全球特調烈酒市場：2013年之前的預測

While the broad perception today is that the global spirits market is rapidly approaching hegemony under the leadership of a number of multinational companies, the reality is somewhat different. It may surprise, but the top ten multinationals in volume terms only have around a 15% market share of the global spirits industry.

National and local producers continue to meet most of the demand, particularly in large Asian and Eastern European markets. Many of the leading spirits products fall outside of the mainstream categories that Western producers specialise in.

This report reviews all of the non-mainstream, but major speciality spirits categories, covering the key brands and products in: Aniseed-, Cane-, Grape-, Fruit-, Coconut-, Juniper-, Root-, Rice-, Potato- or corn- and Cactus/agave-based spirits.

The report provides extensive market data from The IWSR and its aim is to examine each of these speciality categories and consider their potential for premium and international development.

This report is the first publication to compile all of these categories into one study - offering the reader an essential reference point, analysing and reviewing the markets for all key speciality spirits categories.

Chapter 1 - Market overview

Chapter 2 - Aniseed-based spirits

• Absinthe
• Definition
• Industry structure
• Consumption trends
• Sambuca
• Product description and history
• Industry structure
• Consumption trends
• Key marketing developments
• International development and prospects
• Arak (raki)
• Product description and history
• Industry structure
• Domestic market trends
• International development
• Turkish raki
• Product description and history
• Industry structure
• Mey Icki
• Burgaz Alcoholic Beverages Corporation
• Elda
• Others
• Domestic market trends
• International development and prospects
• Ouzo (including tsipouro/mastika)
• Product description and history
• Consumption trends
• International development
• Anis dulce
• Product description and history
• Industry structure
• Domestic market trends
• International development and prospects
• Pastis
• Definition
• Industry structure
• Domestic market trends
• International development and prospects

Chapter 3 - Cane-based spirits

• Cachaca
• Definition
• Industry structure
• Consumption trends
• International development and prospects
• Germany
• Portugal
• United States
• France
• Spain
• Aguardiente/Cana
• Definition and history
• Industry structure
• Consumption trends
• International prospects

Chapter 4 - Grape-based spirits

• Grappa
• Product definition
• Industry structure
• Domestic market trends
• Marketing developments
• International development
• Pisco/singani
• Peruvian Pisco
• Definition
• Domestic market trends
• International development and prospects
• Chilean Pisco
• Definition
• Industry structure
• Domestic market trends
• International development and prospects
• Bolivian Singani
• Definition
• Industry structure
• Domestic consumption trends
• Orujo
• Definition
• Consumption trends
• Vinjak
• Definition
• Consumption patterns
• International development and prospects

Chapter 5 - Fruit-based spirits

• Limoncello
• Definition
• Industry structure
• Domestic market trends
• International development and prospects
• Cassis
• Definition
• Industry structure
• Consumption
• Domestic market
• International development and prospects
• Marketing developments
• Palinka/palinca
• Kirsch eau-de-vie
• Pear brandy
• Prune and plum brandy (slivovica)
• Calvados

Chapter 6 - Coconut-based spirits

• Arrack
• Definition
• Industry structure
• Domestic trends
• International development and prospects

Chapter 7 - Juniper-based spirits

• Genever
• Definition and history
• Industry structure
• Domestic market trends
• International developments and prospects

Chapter 8 - Root-based spirits

• Bitters
• Definition
• Industry structure
• Consumption trends
• Main markets
• United States
• Germany
• Italy
• Austria
• Switzerland
• Czech Republic
• Hungary
• Nordic trends
• Argentina
• International prospects and development

Chapter 9 - Rice-based spirits

• Sake
• Product description and history
• Industry structure
• Domestic market trends
• International development and prospects
• Soju
• Product definition
• Industry structure
• Domestic market trends
• International development and prospects
• Shochu
• Product definition
• Industry structure
• Chinese spirits
• Definition
• Industry structure
• Consumption trends
• International development and prospects

Chapter 10 - Potato- or corn-based spirits

• Aquavit
• Definition
• Industry structure
• Consumption trends
• International development and prospects
• Korn
• Definition
• Industry structure
• Consumption patterns
• International prospects

Chapter 11 - Cactus/agave-based spirits

• Mezcal
• Definition
• Industry structure
• Domestic market trends
• International development and prospects

• Table 1: Global market volumes of speciality spirits by category, 2003-2013 (‘000s nine-litre cases, % change)
• Table 2: Absinthe total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 3: Absinthe total global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 4: Sambuca total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 5: Sambuca global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 6: Arak/arrack total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 7: Arak/arrack total global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 8: Raki total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 9: Raki global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 10: Ouzo total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 11: Ouzo global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 12: Anice/dulce total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 13: Anice/dulce total global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 14: Pastis total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 15: Pastis global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 16: Cane/cachaca total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 17: Cane/cachaca total global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 18: Grappa total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 19: Grappa global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 20: Pisco total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 21: Pisco global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 22: Singani total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 23: Singani global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 24: Limoncello total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 25: Limoncello global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 26: Cassis total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 27: Cassis total global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 28: Fruit eaux de vie global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 29: Genever total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 30: Genever global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 31: Bitters total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 32: Bitters total global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 33: Sochu/Soju total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 34: Sochu/soju global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 35: Chinese spirits global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 36: Rice-based global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 37: Aquavit total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 38: Aquavit global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)
• Table 39: Korn/schnapps total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 40: Mezcal total global volume and top brands' volumes, 2003-2007 (‘000s nine-litre cases, % change and share)
• Table 41: Mezcal global volume and top markets' volumes, 2003-2012 (‘000s nine-litre cases, % change and share)