女用貼身內衣市場,成長率
  • 時間軸,胸罩市場,成長率
  • 時間軸,公事皮包市場,成長率
  • 時間軸,其他女用貼身內衣市場,成長率

第4章 關注市場

  • 美國
  • 金磚四國 (巴西,俄羅斯,印度,中國)

第5章 女用貼身內衣的零售市場分析

  • 各種女用貼身內衣零售方法
  • 零售市場價格區分
  • 品牌和自有品牌

第6章 女用貼身內衣的產品分析

  • 胸罩的格式
  • 公事皮包的格式
  • 其他女用貼身內衣的格式

第7章 女用貼身內衣的消費者分析

  • 女性的全部服裝的女用貼身內衣
  • 品牌和自家公司品牌忠誠度
  • 各流通管道的價格比較

第8章 女用貼身內衣的供應鏈分析

  • 標準的經銷渠道
  • 女用貼身內衣部門的製造的複雜
  • 女用貼身內衣的附加價值連鎖
  • 供應鏈模式

第9章 品牌和自有品牌的零售業者

  • 現在、過去的零售佔有率
  • 行銷、商務手法的未來
  • 價格設定
  • 目前行銷

第10章 全球女用貼身內衣產業的主要企業

  • 主要企業的市場佔有率
  • 北美
  • 亞洲
  • 南美、其他

第11章 全球女用貼身內衣產業的未來

  • 主要的未來的問題
  • 全球女用貼身內衣市場品牌和流通
  • M&A

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目錄
Product Code: 262379

The 2016 edition of this long-standing report provides - as ever - the complete retail market statistics and forecasts for the global lingerie market. This edition also focuses on the US and Chinese markets, analyses lingerie's supply chain and provides market shares for key brands and retailers.

Report extracts:

The report estimates the world lingerie retail market value for 2016 at US$29.57bn. Europe accounts for US$11.67bn of the total, and North America for US$7.93bn. Together they have a combined share of 66.3% of the world total. The percentage share held by Asia is 20.4%, and the combined share of South America and the rest of the World is 13.3%.

Brands (retail or manufacturer) resonate with consumers because they trust them. They trust them for fit and hence they are loyal to them. Therefore, hanging on to brands that the consumer believes in is vital. Hanes have done it very well in both North America and Europe with different brand names. Triumph have done it well in both Europe and Asia with the same names.

The world bra market for 2016 is worth US$16.42bn. Bras account for 55.5% of the world lingerie market. Europe and North America together have a combined percentage share of 68.7%. This exceeds the percentage share of lingerie as a whole, and indicates that bras are less important as a woman's purchase in the other continental regions. In unit terms, bra sales are 1596m units per year.

The future of distribution lies in organised retail. The dis-organised markets in the developing world are being eroded. That means for a brand being stocked in well-known retailers and for a retailer having either own brands or manufacturer brands that are trusted. The decisions on what to stock, either going forwards up the supply chain, of backwards down it, is one of the most important decisions to be made in this business.

The world briefs market is quantified in US$ billions value for 2016 at US$9.90bn. This represents 33.5% of the total lingerie market. In unit terms, briefs sales are 5260m units per year.

Table of Contents

Executive summary

  • World lingerie market, 2016
  • World lingerie market, 2022
  • Historic and future growth
  • Focusing on the US and Chinese markets
  • Different lingerie retailing approaches
  • Brand and own label power across the world
  • Lingerie in the women's wardrobe
  • Current brand and own label retail shares for lingerie
  • Market value shares of major lingerie players by continent
  • The key future issues
  • Report methodology
  • Quantification of the lingerie market
  • Geographical world regions

Chapter 1 The world lingerie market, 2016

  • World retail headline lingerie sales figures in US$bn, 2016
  • World retail bra sales figures in US$bn, 2016
  • World retail briefs sales figures in US$bn, 2016
  • World retail 'other' lingerie sales figures in US$bn, 2016
  • World retail lingerie percentage figures by product category, 2016
  • World retail headline bras and briefs sales in units, 2016
  • World retail bra market sales figures in units, 2016
  • World retail briefs market sales figures in units, 2016
  • World retail bras and briefs unit sales figures as percentages, 2016

Chapter 2 The world lingerie market, US$bn and units, 2022

  • World retail headline lingerie sales figures, US$bn, 2022
  • World retail bra sales figures, US$bn and units, 2022
  • World retail briefs sales figures, US$bn and units, 2022
  • World retail other lingerie sales figures, US$bn, 2022
  • World retail lingerie figures by product category, 2022
  • 2016 to 2022 volume growth in bras and briefs units

Chapter 3 Time lines and growth percentages between key dates

  • The concept of the just-style time line
  • Time line 2010-2022, lingerie market in US$bn and growth percentages for key dates
  • Time line 2010-2022, bra market in US$bn and growth percentages for key dates
  • Time line 2010-2022, briefs market in US$bn and growth percentages for key dates
  • Time line 2010-2022, other lingerie market in US$bn and growth percentages for key dates

Chapter 4 Selected markets in focus

  • United States
  • The BRICs (Brazil, Russia, India, China)

Chapter 5 Retail market analysis of lingerie

  • Different lingerie retailing approaches
  • Retail market pricing segmentation
  • Brand and own label power across the world

Chapter 6 Product analysis of lingerie

  • Styling for bras
  • Styling for briefs
  • Styling for other lingerie

Chapter 7 Consumer analysis of lingerie

  • Lingerie in the women's wardrobe
  • Brand and own label loyalty
  • Price comparisons across channels

Chapter 8 Lingerie supply chain analysis

  • The standard routes to market
  • Manufacturing complexity in the lingerie sector
  • How this affects the lingerie value added chain
  • The modern jump-over supply chain model

Chapter 9 Brands and own label retailers

  • Historic and current brand and own label retail shares for lingerie
  • The future of branded and own label marketing and businesses methods
  • Branded and own label pricing
  • Today's marketing of lingerie

Chapter 10 Key world lingerie industry players

  • Market shares of major lingerie players by continent
  • North America
  • Asia
  • South America and the Rest of the World

Chapter 11 The future of the global lingerie industry

  • The key future issues
  • Brands and distribution in the global lingerie market
  • Mergers and acquisitions

LIST OF TABLES

  • Table 1: Trading exchange rates
  • Table 2: 2016 world and regional lingerie market values (US$bn)
  • Table 3: 2016 world and regional bra market values (US$bn)
  • Table 4: 2016 world and regional briefs market values (US$bn)
  • Table 5: 2016 world and regional 'other' lingerie market values (US$bn)
  • Table 6: 2016 world and regional lingerie market share by category (%)
  • Table 7: 2016 world and regional bra market volumes (m's units) and average retail price (US$)
  • Table 8: 2016 world and regional briefs market volumes (m's units) and average retail price (US$)
  • Table 9: 2016 world and regional lingerie market share by category (%)
  • Table 10: 2022 world and regional lingerie market values (US$bn)
  • Table 11: 2022 world and regional bra market volumes (m's units) and average retail price (US$)
  • Table 12: 2022 world and regional briefs market volumes (m's units) and average retail price (US$)
  • Table 13: 2022 world and regional 'other' lingerie market volumes (m's units) and average retail price (US$)
  • Table 14: 2022 world and regional lingerie market share by category (%)
  • Table 15: World and regions' total lingerie market value time line 2010-2022 (US$bn)
  • Table 16: World and regions' bra market value time line 2010-2022 (US$bn)
  • Table 17: World and regions' briefs market value time line 2010-2022 (US$bn)
  • Table 18: World and regions' 'other' lingerie market value time line 2010-2022 (US$bn)
  • Table 19: United States' total lingerie, bra, briefs, 'other' market value time line 2010-2022 (US$bn)
  • Table 20: 2016 BRIC countries' lingerie market analysis
  • Table 21: 2016 lingerie price segmentation (bras)
  • Table 22: 2010 and 2016 branded, own label and anonymous all apparel market value shares (% share of value)
  • Table 23: Table 23 2010 and 2016 branded, own label and anonymous lingerie market value shares (% share of value)
  • Table 24: Branded and own label bra price architecture, United States and Western Europe (US$)
  • Table 25: Estimated 2016 regional lingerie market value shares by brand/retailer (%)

LIST OF FIGURES

  • Figure 1 Brand and own label fashionability and price points (bras)
  • Figure 2: Price clusters across channels
  • Figure 3: The supply chain in the lingerie industry
  • Figure 4: Supply chain with jumps
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