全球威士忌市場評析：2012年之前的預測

Abstract

This is the second of our just-drinks/The IWSR joint titles, but the first to focus specifically on non-Scotch whisky. This exciting new report offers an insight into the global whisk(e)y markets, and investigates the trends affecting the sector.

Exclusive comment from a number of executives, such as Jack Daniel' s global managing director Gus Griffin and Buffalo Trace Bourbon marketing director Kris Comstock are included throughout the report, plus historical and forecast volume and market share data, ranging from 1998 to 2012 for the major markets is shown.

Table of Contents

Chapter 1 Size of the market and evolution

• Success with new drinkers

Chapter 2 Premiumisation

Chapter 3 Rising cost base

Chapter 4 American whiskey

• International development
• Domestic revival
• Return of traditional whiskey styles
• Tightening supply

Chapter 5 Irish whiskey

Chapter 6 Canadian whisky

Chapter 7 Japanese whisky

Chapter 8 Indian whisky

Chapter 9 Producers

• Irish whiskies
• Jameson (Pernod Ricard)
• Bushmills (Diageo)
• C&C Group
• American whiskies
• Jack Daniel' s (Brown-Forman)
• Beam Global Spirits and Wine
• Heaven Hill
• Buffalo Trace
• Canadian whiskies
• Beam Global
• Indian whisky
• UB Group

List of figures

• Figure 1: Global non-Scotch whisk(e)y volume by type, 2002-2012 (‘000 nine-litre cases)
• Figure 2: Global non-Scotch super- and ultra-premium whisk(e)y volume combined by type, 1997-2007 (‘000 nine-litre cases)
• Figure 3: American whiskey volume by domestic and export sales, 1997-2007 (‘000 nine-litre cases)
• Figure 4: Global volume of all whiskies v US whiskey, 2002-2012 (‘000 nine-litre cases)
• Figure 5: American whiskey volume by quality, 2002 v 2006 (‘000 nine-litre cases)
• Figure 6: Irish whiskey volume by domestic and export sales, 1997-2007 (‘000 nine-litre cases)
• Figure 7: Canadian whisky volume by domestic and export sales, 1997-2007 (‘000 nine-litre cases)
• Figure 8: Global Japanese whisky volume, 1998-2007 (‘000 nine-litre cases)
• Figure 9: Global Indian whisky volume, 1998-2007 (‘000 nine-litre cases)

List of tables

• Table 1: American whiskey' s top ten markets, volume 1998-2012 (‘000 nine-litre cases and % change)
• Table 2: American whiskey' s top five fastest growth markets, 2006 on 2005 (based on volume change, ‘000 nine-litre cases)
• Table 3: American whiskey' s top ten brands, volume 2002-2006 (‘000 nine-litre cases and % share change)
• Table 4: Irish whiskey' s top ten markets, volume 1998-2012 (‘000 nine-litre cases and % share change)
• Table 5: Irish whiskey' s top five fastest growth markets, 2006 on 2005 (based on volume change, ‘000 nine-litre cases)
• Table 6: Irish whiskey' s top ten brands, volume 2002-2006 (‘000 nine-litre cases and % share change)
• Table 7: Canadian whisky' s top ten markets, volume 1998-2012 (‘000 nine-litre cases and % share change)
• Table 8: Canadian whisky' s top five fastest growth markets, 2006 on 2005 (based on volume change, ‘000 nine-litre cases)
• Table 9: Canadian whisky' s top ten brands, volume 2002-2006 (‘000 nine-litre cases and % share change)
• Table 10: Japanese whisky' s top five brands, volume 2002-2006 (‘000 nine-litre cases and % share change)
• Table 11: Indian whisky' s top five brands, volume 2002-2006 (‘000 nine-litre cases and % share change)